Peebles Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Peebles in 2025? Explore comprehensive Airbnb analytics for Peebles, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Peebles, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 48 active listings.
Whether you're considering an Airbnb investment in Peebles, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Peebles Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Peebles Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Peebles (2025)
Understanding the monthly revenue variations for Airbnb listings in Peebles is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Peebles is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Peebles across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,513+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,298 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,405 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,651, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Peebles
Peebles Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Peebles STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Peebles:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 58%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Peebles
Average Daily Rate (ADR) Airbnb Trends in Peebles (2025)
Effective short term rental pricing strategy in Peebles involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Peebles typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $251+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $202 or more.
- Typical properties (Median) charge around $144 per night.
- Entry-level properties (Bottom 25%) earn around $113 per night.
Average Daily Rate (ADR) Trend by Month in Peebles
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Airbnb Seasonality Analysis & Trends in Peebles (2025)
Peak Season (July, August, May)
- Revenue averages $3,276 per month
- Occupancy rates average 65.0%
- Daily rates average $170
Shoulder Season
- Revenue averages $2,698 per month
- Occupancy maintains around 54.0%
- Daily rates hold near $170
Low Season (January, February, March)
- Revenue drops to average $1,722 per month
- Occupancy decreases to average 38.1%
- Daily rates adjust to average $171
Seasonality Insights for Peebles
- The Airbnb seasonality in Peebles shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Peebles's highest earning potential, with monthly revenues capable of climbing to $3,535, occupancy reaching a high of 70.8%, and ADRs peaking at $179.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,683, occupancy could drop to 35.4%, and ADRs may adjust down to $165.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Peebles.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Peebles seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Peebles (2025)
Exploring the top neighborhoods for short-term rentals in Peebles? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Peebles Town Centre | The heart of Peebles, known for its charming high street, boutique shops, and restaurants. Ideal for guests who want to explore local culture and amenities easily. | High Street shops, Peebles Old Parish Church, Neidpath Castle, Peebles Golf Club, River Tweed |
| Eddleston | A picturesque village located just a short drive from Peebles, perfect for a peaceful getaway with stunning countryside views and walks. | Eddleston Water, Walking trails, Historic village sights, Nearby nature reserves |
| Innerleithen | A nearby town known for its outdoor activities and mountain biking trails, appealing to adventure enthusiasts and sport lovers. | Glentress Forest, Innerleithen Golf Club, Mountain biking trails, River Tweed fishing |
| Walkerburn | A quaint village with beautiful scenery, making it a peaceful retreat for nature lovers and those looking to escape the city. | The River Tweed, Local hiking paths, Community events, Scenic landscapes |
| Cardrona | A scenic area ideal for skiing in winter and hiking in summer, attracting seasonal visitors looking for outdoor adventures. | Cardrona Ski Resort, Golf courses, Walking trails, Natural surroundings |
| Traquair | Rich in history and home to Traquair House, this area attracts visitors interested in Scottish heritage and rural charm. | Traquair House, Gardens, Historical tours, Local distilleries |
| Stobo | A tranquil village known for its spa facilities, attracting visitors who seek relaxation and wellness retreats. | Stobo Castle Health Spa, Nature walks, Local wildlife, Spa services |
| Glentress | Popular with outdoor enthusiasts for its forest trails and mountain biking, Glentress is a prime destination all year round. | Glentress Forest, Mountain biking trails, Walking and hiking paths, Visitor centre |
Understanding Airbnb License Requirements & STR Laws in Peebles (2025)
With 19% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Peebles. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Peebles to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 19% licensed listings)
Top Performing Airbnb Properties in Peebles (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Peeblesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Venlaw Castle, 2 Bedroom Apartment
Entire Place • 2 bedrooms
The Wee Trail House, Peebles & Glentress
Entire Place • 2 bedrooms
Beautiful spacious apartment in Peebles.
Entire Place • 3 bedrooms
Cool & quirky Peebles townhouse
Entire Place • 3 bedrooms
Stunning 2 bed flat with views of the River Tweed.
