Rowen Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wales, United Kingdom
Is Airbnb profitable in Rowen in 2025? Explore comprehensive Airbnb analytics for Rowen, Wales, United Kingdom to uncover income potential. This 2025 STR market report for Rowen, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Rowen, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rowen Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rowen Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rowen (2025)
Understanding the monthly revenue variations for Airbnb listings in Rowen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rowen is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rowen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,603+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,095 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,492 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,277, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rowen
Rowen Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rowen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rowen:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rowen
Average Daily Rate (ADR) Airbnb Trends in Rowen (2025)
Effective short term rental pricing strategy in Rowen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rowen typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $459+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $323 or more.
- Typical properties (Median) charge around $205 per night.
- Entry-level properties (Bottom 25%) earn around $130 per night.
Average Daily Rate (ADR) Trend by Month in Rowen
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Airbnb Seasonality Analysis & Trends in Rowen (2025)
Peak Season (August, May, June)
- Revenue averages $4,765 per month
- Occupancy rates average 46.8%
- Daily rates average $241
Shoulder Season
- Revenue averages $3,721 per month
- Occupancy maintains around 43.8%
- Daily rates hold near $254
Low Season (January, February, November)
- Revenue drops to average $2,966 per month
- Occupancy decreases to average 34.5%
- Daily rates adjust to average $288
Seasonality Insights for Rowen
- The Airbnb seasonality in Rowen shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rowen's highest earning potential, with monthly revenues capable of climbing to $5,215, occupancy reaching a high of 56.5%, and ADRs peaking at $295.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,635, occupancy could drop to 29.4%, and ADRs may adjust down to $229.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rowen.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rowen seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rowen (2025)
Exploring the top neighborhoods for short-term rentals in Rowen? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Centre | The vibrant heart of Rowen, offering easy access to shops, restaurants, and cultural attractions. Visitors are drawn to its charm and local amenities. | Rowen Village, Conwy Castle, Snowdonia National Park, Conwy Town Walls, Bodnant Garden |
| Snowdonia National Park | A stunning national park known for its breathtaking scenery, hiking trails, and outdoor activities, attracting nature lovers and adventurers. | Mount Snowdon, Pen y Pass, Llyn Idwal, Swallow Falls, Ogwen Valley |
| Conwy Harbour | A picturesque harbor ideal for those looking to enjoy waterfront views, local seafood, and maritime activities. Popular with families and couples. | Conwy Quay, Smallest House in Great Britain, Plas Mawr, Conwy Mussels, Conwy Suspension Bridge |
| Betws-y-Coed | A charming village that serves as a gateway to adventure activities in Snowdonia, appealing to outdoor enthusiasts and tourists seeking unique accommodations. | Snowdon Mountain Railway, Swallow Falls, Betws-y-Coed Waterfalls, Gwydyr Forest Park, Conwy Valley Railway Museum |
| Llandudno | A famous seaside resort known for its Victorian architecture, lovely beaches, and entertainment options. Great for family-friendly vacations. | Great Orme, Llandudno Pier, Cable Car, Happy Valley Gardens, Alice in Wonderland Golden Trail |
| Colwyn Bay | A coastal town with beautiful beaches and a relaxed atmosphere, attracting tourists looking for a quieter stay with access to local attractions. | Welsh Mountain Zoo, Colwyn Bay Beach, Pavilion Theatre, Bay View Shopping Centre, Colwyn Bay Marine |
| Abergele | A quaint town with historical sites and a coastal setting, appealing to those interested in Welsh culture and outdoors activities. | Gwrych Castle, Abergele Golf Club, Pensarn Beach, St. Michael's Church, SeaQuarium |
| Ogmore-by-Sea | A beautiful coastal area known for its stunning views, ideal for beach lovers and those looking to enjoy seaside walks and nature. | Ogmore Castle, The Glamorgan Heritage Coast, Merthyr Mawr Sand Dunes, Eglwysilan Mountain, Cwm Nash Beach |
Understanding Airbnb License Requirements & STR Laws in Rowen (2025)
While Rowen, Wales, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rowen to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rowen (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rowenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Retreat Cottage | Hot Tub | Stunning Snowdonia
Entire Place • 7 bedrooms
Snowdonia luxury house Carneddau mountain views
Entire Place • 5 bedrooms
Ysgubor - a 5 bedrm farm cottage in snowdonia
Entire Place • 5 bedrooms
Cefn Cae 5 Conwy Llandudno Snowdonia
Entire Place • 3 bedrooms
The Paddock Cottage, Horse Views & Hot Tub | Eryri
Entire Place • 3 bedrooms
Finest Retreats | Nant Cottage
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rowen (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rowen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nansi | 2 | $227,807 | 59 | 4.96/5.0 |
| Gwenan | 3 | $138,910 | 218 | 4.98/5.0 |
| Peter And Annette | 1 | $100,362 | 151 | 4.94/5.0 |
| Margaret | 2 | $90,540 | 77 | 4.99/5.0 |
| North Wales Holiday Cottages | 3 | $54,252 | 9 | 4.67/5.0 |
| Finest Retreats | 1 | $52,885 | 4 | 3.75/5.0 |
| Cottages | 1 | $39,419 | 9 | 5.00/5.0 |
| Paul | 1 | $30,867 | 12 | 5.00/5.0 |
| Frank | 1 | $25,376 | 14 | 5.00/5.0 |
| Mike | 1 | $24,000 | 7 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rowen.
