Moray Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Moray in 2025? Explore comprehensive Airbnb analytics for Moray, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Moray, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 27 active listings.
Whether you're considering an Airbnb investment in Moray, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Moray Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Moray Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Moray (2025)
Understanding the monthly revenue variations for Airbnb listings in Moray is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Moray is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Moray across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,159+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,784 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,469 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,446, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Moray
Moray Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Moray STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Moray:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Moray
Average Daily Rate (ADR) Airbnb Trends in Moray (2025)
Effective short term rental pricing strategy in Moray involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Moray typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $715+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $250 or more.
- Typical properties (Median) charge around $178 per night.
- Entry-level properties (Bottom 25%) earn around $135 per night.
Average Daily Rate (ADR) Trend by Month in Moray
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Airbnb Seasonality Analysis & Trends in Moray (2025)
Peak Season (May, April, July)
- Revenue averages $4,627 per month
- Occupancy rates average 55.1%
- Daily rates average $239
Shoulder Season
- Revenue averages $3,286 per month
- Occupancy maintains around 49.2%
- Daily rates hold near $250
Low Season (January, February, March)
- Revenue drops to average $2,028 per month
- Occupancy decreases to average 28.3%
- Daily rates adjust to average $280
Seasonality Insights for Moray
- The Airbnb seasonality in Moray shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Moray's highest earning potential, with monthly revenues capable of climbing to $5,176, occupancy reaching a high of 67.1%, and ADRs peaking at $283.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,370, occupancy could drop to 26.3%, and ADRs may adjust down to $229.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Moray.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Moray seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Moray (2025)
Exploring the top neighborhoods for short-term rentals in Moray? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lossiemouth | A charming coastal town known for its scenic beaches and proximity to the Moray Firth. A great destination for families and nature lovers, offering water sports and outdoor activities. | Lossiemouth East Beach, Burghead Bay, Moray Firth dolphin watching, Lossiemouth Fisheries and Community Museum, Spynie Palace |
| Elgin | The administrative and commercial heart of Moray, Elgin offers a mix of history and modern amenities, making it a convenient base for exploring the region. | Elgin Cathedral, Johnstons of Elgin Visitor Centre, Elgin Museum, Cooper Park, Borough Briggs Stadium |
| Forres | A picturesque town boasting beautiful gardens and parks, Forres is popular among visitors seeking tranquility and a touch of history. | Grant Park, Brodie Castle, Forres Town Hall, The Findhorn Valley, Forres Glass Works |
| Buckie | A coastal town with maritime heritage, Buckie attracts visitors looking for fishing experiences and seaside leisure activities. | Buckie Harbour, Buckpool Golf Course, Coastal Path Walks, The Seafield Tower, The Buckie Thistle Football Club |
| Spey Bay | Known for its stunning scenery and wildlife, including dolphins, Spey Bay is a haven for nature enthusiasts and offers various outdoor activities. | Spey Bay Beach, The Dolphin Centre, Moray Firth Trail, Spey Bay Golf Course, River Spey for fishing |
| Findhorn | A small village renowned for its beautiful beach and artistic community, Findhorn attracts those looking for a peaceful retreat and eco-friendly experiences. | Findhorn Beach, Findhorn Foundation, The Community Garden, Findhorn Village Centre, Nature reserves |
| Rothes | A quiet village situated in the heart of whisky country, Rothes is ideal for whisky enthusiasts and offers unique distillery experiences. | Glen Grant Distillery, Rothes Castle ruins, The Speyside Way, Local whisky bars, Scenic countryside walks |
| Aberlour | This village is another gem in the whisky region of Speyside, attracting visitors for its rich distillery options and stunning natural surroundings. | Aberlour Distillery, The River Spey, Scenic walking trails, Local artisanal shops, Aberlour's historic sites |
Understanding Airbnb License Requirements & STR Laws in Moray (2025)
While Moray, Scotland, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Moray to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Moray (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Moraybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Muirtown Lodge
Entire Place • 2 bedrooms
Garden Cottage
Entire Place • 5 bedrooms
Traditional Country Farmhouse with Open Fire
Entire Place • 5 bedrooms
Garbity Farmhouse - 6 bedrooms - open fires
Entire Place • 6 bedrooms
The Castle Byre
Entire Place • 2 bedrooms
Kennels Cottage, Glenernie, Moray
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Moray (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Moray based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Orton Estate | 3 | $133,468 | 20 | 4.96/5.0 |
| Cottages | 2 | $109,183 | 18 | 4.84/5.0 |
| Host #23701935 | 3 | $96,308 | 2 | 0.00/5.0 |
| Colin & Penny | 2 | $61,402 | 152 | 4.99/5.0 |
| Oliver | 5 | $61,080 | 64 | 4.52/5.0 |
| Robert | 1 | $34,220 | 62 | 5.00/5.0 |
| Ross | 1 | $34,102 | 251 | 5.00/5.0 |
| Rob | 1 | $33,909 | 54 | 4.98/5.0 |
| Graeme | 1 | $33,465 | 14 | 4.64/5.0 |
| Lindsay | 1 | $29,572 | 9 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Moray.
