Na h-Eileanan an Iar Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Na h-Eileanan an Iar in 2025? Explore comprehensive Airbnb analytics for Na h-Eileanan an Iar, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Na h-Eileanan an Iar, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Na h-Eileanan an Iar, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Na h-Eileanan an Iar Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Na h-Eileanan an Iar Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Na h-Eileanan an Iar (2025)
Understanding the monthly revenue variations for Airbnb listings in Na h-Eileanan an Iar is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Na h-Eileanan an Iar is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Na h-Eileanan an Iar across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,456+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,808 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,834 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,265, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Na h-Eileanan an Iar
Na h-Eileanan an Iar Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Na h-Eileanan an Iar STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Na h-Eileanan an Iar:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Na h-Eileanan an Iar
Average Daily Rate (ADR) Airbnb Trends in Na h-Eileanan an Iar (2025)
Effective short term rental pricing strategy in Na h-Eileanan an Iar involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Na h-Eileanan an Iar typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $181+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $160 or more.
- Typical properties (Median) charge around $135 per night.
- Entry-level properties (Bottom 25%) earn around $119 per night.
Average Daily Rate (ADR) Trend by Month in Na h-Eileanan an Iar
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Airbnb Seasonality Analysis & Trends in Na h-Eileanan an Iar (2025)
Peak Season (July, August, June)
- Revenue averages $3,430 per month
- Occupancy rates average 71.9%
- Daily rates average $166
Shoulder Season
- Revenue averages $1,956 per month
- Occupancy maintains around 41.7%
- Daily rates hold near $158
Low Season (January, March, November)
- Revenue drops to average $814 per month
- Occupancy decreases to average 17.9%
- Daily rates adjust to average $144
Seasonality Insights for Na h-Eileanan an Iar
- The Airbnb seasonality in Na h-Eileanan an Iar shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Na h-Eileanan an Iar's highest earning potential, with monthly revenues capable of climbing to $3,782, occupancy reaching a high of 78.9%, and ADRs peaking at $167.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $654, occupancy could drop to 15.9%, and ADRs may adjust down to $142.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Na h-Eileanan an Iar.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Na h-Eileanan an Iar seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Na h-Eileanan an Iar (2025)
Exploring the top neighborhoods for short-term rentals in Na h-Eileanan an Iar? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Stornoway | The largest town in the Western Isles, offering a blend of local culture, history, and amenities. It's a key trading hub and attractive for tourists exploring the islands. | Lews Castle, Stornoway Harbour, Museum nan Eilean, An Lanntair arts centre, Celtic connections |
| Tarbert | The charming village on Harris, known for its scenic harbour and access to the beautiful Harris beaches and landscapes. Great for tourists seeking tranquility and nature. | Harris Distillery, Tarbert Harbour, Isle of Harris golf course, Scenic coastal walks, Local art galleries |
| North Uist | A picturesque island group renowned for its natural beauty, wildlife, and outdoor activities. Ideal for those seeking adventure and scenic landscapes. | Balranald Nature Reserve, Tràigh Iar beach, North Uist's ancient monuments, Local fishing spots, Birdwatching tours |
| Benbecula | Connected to both North and South Uist, Benbecula offers a unique blend of island charm and access to outdoor activities. It's appealing for visitors looking to explore various islands. | Benbecula beaches, Luing Island, Local wildlife tours, Historical sites, Beautiful landscapes |
| Grimshader | A quiet area perfect for relaxation and enjoying the natural beauty of Lewis. It's for guests wanting a secluded getaway while being close to amenities. | Local walking trails, Access to beaches, Beautiful lochs, Stargazing opportunities, Cultural experiences |
| Isle of Barra | Known for its stunning beaches and welcoming community, Barra offers an untouched, tranquil vacation experience with local charm and history. | Barra Airport beach runway, Kisimul Castle, Beautiful sandy beaches, Local festivals, Scenic viewpoints |
| South Uist | Rich in history and culture, South Uist is known for its traditional Gaelic way of life and stunning landscapes, attracting visitors interested in culture and nature. | South Uist beaches, Cultural heritage sites, Wildlife spotting, Historic ruins, Community events |
| Luskentyre Beach | Considered one of the most beautiful beaches in Scotland, Luskentyre is ideal for those who appreciate pristine landscapes and outdoor activities. | Luskentyre sands, Walking and hiking trails, Photography spots, Wild swimming, Nature watching |
Understanding Airbnb License Requirements & STR Laws in Na h-Eileanan an Iar (2025)
Yes, Na h-Eileanan an Iar, Scotland, United Kingdom enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Na h-Eileanan an Iar to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 52% licensed listings)
Top Performing Airbnb Properties in Na h-Eileanan an Iar (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Na h-Eileanan an Iarbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Taigh Mairi Anndra
Entire Place • 1 bedroom
Still Waters cottage on the Isle of Harris
Entire Place • 3 bedrooms
Gramsdale House
Entire Place • 2 bedrooms
Flora's House “Flora's house”
Entire Place • 1 bedroom
No1 Dalbeg, a Hebridean Escape and your Adventure.
