Portmahomack Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Portmahomack in 2025? Explore comprehensive Airbnb analytics for Portmahomack, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Portmahomack, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Portmahomack, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Portmahomack Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Portmahomack Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Portmahomack (2025)
Understanding the monthly revenue variations for Airbnb listings in Portmahomack is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Portmahomack is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Portmahomack across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,234+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,061 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,905 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,090, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Portmahomack
Portmahomack Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Portmahomack STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Portmahomack:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Portmahomack
Average Daily Rate (ADR) Airbnb Trends in Portmahomack (2025)
Effective short term rental pricing strategy in Portmahomack involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Portmahomack typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $303+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $218 or more.
- Typical properties (Median) charge around $157 per night.
- Entry-level properties (Bottom 25%) earn around $119 per night.
Average Daily Rate (ADR) Trend by Month in Portmahomack
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Airbnb Seasonality Analysis & Trends in Portmahomack (2025)
Peak Season (August, July, September)
- Revenue averages $3,471 per month
- Occupancy rates average 54.7%
- Daily rates average $213
Shoulder Season
- Revenue averages $2,246 per month
- Occupancy maintains around 38.9%
- Daily rates hold near $196
Low Season (January, February, March)
- Revenue drops to average $1,048 per month
- Occupancy decreases to average 22.7%
- Daily rates adjust to average $165
Seasonality Insights for Portmahomack
- The Airbnb seasonality in Portmahomack shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Portmahomack's highest earning potential, with monthly revenues capable of climbing to $3,641, occupancy reaching a high of 60.3%, and ADRs peaking at $217.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $977, occupancy could drop to 22.1%, and ADRs may adjust down to $164.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Portmahomack.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Portmahomack seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Portmahomack (2025)
Exploring the top neighborhoods for short-term rentals in Portmahomack? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Portmahomack Village | A picturesque fishing village with stunning coastal views and sandy beaches. Ideal for families and couples looking for a peaceful retreat with local charm. | Tarbat Ness Lighthouse, Portmahomack Beach, Tarbat Discovery Centre, Local seafood restaurants, Fishing opportunities, Coastal walks |
| Eagle Stone | A historic landmark near Portmahomack offering scenic walks and local legends, appealing to history enthusiasts and nature lovers alike. | Eagle Stone historic site, Walking trails around the area, Local wildlife, Scenic viewpoints |
| Tarbat Ness | Known for its dramatic cliffs and breathtaking scenery, Tarbat Ness attracts outdoor enthusiasts and nature lovers seeking adventure. | Tarbat Ness Lighthouse walks, Birdwatching, Photography opportunities, Coastal hiking trials |
| Balintore | Adjacent to Portmahomack, Balintore is known for its beautiful harbor and fishing culture, perfect for those looking to experience local life. | Balintore Harbour, Beech trees walks, Fishing spots, Local village events |
| Nigg | A quiet village near Portmahomack with stunning waterfront views, great for those seeking tranquility and scenic beauty. | Nigg Bay, Historic Nigg Church, Scenic walks, Quiet beaches |
| Dunrobin Castle | A short drive from Portmahomack, this famous castle attracts tourists looking for historical experiences and beautiful gardens. | Dunrobin Castle, Gardens, Falconry Shows, Historical tours |
| Ruthven | A small, charming village known for its rural atmosphere and friendly community, ideal for guests wanting to escape the busyness of city life. | Rural walks, Community events, Local farm experiences, Nature trails |
| Inverness | While slightly farther, this vibrant city attracts many visitors year-round, offering urban amenities alongside access to the Highlands. | Inverness Castle, Loch Ness, City Center shopping, Caledonian Canal, Historic monuments |
Understanding Airbnb License Requirements & STR Laws in Portmahomack (2025)
Yes, Portmahomack, Scotland, United Kingdom enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Portmahomack to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 33% licensed listings)
Top Performing Airbnb Properties in Portmahomack (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Portmahomackbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sunset View Cottage, Highlands
Entire Place • 3 bedrooms
East Tarrel Cottage
Entire Place • 3 bedrooms
Cabin by the Pier - a unique location
Entire Place • 1 bedroom
3 Tarrel Farm Cottages, nr Portmahomack
Entire Place • 2 bedrooms
Bayview Cottage, Portmahomack, great coastal views
Entire Place • 3 bedrooms
Self-catering property with hot tub - Portmahomack
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Portmahomack (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Portmahomack based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 8 | $105,575 | 26 | 3.09/5.0 |
| Duncan | 2 | $78,845 | 78 | 5.00/5.0 |
| William And Mary | 1 | $39,803 | 193 | 4.99/5.0 |
| Arabella | 1 | $35,876 | 31 | 4.94/5.0 |
| Elspeth | 1 | $27,153 | 101 | 4.97/5.0 |
| Charlette | 1 | $18,904 | 213 | 4.91/5.0 |
| Katie | 1 | $16,491 | 5 | 5.00/5.0 |
| Czarina | 1 | $15,147 | 75 | 4.96/5.0 |
| Host #301278783 | 1 | $8,542 | 0 | 0.00/5.0 |
| Travelnest | 1 | $5,361 | 14 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Portmahomack.