Dive Deeper: Advanced Moray STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Moray. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMoray Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Moray
- The Moray Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Moray, House properties are the most common (74.1%), reflecting the local real estate landscape.
- Houses represent a significant 74.1% portion, catering likely to families or larger groups.
- Smaller segments like unique stays (combined 3.7%) offer potential for unique stay experiences.
Moray Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Moray
- The dominant room capacity in Moray is 3 bedrooms listings, making up 37% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 66.6% of the active Airbnb listings in Moray, indicating a high concentration in these sizes.
- A significant 51.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Moray.
Moray Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Moray
- The most common guest capacity trend in Moray vacation rentals is listings accommodating 6 guests (29.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Moray STR market, accounting for 55.5% of listings.
- 48.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Moray.
- On average, properties in Moray are equipped to host 5.0 guests.
Moray Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Moray
- The most common availability pattern in Moray falls within the 271-366 days range, representing 40.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Moray (37%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 40.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Moray Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
7.7% of total
2 Nights
7 listings
26.9% of total
3 Nights
10 listings
38.5% of total
30+ Nights
7 listings
26.9% of total
Key Insights
- The most prevalent minimum stay requirement in Moray is 3 Nights, adopted by 38.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (26.9%) caters to monthly stays (30+ nights) in Moray, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 38.5% of Moray hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 26.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Moray.
Moray Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
8.7% of total
Flexible
1 listings
4.3% of total
Moderate
1 listings
4.3% of total
Firm
7 listings
30.4% of total
Strict
12 listings
52.2% of total
Cancellation Policy Insights for Moray
- The prevailing Airbnb cancellation policy trend in Moray is Strict, used by 52.2% of listings.
- A majority (82.6%) of hosts in Moray utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 52.2% market standard in Moray.
- With 52.2% using Strict terms, this is a viable option in Moray, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Moray.
Moray STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Moray
- The overall average booking lead time for vacation rentals in Moray is 90 days.
- Guests book furthest in advance for stays during May (average 148 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 62 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (119 days avg.) sees the longest lead times, while Winter (81 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (90 days) as a baseline for your pricing and availability strategy in Moray.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 148 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 119 days) to capture early planners.
- Monitor your own booking lead times against these Moray averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Moray (2025)
Amenity Prevalence
Amenity Insights for Moray
- Essential amenities in Moray that guests expect include: Smoke alarm, Free parking on premises, Heating, Fire extinguisher. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Moray: Smoke alarm, Free parking on premises, Heating, Fire extinguisher.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Moray to stay competitive.
Moray Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Moray
- The typical guest profile for Airbnb in Moray consists of a mix of domestic (61%) and international guests, often arriving from nearby Edinburgh, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 60.9% of guests.
- Key international markets include United Kingdom (60.9%) and United States (13%).
- Top languages spoken are English (59.7%) followed by French (10.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Edinburgh and England.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Moray Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fearnan | 19 | $6,440 | $421.92 | 53% |
| Bridge of Cally | 16 | $5,839 | $566.24 | 50% |
| Kirkhill | 10 | $5,719 | $700.26 | 44% |
| North Kessock | 10 | $5,421 | $380.62 | 58% |
| Foyers | 14 | $5,076 | $274.52 | 64% |
| Arrochar | 33 | $5,045 | $339.11 | 56% |
| Whitebridge | 10 | $4,907 | $417.35 | 42% |
| Acharn | 10 | $4,813 | $278.43 | 57% |
| Croftamie | 19 | $4,609 | $267.39 | 52% |
| Carrick Castle | 11 | $4,591 | $586.01 | 42% |