Entire Place • 4 bedrooms
10 Dalmore, Isle Of Lewis
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Na h-Eileanan an Iar (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Na h-Eileanan an Iar based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Paul | 2 | $49,326 | 229 | 4.84/5.0 |
| Annella | 2 | $46,637 | 191 | 4.93/5.0 |
| Isabel | 3 | $39,367 | 216 | 4.98/5.0 |
| Maria | 1 | $37,994 | 102 | 4.95/5.0 |
| Christian | 1 | $31,866 | 14 | 5.00/5.0 |
| Cottages | 1 | $31,213 | 3 | 5.00/5.0 |
| Anne Marie | 2 | $27,987 | 19 | 4.96/5.0 |
| Chris | 1 | $25,780 | 16 | 4.94/5.0 |
| Ann Marie | 1 | $25,204 | 107 | 4.93/5.0 |
| Ann Marie | 1 | $24,214 | 64 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Na h-Eileanan an Iar.
Dive Deeper: Advanced Na h-Eileanan an Iar STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Na h-Eileanan an Iar. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNa h-Eileanan an Iar Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Na h-Eileanan an Iar
- The Na h-Eileanan an Iar Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.6% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Na h-Eileanan an Iar, House properties are the most common (65.2%), reflecting the local real estate landscape.
- Houses represent a significant 65.2% portion, catering likely to families or larger groups.
- The presence of 13% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 8.6%) offer potential for unique stay experiences.
Na h-Eileanan an Iar Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Na h-Eileanan an Iar
- The dominant room capacity in Na h-Eileanan an Iar is 2 bedrooms listings, making up 26.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 47.8% of the active Airbnb listings in Na h-Eileanan an Iar, indicating a high concentration in these sizes.
- A significant 30.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Na h-Eileanan an Iar.
Na h-Eileanan an Iar Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Na h-Eileanan an Iar
- The most common guest capacity trend in Na h-Eileanan an Iar vacation rentals is listings accommodating 4 guests (39.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Na h-Eileanan an Iar STR market, accounting for 52.1% of listings.
- 30.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Na h-Eileanan an Iar.
- On average, properties in Na h-Eileanan an Iar are equipped to host 4.1 guests.
Na h-Eileanan an Iar Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Na h-Eileanan an Iar
- The most common availability pattern in Na h-Eileanan an Iar falls within the 181-270 days range, representing 43.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Na h-Eileanan an Iar (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 39.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Na h-Eileanan an Iar Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
34.8% of total
2 Nights
1 listings
4.3% of total
3 Nights
3 listings
13% of total
4-6 Nights
3 listings
13% of total
7-29 Nights
6 listings
26.1% of total
30+ Nights
2 listings
8.7% of total
Key Insights
- The most prevalent minimum stay requirement in Na h-Eileanan an Iar is 1 Night, adopted by 34.8% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 34.8% of Na h-Eileanan an Iar hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Na h-Eileanan an Iar.
Na h-Eileanan an Iar Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
4.3% of total
Flexible
5 listings
21.7% of total
Moderate
5 listings
21.7% of total
Firm
3 listings
13% of total
Strict
9 listings
39.1% of total
Cancellation Policy Insights for Na h-Eileanan an Iar
- The prevailing Airbnb cancellation policy trend in Na h-Eileanan an Iar is Strict, used by 39.1% of listings.
- A majority (52.1%) of hosts in Na h-Eileanan an Iar utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 39.1% market standard in Na h-Eileanan an Iar.
- With 39.1% using Strict terms, this is a viable option in Na h-Eileanan an Iar, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Na h-Eileanan an Iar.
Na h-Eileanan an Iar STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Na h-Eileanan an Iar
- The overall average booking lead time for vacation rentals in Na h-Eileanan an Iar is 72 days.
- Guests book furthest in advance for stays during July (average 128 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (109 days avg.) sees the longest lead times, while Winter (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (72 days) as a baseline for your pricing and availability strategy in Na h-Eileanan an Iar.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 128 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 109 days) to capture early planners.
- Monitor your own booking lead times against these Na h-Eileanan an Iar averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Na h-Eileanan an Iar (2025)
Amenity Prevalence
Amenity Insights for Na h-Eileanan an Iar
- Essential amenities in Na h-Eileanan an Iar that guests expect include: Free parking on premises, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Essentials, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Na h-Eileanan an Iar: Free parking on premises, Heating.
- Consider adding popular differentiators like Wifi or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Na h-Eileanan an Iar to stay competitive.
Na h-Eileanan an Iar Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Na h-Eileanan an Iar
- The typical guest profile for Airbnb in Na h-Eileanan an Iar consists of primarily domestic travelers (74%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 73.8% of guests.
- Key international markets include United Kingdom (73.8%) and United States (5.2%).
- Top languages spoken are English (54.4%) followed by French (12.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Edinburgh.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Na h-Eileanan an Iar Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Carbost | 26 | $5,209 | $324.31 | 62% |
| Port Failthe | 14 | $4,832 | $301.12 | 57% |
| Culnacnoc | 16 | $4,576 | $299.16 | 60% |
| Portree | 190 | $4,227 | $258.97 | 60% |
| Stein | 14 | $4,160 | $249.21 | 72% |
| Isle of Skye | 13 | $4,072 | $249.35 | 60% |
| Satran | 12 | $4,058 | $232.31 | 75% |
| Portnalong | 21 | $4,008 | $200.07 | 68% |
| Glendale | 46 | $3,887 | $251.13 | 58% |
| Torrin | 15 | $3,564 | $224.05 | 61% |