St Andrews Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in St Andrews in 2025? Explore comprehensive Airbnb analytics for St Andrews, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for St Andrews, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 359 active listings.
Whether you're considering an Airbnb investment in St Andrews, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the St Andrews Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key St Andrews Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in St Andrews (2025)
Understanding the monthly revenue variations for Airbnb listings in St Andrews is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in St Andrews is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in St Andrews across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,253+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,505 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,209 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,468, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in St Andrews
St Andrews Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the St Andrews STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in St Andrews:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in St Andrews
Average Daily Rate (ADR) Airbnb Trends in St Andrews (2025)
Effective short term rental pricing strategy in St Andrews involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in St Andrews typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $637+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $406 or more.
- Typical properties (Median) charge around $270 per night.
- Entry-level properties (Bottom 25%) earn around $188 per night.
Average Daily Rate (ADR) Trend by Month in St Andrews
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Airbnb Seasonality Analysis & Trends in St Andrews (2025)
Peak Season (August, July, May)
- Revenue averages $6,776 per month
- Occupancy rates average 61.8%
- Daily rates average $378
Shoulder Season
- Revenue averages $5,214 per month
- Occupancy maintains around 49.4%
- Daily rates hold near $365
Low Season (January, February, March)
- Revenue drops to average $2,458 per month
- Occupancy decreases to average 30.8%
- Daily rates adjust to average $343
Seasonality Insights for St Andrews
- The Airbnb seasonality in St Andrews shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases St Andrews's highest earning potential, with monthly revenues capable of climbing to $6,822, occupancy reaching a high of 63.6%, and ADRs peaking at $390.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,243, occupancy could drop to 27.0%, and ADRs may adjust down to $339.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in St Andrews.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these St Andrews seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in St Andrews (2025)
Exploring the top neighborhoods for short-term rentals in St Andrews? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| The Old Course | Home to one of the most famous golf courses in the world, attracting golf enthusiasts from all over. Visitors flock to this area for its rich history and stunning views. | The Old Course, St Andrews Links, British Golf Museum, St Andrews Cathedral, St Andrews Castle |
| South Street | A bustling street in the heart of St Andrews filled with shops, cafes, and restaurants. Ideal for tourists who want to be close to amenities and attractions. | University of St Andrews, St Andrews Botanic Garden, The Byre Theatre, Local shops and restaurants |
| West Sands Beach | Famous for its long sandy beach and scenic coastal views. Perfect for beach lovers and outdoor enthusiasts, popular for walks and leisure activities. | West Sands Beach, St Andrews Aquarium, The Scores, Natural trails along the coast |
| The Scores | A picturesque area along the coastline offering stunning views of the North Sea. Popular for romantic walks and enjoying the seaside. | The Scores walkway, St Andrews Lighthouse, Castle Sands beach |
| Market Street | The main shopping area in St Andrews, bustling with tourists and locals alike. Great access to restaurants, shops, and cultural experiences. | St Andrews Museum, Local shops, Dining options |
| North Street | Another vital thoroughfare lined with historic buildings, eateries, and shops, providing a vibrant atmosphere close to the university. | University of St Andrews, St Mary’s Quad, Old Library, St Andrews Town Hall |
| Golf Street | Close to many golf clubs and courses, appealing to golf tourists. Offers easy access to St Andrews' golf heritage. | The Royal & Ancient Golf Club of St Andrews, Local golf shops, Faciilities for golfers |
| East Sands | A quieter beach area that is family-friendly and offers various water sports and outdoor activities. Ideal for families and nature lovers. | East Sands Beach, St Andrews Sailing Club, Parks and playgrounds nearby |
Understanding Airbnb License Requirements & STR Laws in St Andrews (2025)
Yes, St Andrews, Scotland, United Kingdom enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for St Andrews to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 35% licensed listings)
Top Performing Airbnb Properties in St Andrews (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in St Andrewsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Town House in the centre of St Andrews
Entire Place • 5 bedrooms
Cottage with charisma! St Andrews prime location
Entire Place • 4 bedrooms
luxury villa with Garden SPA
Entire Place • 4 bedrooms
Luxury Golf Haven-Old Course 2 min walk,golf store
Entire Place • 4 bedrooms
Large Victorian apartment: central, quiet
Entire Place • 4 bedrooms
Townhouse - central St Andrews GOLF
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in St Andrews (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in St Andrews based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Latitude55 | 30 | $1,532,027 | 1425 | 4.73/5.0 |
| Steven | 15 | $990,255 | 1239 | 4.89/5.0 |
| St Andrews Property Centre | 15 | $683,340 | 513 | 4.52/5.0 |
| Kingask | 19 | $576,161 | 379 | 4.86/5.0 |
| Peter | 4 | $397,959 | 261 | 4.95/5.0 |
| Priorsgate Apartments | 5 | $381,354 | 100 | 4.87/5.0 |
| No.1 Apartments St Andrews - | 8 | $352,698 | 55 | 4.77/5.0 |
| Nadine | 6 | $264,358 | 358 | 4.99/5.0 |
| Cottages | 4 | $217,564 | 85 | 3.64/5.0 |
| Katy | 2 | $216,090 | 193 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in St Andrews.