Entire Place • 2 bedrooms
Windylaws Farm Peebles
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Peebles (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Peebles based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Murray | 6 | $174,508 | 778 | 4.66/5.0 |
| Zowie | 1 | $62,997 | 138 | 4.97/5.0 |
| Julie | 2 | $62,896 | 968 | 4.97/5.0 |
| Ash | 2 | $57,257 | 73 | 4.82/5.0 |
| Hayley | 1 | $54,263 | 143 | 4.96/5.0 |
| Lulu | 4 | $50,909 | 459 | 4.96/5.0 |
| Karen And Neil | 1 | $50,460 | 57 | 4.89/5.0 |
| Andrew | 1 | $48,023 | 64 | 4.97/5.0 |
| Julie | 1 | $46,232 | 36 | 4.97/5.0 |
| Shona | 1 | $44,066 | 38 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Peebles.
Dive Deeper: Advanced Peebles STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Peebles. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPeebles Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Peebles
- The Peebles Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.8% of the 48 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Peebles, Apartment/Condo properties are the most common (47.9%), reflecting the local real estate landscape.
- Houses represent a significant 39.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 6.3%) offer potential for unique stay experiences.
Peebles Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Peebles
- The dominant room capacity in Peebles is 1 bedroom listings, making up 39.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 79.2% of the active Airbnb listings in Peebles, indicating a high concentration in these sizes.
Peebles Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Peebles
- The most common guest capacity trend in Peebles vacation rentals is listings accommodating 4 guests (41.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Peebles STR market, accounting for 68.8% of listings.
- 14.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Peebles.
- On average, properties in Peebles are equipped to host 3.5 guests.
Peebles Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Peebles
- The most common availability pattern in Peebles falls within the 91-180 days range, representing 39.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 47.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Peebles (37.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 54.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Peebles Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
15.2% of total
2 Nights
24 listings
52.2% of total
3 Nights
8 listings
17.4% of total
4-6 Nights
1 listings
2.2% of total
7-29 Nights
1 listings
2.2% of total
30+ Nights
5 listings
10.9% of total
Key Insights
- The most prevalent minimum stay requirement in Peebles is 2 Nights, adopted by 52.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.4%) of the Peebles Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.9%) caters to monthly stays (30+ nights) in Peebles, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 52.2% of Peebles hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.2% currently do.
- A 2-night minimum appears standard (52.2%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 10.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Peebles.
Peebles Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
19.6% of total
Moderate
20 listings
43.5% of total
Firm
13 listings
28.3% of total
Strict
4 listings
8.7% of total
Cancellation Policy Insights for Peebles
- The prevailing Airbnb cancellation policy trend in Peebles is Moderate, used by 43.5% of listings.
- There's a relatively balanced mix between guest-friendly (63.1%) and stricter (37.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 43.5% market standard in Peebles.
- Using a Strict policy might deter some guests, as only 8.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Peebles.
Peebles STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Peebles
- The overall average booking lead time for vacation rentals in Peebles is 77 days.
- Guests book furthest in advance for stays during June (average 123 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 50 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (106 days avg.) sees the longest lead times, while Winter (63 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (77 days) as a baseline for your pricing and availability strategy in Peebles.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 123 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 106 days) to capture early planners.
- Monitor your own booking lead times against these Peebles averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Peebles (2025)
Amenity Prevalence
Amenity Insights for Peebles
- Essential amenities in Peebles that guests expect include: Heating, Smoke alarm, Wifi, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Iron are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Peebles: Heating, Smoke alarm, Wifi, Essentials.
- Prioritize adding missing essentials: Heating, Smoke alarm, Wifi, Essentials.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Peebles to stay competitive.
Peebles Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Peebles
- The typical guest profile for Airbnb in Peebles consists of primarily domestic travelers (77%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 76.5% of guests.
- Key international markets include United Kingdom (76.5%) and United States (8.3%).
- Top languages spoken are English (71.3%) followed by German (7.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Edinburgh.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Peebles Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Galston | 11 | $7,951 | $676.77 | 46% |
| Fearnan | 19 | $6,440 | $421.92 | 53% |
| Gorebridge | 12 | $6,209 | $493.62 | 54% |
| Bridge of Cally | 16 | $5,839 | $566.24 | 50% |
| Arrochar | 33 | $5,045 | $339.11 | 56% |
| Acharn | 10 | $4,813 | $278.43 | 57% |
| Cartmel Fell | 17 | $4,719 | $331.68 | 52% |
| Croftamie | 19 | $4,609 | $267.39 | 52% |
| Carrick Castle | 11 | $4,591 | $586.01 | 42% |
| Casterton | 11 | $4,578 | $300.82 | 51% |