Stranraer Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Stranraer in 2025? Explore comprehensive Airbnb analytics for Stranraer, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Stranraer, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Stranraer, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Stranraer Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Stranraer Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Stranraer (2025)
Understanding the monthly revenue variations for Airbnb listings in Stranraer is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Stranraer is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Stranraer across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,245+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,715 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,560 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $995, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Stranraer
Stranraer Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Stranraer STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Stranraer:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Stranraer
Average Daily Rate (ADR) Airbnb Trends in Stranraer (2025)
Effective short term rental pricing strategy in Stranraer involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Stranraer typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $339+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $223 or more.
- Typical properties (Median) charge around $146 per night.
- Entry-level properties (Bottom 25%) earn around $120 per night.
Average Daily Rate (ADR) Trend by Month in Stranraer
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Airbnb Seasonality Analysis & Trends in Stranraer (2025)
Peak Season (May, August, December)
- Revenue averages $3,017 per month
- Occupancy rates average 50.4%
- Daily rates average $195
Shoulder Season
- Revenue averages $2,310 per month
- Occupancy maintains around 44.4%
- Daily rates hold near $194
Low Season (January, February, March)
- Revenue drops to average $1,266 per month
- Occupancy decreases to average 27.0%
- Daily rates adjust to average $191
Seasonality Insights for Stranraer
- The Airbnb seasonality in Stranraer shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Stranraer's highest earning potential, with monthly revenues capable of climbing to $3,119, occupancy reaching a high of 58.1%, and ADRs peaking at $199.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,037, occupancy could drop to 22.9%, and ADRs may adjust down to $187.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Stranraer.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Stranraer seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Stranraer (2025)
Exploring the top neighborhoods for short-term rentals in Stranraer? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Stranraer Town Centre | The heart of Stranraer, with easy access to shops, restaurants, and transport links. Ideal for visitors looking to explore local attractions and enjoy the vibrant community atmosphere. | Stranraer Museum, Portpatrick Harbour, St. John's Church, Stranraer Golf Club, Castle of St. John |
| Portpatrick | A picturesque village located a short drive from Stranraer, known for its charming harbor and scenic views. Popular with tourists seeking a quaint coastal experience and outdoor activities. | Portpatrick Harbour, Dunskey Estate, Knockinaam Lodge, Southern Upland Way, Portpatrick Golf Club |
| Drummore | A tranquil coastal village a bit off the beaten path, perfect for visitors wanting a peaceful retreat with stunning coastal walks and nature experiences. | Drummore Harbour, Mull of Galloway Trail, RSPB Mull of Galloway, Lighthouse at Mull of Galloway, Local beaches |
| Loch Ryan | This serene loch offers picturesque views and is perfect for water sports enthusiasts. It's becoming popular for visitors who enjoy outdoor adventures. | Loch Ryan, Water activities (kayaking, sailing), Cycle paths, Nearby beaches, Wildlife watching |
| Glenapp Castle | A luxury destination that attracts affluent visitors looking for unique and high-end stay options in a historic setting. Great for special occasions. | Glenapp Castle, Gardens and grounds, Fine dining, Hiking trails nearby, Local wildlife |
| Kirkcolm | A quaint village with beautiful countryside surroundings, ideal for those looking to escape to nature and enjoy peace and quiet. | Kirkcolm Village, Local countryside walks, Historic landmarks, Fishing opportunities, Community events |
| Burrowhead | Close to the coast and known for its dramatic scenery and wildlife, Burrowhead attracts visitors interested in nature and photography. | Burrow Head Lighthouse, Photography spots, Coastal walks, Blue flag beaches, Wildlife observing |
| Castle Douglas | Not far from Stranraer, this town is known for its bustling market and local produce. It appeals to visitors looking for a more urban experience in a vibrant community. | Castle Douglas Market, Local shops and cafes, Threave Gardens, Wildlife Park, Nearby walking trails |
Understanding Airbnb License Requirements & STR Laws in Stranraer (2025)
Yes, Stranraer, Scotland, United Kingdom enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Stranraer to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 56% licensed listings)
Top Performing Airbnb Properties in Stranraer (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Stranraerbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lagafater Lodge - Escape to the Middle of Nowhere
Entire Place • 10 bedrooms
Stronvaar
Entire Place • 3 bedrooms
Superior Apartment at Quay Head View
Entire Place • 2 bedrooms
Ailsa Craig View
Entire Place • 2 bedrooms
Cairncroft Cottage
Entire Place • 3 bedrooms
Apartment-Panoramic-Private Bathroom-Twin
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Stranraer (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Stranraer based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 6 | $140,345 | 48 | 4.12/5.0 |
| Andrew | 1 | $79,499 | 27 | 4.96/5.0 |
| Colin | 4 | $77,675 | 119 | 4.88/5.0 |
| Anne | 4 | $76,438 | 139 | 4.95/5.0 |
| Shaun | 2 | $35,090 | 436 | 4.91/5.0 |
| Heather | 1 | $23,943 | 26 | 5.00/5.0 |
| Lorna | 1 | $23,733 | 27 | 4.89/5.0 |
| Anne | 1 | $23,642 | 34 | 4.88/5.0 |
| Dunskey | 1 | $23,638 | 69 | 4.94/5.0 |
| Hannah | 1 | $21,282 | 132 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Stranraer.
