Newtonmore Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Newtonmore in 2025? Explore comprehensive Airbnb analytics for Newtonmore, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Newtonmore, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 40 active listings.
Whether you're considering an Airbnb investment in Newtonmore, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Newtonmore Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Newtonmore Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Newtonmore (2025)
Understanding the monthly revenue variations for Airbnb listings in Newtonmore is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Newtonmore is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Newtonmore across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,743+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,564 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,976 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $961, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Newtonmore
Newtonmore Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Newtonmore STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Newtonmore:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Newtonmore
Average Daily Rate (ADR) Airbnb Trends in Newtonmore (2025)
Effective short term rental pricing strategy in Newtonmore involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Newtonmore typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $514+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $284 or more.
- Typical properties (Median) charge around $191 per night.
- Entry-level properties (Bottom 25%) earn around $124 per night.
Average Daily Rate (ADR) Trend by Month in Newtonmore
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Airbnb Seasonality Analysis & Trends in Newtonmore (2025)
Peak Season (August, May, July)
- Revenue averages $3,843 per month
- Occupancy rates average 44.7%
- Daily rates average $274
Shoulder Season
- Revenue averages $2,818 per month
- Occupancy maintains around 34.6%
- Daily rates hold near $262
Low Season (January, February, March)
- Revenue drops to average $2,393 per month
- Occupancy decreases to average 30.3%
- Daily rates adjust to average $238
Seasonality Insights for Newtonmore
- The Airbnb seasonality in Newtonmore shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Newtonmore's highest earning potential, with monthly revenues capable of climbing to $4,164, occupancy reaching a high of 49.5%, and ADRs peaking at $279.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,319, occupancy could drop to 26.9%, and ADRs may adjust down to $234.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Newtonmore.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Newtonmore seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Newtonmore (2025)
Exploring the top neighborhoods for short-term rentals in Newtonmore? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Newtonmore Village | Nestled in the heart of the Scottish Highlands, Newtonmore offers a charming village experience with access to outdoor activities like hiking and cycling. Ideal for tourists looking for a peaceful retreat amidst stunning natural landscapes. | Highland Folk Museum, Ruthven Barracks, Cairngorms National Park, Wildcat Trail, Newtonmore Riding Centre, Scottish Land Rover Experience |
| Kingussie | A nearby village that serves as a gateway to the Cairngorms National Park, Kingussie has rich history and a friendly atmosphere, making it a great choice for visitors exploring the Highlands. | Kingussie Golf Club, Highland Wildlife Park, The Clock Tower, Ruthven Castle, Culachy Castle, Cairngorms National Park |
| Aviemore | A popular tourist destination known for winter sports and outdoor adventures, Aviemore attracts year-round visitors making it a lucrative choice for Airbnb hosting. | Aviemore Ski Resort, CairnGorm Mountain, River Druie, Rothiemurchus Estate, Aviemore Railway Station, Cairngorms National Park |
| Clan Macpherson Museum | Located in Newtonmore, this museum is dedicated to the history and culture of the Macpherson clan, drawing in history buffs and cultural enthusiasts. | Clan Macpherson Museum, Newtonmore Golf Club, Highland Cattle |
| Laggan | A scenic village nearby popular for its beautiful landscapes and outdoor activities, making it attractive for nature lovers and adventure seekers. | Laggan Wolftrax Mountain Biking, Scenic hikes, Adventure activities |
| Dalwhinnie | Famous for its whisky distillery and stunning Highland scenery, Dalwhinnie appeals to both distillery tour visitors and those seeking a quiet getaway. | Dalwhinnie Distillery, River Truim, Cairngorms National Park |
| Inverness | Though a bit further, Inverness is the capital of the Highlands and offers extensive shopping, dining, and adventure options, attracting many travelers. | Inverness Castle, Loch Ness, Culloden Battlefield, Inverness Museum and Art Gallery |
| Fort William | A hub for adventure sports and a base for exploring Ben Nevis, Fort William attracts outdoor enthusiasts year-round. | Ben Nevis, West Highland Museum, Nevis Range Mountain Resort, Caledonian Canal |
Understanding Airbnb License Requirements & STR Laws in Newtonmore (2025)
Yes, Newtonmore, Scotland, United Kingdom enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Newtonmore to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 33% licensed listings)
Top Performing Airbnb Properties in Newtonmore (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Newtonmorebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Badenoch House Cairngorm National Park
Entire Place • 9 bedrooms
Squirrel View
Entire Place • 2 bedrooms
Treetops
Entire Place • 5 bedrooms
Newtonmore Highland Home
Entire Place • 4 bedrooms
Cluny Mains
Entire Place • 5 bedrooms
The Beeches Studio, Highlands of Scotland
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Newtonmore (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Newtonmore based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Yvonne | 1 | $186,639 | 16 | 5.00/5.0 |
| Cottages | 3 | $128,268 | 10 | 3.18/5.0 |
| Dianne | 5 | $118,812 | 401 | 4.96/5.0 |
| Anne | 3 | $55,954 | 185 | 4.56/5.0 |
| Elaine | 1 | $55,075 | 32 | 4.97/5.0 |
| Chris | 1 | $50,866 | 12 | 4.92/5.0 |
| Gareth | 1 | $49,571 | 579 | 4.94/5.0 |
| Ali | 2 | $43,810 | 66 | 4.83/5.0 |
| Pauline | 1 | $36,820 | 20 | 5.00/5.0 |
| Patricia | 1 | $36,155 | 68 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Newtonmore.
