Mallaig Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Mallaig in 2025? Explore comprehensive Airbnb analytics for Mallaig, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Mallaig, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 34 active listings.

Whether you're considering an Airbnb investment in Mallaig, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mallaig Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Mallaig Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$232
The average rental revenue earned for an occupied room per day in Mallaig.
Occupancy Rate(?)
49.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$27,185
Typical annual income for an Airbnb listing in Mallaig. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-11.0%
Significant decrease (-11.0%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Mallaig.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Mallaig.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
34
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Mallaig (2025)

Understanding the monthly revenue variations for Airbnb listings in Mallaig is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mallaig is typically May, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mallaig across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,203+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,594 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,613 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,797, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Mallaig

Mallaig Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Mallaig STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mallaig:

  • Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 51%.
  • Entry-level properties (Bottom 25%) average 35% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Mallaig

Average Daily Rate (ADR) Airbnb Trends in Mallaig (2025)

Effective short term rental pricing strategy in Mallaig involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mallaig typically peaks in November and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $371+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $235 or more.
  • Typical properties (Median) charge around $152 per night.
  • Entry-level properties (Bottom 25%) earn around $124 per night.

Average Daily Rate (ADR) Trend by Month in Mallaig

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Airbnb Seasonality Analysis & Trends in Mallaig (2025)

Peak Season (May, July, August)
  • Revenue averages $4,365 per month
  • Occupancy rates average 74.8%
  • Daily rates average $200
Shoulder Season
  • Revenue averages $2,820 per month
  • Occupancy maintains around 48.7%
  • Daily rates hold near $202
Low Season (February, March, November)
  • Revenue drops to average $1,508 per month
  • Occupancy decreases to average 24.4%
  • Daily rates adjust to average $206

Seasonality Insights for Mallaig

  • The Airbnb seasonality in Mallaig shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Mallaig's highest earning potential, with monthly revenues capable of climbing to $4,515, occupancy reaching a high of 80.2%, and ADRs peaking at $211.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,368, occupancy could drop to 23.1%, and ADRs may adjust down to $196.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mallaig.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Mallaig seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Mallaig (2025)

Exploring the top neighborhoods for short-term rentals in Mallaig? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Mallaig Harbour
The picturesque harbor area is surrounded by stunning views of the sea and mountains. It's a vibrant spot for tourists, often bustling with fishing boats and ferry traffic.
Mallaig Heritage Centre, The Road to the Isles, Mallaig Lifeboat Station, Ferry to Skye, Local seafood restaurants, Scenic coastal walks
Mallaig Village
Mallaig village offers a charming atmosphere with quaint shops and cafes. It's also a starting point for those exploring the beautiful nearby landscapes, attracting visitors year-round.
Local shops and boutiques, Cafes and restaurants, Nearby hikes, Historical sites, Authentic Scottish hospitality
Morar Beach
Known for its stunning sandy beaches and crystal-clear waters, Morar Beach attracts visitors looking for relaxation and natural beauty, making it a great spot for beachside accommodations.
Morar Beach, Silver Sands of Morar, Stunning sunsets, Hiking trails, Water sports opportunities
The Road to the Isles
This scenic route provides breathtaking views and access to several attractions along the way, perfect for visitors wanting to explore the natural beauty of the Highlands.
Scenic viewpoints, Historical landmarks, Outdoor activities, Wildlife watching, Photography opportunities
Arisaig
A short distance from Mallaig, Arisaig is known for its stunning coastline and picturesque landscapes. It is popular among tourists looking for outdoor adventures and tranquility.
Arisaig Marine, Local beaches, Walking trails, Wildlife and nature tours, Aquatic activities
Small Isles
The nearby Small Isles offer a unique getaway for tourists looking to explore beautiful islands. They are accessible by ferry from Mallaig, attracting adventurers and nature lovers.
Isle of Eigg, Isle of Rum, Isle of Muck, Stunning wildlife, Outdoor exploration
Loch Morar
Loch Morar is the deepest freshwater loch in Scotland and offers stunning views and tranquility. Areas around the loch attract visitors looking for peace and nature activities.
Loch Morar scenery, Fishing opportunities, Walking around the loch, Wildlife watching, Tranquil atmosphere
West Highland Line
The railway line running through Mallaig offers an iconic journey and stunning views. It attracts tourists who appreciate scenic train rides and photography opportunities.
West Highland Railway, Scenic routes, Historic stations, Cultural experiences, Photography spots

Understanding Airbnb License Requirements & STR Laws in Mallaig (2025)

While Mallaig, Scotland, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mallaig to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 3% licensed listings)

Top Performing Airbnb Properties in Mallaig (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Mallaigbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Self Catering Bungalow offering panoramic views

Self Catering Bungalow offering panoramic views

Entire Place • 4 bedrooms

$65,941
Revenue
54.8%
Occupancy
$350.54
Daily Rate
Secluded shoreline artist's bothy

Secluded shoreline artist's bothy

Entire Place • 1 bedroom

$52,134
Revenue
71.2%
Occupancy
$200.50
Daily Rate
Luxury village centre apartment- Maoldon Bank

