Perth and Kinross Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Perth and Kinross in 2025? Explore comprehensive Airbnb analytics for Perth and Kinross, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Perth and Kinross, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 32 active listings.
Whether you're considering an Airbnb investment in Perth and Kinross, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Perth and Kinross Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Perth and Kinross Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Perth and Kinross (2025)
Understanding the monthly revenue variations for Airbnb listings in Perth and Kinross is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Perth and Kinross is typically June, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Perth and Kinross across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,942+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,037 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,315 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,422, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Perth and Kinross
Perth and Kinross Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Perth and Kinross STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Perth and Kinross:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Perth and Kinross
Average Daily Rate (ADR) Airbnb Trends in Perth and Kinross (2025)
Effective short term rental pricing strategy in Perth and Kinross involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Perth and Kinross typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $562+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $324 or more.
- Typical properties (Median) charge around $203 per night.
- Entry-level properties (Bottom 25%) earn around $133 per night.
Average Daily Rate (ADR) Trend by Month in Perth and Kinross
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Airbnb Seasonality Analysis & Trends in Perth and Kinross (2025)
Peak Season (June, May, August)
- Revenue averages $4,056 per month
- Occupancy rates average 55.8%
- Daily rates average $294
Shoulder Season
- Revenue averages $3,133 per month
- Occupancy maintains around 48.8%
- Daily rates hold near $308
Low Season (January, February, November)
- Revenue drops to average $1,990 per month
- Occupancy decreases to average 34.3%
- Daily rates adjust to average $332
Seasonality Insights for Perth and Kinross
- The Airbnb seasonality in Perth and Kinross shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Perth and Kinross's highest earning potential, with monthly revenues capable of climbing to $4,179, occupancy reaching a high of 63.9%, and ADRs peaking at $340.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,648, occupancy could drop to 28.5%, and ADRs may adjust down to $291.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Perth and Kinross.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Perth and Kinross seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Perth and Kinross (2025)
Exploring the top neighborhoods for short-term rentals in Perth and Kinross? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pitlochry | A picturesque town in the heart of Scotland known for its stunning natural scenery, outdoor activities, and charming atmosphere. It's a popular destination for tourists who enjoy hiking, cycling, and exploring the Scottish Highlands. | Edradour Distillery, Pitlochry Festival Theatre, Loch Faskally, Ben y Vrackie, The Blair Athol Distillery |
| Perth | The main city in the region, offering a blend of history, culture, and modern amenities. Ideal for urban explorers and those interested in shopping, dining, and historical sites. | Scone Palace, Perth Museum and Art Gallery, Kinnoull Hill Woodland Park, The River Tay, Perth Theatre |
| Crieff | A charming market town known for its rich history and scenic beauty, attracting visitors looking for relaxation and outdoor experiences. | Crieff Hydro Resort, Glen Turret Distillery, Macrosty Park, The Crieff Food Festival, The Famous Grouse Experience |
| Kinross | Located by Loch Leven, known for its natural beauty and outdoor activities. Great for nature lovers and those looking for a relaxing getaway. | Loch Leven Castle, RSPB Loch Leven, Kinross House, The Muirs |
| Aberfeldy | A popular tourist spot with stunning countryside and various outdoor activities, ideal for nature lovers and adventure seekers. | Birnam Oak, Taymouth Castle, Dunkeld Cathedral, The Scottish Crannog Centre, The Watermill |
| Blairgowrie | Known for its beautiful scenery and proximity to the Cateran Trail, a perfect base for outdoor activities in the stunning Perthshire countryside. | Blairgowrie Golf Club, The Cateran Trail, The River Ericht, Cream o' Galloway |
| Auchterarder | This town is famous for its golf courses, particularly Gleneagles. It attracts golf enthusiasts and those interested in luxury experiences. | Gleneagles Resort, Christ Church, The Gleneagles Hotel, Auchterarder Golf Club |
| Dunkeld | Known for its historic cathedral and beautiful riverside setting. A charming place for those interested in history and nature. | Dunkeld Cathedral, Hermitage Woodland Walk, Beatrix Potter Exhibition, The River Braan, Dunkeld Bridge |
Understanding Airbnb License Requirements & STR Laws in Perth and Kinross (2025)
Yes, Perth and Kinross, Scotland, United Kingdom enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Perth and Kinross to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 41% licensed listings)
Top Performing Airbnb Properties in Perth and Kinross (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Perth and Kinrossbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Loch side Lodge
Entire Place • 4 bedrooms
Blackhill Cottage, Near Bankfoot, Perthshire
Entire Place • 3 bedrooms
Scottish Highland Lodge
Entire Place • 3 bedrooms
Chauffeur's Cottage with Hot Tub
Entire Place • 3 bedrooms
Drumtennant Cottage
Entire Place • 3 bedrooms
McNaughton Cottage in Glen Lyon
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Perth and Kinross (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Perth and Kinross based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Solid | 4 | $121,777 | 16 | 3.75/5.0 |
| Ross | 1 | $72,689 | 16 | 4.94/5.0 |
| David | 1 | $56,692 | 152 | 4.84/5.0 |
| Scottish Highland Lodge Rental | 1 | $56,419 | 112 | 4.83/5.0 |
| Rose And Jake | 1 | $54,466 | 113 | 5.00/5.0 |
| Jason | 1 | $49,112 | 28 | 5.00/5.0 |
| Jamie | 2 | $48,516 | 84 | 4.89/5.0 |
| Tom And Lucy | 1 | $43,873 | 69 | 4.99/5.0 |
| Michelle | 1 | $36,173 | 25 | 4.72/5.0 |
| Laura | 1 | $33,628 | 144 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Perth and Kinross.
