Melness Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Melness in 2025? Explore comprehensive Airbnb analytics for Melness, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Melness, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Melness, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Melness Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Melness Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Melness (2025)
Understanding the monthly revenue variations for Airbnb listings in Melness is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Melness is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Melness across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,674+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,276 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,822 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,991, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Melness
Melness Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Melness STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Melness:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 54%.
- Entry-level properties (Bottom 25%) average 36% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Melness
Average Daily Rate (ADR) Airbnb Trends in Melness (2025)
Effective short term rental pricing strategy in Melness involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Melness typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $406+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $256 or more.
- Typical properties (Median) charge around $158 per night.
- Entry-level properties (Bottom 25%) earn around $137 per night.
Average Daily Rate (ADR) Trend by Month in Melness
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Airbnb Seasonality Analysis & Trends in Melness (2025)
Peak Season (August, July, May)
- Revenue averages $5,424 per month
- Occupancy rates average 79.6%
- Daily rates average $223
Shoulder Season
- Revenue averages $3,570 per month
- Occupancy maintains around 51.7%
- Daily rates hold near $214
Low Season (January, February, November)
- Revenue drops to average $1,495 per month
- Occupancy decreases to average 25.3%
- Daily rates adjust to average $202
Seasonality Insights for Melness
- The Airbnb seasonality in Melness shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Melness's highest earning potential, with monthly revenues capable of climbing to $5,789, occupancy reaching a high of 85.8%, and ADRs peaking at $226.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $973, occupancy could drop to 19.5%, and ADRs may adjust down to $199.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Melness.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Melness seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Melness (2025)
Exploring the top neighborhoods for short-term rentals in Melness? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Melness Beach | A stunning coastal area known for its clear waters and scenic views. Ideal for tourists looking to relax by the beach and enjoy water activities. | Melness Beach, Torvaig Beach, Sutherland's Lia Fail, Scourie River, Ben Loyal, Faraid Head Beach |
| Tongue | A picturesque village in the Scottish Highlands, Tongue is a gateway to stunning landscapes and outdoor adventures, appealing to nature lovers and explorers. | Tongue Hotel, Castle Varrich, Lairg Gallery, Farr Bay, BenHope, Rabbit Islands |
| Durness | A remote village known for its dramatic cliffs and beautiful beaches, Durness attracts visitors seeking adventure, such as surfing and hiking. | Sango Bay, Durness beach, Caves of Sangobeg, Balnakeil Beach, Faraid Head, Durness Golf Club |
| Scourie | A charming coastal village, Scourie is known for its stunning vistas, nature trails, and opportunities for fishing and birdwatching. | Scourie Beach, Loch Geodhail, Scourie River, Oldshoremore Beach, The Scourie Hotel, North Coast 500 Trail |
| Bettyhill | A quaint village offering a tranquil atmosphere and beautiful landscapes, ideal for those seeking relaxation and Scottish culture. | Farr Bay, Strathy Point Lighthouse, Bettyhill Museum, The Ceòl Mòr, Edderton Wood |
| Halladale | A great location for fishing enthusiasts and those who enjoy rural retreats with beautiful countryside and river views. | River Halladale, Fishing spots, Rural walking trails, Local wildlife, Scenic views |
| Hope | A small community in the beautiful landscapes of the Highlands, popular among walkers and those looking for peace in nature. | Hope's Nature Trails, Views of Ben Loyal, Local wildlife, Cultural heritage sites, Close to River Hope |
| Altnaharra | A small village known for its stunning landscapes and outdoor activities, particularly hillwalking and birdwatching. | Altnaharra's Nature Trails, Nearby Loch Naver, Hillwalking opportunities, Birdwatching hotspots, Scenic driving routes |
Understanding Airbnb License Requirements & STR Laws in Melness (2025)
With 12% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Melness. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Melness to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 12% licensed listings)
Top Performing Airbnb Properties in Melness (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Melnessbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Northern Lights - Sea View Cottage near NC500
Entire Place • 2 bedrooms
Shepherd Moon - Sea View Cottage near NC500
Entire Place • 2 bedrooms
Crofter’s Cottage at 100 Midtown
Entire Place • 3 bedrooms
Burnside Crofters Cottage
Entire Place • 2 bedrooms
Our Big Coo
Entire Place • 2 bedrooms
The Byre - stone studio space, Talmine NC500/Beach
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Melness (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Melness based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michael | 2 | $176,663 | 219 | 4.87/5.0 |
| Tracy & Graeme | 4 | $129,802 | 1058 | 4.96/5.0 |
| Magnus | 1 | $63,794 | 53 | 4.98/5.0 |
| Cleo | 1 | $44,813 | 30 | 4.93/5.0 |
| Gez | 1 | $39,905 | 284 | 4.96/5.0 |
| Emily | 1 | $31,988 | 105 | 4.97/5.0 |
| Cottages | 3 | $31,438 | 6 | 1.67/5.0 |
| Cheryl | 1 | $30,386 | 55 | 4.82/5.0 |
| Pam | 1 | $29,219 | 129 | 4.95/5.0 |
| Jenny | 1 | $22,835 | 359 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Melness.
