Tenby Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wales, United Kingdom

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Tenby in 2025? Explore comprehensive Airbnb analytics for Tenby, Wales, United Kingdom to uncover income potential. This 2025 STR market report for Tenby, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 354 active listings.

Whether you're considering an Airbnb investment in Tenby, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tenby Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Tenby Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$230
The average rental revenue earned for an occupied room per day in Tenby.
Occupancy Rate(?)
44.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$32,888
Typical annual income for an Airbnb listing in Tenby. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-4.0%
Slight decrease (-4.0%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Tenby.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Tenby.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
354
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Tenby (2025)

Understanding the monthly revenue variations for Airbnb listings in Tenby is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tenby is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tenby across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,497+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,241 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,646 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,583, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Tenby

Tenby Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Tenby STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tenby:

  • Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 43%.
  • Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Tenby

Average Daily Rate (ADR) Airbnb Trends in Tenby (2025)

Effective short term rental pricing strategy in Tenby involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tenby typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $424+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $297 or more.
  • Typical properties (Median) charge around $200 per night.
  • Entry-level properties (Bottom 25%) earn around $142 per night.

Average Daily Rate (ADR) Trend by Month in Tenby

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Airbnb Seasonality Analysis & Trends in Tenby (2025)

Peak Season (August, July, June)
  • Revenue averages $5,308 per month
  • Occupancy rates average 64.3%
  • Daily rates average $281
Shoulder Season
  • Revenue averages $3,015 per month
  • Occupancy maintains around 40.8%
  • Daily rates hold near $252
Low Season (January, February, March)
  • Revenue drops to average $1,707 per month
  • Occupancy decreases to average 29.5%
  • Daily rates adjust to average $219

Seasonality Insights for Tenby

  • The Airbnb seasonality in Tenby shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Tenby's highest earning potential, with monthly revenues capable of climbing to $6,194, occupancy reaching a high of 74.9%, and ADRs peaking at $283.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,629, occupancy could drop to 25.8%, and ADRs may adjust down to $208.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tenby.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Tenby seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Tenby (2025)

Exploring the top neighborhoods for short-term rentals in Tenby? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
North Beach
Popular beach area known for its stunning scenery and inviting sandy shores. Ideal for families and beach lovers, making it a favorite among holidaymakers.
Tenby Castle, Sandy Beach, South Beach, Tenby Harbour, St Catherine's Island
Tenby Town Centre
Historical and vibrant town center with a variety of shops, restaurants, and cafes. It provides tourists with amenities and a lively atmosphere.
The Tudor Merchant's House, Tenby Museum and Art Gallery, St Mary's Church, The Paragon, Tenby Lifeboat Station
South Beach
Family-friendly beach known for its shallow waters and vibrant promenade, perfect for sunbathers and water sports enthusiasts.
The Old Town, Water sports activities, The South Beach Café, Children's play area, Coastal path
Saundersfoot
Idyllic fishing village close to Tenby, offering beautiful beaches and a quaint atmosphere. Great for guests seeking tranquility.
Saundersfoot Beach, Harbour, Saundersfoot Walking Trail, Folly Farm Adventure Park, Coastal Defences
Paragon Beach
Tranquil beach area popular for its scenic views and relaxing atmosphere. Suitable for those looking for a peaceful retreat near Tenby.
Paragon Beach, Coastal path walks, Beachside cafes, Picnic areas, Rockpooling
Castle Beach
Charming beach area located close to Tenby Castle, attracting visitors who appreciate both history and natural beauty.
Castle Beach, Tenby Castle, Rockpooling, Beach volleyball, Kayaking
Giltar Point
Scenic viewpoint and access to beautiful coastal paths, ideal for nature lovers and those interested in hiking and wildlife.
Giltar Point view, Coastal paths, Bird watching, Clifftop walks, Quiet beaches
Stackpole Estate
Outstanding natural beauty and opportunities for outdoor activities. Appeals to guests who love nature, hiking, and wildlife.
Stackpole Quay, Barafundle Bay, Nature paths, Wildlife spotting, Picnic spots

Understanding Airbnb License Requirements & STR Laws in Tenby (2025)

While Tenby, Wales, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tenby to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 0% licensed listings)

Top Performing Airbnb Properties in Tenby (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Tenbybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Gwynne House - 6 Bed Holiday Home - Tenby Harbour

Gwynne House - 6 Bed Holiday Home - Tenby Harbour

Entire Place • 6 bedrooms

$170,928
Revenue
52.8%
Occupancy
$774.97
Daily Rate
Windermere House - Sea Views, Close to Harbour

Windermere House - Sea Views, Close to Harbour

Entire Place • 4 bedrooms

$126,602
Revenue
47.3%
Occupancy
$472.91
Daily Rate
Huge sea view 8 bed Tenby house!

Huge sea view 8 bed Tenby house!

