Rothesay Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Rothesay in 2025? Explore comprehensive Airbnb analytics for Rothesay, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Rothesay, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 71 active listings.
Whether you're considering an Airbnb investment in Rothesay, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rothesay Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rothesay Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rothesay (2025)
Understanding the monthly revenue variations for Airbnb listings in Rothesay is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rothesay is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rothesay across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,470+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,015 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,087 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,086, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rothesay
Rothesay Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rothesay STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rothesay:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rothesay
Average Daily Rate (ADR) Airbnb Trends in Rothesay (2025)
Effective short term rental pricing strategy in Rothesay involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rothesay typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $345+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $187 or more.
- Typical properties (Median) charge around $133 per night.
- Entry-level properties (Bottom 25%) earn around $105 per night.
Average Daily Rate (ADR) Trend by Month in Rothesay
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Airbnb Seasonality Analysis & Trends in Rothesay (2025)
Peak Season (August, July, September)
- Revenue averages $3,555 per month
- Occupancy rates average 61.0%
- Daily rates average $195
Shoulder Season
- Revenue averages $2,534 per month
- Occupancy maintains around 43.6%
- Daily rates hold near $201
Low Season (January, February, March)
- Revenue drops to average $1,705 per month
- Occupancy decreases to average 28.0%
- Daily rates adjust to average $215
Seasonality Insights for Rothesay
- The Airbnb seasonality in Rothesay shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rothesay's highest earning potential, with monthly revenues capable of climbing to $3,977, occupancy reaching a high of 65.2%, and ADRs peaking at $221.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,384, occupancy could drop to 22.9%, and ADRs may adjust down to $190.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rothesay.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rothesay seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rothesay (2025)
Exploring the top neighborhoods for short-term rentals in Rothesay? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Rothesay Bay | A picturesque bay area offering stunning views and a peaceful atmosphere that's ideal for relaxing getaways. Popular with families and couples looking for nature and tranquility. | Rothesay Castle, Rothesay Pavilion, Mount Stuart House, Rothesay Beach, Gateway to Isle of Bute |
| High Street | The central shopping thoroughfare of Rothesay, buzzing with local shops and restaurants. A great location for tourists looking for local culture and dining options. | Local shops and boutiques, Cafes and eateries, Rothesay Post Office, Bute Museum, Seafront Promenade |
| Rothesay Marina | A charming marina area that draws sailing enthusiasts and those interested in water sports. Ideal for visitors looking to engage in coastal activities and enjoy the marine life. | Marina facilities, Sailing clubs, Boat trips, Water sports activities, Scenic coastal walks |
| Abbey Road | A serene residential area with easy access to local attractions and quiet walks. Known for its friendly community vibe and close proximity to the waterfront. | Rothesay Abbey, St. Mary’s Church, Local parks, Scenic viewpoints, Nature trails |
| Bute Museum | An area around the Bute Museum, showcasing local history and culture. Offers a unique experience for visitors interested in learning about Bute's rich heritage. | Bute Museum displays, Local art and history, Community events, Cultural workshops, Historical landmarks nearby |
| Mount Stuart | Offers access to the stunning Mount Stuart House and Gardens. Perfect for guests interested in historic architecture and beautifully landscaped gardens. | Mount Stuart House, Gardens and grounds, Historical tours, Art exhibitions, Scenic pathways |
| Historic Rothesay Castle | The iconic Rothesay Castle is a major historical site that attracts history buffs and tourists interested in architecture. A great photo spot and attraction. | Rothesay Castle grounds, Historical reenactments, Visitor center, Guided tours, Photography opportunities |
| Kames Bay | A quieter bay area ideal for those seeking peace and scenic beauty. Attracts nature lovers and those looking to unwind by the water. | Kames Bay Beach, Coastal walks, Picnic spots, Wildlife watching, Seaside cafes |
Understanding Airbnb License Requirements & STR Laws in Rothesay (2025)
With 13% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Rothesay. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rothesay to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 13% licensed listings)
Top Performing Airbnb Properties in Rothesay (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rothesaybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Argyle House
Entire Place • 12 bedrooms
Otterburn House - Luxury waterfront property
Entire Place • 3 bedrooms
Luxury Seaside Designer Retreat
Entire Place • 5 bedrooms
Breathtaking views of the Clyde
Entire Place • 2 bedrooms
Luxury modern 4 bedroom villa with elevated views
Entire Place • 4 bedrooms
Old Schoolhouse. Superb sea views & near beach
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rothesay (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rothesay based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #217546758 | 3 | $209,285 | 2 | 0.00/5.0 |
| Ulrike | 6 | $158,926 | 58 | 4.00/5.0 |
| Lisa | 5 | $127,937 | 544 | 4.94/5.0 |
| Sara | 4 | $82,243 | 19 | 5.00/5.0 |
| Patrica | 6 | $79,165 | 129 | 4.69/5.0 |
| Chris & Erin | 4 | $76,701 | 314 | 4.77/5.0 |
| John | 1 | $72,863 | 9 | 5.00/5.0 |
| Mark | 1 | $68,939 | 6 | 5.00/5.0 |
| Alan | 2 | $55,732 | 62 | 4.89/5.0 |
| Host #147212585 | 2 | $48,400 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rothesay.
