Newcastleton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Newcastleton in 2025? Explore comprehensive Airbnb analytics for Newcastleton, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Newcastleton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Newcastleton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Newcastleton Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Newcastleton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Newcastleton (2025)
Understanding the monthly revenue variations for Airbnb listings in Newcastleton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Newcastleton is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Newcastleton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,212+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,355 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,498 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $819, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Newcastleton
Newcastleton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Newcastleton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Newcastleton:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Newcastleton
Average Daily Rate (ADR) Airbnb Trends in Newcastleton (2025)
Effective short term rental pricing strategy in Newcastleton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Newcastleton typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $287+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $243 or more.
- Typical properties (Median) charge around $161 per night.
- Entry-level properties (Bottom 25%) earn around $112 per night.
Average Daily Rate (ADR) Trend by Month in Newcastleton
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Airbnb Seasonality Analysis & Trends in Newcastleton (2025)
Peak Season (May, June, April)
- Revenue averages $3,391 per month
- Occupancy rates average 39.0%
- Daily rates average $184
Shoulder Season
- Revenue averages $2,187 per month
- Occupancy maintains around 41.1%
- Daily rates hold near $190
Low Season (February, March, September)
- Revenue drops to average $1,210 per month
- Occupancy decreases to average 26.2%
- Daily rates adjust to average $184
Seasonality Insights for Newcastleton
- The Airbnb seasonality in Newcastleton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Newcastleton's highest earning potential, with monthly revenues capable of climbing to $3,646, occupancy reaching a high of 49.9%, and ADRs peaking at $195.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,136, occupancy could drop to 21.5%, and ADRs may adjust down to $182.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Newcastleton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Newcastleton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Newcastleton (2025)
Exploring the top neighborhoods for short-term rentals in Newcastleton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Newcastleton Village | A charming Scottish village with stunning landscapes, it attracts visitors interested in outdoor activities such as hiking, cycling, and bird watching. | Kershope Forest, Liddel Water, The Cheviot Hills, Newcastleton Common Riding, Local shops and eateries |
| Border Forests | Known for its expansive forests and beautiful trails, this area appeals to nature lovers and adventure enthusiasts seeking tranquil escapes. | Border Forest Park, Walking and cycling trails, Wildlife watching, St. Cuthbert's Way, Fishing spots |
| Historical Sites | Rich in history, this area includes ancient ruins and historic landmarks, catering to those interested in heritage and culture. | Hermitage Castle, Rhymer's Stone, Historical walks, Local museums, Old bridge over Liddel Water |
| Outdoor Adventure | A hotspot for outdoor activities including trekking and fishing, perfect for hosting guests wanting an active holiday surrounded by nature. | Fishing on Liddel Water, Cycling routes, Hiking paths, Birdwatching spots, Adventure sports centers |
| Cultural Experiences | This area immerses visitors in local traditions, music, and events, ideal for those looking to experience Scottish culture. | Local festivals, Scottish pubs, Traditional music sessions, Art workshops, Guided historical tours |
| The Liddel Valley | A picturesque valley that offers scenic views and serene environments, attracting those looking for relaxation and natural beauty. | Liddel Water scenery, Photography spots, Wildflower areas, Peaceful picnic locations, Forest walks |
| Wildlife Haven | A unique area designated for wildlife conservation, perfect for eco-tourism and attracting nature enthusiasts. | Wildlife reserves, Nature trails, Birdwatching locations, Local flora and fauna, Guided nature walks |
| Community Hub | A welcoming area with a close-knit community feel, appealing to those seeking interaction with locals and unique cultural exchanges. | Local markets, Community centers, Artisan workshops, Café culture, Volunteer opportunities |
Understanding Airbnb License Requirements & STR Laws in Newcastleton (2025)
With 17% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Newcastleton. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Newcastleton to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 17% licensed listings)
Top Performing Airbnb Properties in Newcastleton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Newcastletonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Bunkhouse exclusive use sleeps up to 14 people
Entire Place • 3 bedrooms
Larriston Coach House, for a very rural stay
Entire Place • 4 bedrooms
New Renovation in Tranquil Setting- Newcastleton
Entire Place • 3 bedrooms
Cottage, Scottish Borders, Dog Friendly, Cosy
Entire Place • 3 bedrooms
Cottage, Scottish Borders, Cozy, Nature Heaven
Entire Place • 2 bedrooms
Delightful off grid shepherds hut
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Newcastleton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Newcastleton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vicky | 3 | $71,535 | 24 | 4.92/5.0 |
| Sally | 3 | $63,880 | 186 | 4.84/5.0 |
| Mark | 3 | $59,311 | 1053 | 4.93/5.0 |
| Hoseasons | 4 | $44,223 | 11 | 2.25/5.0 |
| Host #395934477 | 2 | $37,757 | 41 | 4.88/5.0 |
| Michelle | 1 | $31,583 | 42 | 4.98/5.0 |
| Cammy & Grace | 1 | $24,584 | 113 | 4.89/5.0 |
| Richard | 1 | $8,683 | 16 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Newcastleton.
