Prestwick Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Prestwick in 2025? Explore comprehensive Airbnb analytics for Prestwick, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Prestwick, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 52 active listings.
Whether you're considering an Airbnb investment in Prestwick, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Prestwick Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Prestwick Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Prestwick (2025)
Understanding the monthly revenue variations for Airbnb listings in Prestwick is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Prestwick is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Prestwick across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,357+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,176 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,218 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,174, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Prestwick
Prestwick Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Prestwick STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Prestwick:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Prestwick
Average Daily Rate (ADR) Airbnb Trends in Prestwick (2025)
Effective short term rental pricing strategy in Prestwick involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Prestwick typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $714+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $311 or more.
- Typical properties (Median) charge around $175 per night.
- Entry-level properties (Bottom 25%) earn around $118 per night.
Average Daily Rate (ADR) Trend by Month in Prestwick
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Airbnb Seasonality Analysis & Trends in Prestwick (2025)
Peak Season (July, August, May)
- Revenue averages $4,441 per month
- Occupancy rates average 48.8%
- Daily rates average $296
Shoulder Season
- Revenue averages $2,979 per month
- Occupancy maintains around 41.6%
- Daily rates hold near $272
Low Season (January, March, November)
- Revenue drops to average $1,982 per month
- Occupancy decreases to average 33.7%
- Daily rates adjust to average $276
Seasonality Insights for Prestwick
- The Airbnb seasonality in Prestwick shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Prestwick's highest earning potential, with monthly revenues capable of climbing to $5,065, occupancy reaching a high of 52.1%, and ADRs peaking at $324.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,693, occupancy could drop to 31.0%, and ADRs may adjust down to $258.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Prestwick.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Prestwick seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Prestwick (2025)
Exploring the top neighborhoods for short-term rentals in Prestwick? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Prestwick Beach | A popular coastal destination with stunning views and a sandy beach, ideal for family vacations and beach lovers. | Prestwick Beach, Culzean Castle, Prestwick Golf Club, Royal Troon Golf Club, Historic Prestwick Town |
| Prestwick Town Centre | The vibrant heart of Prestwick with shops, restaurants, and cafes, attracting both locals and tourists. | Prestwick Museum and Heritage Centre, Various local eateries, Parks and gardens, Local boutiques, Community events |
| Around Prestwick Airport | Convenient for travelers and business visitors, with various accommodations and amenities nearby. | Prestwick Airport, Nearby restaurants, Transportation links, Business parks, Golf courses nearby |
| South Beach Promenade | A scenic promenade ideal for walks, cycling, and enjoying coastal views, attractive to those seeking leisure activities. | Walking paths, Cycling trails, Pet-friendly areas, Local cafes, Beach access |
| Culzean Castle Estate | A stunning historic estate with beautiful grounds and attractions, great for families and history enthusiasts. | Culzean Castle, Culzean Country Park, Historic gardens, Scenic walks, Wildlife watching |
| Ayr Town (near Prestwick) | Nearby Ayr offers additional attractions, shopping, and dining experiences, broadening the target audience for visitors. | Ayr Beach, Ayr Racecourse, Robert Burns Birthplace Museum, Shopping areas, Local parks |
| Seabank Road | A peaceful residential area that provides proximity to the beach and local amenities, appealing to families and quieter visitors. | Local parks, Quiet beaches, Family-friendly environment, Nearby cafes, Community activities |
| Troon (close to Prestwick) | A popular coastal town known for its golf courses and scenic views, ideal for outdoor enthusiasts and golf lovers. | Royal Troon Golf Club, Troon Beach, Seafront promenades, Local parks, Dining options |
Understanding Airbnb License Requirements & STR Laws in Prestwick (2025)
With 19% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Prestwick. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Prestwick to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 19% licensed listings)
Top Performing Airbnb Properties in Prestwick (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Prestwickbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
BENTFIELD by the sea, sleeps 10 + 2, spectacular!
Entire Place • 6 bedrooms
The Alexander - Donnini Deluxe
Entire Place • 3 bedrooms
Cuthbert House - Donnini Apartments
Entire Place • 4 bedrooms
Berelands House - Donnini Apartments
Entire Place • 5 bedrooms
The Prestwick Pad
Entire Place • 4 bedrooms
Briarhill - Donnini Apartments
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Prestwick (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Prestwick based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Amy | 11 | $468,939 | 171 | 4.64/5.0 |
| Pillow | 6 | $137,907 | 41 | 4.04/5.0 |
| Patricia | 1 | $105,044 | 98 | 4.86/5.0 |
| Alan | 2 | $52,411 | 105 | 4.76/5.0 |
| Valerie | 1 | $42,891 | 58 | 4.93/5.0 |
| Host #222202509 | 3 | $40,535 | 3 | 0.00/5.0 |
| Carrie | 1 | $39,019 | 38 | 4.71/5.0 |
| John | 1 | $37,450 | 90 | 5.00/5.0 |
| Muir | 4 | $35,658 | 58 | 4.30/5.0 |
| Marion | 2 | $29,227 | 393 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Prestwick.