Dive Deeper: Advanced Rothesay STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rothesay. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRothesay Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rothesay
- The Rothesay Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.3% of the 71 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rothesay, Apartment/Condo properties are the most common (42.3%), reflecting the local real estate landscape.
- Houses represent a significant 29.6% portion, catering likely to families or larger groups.
- The presence of 16.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 5.6%) offer potential for unique stay experiences.
Rothesay Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rothesay
- The dominant room capacity in Rothesay is 2 bedrooms listings, making up 36.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 59.1% of the active Airbnb listings in Rothesay, indicating a high concentration in these sizes.
- A significant 38.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rothesay.
Rothesay Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rothesay
- The most common guest capacity trend in Rothesay vacation rentals is listings accommodating 4 guests (36.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Rothesay STR market, accounting for 57.7% of listings.
- 38.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rothesay.
- On average, properties in Rothesay are equipped to host 4.8 guests.
Rothesay Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rothesay
- The most common availability pattern in Rothesay falls within the 271-366 days range, representing 39.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rothesay (35.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rothesay Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
22.7% of total
2 Nights
24 listings
36.4% of total
3 Nights
16 listings
24.2% of total
4-6 Nights
5 listings
7.6% of total
7-29 Nights
1 listings
1.5% of total
30+ Nights
5 listings
7.6% of total
Key Insights
- The most prevalent minimum stay requirement in Rothesay is 2 Nights, adopted by 36.4% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.4% of Rothesay hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 7.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rothesay.
Rothesay Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
1.6% of total
Non-refundable
1 listings
1.6% of total
Flexible
10 listings
16.1% of total
Moderate
30 listings
48.4% of total
Firm
9 listings
14.5% of total
Strict
11 listings
17.7% of total
Cancellation Policy Insights for Rothesay
- The prevailing Airbnb cancellation policy trend in Rothesay is Moderate, used by 48.4% of listings.
- There's a relatively balanced mix between guest-friendly (64.5%) and stricter (32.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 48.4% market standard in Rothesay.
- Regularly review your cancellation policy against competitors and market demand shifts in Rothesay.
Rothesay STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rothesay
- The overall average booking lead time for vacation rentals in Rothesay is 61 days.
- Guests book furthest in advance for stays during July (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 46 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (82 days avg.) sees the longest lead times, while Fall (56 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Rothesay.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 82 days) to capture early planners.
- Monitor your own booking lead times against these Rothesay averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rothesay (2025)
Amenity Prevalence
Amenity Insights for Rothesay
- Essential amenities in Rothesay that guests expect include: Smoke alarm. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rothesay: Smoke alarm.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rothesay to stay competitive.
Rothesay Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rothesay
- The typical guest profile for Airbnb in Rothesay consists of primarily domestic travelers (88%), often arriving from nearby Glasgow, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 88.1% of guests.
- Key international markets include United Kingdom (88.1%) and United States (5%).
- Top languages spoken are English (75.2%) followed by French (8.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Glasgow and Scotland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rothesay Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Galston | 11 | $7,951 | $676.77 | 46% |
| Fearnan | 19 | $6,440 | $421.92 | 53% |
| Glenachulish | 33 | $5,609 | $424.51 | 46% |
| Arrochar | 33 | $5,045 | $339.11 | 56% |
| Acharn | 10 | $4,813 | $278.43 | 57% |
| Croftamie | 19 | $4,609 | $267.39 | 52% |
| Carrick Castle | 11 | $4,591 | $586.01 | 42% |
| Corran | 24 | $4,576 | $370.68 | 45% |
| Gartocharn | 15 | $4,426 | $354.91 | 46% |
| Bruichladdich | 17 | $4,306 | $295.85 | 58% |