Dive Deeper: Advanced Rowen STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rowen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRowen Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rowen
- The Rowen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rowen, House properties are the most common (81.8%), reflecting the local real estate landscape.
- Houses represent a significant 81.8% portion, catering likely to families or larger groups.
Rowen Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rowen
- The dominant room capacity in Rowen is 2 bedrooms listings, making up 31.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 54.5% of the active Airbnb listings in Rowen, indicating a high concentration in these sizes.
- A significant 45.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rowen.
Rowen Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rowen
- The most common guest capacity trend in Rowen vacation rentals is listings accommodating 8+ guests (27.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Rowen STR market, accounting for 50.0% of listings.
- 40.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rowen.
- On average, properties in Rowen are equipped to host 5.0 guests.
Rowen Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rowen
- The most common availability pattern in Rowen falls within the 271-366 days range, representing 36.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Rowen (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rowen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
4.5% of total
2 Nights
11 listings
50% of total
3 Nights
5 listings
22.7% of total
30+ Nights
5 listings
22.7% of total
Key Insights
- The most prevalent minimum stay requirement in Rowen is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (22.7%) caters to monthly stays (30+ nights) in Rowen, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50% of Rowen hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.5% currently do.
- A 2-night minimum appears standard (50%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 22.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rowen.
Rowen Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
19% of total
Flexible
2 listings
9.5% of total
Moderate
1 listings
4.8% of total
Firm
12 listings
57.1% of total
Strict
2 listings
9.5% of total
Cancellation Policy Insights for Rowen
- The prevailing Airbnb cancellation policy trend in Rowen is Firm, used by 57.1% of listings.
- A majority (66.6%) of hosts in Rowen utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (9.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 57.1% market standard in Rowen.
- Using a Strict policy might deter some guests, as only 9.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Rowen.
Rowen STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rowen
- The overall average booking lead time for vacation rentals in Rowen is 62 days.
- Guests book furthest in advance for stays during May (average 121 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (91 days avg.) sees the longest lead times, while Winter (52 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Rowen.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 121 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 91 days) to capture early planners.
- Monitor your own booking lead times against these Rowen averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rowen (2025)
Amenity Prevalence
Amenity Insights for Rowen
- Essential amenities in Rowen that guests expect include: Heating, Smoke alarm, Fire extinguisher, Free parking on premises, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Wifi, Indoor fireplace are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rowen: Heating, Smoke alarm, Fire extinguisher, Free parking on premises, Kitchen.
- Prioritize adding missing essentials: Free parking on premises, Kitchen.
- Consider adding popular differentiators like Hot water or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rowen to stay competitive.
Rowen Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rowen
- The typical guest profile for Airbnb in Rowen consists of primarily domestic travelers (88%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 87.5% of guests.
- Key international markets include United Kingdom (87.5%) and United States (5.1%).
- Top languages spoken are English (75%) followed by German (8.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rowen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cartmel Fell | 17 | $4,719 | $331.68 | 52% |
| Casterton | 11 | $4,578 | $300.82 | 51% |
| Cark | 11 | $4,540 | $885.21 | 31% |
| Abbeycwmhir | 10 | $4,502 | $259.19 | 49% |
| Craven Arms | 10 | $4,487 | $292.69 | 50% |
| Eglwys-bach | 16 | $4,413 | $315.23 | 52% |
| Waverton | 16 | $4,358 | $444.20 | 33% |
| Watermillock | 16 | $4,281 | $274.03 | 50% |
| Chirbury | 14 | $4,233 | $702.20 | 41% |
| Cradley | 14 | $4,192 | $443.36 | 42% |