Largs Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Largs in 2025? Explore comprehensive Airbnb analytics for Largs, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Largs, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 69 active listings.
Whether you're considering an Airbnb investment in Largs, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Largs Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Largs Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Largs (2025)
Understanding the monthly revenue variations for Airbnb listings in Largs is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Largs is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Largs across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,802+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,514 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,649 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $926, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Largs
Largs Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Largs STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Largs:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Largs
Average Daily Rate (ADR) Airbnb Trends in Largs (2025)
Effective short term rental pricing strategy in Largs involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Largs typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $220+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $169 or more.
- Typical properties (Median) charge around $113 per night.
- Entry-level properties (Bottom 25%) earn around $86 per night.
Average Daily Rate (ADR) Trend by Month in Largs
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Airbnb Seasonality Analysis & Trends in Largs (2025)
Peak Season (July, August, May)
- Revenue averages $2,758 per month
- Occupancy rates average 62.2%
- Daily rates average $160
Shoulder Season
- Revenue averages $1,967 per month
- Occupancy maintains around 46.3%
- Daily rates hold near $157
Low Season (January, March, November)
- Revenue drops to average $1,350 per month
- Occupancy decreases to average 34.3%
- Daily rates adjust to average $158
Seasonality Insights for Largs
- The Airbnb seasonality in Largs shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Largs's highest earning potential, with monthly revenues capable of climbing to $2,870, occupancy reaching a high of 68.3%, and ADRs peaking at $164.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,234, occupancy could drop to 29.6%, and ADRs may adjust down to $155.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Largs.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Largs seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Largs (2025)
Exploring the top neighborhoods for short-term rentals in Largs? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Largs Shorefront | The picturesque promenade along the Firth of Clyde, offering stunning views of the water and easy access to beach activities. Highly desirable for families and couples seeking a coastal retreat. | Largs Pier, Largs Yacht Haven, Historic Largs, Cumbrae Island ferry, Nardini's ice cream |
| Largs Town Centre | The vibrant central area filled with shops, cafes, and restaurants. Ideal for those looking to experience local culture and have convenient access to amenities. | Largs Viking Festival, Largs Library, Local eateries and shops, Vikingar! visitor attraction, Largs Golf Club |
| Millport | Nearby island offering a charming small town feel and sandy beaches. Attracts visitors looking for a quiet getaway close to Largs, with unique features such as the famous Crocodile Rock. | Crocodile Rock, Millport Beach, The Cathedral of the Isles, Millport Golf Club, Cycle the island |
| Gordon's Park | A small, family-friendly area with a community atmosphere. Perfect for those looking for a serene stay with access to parks and green spaces. | Community park, Children's play area, Walking trails, Pet friendly areas |
| The Pencil | An iconic landmark and viewpoint overlooking the Clyde, attracting tourists and outdoor enthusiasts for its historical significance and breathtaking scenery. | The Pencil Monument, Nearby hiking trails, Views of Cumbrae and the Firth |
| Kelburn Castle | The historic castle with stunning grounds, attracting visitors interested in heritage. A unique airbnb option for those wanting a royal experience near Largs. | Kelburn Castle, Gardens, Outdoor activities, Arts and crafts events |
| Fairlie | A charming village close to Largs with a relaxing atmosphere and local charm. Popular for short stays and peaceful retreats. | Fairlie Pier, Local shops and cafes, Beach access, Scenic walks |
| Cumbrae | The larger island offering lots of outdoor activities and a serene atmosphere. A great location for Airbnb hosting due to year-round tourism and natural beauty. | Scenic cycle routes, Outdoor adventure activities, Seaside walks, Island historical sites |
Understanding Airbnb License Requirements & STR Laws in Largs (2025)
With 22% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Largs. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Largs to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 22% licensed listings)
Top Performing Airbnb Properties in Largs (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Largsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sea Gazer's Retreat
Entire Place • 2 bedrooms
Largs Brisbane Cottage
Entire Place • 2 bedrooms
Lovely spacious 5 bedroom house.