Dive Deeper: Advanced Newtonmore STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Newtonmore. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNewtonmore Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Newtonmore
- The Newtonmore Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Newtonmore, House properties are the most common (65%), reflecting the local real estate landscape.
- Houses represent a significant 65% portion, catering likely to families or larger groups.
- The presence of 22.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, outdoor/unique (combined 5.0%) offer potential for unique stay experiences.
Newtonmore Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Newtonmore
- The dominant room capacity in Newtonmore is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 5+ bedrooms properties represent 65.0% of the active Airbnb listings in Newtonmore, indicating a high concentration in these sizes.
- A significant 35.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Newtonmore.
Newtonmore Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Newtonmore
- The most common guest capacity trend in Newtonmore vacation rentals is listings accommodating 2 guests (35%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Newtonmore STR market, accounting for 57.5% of listings.
- 35.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Newtonmore.
- On average, properties in Newtonmore are equipped to host 4.4 guests.
Newtonmore Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Newtonmore
- The most common availability pattern in Newtonmore falls within the 271-366 days range, representing 52.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Newtonmore (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Newtonmore Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
33.3% of total
2 Nights
4 listings
11.1% of total
3 Nights
11 listings
30.6% of total
4-6 Nights
3 listings
8.3% of total
7-29 Nights
2 listings
5.6% of total
30+ Nights
4 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in Newtonmore is 1 Night, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (11.1%) caters to monthly stays (30+ nights) in Newtonmore, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 33.3% of Newtonmore hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Newtonmore.
Newtonmore Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
5 listings
15.6% of total
Non-refundable
2 listings
6.3% of total
Flexible
2 listings
6.3% of total
Moderate
5 listings
15.6% of total
Firm
8 listings
25% of total
Strict
10 listings
31.3% of total
Cancellation Policy Insights for Newtonmore
- The prevailing Airbnb cancellation policy trend in Newtonmore is Strict, used by 31.3% of listings.
- A majority (56.3%) of hosts in Newtonmore utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 31.3% market standard in Newtonmore.
- With 31.3% using Strict terms, this is a viable option in Newtonmore, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Newtonmore.
Newtonmore STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Newtonmore
- The overall average booking lead time for vacation rentals in Newtonmore is 75 days.
- Guests book furthest in advance for stays during September (average 119 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 65 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (104 days avg.) sees the longest lead times, while Winter (76 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (75 days) as a baseline for your pricing and availability strategy in Newtonmore.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 119 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 104 days) to capture early planners.
- Monitor your own booking lead times against these Newtonmore averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Newtonmore (2025)
Amenity Prevalence
Amenity Insights for Newtonmore
- Essential amenities in Newtonmore that guests expect include: Wifi, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Carbon monoxide alarm, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Newtonmore: Wifi, Smoke alarm, TV.
- Prioritize adding missing essentials: Wifi, Smoke alarm, TV.
- Consider adding popular differentiators like Heating or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Newtonmore to stay competitive.
Newtonmore Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Newtonmore
- The typical guest profile for Airbnb in Newtonmore consists of primarily domestic travelers (68%), often arriving from nearby Edinburgh, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 67.8% of guests.
- Key international markets include United Kingdom (67.8%) and United States (7.2%).
- Top languages spoken are English (62.6%) followed by French (6.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Edinburgh and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Newtonmore Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fearnan | 19 | $6,440 | $421.92 | 53% |
| Bridge of Cally | 16 | $5,839 | $566.24 | 50% |
| Kirkhill | 10 | $5,719 | $700.26 | 44% |
| Glenachulish | 33 | $5,609 | $424.51 | 46% |
| North Kessock | 10 | $5,421 | $380.62 | 58% |
| Foyers | 14 | $5,076 | $274.52 | 64% |
| Arrochar | 33 | $5,045 | $339.11 | 56% |
| Whitebridge | 10 | $4,907 | $417.35 | 42% |
| Acharn | 10 | $4,813 | $278.43 | 57% |
| Camuscross | 11 | $4,649 | $300.59 | 61% |