Luxury village centre apartment- Maoldon Bank

Entire Place • 2 bedrooms

$47,721
Revenue
52.8%
Occupancy
$309.77
Daily Rate
Cuillin Studio Apartment with Hot Tub

Cuillin Studio Apartment with Hot Tub

Entire Place • 1 bedroom

$46,241
Revenue
34.1%
Occupancy
$368.33
Daily Rate
Rhanna, Mallaig

Rhanna, Mallaig

Entire Place • 2 bedrooms

$40,907
Revenue
56.4%
Occupancy
$158.16
Daily Rate
Luxury guest suite *NEW*

Luxury guest suite *NEW*

Entire Place • 1 bedroom

$38,026
Revenue
71.1%
Occupancy
$141.91
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Mallaig (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Mallaig based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Sine5$126,425443.79/5.0
Heather3$106,3602644.94/5.0
Ann4$104,96514254.94/5.0
Carol4$77,9671465.00/5.0
Siobhan1$65,941295.00/5.0
Jane1$52,1341555.00/5.0
Catherine1$47,721844.96/5.0
Host #4833064932$47,20252.50/5.0
Host #2222025094$41,76100.00/5.0
Jeanette2$40,916834.96/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mallaig.

Dive Deeper: Advanced Mallaig STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mallaig. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Mallaig Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Mallaig

  • The Mallaig Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.5% of the 34 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Mallaig, House properties are the most common (52.9%), reflecting the local real estate landscape.
  • Houses represent a significant 52.9% portion, catering likely to families or larger groups.
  • The presence of 11.8% Hotel/Boutique listings indicates integration with traditional hospitality.

Mallaig Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Mallaig

  • The dominant room capacity in Mallaig is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 76.5% of the active Airbnb listings in Mallaig, indicating a high concentration in these sizes.
  • Listings with 3+ bedrooms (5.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Mallaig.

Mallaig Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Mallaig

  • The most common guest capacity trend in Mallaig vacation rentals is listings accommodating 2 guests (50%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Mallaig STR market, accounting for 73.5% of listings.
  • A significant 52.9% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Mallaig.
  • Listings for large groups (6+ guests) are relatively rare (2.9%), potentially indicating an opportunity for hosts targeting this segment in Mallaig.
  • On average, properties in Mallaig are equipped to host 2.3 guests.

Mallaig Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Mallaig

  • The most common availability pattern in Mallaig falls within the 181-270 days range, representing 47.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 67.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Mallaig (44.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 35.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Mallaig Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (31.3%)

1 Night

10 listings

31.3% of total

2 Nights (34.4%)

2 Nights

11 listings

34.4% of total

3 Nights (9.4%)

3 Nights

3 listings

9.4% of total

4-6 Nights (12.5%)

4-6 Nights

4 listings

12.5% of total

30+ Nights (12.5%)

30+ Nights

4 listings

12.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Mallaig is 2 Nights, adopted by 34.4% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (65.7%) of the Mallaig Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (12.5%) caters to monthly stays (30+ nights) in Mallaig, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 34.4% of Mallaig hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mallaig.

Mallaig Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (40.7%)

Flexible

11 listings

40.7% of total

Moderate (14.8%)

Moderate

4 listings

14.8% of total

Firm (22.2%)

Firm

6 listings

22.2% of total

Strict (22.2%)

Strict

6 listings

22.2% of total

Cancellation Policy Insights for Mallaig

  • The prevailing Airbnb cancellation policy trend in Mallaig is Flexible, used by 40.7% of listings.
  • There's a relatively balanced mix between guest-friendly (55.5%) and stricter (44.4%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 40.7% market standard in Mallaig.
  • Regularly review your cancellation policy against competitors and market demand shifts in Mallaig.

Mallaig STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Mallaig

  • The overall average booking lead time for vacation rentals in Mallaig is 72 days.
  • Guests book furthest in advance for stays during June (average 112 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 30 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (104 days avg.) sees the longest lead times, while Winter (57 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (72 days) as a baseline for your pricing and availability strategy in Mallaig.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 112 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 104 days) to capture early planners.
  • Monitor your own booking lead times against these Mallaig averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Mallaig (2025)

Amenity Prevalence

Amenity Insights for Mallaig

  • Essential amenities in Mallaig that guests expect include: Hot water, Heating, Essentials, Smoke alarm, TV, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hangers, Free parking on premises, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Mallaig: Hot water, Heating, Essentials, Smoke alarm, TV, Wifi.
  • Prioritize adding missing essentials: TV, Wifi.
  • Consider adding popular differentiators like Hangers or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Mallaig to stay competitive.

Mallaig Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Mallaig

  • The typical guest profile for Airbnb in Mallaig consists of a mix of domestic (49%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 49.2% of guests.
  • Key international markets include United Kingdom (49.2%) and United States (16.3%).
  • Top languages spoken are English (51.6%) followed by French (12.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Mallaig Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Fearnan19$6,440$421.9253%
Kirkhill10$5,719$700.2644%
Glenachulish33$5,609$424.5146%
North Kessock10$5,421$380.6258%
Carbost26$5,209$324.3162%
Foyers14$5,076$274.5264%
Arrochar33$5,045$339.1156%
Whitebridge10$4,907$417.3542%
Port Failthe14$4,832$301.1257%
Acharn10$4,813$278.4357%

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