Dive Deeper: Advanced Newcastleton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Newcastleton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNewcastleton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Newcastleton
- The Newcastleton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.2% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Newcastleton, House properties are the most common (61.1%), reflecting the local real estate landscape.
- Houses represent a significant 61.1% portion, catering likely to families or larger groups.
Newcastleton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Newcastleton
- The dominant room capacity in Newcastleton is 1 bedroom listings, making up 38.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.7% of the active Airbnb listings in Newcastleton, indicating a high concentration in these sizes.
- A significant 22.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Newcastleton.
Newcastleton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Newcastleton
- The most common guest capacity trend in Newcastleton vacation rentals is listings accommodating 4 guests (44.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Newcastleton STR market, accounting for 55.5% of listings.
- 33.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Newcastleton.
- On average, properties in Newcastleton are equipped to host 4.3 guests.
Newcastleton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Newcastleton
- The most common availability pattern in Newcastleton falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Newcastleton (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Newcastleton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
26.7% of total
2 Nights
2 listings
13.3% of total
3 Nights
2 listings
13.3% of total
4-6 Nights
3 listings
20% of total
30+ Nights
4 listings
26.7% of total
Key Insights
- The most prevalent minimum stay requirement in Newcastleton is 1 Night, adopted by 26.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (26.7%) caters to monthly stays (30+ nights) in Newcastleton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 26.7% of Newcastleton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 26.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Newcastleton.
Newcastleton Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
14.3% of total
Flexible
4 listings
28.6% of total
Moderate
4 listings
28.6% of total
Firm
3 listings
21.4% of total
Strict
1 listings
7.1% of total
Cancellation Policy Insights for Newcastleton
- The prevailing Airbnb cancellation policy trend in Newcastleton is Flexible, used by 28.6% of listings.
- There's a relatively balanced mix between guest-friendly (57.2%) and stricter (28.5%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 28.6% market standard in Newcastleton.
- Using a Strict policy might deter some guests, as only 7.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Newcastleton.
Newcastleton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Newcastleton
- The overall average booking lead time for vacation rentals in Newcastleton is 58 days.
- Guests book furthest in advance for stays during December (average 134 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (103 days avg.) sees the longest lead times, while Fall (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Newcastleton.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 134 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 103 days) to capture early planners.
- Monitor your own booking lead times against these Newcastleton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Newcastleton (2025)
Amenity Prevalence
Amenity Insights for Newcastleton
- Essential amenities in Newcastleton that guests expect include: Carbon monoxide alarm, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Kitchen, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Newcastleton: Carbon monoxide alarm, Smoke alarm.
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Newcastleton to stay competitive.
Newcastleton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Newcastleton
- The typical guest profile for Airbnb in Newcastleton consists of primarily domestic travelers (87%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 86.6% of guests.
- Key international markets include United Kingdom (86.6%) and Netherlands (3.5%).
- Top languages spoken are English (68.1%) followed by French (6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Newcastleton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gorebridge | 12 | $6,209 | $493.62 | 54% |
| Bridge of Cally | 16 | $5,839 | $566.24 | 50% |
| Grinton | 14 | $5,456 | $365.05 | 51% |
| Cartmel Fell | 17 | $4,719 | $331.68 | 52% |
| Casterton | 11 | $4,578 | $300.82 | 51% |
| Cark | 11 | $4,540 | $885.21 | 31% |
| City of Edinburgh | 4,312 | $4,528 | $274.67 | 61% |
| Kenmore | 10 | $4,507 | $430.34 | 41% |
| Waverton | 16 | $4,358 | $444.20 | 33% |
| Hayton | 13 | $4,333 | $239.53 | 60% |