Wrexham Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wales, United Kingdom
Is Airbnb profitable in Wrexham in 2025? Explore comprehensive Airbnb analytics for Wrexham, Wales, United Kingdom to uncover income potential. This 2025 STR market report for Wrexham, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 47 active listings.
Whether you're considering an Airbnb investment in Wrexham, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wrexham Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wrexham Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wrexham (2025)
Understanding the monthly revenue variations for Airbnb listings in Wrexham is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wrexham is typically May, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wrexham across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,832+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,660 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,712 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $938, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wrexham
Wrexham Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wrexham STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wrexham:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wrexham
Average Daily Rate (ADR) Airbnb Trends in Wrexham (2025)
Effective short term rental pricing strategy in Wrexham involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wrexham typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $274+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $172 or more.
- Typical properties (Median) charge around $118 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in Wrexham
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Airbnb Seasonality Analysis & Trends in Wrexham (2025)
Peak Season (May, December, August)
- Revenue averages $2,462 per month
- Occupancy rates average 51.0%
- Daily rates average $154
Shoulder Season
- Revenue averages $2,077 per month
- Occupancy maintains around 47.0%
- Daily rates hold near $153
Low Season (March, September, November)
- Revenue drops to average $1,876 per month
- Occupancy decreases to average 46.0%
- Daily rates adjust to average $142
Seasonality Insights for Wrexham
- The Airbnb seasonality in Wrexham shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wrexham's highest earning potential, with monthly revenues capable of climbing to $2,612, occupancy reaching a high of 53.5%, and ADRs peaking at $166.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,766, occupancy could drop to 38.7%, and ADRs may adjust down to $131.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wrexham.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wrexham seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wrexham (2025)
Exploring the top neighborhoods for short-term rentals in Wrexham? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Wrexham Town Centre | The heart of Wrexham offering shops, restaurants, and historical sites. It is a bustling area attracting both tourists and locals with entertainment options. | Wrexham County Borough Museum, St. Giles' Church, Wrexham Shopping Park, Bersham Heritage Centre, Eagles Meadow Shopping Centre |
| Ellesmere Road | A residential area popular with families and visitors looking for a quieter, more suburban experience, with easy access to the town center and green spaces. | Alyn Waters Country Park, Ellesmere Port, local parks, community events, amateur sports clubs |
| Gwersyllt | Close to Wrexham, this area is known for its good schools and parks, making it appealing for families and long-term stays. | Teggs Nose Country Park, local shops, community play areas, Gwersyllt Community Centre, Cefn Mawr |
| Acton | A family-oriented area that is popular for its local amenities and residential comforts. It is close to schools and has a well-established community feel. | Acton Park, local eateries, community events, Prostatyn Football Club, playgrounds |
| Rhosddu | A suburb of Wrexham offering stunning views and access to walking trails, appealing to outdoor enthusiasts and nature lovers. | Rhosddu Common, Wrexham Golf Club, local historical sites, scenic views, Nature Trails |
| Llangollen | A picturesque town just outside Wrexham known for its scenic beauty and the River Dee, popular with tourists looking for a rural escape. | Llangollen Canal, Pontcysyllte Aqueduct, Llangollen Railway, local shops and cafes, historical landmarks |
| Ruabon | A small village close to Wrexham that is great for travelers seeking a peaceful stay with easy access to nature and nearby attractions. | Ruabon Mountain, Local pubs, Nature trails, Ruabon Park, historical churches |
| Chirk | A charming market town on the border of Wales and England, known for its historic features and proximity to Chirk Castle, making it a favorite for history buffs. | Chirk Castle, Chirk Aqueduct, local shops, walking trails, historical sites |
Understanding Airbnb License Requirements & STR Laws in Wrexham (2025)
While Wrexham, Wales, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wrexham to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Wrexham (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wrexhambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Farmhouse @ Moss Bank Farm
Entire Place • 4 bedrooms
3 bed House. Next to Wrexham FC Racecourse Stadium
Entire Place • 3 bedrooms
Double King bed, huge space, F/stick games & xbox
Entire Place • 4 bedrooms
The Brook at Oak Mead
Entire Place • 1 bedroom
The Lower Gathering - Wrexham Town Centre - Sleeps
Entire Place • 3 bedrooms
Countryside Coach House near Chester
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wrexham (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wrexham based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Menna And Tom | 5 | $153,818 | 1022 | 4.88/5.0 |
| Dan | 8 | $128,219 | 180 | 4.39/5.0 |
| Amy And Shaun | 1 | $117,350 | 149 | 4.97/5.0 |
| Sam | 4 | $67,769 | 25 | 3.56/5.0 |
| Thomas | 1 | $66,546 | 32 | 4.44/5.0 |
| Jane | 1 | $62,888 | 37 | 4.81/5.0 |
| Mandy | 3 | $53,257 | 200 | 5.00/5.0 |
| Helen & Ally | 4 | $48,607 | 18 | 2.10/5.0 |
| Jeremy | 1 | $30,982 | 35 | 5.00/5.0 |
| Jenny | 1 | $30,783 | 41 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wrexham.
