St Ishmaels Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wales, United Kingdom

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in St Ishmaels in 2025? Explore comprehensive Airbnb analytics for St Ishmaels, Wales, United Kingdom to uncover income potential. This 2025 STR market report for St Ishmaels, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.

Whether you're considering an Airbnb investment in St Ishmaels, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the St Ishmaels Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key St Ishmaels Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$169
The average rental revenue earned for an occupied room per day in St Ishmaels.
Occupancy Rate(?)
41.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$19,404
Typical annual income for an Airbnb listing in St Ishmaels. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-4.5%
Slight decrease (-4.5%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in St Ishmaels.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in St Ishmaels.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
19
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in St Ishmaels (2025)

Understanding the monthly revenue variations for Airbnb listings in St Ishmaels is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in St Ishmaels is typically May, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in St Ishmaels across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,864+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,893 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,758 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,034, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in St Ishmaels

St Ishmaels Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the St Ishmaels STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in St Ishmaels:

  • Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 37%.
  • Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in St Ishmaels

Average Daily Rate (ADR) Airbnb Trends in St Ishmaels (2025)

Effective short term rental pricing strategy in St Ishmaels involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in St Ishmaels typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $295+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $173 or more.
  • Typical properties (Median) charge around $126 per night.
  • Entry-level properties (Bottom 25%) earn around $103 per night.

Average Daily Rate (ADR) Trend by Month in St Ishmaels

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Airbnb Seasonality Analysis & Trends in St Ishmaels (2025)

Peak Season (May, June, August)
  • Revenue averages $3,555 per month
  • Occupancy rates average 60.0%
  • Daily rates average $197
Shoulder Season
  • Revenue averages $1,992 per month
  • Occupancy maintains around 39.2%
  • Daily rates hold near $177
Low Season (March, November, December)
  • Revenue drops to average $1,024 per month
  • Occupancy decreases to average 26.1%
  • Daily rates adjust to average $162

Seasonality Insights for St Ishmaels

  • The Airbnb seasonality in St Ishmaels shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases St Ishmaels's highest earning potential, with monthly revenues capable of climbing to $3,829, occupancy reaching a high of 72.8%, and ADRs peaking at $201.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $998, occupancy could drop to 19.9%, and ADRs may adjust down to $151.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in St Ishmaels.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these St Ishmaels seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in St Ishmaels (2025)

Exploring the top neighborhoods for short-term rentals in St Ishmaels? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
St. Ishmael's Beach
Beautiful coastal area known for its sandy beaches and picturesque views. Ideal for tourists looking for a relaxing seaside getaway with opportunities for water sports and beach activities.
St Ishmael's Beach, Druidston Haven, Haverfordwest Castle, Abermawr Beach, Little Haven, Pembrokeshire Coast National Park
Little Haven
Charming seaside village with a variety of pubs and restaurants. Great choice for families and couples seeking a cozy retreat by the sea.
Little Haven Beach, The Castle Inn, St. Brides Inn, Haven Waterway, Pembrokeshire Coast Path
Druidston Haven
Secluded beach area perfect for tranquility and nature lovers. Attracts those looking for peaceful beach walks and stunning sunsets.
Druidston Beach, Coastal walks, Wildlife watching, Rock pooling, Surfing opportunities
Haverfordwest
Historic market town with rich culture and easy access to Pembrokeshire attractions. Suitable for tourists wanting a mix of urban and nature experiences.
Haverfordwest Castle, Town Museum, The Welsh Black Beef Company, River Cleddau walks, Shopping and dining in the town center
Pembroke
Historic town with a stunning castle and beautiful surroundings. Attracts history buffs and families looking to explore the area.
Pembroke Castle, Pembroke Town Mill, The Stackpole Estate, Cleddau River, Folly Farm Adventure Park
Broad Haven
Popular beach destination known for its family-friendly environment and water-based activities. Great for tourists and locals alike.
Broad Haven Beach, The Golden Mile, Lifeguarded swimming areas, Coastal scenery, Cafes and shops
Solva
Quaint village known for its harbor and artistic community. Ideal for those looking for a unique cultural experience alongside stunning scenery.
Solva Harbor, Art galleries, Coastal path walks, Local shops and cafes, History of the Tower
Tenby
Famous seaside town with beautiful beaches and a vibrant town center. Perfect for tourists seeking an iconic Welsh seaside experience.
Tenby Castle, North Beach, South Beach, Tenby Golf Club, The Tudor Square

Understanding Airbnb License Requirements & STR Laws in St Ishmaels (2025)

While St Ishmaels, Wales, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for St Ishmaels to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in St Ishmaels (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in St Ishmaelsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

The Apple Store - 1 Bedroom Cottage - St Ishmael's

The Apple Store - 1 Bedroom Cottage - St Ishmael's

Entire Place • 1 bedroom

$52,797
Revenue
70.4%
Occupancy
$179.51
Daily Rate
Butterhill Grange Pembrokeshire 8 bedrooms for 18

Butterhill Grange Pembrokeshire 8 bedrooms for 18

Entire Place • 8 bedrooms

$39,155
Revenue
30.8%
Occupancy
$752.01
Daily Rate
Haven View - 1 Bed Shepherds Hut - St Ishmael's

