Oban Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Oban in 2025? Explore comprehensive Airbnb analytics for Oban, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Oban, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 284 active listings.
Whether you're considering an Airbnb investment in Oban, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Oban Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Oban Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Oban (2025)
Understanding the monthly revenue variations for Airbnb listings in Oban is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Oban is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Oban across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,785+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,100 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,740 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,645, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Oban
Oban Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Oban STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Oban:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Oban
Average Daily Rate (ADR) Airbnb Trends in Oban (2025)
Effective short term rental pricing strategy in Oban involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Oban typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $311+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $231 or more.
- Typical properties (Median) charge around $167 per night.
- Entry-level properties (Bottom 25%) earn around $128 per night.
Average Daily Rate (ADR) Trend by Month in Oban
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Airbnb Seasonality Analysis & Trends in Oban (2025)
Peak Season (August, July, May)
- Revenue averages $4,778 per month
- Occupancy rates average 70.3%
- Daily rates average $202
Shoulder Season
- Revenue averages $3,074 per month
- Occupancy maintains around 48.1%
- Daily rates hold near $198
Low Season (January, February, March)
- Revenue drops to average $1,651 per month
- Occupancy decreases to average 30.8%
- Daily rates adjust to average $194
Seasonality Insights for Oban
- The Airbnb seasonality in Oban shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Oban's highest earning potential, with monthly revenues capable of climbing to $4,961, occupancy reaching a high of 72.9%, and ADRs peaking at $205.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,647, occupancy could drop to 28.9%, and ADRs may adjust down to $192.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Oban.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Oban seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Oban (2025)
Exploring the top neighborhoods for short-term rentals in Oban? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Oban Harbour | A picturesque harbour area that serves as the gateway to the Hebrides, attracting tourists with its stunning views and access to boat tours. | Oban Distillery, McCaig's Tower, Ferry Terminal, Oban War and Peace Museum, Esplanade Gardens |
| Dunollie Castle | Historic castle perched on a hill, providing panoramic views of Oban and the sea. It's a popular spot for history enthusiasts and photographers. | Dunollie Castle, Dunollie Museum, Gardens, Oban Viewpoint |
| Ganavan Sands | Beautiful sandy beach area just a short distance from the town center, ideal for families and beach goers during the summer months. | Ganavan Sands Beach, Water sports, Coastal walks, Beachfront cafes |
| Lismore Island | A tranquil island just a ferry ride away from Oban, known for its beautiful scenery and outdoor activities. Popular among nature lovers. | Castles, Hiking trails, Bird watching, Seaside walks |
| Oban Town Center | The heart of Oban, filled with shops, restaurants, and local attractions. It’s an ideal location for visitors who want easy access to amenities. | Oban War Memorial, Local shops, Restaurants, Cafe culture |
| Seil Island | A charming island that is a short drive and ferry ride from Oban, famous for its stunning landscapes and the famous Bridge over the Atlantic. | Bridge over the Atlantic, Kilmartin Museum, Beaches, Hiking trails |
| McCaig's Tower | An iconic landmark that dominates the skyline of Oban. Visitors come for the views and the historical significance of the site. | Scenic viewpoint, Historical site, Café, Gardens |
| Easdale Island | A quaint island known for its slate quarries, with beautiful scenic views and a strong community vibe. Perfect for those seeking a quiet getaway. | Easdale Island Slate Museum, Easdale Boat Trip, Sea kayaking, Community events |
Understanding Airbnb License Requirements & STR Laws in Oban (2025)
With 17% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Oban. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Oban to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 17% licensed listings)
Top Performing Airbnb Properties in Oban (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Obanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Black Cabin Oban
Entire Place • 1 bedroom
The Morrígan Villa
Private Room • 2 bedrooms
Airds Apartment
Entire Place • 2 bedrooms
Luxury country house set in its own little forest
Entire Place • 5 bedrooms
Dunheanish Guest House
Entire Place • 6 bedrooms
Suite Witch
Private Room • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Oban (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Oban based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 12 | $481,062 | 120 | 4.04/5.0 |
| Liam | 19 | $249,471 | 158 | 3.21/5.0 |
| West | 17 | $246,790 | 287 | 4.42/5.0 |
| Glencruitten House | 3 | $234,684 | 120 | 3.33/5.0 |
| Justyna | 6 | $200,600 | 499 | 4.89/5.0 |
| Oban Holiday Lets | 5 | $191,840 | 326 | 4.82/5.0 |
| Joy | 3 | $171,784 | 120 | 4.65/5.0 |
| Aidan | 7 | $147,771 | 452 | 4.62/5.0 |
| Eileen | 5 | $144,218 | 256 | 2.97/5.0 |
| Grigor | 3 | $142,914 | 1077 | 4.64/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Oban.