Dive Deeper: Advanced Wrexham STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wrexham. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWrexham Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wrexham
- The Wrexham Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.2% of the 47 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wrexham, House properties are the most common (48.9%), reflecting the local real estate landscape.
- Houses represent a significant 48.9% portion, catering likely to families or larger groups.
- The presence of 10.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Wrexham Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wrexham
- The dominant room capacity in Wrexham is 1 bedroom listings, making up 40.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.8% of the active Airbnb listings in Wrexham, indicating a high concentration in these sizes.
Wrexham Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wrexham
- The most common guest capacity trend in Wrexham vacation rentals is listings accommodating 2 guests (29.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Wrexham STR market, accounting for 44.7% of listings.
- 23.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wrexham.
- On average, properties in Wrexham are equipped to host 3.3 guests.
Wrexham Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wrexham
- The most common availability pattern in Wrexham falls within the 181-270 days range, representing 36.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Wrexham (34%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wrexham Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
37.2% of total
2 Nights
21 listings
48.8% of total
3 Nights
1 listings
2.3% of total
4-6 Nights
2 listings
4.7% of total
30+ Nights
3 listings
7% of total
Key Insights
- The most prevalent minimum stay requirement in Wrexham is 2 Nights, adopted by 48.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.0%) of the Wrexham Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 48.8% of Wrexham hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wrexham.
Wrexham Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
9.3% of total
Moderate
18 listings
41.9% of total
Firm
2 listings
4.7% of total
Strict
19 listings
44.2% of total
Cancellation Policy Insights for Wrexham
- The prevailing Airbnb cancellation policy trend in Wrexham is Strict, used by 44.2% of listings.
- There's a relatively balanced mix between guest-friendly (51.2%) and stricter (48.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 44.2% market standard in Wrexham.
- With 44.2% using Strict terms, this is a viable option in Wrexham, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Wrexham.
Wrexham STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wrexham
- The overall average booking lead time for vacation rentals in Wrexham is 51 days.
- Guests book furthest in advance for stays during May (average 86 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (74 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Wrexham.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Wrexham averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wrexham (2025)
Amenity Prevalence
Amenity Insights for Wrexham
- Essential amenities in Wrexham that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Wifi, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wrexham: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Smoke alarm or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wrexham to stay competitive.
Wrexham Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wrexham
- The typical guest profile for Airbnb in Wrexham consists of primarily domestic travelers (78%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 77.9% of guests.
- Key international markets include United Kingdom (77.9%) and United States (8.6%).
- Top languages spoken are English (71%) followed by French (6.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wrexham Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grinton | 14 | $5,456 | $365.05 | 51% |
| Cartmel Fell | 17 | $4,719 | $331.68 | 52% |
| Casterton | 11 | $4,578 | $300.82 | 51% |
| Cark | 11 | $4,540 | $885.21 | 31% |
| Flore | 10 | $4,534 | $347.03 | 40% |
| Abbeycwmhir | 10 | $4,502 | $259.18 | 49% |
| Craven Arms | 10 | $4,487 | $292.69 | 50% |
| Eglwys-bach | 16 | $4,413 | $315.23 | 52% |
| Waverton | 16 | $4,358 | $444.20 | 33% |
| Hayton | 13 | $4,333 | $239.53 | 60% |