Dive Deeper: Advanced Perth and Kinross STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Perth and Kinross. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPerth and Kinross Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Perth and Kinross
- The Perth and Kinross Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 32 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Perth and Kinross, House properties are the most common (78.1%), reflecting the local real estate landscape.
- Houses represent a significant 78.1% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, apartment/condo (combined 6.2%) offer potential for unique stay experiences.
Perth and Kinross Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Perth and Kinross
- The dominant room capacity in Perth and Kinross is 1 bedroom listings, making up 34.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 65.7% of the active Airbnb listings in Perth and Kinross, indicating a high concentration in these sizes.
- A significant 40.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Perth and Kinross.
Perth and Kinross Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Perth and Kinross
- The most common guest capacity trend in Perth and Kinross vacation rentals is listings accommodating 6 guests (25%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Perth and Kinross STR market, accounting for 46.9% of listings.
- 46.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Perth and Kinross.
- On average, properties in Perth and Kinross are equipped to host 5.0 guests.
Perth and Kinross Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Perth and Kinross
- The most common availability pattern in Perth and Kinross falls within the 181-270 days range, representing 37.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Perth and Kinross (34.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Perth and Kinross Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
12.9% of total
2 Nights
9 listings
29% of total
3 Nights
8 listings
25.8% of total
4-6 Nights
1 listings
3.2% of total
7-29 Nights
1 listings
3.2% of total
30+ Nights
8 listings
25.8% of total
Key Insights
- The most prevalent minimum stay requirement in Perth and Kinross is 2 Nights, adopted by 29% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (25.8%) caters to monthly stays (30+ nights) in Perth and Kinross, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 29% of Perth and Kinross hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 25.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Perth and Kinross.
Perth and Kinross Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
11.1% of total
Flexible
4 listings
14.8% of total
Moderate
7 listings
25.9% of total
Firm
8 listings
29.6% of total
Strict
5 listings
18.5% of total
Cancellation Policy Insights for Perth and Kinross
- The prevailing Airbnb cancellation policy trend in Perth and Kinross is Firm, used by 29.6% of listings.
- There's a relatively balanced mix between guest-friendly (40.7%) and stricter (48.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 29.6% market standard in Perth and Kinross.
- Regularly review your cancellation policy against competitors and market demand shifts in Perth and Kinross.
Perth and Kinross STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Perth and Kinross
- The overall average booking lead time for vacation rentals in Perth and Kinross is 56 days.
- Guests book furthest in advance for stays during May (average 101 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (80 days avg.) sees the longest lead times, while Winter (57 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Perth and Kinross.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Perth and Kinross averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Perth and Kinross (2025)
Amenity Prevalence
Amenity Insights for Perth and Kinross
- Essential amenities in Perth and Kinross that guests expect include: Heating, Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Perth and Kinross: Heating, Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Perth and Kinross to stay competitive.
Perth and Kinross Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Perth and Kinross
- The typical guest profile for Airbnb in Perth and Kinross consists of primarily domestic travelers (69%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 68.6% of guests.
- Key international markets include United Kingdom (68.6%) and United States (8.8%).
- Top languages spoken are English (62.3%) followed by French (10.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Edinburgh.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Perth and Kinross Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Galston | 11 | $7,951 | $676.77 | 46% |
| Fearnan | 19 | $6,440 | $421.92 | 53% |
| Gorebridge | 12 | $6,209 | $493.62 | 54% |
| Bridge of Cally | 16 | $5,839 | $566.24 | 50% |
| Kirkhill | 10 | $5,719 | $700.26 | 44% |
| North Kessock | 10 | $5,421 | $380.62 | 58% |
| Foyers | 14 | $5,076 | $274.52 | 64% |
| Arrochar | 33 | $5,045 | $339.11 | 56% |
| Whitebridge | 10 | $4,907 | $417.35 | 42% |
| Acharn | 10 | $4,813 | $278.43 | 57% |