Dive Deeper: Advanced Oban STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Oban. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOban Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Oban
- The Oban Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.3% of the 284 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Oban, Apartment/Condo properties are the most common (50.4%), reflecting the local real estate landscape.
- Houses represent a significant 33.5% portion, catering likely to families or larger groups.
- The presence of 8.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 7.7%) offer potential for unique stay experiences.
Oban Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Oban
- The dominant room capacity in Oban is 1 bedroom listings, making up 39.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.9% of the active Airbnb listings in Oban, indicating a high concentration in these sizes.
Oban Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Oban
- The most common guest capacity trend in Oban vacation rentals is listings accommodating 2 guests (34.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Oban STR market, accounting for 64.4% of listings.
- 16.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Oban.
- On average, properties in Oban are equipped to host 3.3 guests.
Oban Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Oban
- The most common availability pattern in Oban falls within the 181-270 days range, representing 34.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Oban (36.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Oban Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
71 listings
25.6% of total
2 Nights
102 listings
36.8% of total
3 Nights
34 listings
12.3% of total
4-6 Nights
13 listings
4.7% of total
7-29 Nights
8 listings
2.9% of total
30+ Nights
49 listings
17.7% of total
Key Insights
- The most prevalent minimum stay requirement in Oban is 2 Nights, adopted by 36.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.4%) of the Oban Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.7%) caters to monthly stays (30+ nights) in Oban, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.8% of Oban hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Oban.
Oban Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
10 listings
3.9% of total
Super Strict 30 Days
6 listings
2.3% of total
Flexible
65 listings
25.2% of total
Moderate
95 listings
36.8% of total
Firm
33 listings
12.8% of total
Strict
49 listings
19% of total
Cancellation Policy Insights for Oban
- The prevailing Airbnb cancellation policy trend in Oban is Moderate, used by 36.8% of listings.
- There's a relatively balanced mix between guest-friendly (62.0%) and stricter (31.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.8% market standard in Oban.
- Regularly review your cancellation policy against competitors and market demand shifts in Oban.
Oban STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Oban
- The overall average booking lead time for vacation rentals in Oban is 68 days.
- Guests book furthest in advance for stays during July (average 109 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 51 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (98 days avg.) sees the longest lead times, while Winter (58 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Oban.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 109 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 98 days) to capture early planners.
- Monitor your own booking lead times against these Oban averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Oban (2025)
Amenity Prevalence
Amenity Insights for Oban
- Essential amenities in Oban that guests expect include: Smoke alarm, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Oban: Smoke alarm, Wifi, Heating.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Heating.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Oban to stay competitive.
Oban Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Oban
- The typical guest profile for Airbnb in Oban consists of a mix of domestic (42%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 41.7% of guests.
- Key international markets include United Kingdom (41.7%) and United States (27.9%).
- Top languages spoken are English (60.6%) followed by French (10.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Oban Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Galston | 11 | $7,951 | $676.77 | 46% |
| Fearnan | 19 | $6,440 | $421.92 | 53% |
| Kirkhill | 10 | $5,719 | $700.26 | 44% |
| Glenachulish | 33 | $5,609 | $424.51 | 46% |
| North Kessock | 10 | $5,421 | $380.62 | 58% |
| Carbost | 26 | $5,209 | $324.31 | 62% |
| Foyers | 14 | $5,076 | $274.52 | 64% |
| Arrochar | 33 | $5,045 | $339.11 | 56% |
| Whitebridge | 10 | $4,907 | $417.35 | 42% |
| Port Failthe | 14 | $4,832 | $301.12 | 57% |