Dive Deeper: Advanced Melness STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Melness. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMelness Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Melness
- The Melness Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Melness, House properties are the most common (70.6%), reflecting the local real estate landscape.
- Houses represent a significant 70.6% portion, catering likely to families or larger groups.
Melness Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Melness
- The dominant room capacity in Melness is 3 bedrooms listings, making up 35.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 70.6% of the active Airbnb listings in Melness, indicating a high concentration in these sizes.
- A significant 35.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Melness.
Melness Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Melness
- The most common guest capacity trend in Melness vacation rentals is listings accommodating 2 guests (29.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 5 guests dominate the Melness STR market, accounting for 52.9% of listings.
- 23.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Melness.
- On average, properties in Melness are equipped to host 4.1 guests.
Melness Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Melness
- The most common availability pattern in Melness falls within the 91-180 days range, representing 47.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 41.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Melness (47.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 58.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Melness Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
20% of total
2 Nights
4 listings
26.7% of total
3 Nights
4 listings
26.7% of total
4-6 Nights
2 listings
13.3% of total
30+ Nights
2 listings
13.3% of total
Key Insights
- The most prevalent minimum stay requirement in Melness is 2 Nights, adopted by 26.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (13.3%) caters to monthly stays (30+ nights) in Melness, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 26.7% of Melness hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 13.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Melness.
Melness Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
12.5% of total
Moderate
7 listings
43.8% of total
Firm
3 listings
18.8% of total
Strict
4 listings
25% of total
Cancellation Policy Insights for Melness
- The prevailing Airbnb cancellation policy trend in Melness is Moderate, used by 43.8% of listings.
- There's a relatively balanced mix between guest-friendly (43.8%) and stricter (43.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 43.8% market standard in Melness.
- Regularly review your cancellation policy against competitors and market demand shifts in Melness.
Melness STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Melness
- The overall average booking lead time for vacation rentals in Melness is 95 days.
- Guests book furthest in advance for stays during July (average 151 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (137 days avg.) sees the longest lead times, while Winter (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (95 days) as a baseline for your pricing and availability strategy in Melness.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 151 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 137 days) to capture early planners.
- Monitor your own booking lead times against these Melness averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Melness (2025)
Amenity Prevalence
Amenity Insights for Melness
- Essential amenities in Melness that guests expect include: Smoke alarm, Heating, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Essentials, First aid kit are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Melness: Smoke alarm, Heating, Free parking on premises.
- Consider adding popular differentiators like TV or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Melness to stay competitive.
Melness Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Melness
- The typical guest profile for Airbnb in Melness consists of a mix of domestic (58%) and international guests, often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 58.2% of guests.
- Key international markets include United Kingdom (58.2%) and Germany (11.7%).
- Top languages spoken are English (56.3%) followed by German (15.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Melness Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kirkhill | 10 | $5,719 | $700.26 | 44% |
| North Kessock | 10 | $5,421 | $380.62 | 58% |
| Foyers | 14 | $5,076 | $274.52 | 64% |
| Whitebridge | 10 | $4,907 | $417.35 | 42% |
| Camuscross | 11 | $4,649 | $300.59 | 61% |
| Insh | 14 | $4,473 | $289.96 | 63% |
| Teangue | 16 | $4,109 | $239.94 | 61% |
| Kyleakin | 18 | $3,902 | $298.12 | 49% |
| Glenelg | 17 | $3,880 | $232.54 | 58% |
| Nethy Bridge | 49 | $3,742 | $259.42 | 52% |