Nairn Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Nairn in 2025? Explore comprehensive Airbnb analytics for Nairn, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Nairn, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 91 active listings.
Whether you're considering an Airbnb investment in Nairn, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nairn Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nairn Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nairn (2025)
Understanding the monthly revenue variations for Airbnb listings in Nairn is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nairn is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nairn across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,904+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,537 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,439 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,431, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nairn
Nairn Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Nairn STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nairn:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 58%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nairn
Average Daily Rate (ADR) Airbnb Trends in Nairn (2025)
Effective short term rental pricing strategy in Nairn involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nairn typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $308+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $198 or more.
- Typical properties (Median) charge around $143 per night.
- Entry-level properties (Bottom 25%) earn around $104 per night.
Average Daily Rate (ADR) Trend by Month in Nairn
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Airbnb Seasonality Analysis & Trends in Nairn (2025)
Peak Season (August, July, September)
- Revenue averages $3,861 per month
- Occupancy rates average 69.2%
- Daily rates average $202
Shoulder Season
- Revenue averages $2,759 per month
- Occupancy maintains around 55.2%
- Daily rates hold near $195
Low Season (January, February, March)
- Revenue drops to average $1,730 per month
- Occupancy decreases to average 36.7%
- Daily rates adjust to average $194
Seasonality Insights for Nairn
- The Airbnb seasonality in Nairn shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nairn's highest earning potential, with monthly revenues capable of climbing to $4,342, occupancy reaching a high of 73.8%, and ADRs peaking at $207.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,474, occupancy could drop to 30.6%, and ADRs may adjust down to $187.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nairn.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nairn seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nairn (2025)
Exploring the top neighborhoods for short-term rentals in Nairn? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Nairn Beach | A picturesque sandy beach that attracts tourists looking for relaxation, water sports, and stunning coastal views. Ideal for family vacations and beach lovers. | Nairn Beach, East Beach, The Moray Firth, Nairn Golf Club, Cairngorms National Park |
| Nairn Town Centre | The bustling heart of Nairn featuring shops, restaurants, and easy access to local services. Great for those interested in the town's culture and community. | Nairn Museum, Local cafes and pubs, Shopping Street, Events and festivals in summer |
| Whiteness Head | A scenic coastal area known for its beautiful walking trails and wildlife. Attracts nature lovers and those seeking a peaceful escape. | Whiteness Head beach, Wildlife watching, Walking trails, Stunning sea views |
| Cawdor Castle | A historic and picturesque castle located nearby, drawing visitors interested in history and architecture, perfect for day trips. | Cawdor Castle, Gardens, Walking paths, History tours |
| Nairn Golf Club | One of the most highly regarded golf courses in Scotland, attracting golf enthusiasts from around the world. Great for travelers seeking leisure activities. | Nairn Golf Club, Golf tournaments, Coastal views |
| Findhorn Bay | A beautiful and serene bay area popular for its natural beauty and outdoor activities. Excellent for visitors interested in tranquil surroundings and nature. | Findhorn Beach, Findhorn Village, Nature reserves, Water sports |
| Nairn Dunbar Golf Club | Another quality golf course in the area that attracts both locals and tourists. Ideal for golfers looking for a new challenge. | Nairn Dunbar Golf Club, Golf competitions, Beautiful landscapes |
| Ardersier | A charming village near Nairn, known for its quaint ambiance and proximity to historical sites. Offers a leisurely experience close to Nairn. | Ardersier Castle, Village atmosphere, Local shops and cafes, Historical walks |
Understanding Airbnb License Requirements & STR Laws in Nairn (2025)
Yes, Nairn, Scotland, United Kingdom enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nairn to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 33% licensed listings)
Top Performing Airbnb Properties in Nairn (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nairnbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Reay House
Entire Place • 4 bedrooms
Seaview House - A Traditional Home by the Beach
Entire Place • 4 bedrooms
Sandy Beach
Entire Place • 4 bedrooms
Cherry Tree Pod with wood burning hot tub
Entire Place • 2 bedrooms
Cosy, rural 3-bedroom cottage with wood burner.
