Stonehaven Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Stonehaven in 2025? Explore comprehensive Airbnb analytics for Stonehaven, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Stonehaven, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 51 active listings.
Whether you're considering an Airbnb investment in Stonehaven, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Stonehaven Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Stonehaven Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Stonehaven (2025)
Understanding the monthly revenue variations for Airbnb listings in Stonehaven is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Stonehaven is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Stonehaven across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,431+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,332 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,085 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,215, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Stonehaven
Stonehaven Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Stonehaven STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Stonehaven:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Stonehaven
Average Daily Rate (ADR) Airbnb Trends in Stonehaven (2025)
Effective short term rental pricing strategy in Stonehaven involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Stonehaven typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $250+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $198 or more.
- Typical properties (Median) charge around $133 per night.
- Entry-level properties (Bottom 25%) earn around $107 per night.
Average Daily Rate (ADR) Trend by Month in Stonehaven
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Airbnb Seasonality Analysis & Trends in Stonehaven (2025)
Peak Season (July, August, June)
- Revenue averages $3,443 per month
- Occupancy rates average 68.4%
- Daily rates average $167
Shoulder Season
- Revenue averages $2,395 per month
- Occupancy maintains around 46.4%
- Daily rates hold near $164
Low Season (January, February, March)
- Revenue drops to average $1,404 per month
- Occupancy decreases to average 31.7%
- Daily rates adjust to average $156
Seasonality Insights for Stonehaven
- The Airbnb seasonality in Stonehaven shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Stonehaven's highest earning potential, with monthly revenues capable of climbing to $3,624, occupancy reaching a high of 73.2%, and ADRs peaking at $168.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,367, occupancy could drop to 28.8%, and ADRs may adjust down to $154.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Stonehaven.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Stonehaven seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Stonehaven (2025)
Exploring the top neighborhoods for short-term rentals in Stonehaven? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Stonehaven Harbour | Charming coastal area known for its picturesque harbor and seafood restaurants. It attracts tourists looking for a relaxing seaside experience with beautiful views and local charm. | Stonehaven Harbour, Tolbooth Museum, Stonehaven Beach, The Ship Inn, The Old Mill |
| Dunnottar Castle | Famous for its historic castle ruins perched on cliffs, this area attracts history enthusiasts and tourists looking for breathtaking coastal views and a glimpse into Scottish history. | Dunnottar Castle, Dunnottar Woods, The Aberdeenshire Coastal Path, The Stonehaven Golf Club, Fowlsheugh Nature Reserve |
| Stonehaven Town Centre | The heart of the town where visitors can find a variety of shops, cafes, and services. It's convenient for those wanting to explore local culture and cuisine. | Market Square, Stonehaven War Memorial, Local shops and cafes, The Waterfront, Stonehaven Open Air Pool |
| Rickarton | A peaceful, suburban area offering quick access to the surrounding countryside and nearby fishing spots, ideal for those who prefer a quieter stay away from the main tourist routes. | Linn O' Dee, Fishing spots, Walking trails, Local parks, Nature reserves |
| Carron Water | Scenic area known for its natural beauty and outdoor activities. Visitors can enjoy hiking, biking, and exploring the local wildlife, making it perfect for nature enthusiasts. | Carron Water, Aberdeenshire Wildlife, Walking and cycling trails, Nature observation, Picnic spots |
| The Bervie Braes | Known for its stunning views over the North Sea and the surrounding landscape. A favorite spot for photography and outdoor activities, attracting nature lovers and explorers. | The Bervie Braes Viewpoint, Walking paths, Stunning coastal views, Birdwatching, Picnic areas |
| Cowie | Quaint village offering a serene atmosphere and direct access to beautiful nature walks along the coast, making it an excellent choice for visitors looking to unwind. | Cowie Beach, Landscaped parks, Walking trails, Cowie River, Local heritage sites |
| Auchenblae | A bit further inland, known for its countryside charm and local community events. Good for guests looking for a rural escape while still being close to Stonehaven. | Auchenblae Golf Club, Local artisan shops, Countryside trails, Community events, Historic buildings |
Understanding Airbnb License Requirements & STR Laws in Stonehaven (2025)
With 29% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Stonehaven. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Stonehaven to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 29% licensed listings)
Top Performing Airbnb Properties in Stonehaven (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Stonehavenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Penthouse Apartment - Balcony & Sea Views
Entire Place • 2 bedrooms
Entire Cottage & garden by the sea, dogs welcome!