Dive Deeper: Advanced St Andrews STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for St Andrews. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSt Andrews Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for St Andrews
- The St Andrews Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.2% of the 359 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in St Andrews, Apartment/Condo properties are the most common (50.1%), reflecting the local real estate landscape.
- Houses represent a significant 41.2% portion, catering likely to families or larger groups.
- Smaller segments like others, outdoor/unique, hotel/boutique (combined 8.6%) offer potential for unique stay experiences.
St Andrews Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for St Andrews
- The dominant room capacity in St Andrews is 2 bedrooms listings, making up 43.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 69.1% of the active Airbnb listings in St Andrews, indicating a high concentration in these sizes.
- A significant 39.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in St Andrews.
St Andrews Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for St Andrews
- The most common guest capacity trend in St Andrews vacation rentals is listings accommodating 4 guests (40.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the St Andrews STR market, accounting for 62.4% of listings.
- 36.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in St Andrews.
- On average, properties in St Andrews are equipped to host 4.6 guests.
St Andrews Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for St Andrews
- The most common availability pattern in St Andrews falls within the 181-270 days range, representing 39.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in St Andrews (40.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
St Andrews Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
91 listings
26.3% of total
2 Nights
85 listings
24.6% of total
3 Nights
79 listings
22.8% of total
4-6 Nights
18 listings
5.2% of total
7-29 Nights
4 listings
1.2% of total
30+ Nights
69 listings
19.9% of total
Key Insights
- The most prevalent minimum stay requirement in St Andrews is 1 Night, adopted by 26.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (19.9%) caters to monthly stays (30+ nights) in St Andrews, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 26.3% of St Andrews hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 19.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in St Andrews.
St Andrews Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
7 listings
2% of total
Super Strict 30 Days
13 listings
3.8% of total
Flexible
32 listings
9.3% of total
Moderate
52 listings
15.1% of total
Firm
131 listings
38.1% of total
Strict
109 listings
31.7% of total
Cancellation Policy Insights for St Andrews
- The prevailing Airbnb cancellation policy trend in St Andrews is Firm, used by 38.1% of listings.
- A majority (69.8%) of hosts in St Andrews utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 38.1% market standard in St Andrews.
- With 31.7% using Strict terms, this is a viable option in St Andrews, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in St Andrews.
St Andrews STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for St Andrews
- The overall average booking lead time for vacation rentals in St Andrews is 93 days.
- Guests book furthest in advance for stays during June (average 149 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 56 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (131 days avg.) sees the longest lead times, while Winter (63 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (93 days) as a baseline for your pricing and availability strategy in St Andrews.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 149 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 131 days) to capture early planners.
- Monitor your own booking lead times against these St Andrews averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in St Andrews (2025)
Amenity Prevalence
Amenity Insights for St Andrews
- Essential amenities in St Andrews that guests expect include: Smoke alarm, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Carbon monoxide alarm, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for St Andrews: Smoke alarm, Wifi, Heating.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Heating.
- Consider adding popular differentiators like TV or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in St Andrews to stay competitive.
St Andrews Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for St Andrews
- The typical guest profile for Airbnb in St Andrews consists of a mix of domestic (45%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 44.5% of guests.
- Key international markets include United Kingdom (44.5%) and United States (35.8%).
- Top languages spoken are English (63.8%) followed by French (9.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the St Andrews Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gorebridge | 12 | $6,209 | $493.62 | 54% |
| Bridge of Cally | 16 | $5,839 | $566.24 | 50% |
| City of Edinburgh | 4,312 | $4,528 | $274.67 | 61% |
| Kenmore | 10 | $4,507 | $430.34 | 41% |
| Insh | 14 | $4,473 | $289.96 | 63% |
| Kielder | 12 | $4,215 | $329.21 | 53% |
| Auchtermuchty | 11 | $3,979 | $365.72 | 50% |
| Gleneagles | 10 | $3,964 | $284.15 | 45% |
| Leuchars | 16 | $3,949 | $400.90 | 43% |
| North Berwick | 94 | $3,893 | $330.02 | 52% |