Turriff Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Turriff in 2025? Explore comprehensive Airbnb analytics for Turriff, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Turriff, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Turriff, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Turriff Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Turriff Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Turriff (2025)
Understanding the monthly revenue variations for Airbnb listings in Turriff is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Turriff is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Turriff across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,749+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,631 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,563 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $767, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Turriff
Turriff Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Turriff STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Turriff:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Turriff
Average Daily Rate (ADR) Airbnb Trends in Turriff (2025)
Effective short term rental pricing strategy in Turriff involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Turriff typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $227+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $174 or more.
- Typical properties (Median) charge around $157 per night.
- Entry-level properties (Bottom 25%) earn around $120 per night.
Average Daily Rate (ADR) Trend by Month in Turriff
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Airbnb Seasonality Analysis & Trends in Turriff (2025)
Peak Season (June, July, August)
- Revenue averages $2,590 per month
- Occupancy rates average 49.9%
- Daily rates average $152
Shoulder Season
- Revenue averages $1,976 per month
- Occupancy maintains around 38.3%
- Daily rates hold near $150
Low Season (January, February, March)
- Revenue drops to average $1,004 per month
- Occupancy decreases to average 22.3%
- Daily rates adjust to average $156
Seasonality Insights for Turriff
- The Airbnb seasonality in Turriff shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Turriff's highest earning potential, with monthly revenues capable of climbing to $2,821, occupancy reaching a high of 53.2%, and ADRs peaking at $161.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $856, occupancy could drop to 20.4%, and ADRs may adjust down to $142.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Turriff.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Turriff seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Turriff (2025)
Exploring the top neighborhoods for short-term rentals in Turriff? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Turriff Town Centre | The heart of Turriff, offering local shops, restaurants, and historical landmarks. Ideal for guests looking to explore the local culture and amenities. | Turriff Museum, Gordon Park, local pubs and cafes, Turriff Farmers' Market |
| Colleonard | A serene residential area with beautiful countryside views, perfect for guests wanting a peaceful stay and easy access to nature and outdoor activities. | Colleonard Woods, nature trails, picnic spots |
| Banff | A nearby coastal town offering stunning beaches and historical sites. Draws visitors looking for seaside experiences and exploring Aberdeenshire's coastline. | Banff Castle, Pennan Village, Macduff Marine Aquarium, Maritime Museum |
| Peterhead | A bustling port town known for its maritime heritage. Known for attracting visitors interested in fishing and coastal activities. | Peterhead Marina, Lido Beach, local seafood restaurants |
| Fraserburgh | Just a short drive from Turriff, this coastal town offers beautiful beaches and a rich fishing history. Great for guests seeking sea activities and fresh seafood. | Fraserburgh Beach, Fraserburgh Heritage Centre, Nearby marine wildlife |
| Aberchirder | A quaint village with charming traditional architecture and local shops. Ideal for guests wanting an authentic small-town experience. | local shops, village festivals, historical sites |
| Maud | Another nearby village that offers a quiet retreat with scenic countryside, popular among nature lovers and those seeking tranquility. | Maud Park, local walking trails, scenic views |
| Huntly | A market town known for its impressive castle and beautiful surroundings. Attracts visitors interested in history and local attractions. | Huntly Castle, River Deveron, local cafes and shops |
Understanding Airbnb License Requirements & STR Laws in Turriff (2025)
With 29% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Turriff. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Turriff to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 29% licensed listings)
Top Performing Airbnb Properties in Turriff (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Turriffbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Rycon
Entire Place • 2 bedrooms
Symbister Suite
Entire Place • 3 bedrooms
Hayfield - UK35890
Entire Place • 3 bedrooms
Forglen Estate-Forglen Lodge
Entire Place • 3 bedrooms
River Cottage
Entire Place • 2 bedrooms
The Cosy Cottage
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Turriff (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Turriff based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 3 | $113,446 | 37 | 4.85/5.0 |
| Gill | 5 | $80,701 | 183 | 4.90/5.0 |
| Catherineallwood@Hotmail.Com | 3 | $67,966 | 170 | 4.89/5.0 |
| Kim | 1 | $26,239 | 31 | 5.00/5.0 |
| Michael | 1 | $12,171 | 51 | 5.00/5.0 |
| David And Maretta | 1 | $6,734 | 111 | 4.54/5.0 |
| Sonia | 1 | $6,485 | 37 | 4.86/5.0 |
| Host #44143641 | 2 | $3,651 | 1 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Turriff.