Entire Place • 2 bedrooms
Stonehaven Scotland -Sea front location -Sea views
Entire Place • 3 bedrooms
STONEHAVEN - AMAZING UNINTERRUPTED PANORAMIC VIEWS
Entire Place • 2 bedrooms
Beachfront Haven, stunning sea views, balcony
Entire Place • 2 bedrooms
Stonehaven Seaside Town House
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Stonehaven (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Stonehaven based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Claire | 2 | $114,769 | 509 | 4.96/5.0 |
| Frances | 2 | $83,664 | 98 | 5.00/5.0 |
| Anna | 7 | $64,716 | 362 | 4.69/5.0 |
| Hannah | 1 | $58,001 | 96 | 4.97/5.0 |
| Katharine | 1 | $50,825 | 25 | 5.00/5.0 |
| Gail | 1 | $48,982 | 81 | 4.93/5.0 |
| David | 3 | $48,261 | 39 | 3.14/5.0 |
| Dean | 1 | $46,696 | 188 | 4.97/5.0 |
| Jude | 1 | $45,506 | 99 | 4.97/5.0 |
| Jackie | 1 | $39,024 | 148 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Stonehaven.
Dive Deeper: Advanced Stonehaven STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Stonehaven. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsStonehaven Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Stonehaven
- The Stonehaven Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.5% of the 51 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Stonehaven, Apartment/Condo properties are the most common (45.1%), reflecting the local real estate landscape.
- Houses represent a significant 27.5% portion, catering likely to families or larger groups.
- The presence of 21.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 5.9%) offer potential for unique stay experiences.
Stonehaven Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Stonehaven
- The dominant room capacity in Stonehaven is 2 bedrooms listings, making up 39.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 62.7% of the active Airbnb listings in Stonehaven, indicating a high concentration in these sizes.
Stonehaven Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Stonehaven
- The most common guest capacity trend in Stonehaven vacation rentals is listings accommodating 4 guests (45.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Stonehaven STR market, accounting for 60.8% of listings.
- 11.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Stonehaven.
- On average, properties in Stonehaven are equipped to host 3.3 guests.
Stonehaven Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Stonehaven
- The most common availability pattern in Stonehaven falls within the 91-180 days range, representing 41.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 53.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Stonehaven (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 47.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Stonehaven Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
24% of total
2 Nights
16 listings
32% of total
3 Nights
6 listings
12% of total
4-6 Nights
3 listings
6% of total
7-29 Nights
1 listings
2% of total
30+ Nights
12 listings
24% of total
Key Insights
- The most prevalent minimum stay requirement in Stonehaven is 2 Nights, adopted by 32% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (24%) caters to monthly stays (30+ nights) in Stonehaven, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 32% of Stonehaven hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 24% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Stonehaven.
Stonehaven Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
13 listings
28.3% of total
Moderate
22 listings
47.8% of total
Firm
8 listings
17.4% of total
Strict
3 listings
6.5% of total
Cancellation Policy Insights for Stonehaven
- The prevailing Airbnb cancellation policy trend in Stonehaven is Moderate, used by 47.8% of listings.
- The market strongly favors guest-friendly terms, with 76.1% of listings offering Flexible or Moderate policies. This suggests guests in Stonehaven may expect booking flexibility.
- Strict cancellation policies are quite rare (6.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.8% market standard in Stonehaven.
- Using a Strict policy might deter some guests, as only 6.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Stonehaven.
Stonehaven STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Stonehaven
- The overall average booking lead time for vacation rentals in Stonehaven is 66 days.
- Guests book furthest in advance for stays during July (average 130 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (111 days avg.) sees the longest lead times, while Spring (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Stonehaven.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 130 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 111 days) to capture early planners.
- Monitor your own booking lead times against these Stonehaven averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Stonehaven (2025)
Amenity Prevalence
Amenity Insights for Stonehaven
- Essential amenities in Stonehaven that guests expect include: Smoke alarm, TV, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Stonehaven: Smoke alarm, TV, Heating, Kitchen.
- Prioritize adding missing essentials: Smoke alarm, TV, Heating, Kitchen.
- Consider adding popular differentiators like Wifi or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Stonehaven to stay competitive.
Stonehaven Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Stonehaven
- The typical guest profile for Airbnb in Stonehaven consists of primarily domestic travelers (65%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 65.1% of guests.
- Key international markets include United Kingdom (65.1%) and United States (11.2%).
- Top languages spoken are English (57.7%) followed by French (12.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Edinburgh.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Stonehaven Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gorebridge | 12 | $6,209 | $493.62 | 54% |
| Bridge of Cally | 16 | $5,839 | $566.24 | 50% |
| City of Edinburgh | 4,312 | $4,528 | $274.67 | 61% |
| Kenmore | 10 | $4,507 | $430.34 | 41% |
| Insh | 14 | $4,473 | $289.96 | 63% |
| Kielder | 12 | $4,215 | $329.21 | 53% |
| Auchtermuchty | 11 | $3,979 | $365.72 | 50% |
| Gleneagles | 10 | $3,964 | $284.15 | 45% |
| Leuchars | 16 | $3,949 | $400.90 | 43% |
| St Andrews | 359 | $3,908 | $373.13 | 50% |