Melrose Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Melrose in 2025? Explore comprehensive Airbnb analytics for Melrose, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Melrose, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 27 active listings.
Whether you're considering an Airbnb investment in Melrose, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Melrose Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Melrose Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Melrose (2025)
Understanding the monthly revenue variations for Airbnb listings in Melrose is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Melrose is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Melrose across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,528+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,862 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,725 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,783, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Melrose
Melrose Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Melrose STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Melrose:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Melrose
Average Daily Rate (ADR) Airbnb Trends in Melrose (2025)
Effective short term rental pricing strategy in Melrose involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Melrose typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $333+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $249 or more.
- Typical properties (Median) charge around $162 per night.
- Entry-level properties (Bottom 25%) earn around $118 per night.
Average Daily Rate (ADR) Trend by Month in Melrose
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Airbnb Seasonality Analysis & Trends in Melrose (2025)
Peak Season (May, June, April)
- Revenue averages $4,999 per month
- Occupancy rates average 57.0%
- Daily rates average $195
Shoulder Season
- Revenue averages $3,376 per month
- Occupancy maintains around 57.1%
- Daily rates hold near $221
Low Season (February, March, November)
- Revenue drops to average $1,726 per month
- Occupancy decreases to average 33.6%
- Daily rates adjust to average $249
Seasonality Insights for Melrose
- The Airbnb seasonality in Melrose shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Melrose's highest earning potential, with monthly revenues capable of climbing to $5,324, occupancy reaching a high of 71.9%, and ADRs peaking at $266.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,359, occupancy could drop to 28.3%, and ADRs may adjust down to $194.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Melrose.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Melrose seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Melrose (2025)
Exploring the top neighborhoods for short-term rentals in Melrose? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Melrose Town Centre | The heart of Melrose, offering easy access to shops, restaurants, and historical sites. Ideal for tourists seeking local experiences and convenience. | Melrose Abbey, The Priorwood Gardens, Tweedbank Railway Station, Scottish Borders Historic Sites, local cafes and pubs |
| Abbotsford House | The former home of Sir Walter Scott, a major literary figure. Ideal for history buffs and literature enthusiasts seeking a unique cultural experience. | Abbotsford House, Scott's View, River Tweed, Border Abbeys, Robert Burns' birthplace nearby |
| Melrose Rugby Club | Known for its vibrant rugby culture and events, attracting sports enthusiasts and families. Great for those attending matches or events. | Melrose Rugby Matches, Rugby Sevens, Local eateries, Sports events |
| Eildon Hills | A beautiful area for hiking and outdoor activities with stunning views of the Scottish Borders, attracting nature lovers and adventure seekers. | Eildon Hills, Walking trails, Birdwatching, Fishing spots, Nature photography |
| Melrose Golf Club | Ideal for golf enthusiasts looking for a scenic course in a peaceful setting, with proximity to other attractions in the Borders. | Melrose Golf Course, Golfing events, Local wildlife, Spas and fitness |
| River Tweed | A picturesque river popular for fishing, kayaking, and walking trails. This area attracts outdoor lovers and those looking to relax by the water. | River Tweed fishing spots, Water sports, Walking paths, Scenic views |
| Old Town | Rich in history and charm with cobbled streets, offering a quaint experience for visitors. Perfect for travelers interested in Scotland's past. | Old Town architecture, Historical landmarks, Local shops, Art galleries |
| Selection of Historic Churches | Melrose is home to several beautiful and historic churches, appealing to visitors interested in architecture and history. | Melrose Parish Church, Old Prior's House, Stevenson Memorial Church, Local history exhibitions |
Understanding Airbnb License Requirements & STR Laws in Melrose (2025)
With 15% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Melrose. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Melrose to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 15% licensed listings)
Top Performing Airbnb Properties in Melrose (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Melrosebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Harmony House - Harmony Gardens
Entire Place • 8 bedrooms
Hawk's Brae at Eildon Melrose
Entire Place • 2 bedrooms
Saddlery Cottage, Melrose
Entire Place • 2 bedrooms
3 Bed Cottage, Melrose-log burner and Eildon views
Entire Place • 3 bedrooms
Delightful property in the Heart of Melrose
Entire Place • 3 bedrooms
Lower Tweedknowe - ground floor villa Melrose
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Melrose (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Melrose based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sykes Holiday Cottages Limited | 2 | $130,032 | 6 | 2.50/5.0 |
| Claire | 2 | $90,647 | 116 | 4.96/5.0 |
| Martyn | 3 | $88,675 | 161 | 4.85/5.0 |
| Rob | 2 | $59,302 | 17 | 2.50/5.0 |
| Callum | 1 | $50,171 | 305 | 4.91/5.0 |
| Nick | 1 | $45,804 | 56 | 5.00/5.0 |
| Clare | 1 | $43,708 | 10 | 5.00/5.0 |
| Emma | 1 | $42,760 | 181 | 4.93/5.0 |
| Jason | 1 | $36,027 | 234 | 4.94/5.0 |
| Annabel | 1 | $33,025 | 156 | 4.74/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Melrose.