Entire Place • 3 bedrooms
Nairn Beach Cottage
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nairn (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Nairn based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 11 | $404,256 | 62 | 3.51/5.0 |
| Karen | 4 | $135,812 | 157 | 4.94/5.0 |
| Dave | 4 | $113,919 | 106 | 4.88/5.0 |
| Regalet.Homes | 1 | $79,276 | 64 | 4.89/5.0 |
| Lee | 1 | $64,659 | 136 | 4.98/5.0 |
| Louisa | 1 | $56,947 | 82 | 4.98/5.0 |
| Alasdair | 1 | $56,038 | 43 | 5.00/5.0 |
| Archie | 2 | $54,592 | 248 | 4.96/5.0 |
| Mariangela | 4 | $51,097 | 34 | 3.51/5.0 |
| Joyce | 1 | $49,216 | 138 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nairn.
Dive Deeper: Advanced Nairn STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nairn. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNairn Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nairn
- The Nairn Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.5% of the 91 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Nairn, House properties are the most common (62.6%), reflecting the local real estate landscape.
- Houses represent a significant 62.6% portion, catering likely to families or larger groups.
- The presence of 6.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Nairn Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nairn
- The dominant room capacity in Nairn is 2 bedrooms listings, making up 38.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 62.7% of the active Airbnb listings in Nairn, indicating a high concentration in these sizes.
- A significant 27.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Nairn.
Nairn Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nairn
- The most common guest capacity trend in Nairn vacation rentals is listings accommodating 4 guests (40.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Nairn STR market, accounting for 57.2% of listings.
- 26.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nairn.
- On average, properties in Nairn are equipped to host 4.1 guests.
Nairn Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nairn
- The most common availability pattern in Nairn falls within the 181-270 days range, representing 39.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 56.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Nairn (37.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 47.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Nairn Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
19.8% of total
2 Nights
19 listings
22.1% of total
3 Nights
20 listings
23.3% of total
4-6 Nights
10 listings
11.6% of total
7-29 Nights
2 listings
2.3% of total
30+ Nights
18 listings
20.9% of total
Key Insights
- The most prevalent minimum stay requirement in Nairn is 3 Nights, adopted by 23.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (20.9%) caters to monthly stays (30+ nights) in Nairn, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 23.3% of Nairn hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nairn.
Nairn Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
2 listings
2.4% of total
Super Strict 60 Days
8 listings
9.6% of total
Non-refundable
1 listings
1.2% of total
Flexible
23 listings
27.7% of total
Moderate
29 listings
34.9% of total
Firm
14 listings
16.9% of total
Strict
6 listings
7.2% of total
Cancellation Policy Insights for Nairn
- The prevailing Airbnb cancellation policy trend in Nairn is Moderate, used by 34.9% of listings.
- There's a relatively balanced mix between guest-friendly (62.6%) and stricter (24.1%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.9% market standard in Nairn.
- Using a Strict policy might deter some guests, as only 7.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Nairn.
Nairn STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nairn
- The overall average booking lead time for vacation rentals in Nairn is 81 days.
- Guests book furthest in advance for stays during July (average 119 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (118 days avg.) sees the longest lead times, while Winter (62 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (81 days) as a baseline for your pricing and availability strategy in Nairn.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 119 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 118 days) to capture early planners.
- Monitor your own booking lead times against these Nairn averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nairn (2025)
Amenity Prevalence
Amenity Insights for Nairn
- Essential amenities in Nairn that guests expect include: TV, Wifi, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hangers, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nairn: TV, Wifi, Heating, Smoke alarm.
- Prioritize adding missing essentials: TV, Wifi, Heating, Smoke alarm.
- Consider adding popular differentiators like Kitchen or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nairn to stay competitive.
Nairn Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Nairn
- The typical guest profile for Airbnb in Nairn consists of a mix of domestic (56%) and international guests, often arriving from nearby Scotland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 55.9% of guests.
- Key international markets include United Kingdom (55.9%) and United States (14.1%).
- Top languages spoken are English (56.9%) followed by German (9.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nairn Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fearnan | 19 | $6,440 | $421.92 | 53% |
| Bridge of Cally | 16 | $5,839 | $566.24 | 50% |
| Kirkhill | 10 | $5,719 | $700.26 | 44% |
| North Kessock | 10 | $5,421 | $380.62 | 58% |
| Foyers | 14 | $5,076 | $274.52 | 64% |
| Arrochar | 33 | $5,045 | $339.11 | 56% |
| Whitebridge | 10 | $4,907 | $417.35 | 42% |
| Acharn | 10 | $4,813 | $278.43 | 57% |
| Croftamie | 19 | $4,609 | $267.39 | 52% |
| Carrick Castle | 11 | $4,591 | $586.01 | 42% |