Entire Place • 8 bedrooms

$114,314
Revenue
51.0%
Occupancy
$760.49
Daily Rate
Beaufort Apartment

Beaufort Apartment

Entire Place • 3 bedrooms

$101,401
Revenue
86.4%
Occupancy
$297.49
Daily Rate
The Sand Castle - 2 Bedroom Apartment - Tenby

The Sand Castle - 2 Bedroom Apartment - Tenby

Entire Place • 2 bedrooms

$101,352
Revenue
68.2%
Occupancy
$342.34
Daily Rate
Spacious 6-bedroom Villa behind Tenby's  Esplanade

Spacious 6-bedroom Villa behind Tenby's Esplanade

Entire Place • 6 bedrooms

$100,560
Revenue
66.2%
Occupancy
$357.50
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Tenby (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Tenby based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Naomi52$1,926,86215194.49/5.0
Vicki32$1,454,2413023.75/5.0
Julie8$390,4401574.19/5.0
Wales Cottage Holidays16$325,974291.64/5.0
Cottages8$306,329712.89/5.0
Lou7$305,7225484.13/5.0
Phillip4$118,7796474.86/5.0
Lesley2$118,540514.87/5.0
Matthew1$114,31435.00/5.0
Chris2$110,3363054.91/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tenby.

Dive Deeper: Advanced Tenby STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tenby. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Tenby Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Tenby

  • The Tenby Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.7% of the 354 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Tenby, Apartment/Condo properties are the most common (50.8%), reflecting the local real estate landscape.
  • Houses represent a significant 45.5% portion, catering likely to families or larger groups.
  • Smaller segments like others, hotel/boutique, unique stays, outdoor/unique (combined 3.7%) offer potential for unique stay experiences.

Tenby Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Tenby

  • The dominant room capacity in Tenby is 2 bedrooms listings, making up 36.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 62.7% of the active Airbnb listings in Tenby, indicating a high concentration in these sizes.
  • A significant 39.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tenby.

Tenby Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Tenby

  • The most common guest capacity trend in Tenby vacation rentals is listings accommodating 4 guests (33.6%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Tenby STR market, accounting for 55.9% of listings.
  • 39.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tenby.
  • On average, properties in Tenby are equipped to host 4.7 guests.

Tenby Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Tenby

  • The most common availability pattern in Tenby falls within the 181-270 days range, representing 42.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 66.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Tenby (42.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 36.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Tenby Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (10.3%)

1 Night

35 listings

10.3% of total

2 Nights (27.4%)

2 Nights

93 listings

27.4% of total

3 Nights (27.7%)

3 Nights

94 listings

27.7% of total

4-6 Nights (3.5%)

4-6 Nights

12 listings

3.5% of total

7-29 Nights (2.1%)

7-29 Nights

7 listings

2.1% of total

30+ Nights (28.9%)

30+ Nights

98 listings

28.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Tenby is 30+ Nights, adopted by 28.9% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (28.9%) caters to monthly stays (30+ nights) in Tenby, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 28.9% of Tenby hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.3% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 28.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tenby.

Tenby Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

2 listings

0.7% of total

Super Strict 60 Days (14.9%)

Super Strict 60 Days

45 listings

14.9% of total

Flexible (9.2%)

Flexible

28 listings

9.2% of total

Moderate (15.2%)

Moderate

46 listings

15.2% of total

Firm (15.5%)

Firm

47 listings

15.5% of total

Strict (44.6%)

Strict

135 listings

44.6% of total

Cancellation Policy Insights for Tenby

  • The prevailing Airbnb cancellation policy trend in Tenby is Strict, used by 44.6% of listings.
  • A majority (60.1%) of hosts in Tenby utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 44.6% market standard in Tenby.
  • With 44.6% using Strict terms, this is a viable option in Tenby, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Tenby.

Tenby STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Tenby

  • The overall average booking lead time for vacation rentals in Tenby is 67 days.
  • Guests book furthest in advance for stays during May (average 113 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 41 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (102 days avg.) sees the longest lead times, while Winter (57 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in Tenby.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 113 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 102 days) to capture early planners.
  • Monitor your own booking lead times against these Tenby averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Tenby (2025)

Amenity Prevalence

Amenity Insights for Tenby

  • Essential amenities in Tenby that guests expect include: Wifi, Heating, TV, Kitchen, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Cooking basics, Carbon monoxide alarm, Iron are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Tenby: Wifi, Heating, TV, Kitchen, Smoke alarm.
  • Prioritize adding missing essentials: Wifi, Heating, TV, Kitchen, Smoke alarm.
  • Consider adding popular differentiators like Cooking basics or Carbon monoxide alarm to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Tenby to stay competitive.

Tenby Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Tenby

  • The typical guest profile for Airbnb in Tenby consists of primarily domestic travelers (90%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 89.9% of guests.
  • Key international markets include United Kingdom (89.9%) and United States (3.2%).
  • Top languages spoken are English (74.9%) followed by French (6.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from England and Cardiff.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Tenby Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Llanrhidian15$4,842$386.1853%
Crai20$4,799$371.8546%
Trenance19$4,795$428.6343%
Angle13$4,602$384.8142%
Abbeycwmhir10$4,502$259.1849%
Ludchurch15$4,354$291.8743%
Chirbury14$4,233$702.2041%
Cwmann17$4,162$228.8254%
Borth-y-Gêst18$4,139$240.5155%
Redberth29$4,103$223.3759%

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