Dive Deeper: Advanced Stranraer STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Stranraer. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsStranraer Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Stranraer
- The Stranraer Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Stranraer, House properties are the most common (72%), reflecting the local real estate landscape.
- Houses represent a significant 72% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 4.0%) offer potential for unique stay experiences.
Stranraer Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Stranraer
- The dominant room capacity in Stranraer is 1 bedroom listings, making up 32% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 56.0% of the active Airbnb listings in Stranraer, indicating a high concentration in these sizes.
- A significant 44.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Stranraer.
Stranraer Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Stranraer
- The most common guest capacity trend in Stranraer vacation rentals is listings accommodating 4 guests (28%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Stranraer STR market, accounting for 52.0% of listings.
- 40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Stranraer.
- On average, properties in Stranraer are equipped to host 4.7 guests.
Stranraer Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Stranraer
- The most common availability pattern in Stranraer falls within the 181-270 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Stranraer (36%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Stranraer Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
36% of total
2 Nights
2 listings
8% of total
3 Nights
7 listings
28% of total
4-6 Nights
2 listings
8% of total
30+ Nights
5 listings
20% of total
Key Insights
- The most prevalent minimum stay requirement in Stranraer is 1 Night, adopted by 36% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (20%) caters to monthly stays (30+ nights) in Stranraer, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36% of Stranraer hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Stranraer.
Stranraer Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
6 listings
26.1% of total
Non-refundable
2 listings
8.7% of total
Refundable
2 listings
8.7% of total
Flexible
2 listings
8.7% of total
Moderate
7 listings
30.4% of total
Firm
2 listings
8.7% of total
Strict
2 listings
8.7% of total
Cancellation Policy Insights for Stranraer
- The prevailing Airbnb cancellation policy trend in Stranraer is Moderate, used by 30.4% of listings.
- There's a relatively balanced mix between guest-friendly (39.1%) and stricter (17.4%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30.4% market standard in Stranraer.
- Using a Strict policy might deter some guests, as only 8.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Stranraer.
Stranraer STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Stranraer
- The overall average booking lead time for vacation rentals in Stranraer is 74 days.
- Guests book furthest in advance for stays during August (average 125 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (108 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (74 days) as a baseline for your pricing and availability strategy in Stranraer.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 125 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 108 days) to capture early planners.
- Monitor your own booking lead times against these Stranraer averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Stranraer (2025)
Amenity Prevalence
Amenity Insights for Stranraer
- Essential amenities in Stranraer that guests expect include: TV, Wifi, Kitchen, Heating, Bed linens. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Hangers, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Stranraer: TV, Wifi, Kitchen, Heating, Bed linens.
- Prioritize adding missing essentials: Kitchen, Heating, Bed linens.
- Consider adding popular differentiators like Smoke alarm or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Stranraer to stay competitive.
Stranraer Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Stranraer
- The typical guest profile for Airbnb in Stranraer consists of primarily domestic travelers (75%), often arriving from nearby Glasgow, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 75.4% of guests.
- Key international markets include United Kingdom (75.4%) and United States (5.7%).
- Top languages spoken are English (68.1%) followed by French (7.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Glasgow and England.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Stranraer Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Galston | 11 | $7,951 | $676.77 | 46% |
| Bruichladdich | 17 | $4,306 | $295.85 | 58% |
| Valley | 18 | $4,042 | $254.80 | 44% |
| Braichmelyn | 41 | $3,894 | $246.43 | 54% |
| Rhoscolyn | 17 | $3,799 | $370.12 | 43% |
| Isle of Man | 11 | $3,767 | $363.18 | 36% |
| Llanbedrgoch | 14 | $3,504 | $248.90 | 50% |
| Howth | 33 | $3,490 | $326.70 | 47% |
| Nant Peris | 17 | $3,349 | $226.51 | 48% |
| Glenluce | 10 | $3,345 | $186.90 | 59% |