Dive Deeper: Advanced Melrose STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Melrose. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMelrose Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Melrose
- The Melrose Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.3% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Melrose, House properties are the most common (48.1%), reflecting the local real estate landscape.
- Houses represent a significant 48.1% portion, catering likely to families or larger groups.
Melrose Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Melrose
- The dominant room capacity in Melrose is 2 bedrooms listings, making up 37% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 59.2% of the active Airbnb listings in Melrose, indicating a high concentration in these sizes.
- A significant 29.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Melrose.
Melrose Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Melrose
- The most common guest capacity trend in Melrose vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Melrose STR market, accounting for 59.2% of listings.
- 22.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Melrose.
- On average, properties in Melrose are equipped to host 4.0 guests.
Melrose Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Melrose
- The most common availability pattern in Melrose falls within the 91-180 days range, representing 40.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 55.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Melrose (40.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 44.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Melrose Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
14.8% of total
2 Nights
12 listings
44.4% of total
3 Nights
3 listings
11.1% of total
4-6 Nights
1 listings
3.7% of total
7-29 Nights
1 listings
3.7% of total
30+ Nights
6 listings
22.2% of total
Key Insights
- The most prevalent minimum stay requirement in Melrose is 2 Nights, adopted by 44.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (22.2%) caters to monthly stays (30+ nights) in Melrose, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 44.4% of Melrose hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.8% currently do.
- A 2-night minimum appears standard (44.4%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 22.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Melrose.
Melrose Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
4.3% of total
Flexible
5 listings
21.7% of total
Moderate
7 listings
30.4% of total
Firm
7 listings
30.4% of total
Strict
3 listings
13% of total
Cancellation Policy Insights for Melrose
- The prevailing Airbnb cancellation policy trend in Melrose is Moderate, used by 30.4% of listings.
- There's a relatively balanced mix between guest-friendly (52.1%) and stricter (43.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30.4% market standard in Melrose.
- Using a Strict policy might deter some guests, as only 13% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Melrose.
Melrose STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Melrose
- The overall average booking lead time for vacation rentals in Melrose is 75 days.
- Guests book furthest in advance for stays during June (average 122 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (100 days avg.) sees the longest lead times, while Winter (58 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (75 days) as a baseline for your pricing and availability strategy in Melrose.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 122 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 100 days) to capture early planners.
- Monitor your own booking lead times against these Melrose averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Melrose (2025)
Amenity Prevalence
Amenity Insights for Melrose
- Essential amenities in Melrose that guests expect include: Smoke alarm, Heating, TV, Kitchen, Refrigerator, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Dishes and silverware, Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Melrose: Smoke alarm, Heating, TV, Kitchen, Refrigerator, Wifi.
- Prioritize adding missing essentials: Kitchen, Refrigerator, Wifi.
- Consider adding popular differentiators like Essentials or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Melrose to stay competitive.
Melrose Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Melrose
- The typical guest profile for Airbnb in Melrose consists of primarily domestic travelers (82%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 81.6% of guests.
- Key international markets include United Kingdom (81.6%) and United States (7.7%).
- Top languages spoken are English (70.3%) followed by French (7.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Edinburgh.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Melrose Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gorebridge | 12 | $6,209 | $493.62 | 54% |
| Bridge of Cally | 16 | $5,839 | $566.24 | 50% |
| Grinton | 14 | $5,456 | $365.05 | 51% |
| Cartmel Fell | 17 | $4,719 | $331.68 | 52% |
| Casterton | 11 | $4,578 | $300.82 | 51% |
| Cark | 11 | $4,540 | $885.21 | 31% |
| City of Edinburgh | 4,312 | $4,528 | $274.67 | 61% |
| Kenmore | 10 | $4,507 | $430.34 | 41% |
| Waverton | 16 | $4,358 | $444.20 | 33% |
| Hayton | 13 | $4,333 | $239.53 | 60% |