Dive Deeper: Advanced Turriff STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Turriff. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTurriff Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Turriff
- The Turriff Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.1% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Turriff, House properties are the most common (82.4%), reflecting the local real estate landscape.
- Houses represent a significant 82.4% portion, catering likely to families or larger groups.
- The presence of 5.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Turriff Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Turriff
- The dominant room capacity in Turriff is 3 bedrooms listings, making up 47.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 70.6% of the active Airbnb listings in Turriff, indicating a high concentration in these sizes.
- A significant 53.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Turriff.
Turriff Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Turriff
- The most common guest capacity trend in Turriff vacation rentals is listings accommodating 6 guests (41.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the Turriff STR market, accounting for 58.8% of listings.
- 47.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Turriff.
- On average, properties in Turriff are equipped to host 4.6 guests.
Turriff Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Turriff
- The most common availability pattern in Turriff falls within the 181-270 days range, representing 52.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Turriff (47.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Turriff Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
23.5% of total
2 Nights
1 listings
5.9% of total
3 Nights
7 listings
41.2% of total
30+ Nights
5 listings
29.4% of total
Key Insights
- The most prevalent minimum stay requirement in Turriff is 3 Nights, adopted by 41.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (29.4%) caters to monthly stays (30+ nights) in Turriff, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 41.2% of Turriff hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 29.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Turriff.
Turriff Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
20% of total
Flexible
3 listings
20% of total
Moderate
6 listings
40% of total
Firm
3 listings
20% of total
Cancellation Policy Insights for Turriff
- The prevailing Airbnb cancellation policy trend in Turriff is Moderate, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (60.0%) and stricter (20.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40% market standard in Turriff.
- Regularly review your cancellation policy against competitors and market demand shifts in Turriff.
Turriff STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Turriff
- The overall average booking lead time for vacation rentals in Turriff is 64 days.
- Guests book furthest in advance for stays during September (average 112 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (95 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Turriff.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 112 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 95 days) to capture early planners.
- Monitor your own booking lead times against these Turriff averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Turriff (2025)
Amenity Prevalence
Amenity Insights for Turriff
- Essential amenities in Turriff that guests expect include: Smoke alarm, Free parking on premises, Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Private entrance, Hangers, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Turriff: Smoke alarm, Free parking on premises, Heating, Wifi.
- Consider adding popular differentiators like Private entrance or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Turriff to stay competitive.
Turriff Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Turriff
- The typical guest profile for Airbnb in Turriff consists of primarily domestic travelers (70%), often arriving from nearby Scotland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 69.6% of guests.
- Key international markets include United Kingdom (69.6%) and United States (7.1%).
- Top languages spoken are English (56.5%) followed by French (11.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Scotland and England.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Turriff Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bridge of Cally | 16 | $5,839 | $566.24 | 50% |
| Kenmore | 10 | $4,507 | $430.34 | 41% |
| Insh | 14 | $4,473 | $289.96 | 63% |
| Auchtermuchty | 11 | $3,979 | $365.72 | 50% |
| Gleneagles | 10 | $3,964 | $284.15 | 45% |
| Leuchars | 16 | $3,949 | $400.90 | 43% |
| St Andrews | 359 | $3,908 | $373.13 | 50% |
| North Berwick | 94 | $3,893 | $330.02 | 52% |
| Gilmerton | 10 | $3,872 | $440.47 | 35% |
| Mount Melville | 15 | $3,842 | $264.66 | 46% |