Haven View - 1 Bed Shepherds Hut - St Ishmael's

Entire Place • 1 bedroom

$31,684
Revenue
69.1%
Occupancy
$153.95
Daily Rate
Gofan - 1 Bedroom - St Ishmael's

Gofan - 1 Bedroom - St Ishmael's

Entire Place • N/A

$25,804
Revenue
41.4%
Occupancy
$115.93
Daily Rate
Quaint Quirky Tiny House/ Hot Tub
Ideal for Skomer

Quaint Quirky Tiny House/ Hot Tub Ideal for Skomer

Entire Place • 1 bedroom

$25,156
Revenue
54.8%
Occupancy
$127.19
Daily Rate
Set in  a lovely village Just off coastal path

Set in a lovely village Just off coastal path

Entire Place • 2 bedrooms

$22,002
Revenue
29.1%
Occupancy
$191.51
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in St Ishmaels (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in St Ishmaels based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Naomi7$184,7401394.48/5.0
Sophie1$39,15545.00/5.0
Barbara2$38,0382844.95/5.0
Joanne2$26,0943064.91/5.0
Phil1$22,002144.86/5.0
Cerys1$14,584544.54/5.0
Richard1$14,1751274.95/5.0
Keeley1$11,943504.90/5.0
Host #2222034211$10,14210.00/5.0
Pamela Olive1$6,7181524.93/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in St Ishmaels.

Dive Deeper: Advanced St Ishmaels STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for St Ishmaels. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

St Ishmaels Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for St Ishmaels

  • The St Ishmaels Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in St Ishmaels, Apartment/Condo properties are the most common (47.4%), reflecting the local real estate landscape.
  • Houses represent a significant 42.1% portion, catering likely to families or larger groups.

St Ishmaels Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for St Ishmaels

  • The dominant room capacity in St Ishmaels is 1 bedroom listings, making up 26.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 47.4% of the active Airbnb listings in St Ishmaels, indicating a high concentration in these sizes.
  • A significant 26.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in St Ishmaels.

St Ishmaels Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for St Ishmaels

  • The most common guest capacity trend in St Ishmaels vacation rentals is listings accommodating 2 guests (52.6%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 6 guests dominate the St Ishmaels STR market, accounting for 68.4% of listings.
  • A significant 52.6% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in St Ishmaels.
  • 26.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in St Ishmaels.
  • On average, properties in St Ishmaels are equipped to host 3.4 guests.

St Ishmaels Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for St Ishmaels

  • The most common availability pattern in St Ishmaels falls within the 271-366 days range, representing 36.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 68.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in St Ishmaels (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 31.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

St Ishmaels Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (16.7%)

1 Night

3 listings

16.7% of total

2 Nights (44.4%)

2 Nights

8 listings

44.4% of total

3 Nights (5.6%)

3 Nights

1 listings

5.6% of total

30+ Nights (33.3%)

30+ Nights

6 listings

33.3% of total

Key Insights

  • The most prevalent minimum stay requirement in St Ishmaels is 2 Nights, adopted by 44.4% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (61.1%) of the St Ishmaels Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (33.3%) caters to monthly stays (30+ nights) in St Ishmaels, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 44.4% of St Ishmaels hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.7% currently do.
  • A 2-night minimum appears standard (44.4%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 33.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in St Ishmaels.

St Ishmaels Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (22.2%)

Flexible

4 listings

22.2% of total

Moderate (5.6%)

Moderate

1 listings

5.6% of total

Strict (72.2%)

Strict

13 listings

72.2% of total

Cancellation Policy Insights for St Ishmaels

  • The prevailing Airbnb cancellation policy trend in St Ishmaels is Strict, used by 72.2% of listings.
  • A majority (72.2%) of hosts in St Ishmaels utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 72.2% market standard in St Ishmaels.
  • With 72.2% using Strict terms, this is a viable option in St Ishmaels, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in St Ishmaels.

St Ishmaels STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for St Ishmaels

  • The overall average booking lead time for vacation rentals in St Ishmaels is 47 days.
  • Guests book furthest in advance for stays during June (average 130 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (84 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in St Ishmaels.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 130 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 84 days) to capture early planners.
  • Monitor your own booking lead times against these St Ishmaels averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in St Ishmaels (2025)

Amenity Prevalence

Amenity Insights for St Ishmaels

  • Essential amenities in St Ishmaels that guests expect include: Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Wifi, Carbon monoxide alarm, TV are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for St Ishmaels: Free parking on premises, Smoke alarm.
  • Consider adding popular differentiators like Wifi or Carbon monoxide alarm to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in St Ishmaels to stay competitive.

St Ishmaels Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for St Ishmaels

  • The typical guest profile for Airbnb in St Ishmaels consists of primarily domestic travelers (91%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 91.2% of guests.
  • Key international markets include United Kingdom (91.2%) and Germany (1.4%).
  • Top languages spoken are English (65%) followed by Spanish (6.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from England and London.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the St Ishmaels Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Llanrhidian15$4,842$386.1853%
Trenance19$4,795$428.6343%
Angle13$4,602$384.8142%
Ludchurch15$4,354$291.8743%
Cwmann17$4,162$228.8254%
Borth-y-Gêst18$4,139$240.5155%
Redberth29$4,103$223.3759%
Higher Crackington17$3,731$340.7437%
Perranuthnoe24$3,421$352.1537%
St. John44$3,354$233.4950%

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