Dive Deeper: Advanced Prestwick STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Prestwick. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPrestwick Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Prestwick
- The Prestwick Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.5% of the 52 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Prestwick, Apartment/Condo properties are the most common (55.8%), reflecting the local real estate landscape.
- Houses represent a significant 36.5% portion, catering likely to families or larger groups.
- Smaller segments like others, outdoor/unique, hotel/boutique (combined 7.6%) offer potential for unique stay experiences.
Prestwick Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Prestwick
- The dominant room capacity in Prestwick is 2 bedrooms listings, making up 34.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 57.7% of the active Airbnb listings in Prestwick, indicating a high concentration in these sizes.
- A significant 36.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Prestwick.
Prestwick Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Prestwick
- The most common guest capacity trend in Prestwick vacation rentals is listings accommodating 4 guests (36.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Prestwick STR market, accounting for 51.9% of listings.
- 32.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Prestwick.
- On average, properties in Prestwick are equipped to host 4.4 guests.
Prestwick Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Prestwick
- The most common availability pattern in Prestwick falls within the 271-366 days range, representing 51.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Prestwick (30.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Prestwick Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
22% of total
2 Nights
21 listings
51.2% of total
3 Nights
3 listings
7.3% of total
4-6 Nights
2 listings
4.9% of total
7-29 Nights
2 listings
4.9% of total
30+ Nights
4 listings
9.8% of total
Key Insights
- The most prevalent minimum stay requirement in Prestwick is 2 Nights, adopted by 51.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.2%) of the Prestwick Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 51.2% of Prestwick hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Prestwick.
Prestwick Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
2.8% of total
Flexible
15 listings
41.7% of total
Moderate
5 listings
13.9% of total
Firm
4 listings
11.1% of total
Strict
11 listings
30.6% of total
Cancellation Policy Insights for Prestwick
- The prevailing Airbnb cancellation policy trend in Prestwick is Flexible, used by 41.7% of listings.
- There's a relatively balanced mix between guest-friendly (55.6%) and stricter (41.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.7% market standard in Prestwick.
- With 30.6% using Strict terms, this is a viable option in Prestwick, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Prestwick.
Prestwick STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Prestwick
- The overall average booking lead time for vacation rentals in Prestwick is 68 days.
- Guests book furthest in advance for stays during July (average 138 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (103 days avg.) sees the longest lead times, while Winter (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Prestwick.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 138 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 103 days) to capture early planners.
- Monitor your own booking lead times against these Prestwick averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Prestwick (2025)
Amenity Prevalence
Amenity Insights for Prestwick
- Essential amenities in Prestwick that guests expect include: Wifi, Smoke alarm, TV, Heating, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Washer, Iron are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Prestwick: Wifi, Smoke alarm, TV, Heating, Carbon monoxide alarm.
- Prioritize adding missing essentials: Heating, Carbon monoxide alarm.
- Consider adding popular differentiators like Kitchen or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Prestwick to stay competitive.
Prestwick Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Prestwick
- The typical guest profile for Airbnb in Prestwick consists of primarily domestic travelers (66%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 65.9% of guests.
- Key international markets include United Kingdom (65.9%) and United States (15.9%).
- Top languages spoken are English (62.2%) followed by Italian (5.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Glasgow.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Prestwick Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Galston | 11 | $7,951 | $676.77 | 46% |
| Fearnan | 19 | $6,440 | $421.92 | 53% |
| Gorebridge | 12 | $6,209 | $493.62 | 54% |
| Bridge of Cally | 16 | $5,839 | $566.24 | 50% |
| Glenachulish | 33 | $5,609 | $424.51 | 46% |
| Arrochar | 33 | $5,045 | $339.11 | 56% |
| Acharn | 10 | $4,813 | $278.43 | 57% |
| Croftamie | 19 | $4,609 | $267.39 | 52% |
| Carrick Castle | 11 | $4,591 | $586.01 | 42% |
| Corran | 24 | $4,576 | $370.68 | 45% |