Entire Place • 5 bedrooms
Kilburn Holiday Cottage
Entire Place • 4 bedrooms
Thistle Cottage
Entire Place • 3 bedrooms
Rear Portion of Beachfront Mansion in Largs
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Largs (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Largs based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 4 | $94,659 | 22 | 3.64/5.0 |
| Pillow | 4 | $65,363 | 146 | 4.46/5.0 |
| Gillian | 3 | $63,002 | 74 | 4.87/5.0 |
| Andrew | 1 | $61,243 | 15 | 4.93/5.0 |
| Ayrshire | 3 | $60,741 | 152 | 4.70/5.0 |
| David | 3 | $49,846 | 186 | 4.62/5.0 |
| Pamela | 1 | $42,511 | 96 | 4.57/5.0 |
| Andrew | 1 | $42,459 | 60 | 4.73/5.0 |
| Laura | 1 | $39,977 | 23 | 5.00/5.0 |
| Johann | 3 | $39,351 | 153 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Largs.
Dive Deeper: Advanced Largs STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Largs. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLargs Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Largs
- The Largs Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.1% of the 69 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Largs, Apartment/Condo properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 27.5% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, unique stays, hotel/boutique (combined 5.7%) offer potential for unique stay experiences.
Largs Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Largs
- The dominant room capacity in Largs is 1 bedroom listings, making up 49.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 79.7% of the active Airbnb listings in Largs, indicating a high concentration in these sizes.
Largs Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Largs
- The most common guest capacity trend in Largs vacation rentals is listings accommodating 4 guests (43.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Largs STR market, accounting for 73.9% of listings.
- 17.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Largs.
- On average, properties in Largs are equipped to host 3.8 guests.
Largs Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Largs
- The most common availability pattern in Largs falls within the 181-270 days range, representing 36.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Largs (36.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Largs Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
27.9% of total
2 Nights
19 listings
31.1% of total
3 Nights
11 listings
18% of total
4-6 Nights
2 listings
3.3% of total
7-29 Nights
2 listings
3.3% of total
30+ Nights
10 listings
16.4% of total
Key Insights
- The most prevalent minimum stay requirement in Largs is 2 Nights, adopted by 31.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (16.4%) caters to monthly stays (30+ nights) in Largs, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 31.1% of Largs hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Largs.
Largs Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.6% of total
Super Strict 60 Days
3 listings
4.8% of total
Non-refundable
1 listings
1.6% of total
Flexible
17 listings
27% of total
Moderate
20 listings
31.7% of total
Firm
8 listings
12.7% of total
Strict
13 listings
20.6% of total
Cancellation Policy Insights for Largs
- The prevailing Airbnb cancellation policy trend in Largs is Moderate, used by 31.7% of listings.
- There's a relatively balanced mix between guest-friendly (58.7%) and stricter (33.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.7% market standard in Largs.
- Regularly review your cancellation policy against competitors and market demand shifts in Largs.
Largs STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Largs
- The overall average booking lead time for vacation rentals in Largs is 66 days.
- Guests book furthest in advance for stays during July (average 139 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (104 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Largs.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 139 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 104 days) to capture early planners.
- Monitor your own booking lead times against these Largs averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Largs (2025)
Amenity Prevalence
Amenity Insights for Largs
- Essential amenities in Largs that guests expect include: Wifi, Smoke alarm, TV, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Hot water, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Largs: Wifi, Smoke alarm, TV, Kitchen, Heating.
- Prioritize adding missing essentials: TV, Kitchen, Heating.
- Consider adding popular differentiators like Washer or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Largs to stay competitive.
Largs Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Largs
- The typical guest profile for Airbnb in Largs consists of primarily domestic travelers (77%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 77.3% of guests.
- Key international markets include United Kingdom (77.3%) and United States (7.8%).
- Top languages spoken are English (70.6%) followed by French (6.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Glasgow.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Largs Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Galston | 11 | $7,951 | $676.77 | 46% |
| Fearnan | 19 | $6,440 | $421.92 | 53% |
| Gorebridge | 12 | $6,209 | $493.62 | 54% |
| Bridge of Cally | 16 | $5,839 | $566.24 | 50% |
| Glenachulish | 33 | $5,609 | $424.51 | 46% |
| Arrochar | 33 | $5,045 | $339.11 | 56% |
| Acharn | 10 | $4,813 | $278.43 | 57% |
| Croftamie | 19 | $4,609 | $267.39 | 52% |
| Carrick Castle | 11 | $4,591 | $586.01 | 42% |
| Corran | 24 | $4,576 | $370.68 | 45% |