Dive Deeper: Advanced Portmahomack STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Portmahomack. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPortmahomack Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Portmahomack
- The Portmahomack Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Portmahomack, House properties are the most common (83.3%), reflecting the local real estate landscape.
- Houses represent a significant 83.3% portion, catering likely to families or larger groups.
Portmahomack Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Portmahomack
- The dominant room capacity in Portmahomack is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.6% of the active Airbnb listings in Portmahomack, indicating a high concentration in these sizes.
- A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Portmahomack.
Portmahomack Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Portmahomack
- The most common guest capacity trend in Portmahomack vacation rentals is listings accommodating 2 guests (33.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Portmahomack STR market, accounting for 61.1% of listings.
- 27.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Portmahomack.
- On average, properties in Portmahomack are equipped to host 4.1 guests.
Portmahomack Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Portmahomack
- The most common availability pattern in Portmahomack falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Portmahomack (27.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Portmahomack Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
41.2% of total
2 Nights
3 listings
17.6% of total
3 Nights
4 listings
23.5% of total
30+ Nights
3 listings
17.6% of total
Key Insights
- The most prevalent minimum stay requirement in Portmahomack is 1 Night, adopted by 41.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (17.6%) caters to monthly stays (30+ nights) in Portmahomack, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41.2% of Portmahomack hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Portmahomack.
Portmahomack Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
5 listings
35.7% of total
Flexible
2 listings
14.3% of total
Moderate
6 listings
42.9% of total
Firm
1 listings
7.1% of total
Cancellation Policy Insights for Portmahomack
- The prevailing Airbnb cancellation policy trend in Portmahomack is Moderate, used by 42.9% of listings.
- There's a relatively balanced mix between guest-friendly (57.2%) and stricter (7.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.9% market standard in Portmahomack.
- Regularly review your cancellation policy against competitors and market demand shifts in Portmahomack.
Portmahomack STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Portmahomack
- The overall average booking lead time for vacation rentals in Portmahomack is 91 days.
- Guests book furthest in advance for stays during May (average 142 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (126 days avg.) sees the longest lead times, while Winter (76 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (91 days) as a baseline for your pricing and availability strategy in Portmahomack.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 142 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 126 days) to capture early planners.
- Monitor your own booking lead times against these Portmahomack averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Portmahomack (2025)
Amenity Prevalence
Amenity Insights for Portmahomack
- Essential amenities in Portmahomack that guests expect include: Smoke alarm, Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, TV, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Portmahomack: Smoke alarm, Kitchen, Wifi.
- Consider adding popular differentiators like Heating or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Portmahomack to stay competitive.
Portmahomack Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Portmahomack
- The typical guest profile for Airbnb in Portmahomack consists of primarily domestic travelers (68%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 68.3% of guests.
- Key international markets include United Kingdom (68.3%) and United States (7.7%).
- Top languages spoken are English (64.6%) followed by German (14.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Scotland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Portmahomack Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fearnan | 19 | $6,440 | $421.92 | 53% |
| Bridge of Cally | 16 | $5,839 | $566.24 | 50% |
| Kirkhill | 10 | $5,719 | $700.26 | 44% |
| North Kessock | 10 | $5,421 | $380.62 | 58% |
| Foyers | 14 | $5,076 | $274.52 | 64% |
| Arrochar | 33 | $5,045 | $339.11 | 56% |
| Whitebridge | 10 | $4,907 | $417.35 | 42% |
| Acharn | 10 | $4,813 | $278.43 | 57% |
| Croftamie | 19 | $4,609 | $267.39 | 52% |
| Carrick Castle | 11 | $4,591 | $586.01 | 42% |