Kirriemuir Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Kirriemuir in 2025? Explore comprehensive Airbnb analytics for Kirriemuir, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Kirriemuir, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Kirriemuir, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kirriemuir Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kirriemuir Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kirriemuir (2025)
Understanding the monthly revenue variations for Airbnb listings in Kirriemuir is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kirriemuir is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kirriemuir across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,110+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,774 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,937 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,172, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kirriemuir
Kirriemuir Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kirriemuir STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kirriemuir:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kirriemuir
Average Daily Rate (ADR) Airbnb Trends in Kirriemuir (2025)
Effective short term rental pricing strategy in Kirriemuir involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kirriemuir typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $271+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $185 or more.
- Typical properties (Median) charge around $134 per night.
- Entry-level properties (Bottom 25%) earn around $106 per night.
Average Daily Rate (ADR) Trend by Month in Kirriemuir
Get Live Kirriemuir Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Kirriemuir (2025)
Peak Season (August, April, July)
- Revenue averages $2,953 per month
- Occupancy rates average 57.2%
- Daily rates average $168
Shoulder Season
- Revenue averages $2,258 per month
- Occupancy maintains around 46.0%
- Daily rates hold near $160
Low Season (January, February, March)
- Revenue drops to average $1,333 per month
- Occupancy decreases to average 32.3%
- Daily rates adjust to average $150
Seasonality Insights for Kirriemuir
- The Airbnb seasonality in Kirriemuir shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kirriemuir's highest earning potential, with monthly revenues capable of climbing to $3,048, occupancy reaching a high of 63.4%, and ADRs peaking at $171.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,115, occupancy could drop to 30.6%, and ADRs may adjust down to $148.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kirriemuir.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kirriemuir seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kirriemuir (2025)
Exploring the top neighborhoods for short-term rentals in Kirriemuir? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Glen Clova | Picturesque glen known for its natural beauty, hiking trails, and access to wildlife. A tranquil retreat for nature lovers and outdoor enthusiasts. | Glen Clova Hotel, Hiking trails, Wildlife observation, Fishing in local streams, Scenic drives |
| Kirriemuir Town Centre | The historic heart of Kirriemuir with charming streets, shops, and cafes. Ideal for visitors wanting to explore local culture and history. | Gateway to the Glens Visitor Centre, Handloom Weaving, The Kirriemuir Heritage Trust, The Glenprosen Church |
| Lethnot | Idyllic rural area offering peace and tranquility. Attracts those seeking a rural escape with access to nature and walking paths. | Lethnot Forest, Nearby hiking routes, Local farms and produce, Beautiful countryside scenery |
| Clova Mountain | Great for adventurers and hikers, Clova Mountain is a popular spot for those looking to explore the rugged Scottish highlands. | Clova Mountain hikes, Scenic views, Nearby rivers and streams, Wildlife photography |
| Glenisla | Charming village that provides access to Glenisla Golf Course and scenic walks, appealing to both golfers and hikers. | Glenisla Golf Course, Walking routes, Local flora and fauna, Lakes and fishing spots |
| Rory McIlroy Golf Course | A world-renowned golf course that attracts visitors from all over, making it a great spot for golfers seeking short-term accommodation. | Golfing events, Clubhouse and amenities, Beautiful course layout, Scenic views of the countryside |
| Strathmore | Known for its fertile farmland and local produce, this area attracts those looking to experience rural Scotland and its agricultural heritage. | Farming experiences, Local food shops, Cultural events, Scenic drives through the countryside |
| Cairngorms National Park (nearby) | Although slightly further away, the Cairngorms is a major destination for outdoor activities and attracts a large number of tourists throughout the year. | Highland wildlife, Hiking and skiing, Adventure sports, Scenic landscapes |
Understanding Airbnb License Requirements & STR Laws in Kirriemuir (2025)
Yes, Kirriemuir, Scotland, United Kingdom enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kirriemuir to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 36% licensed listings)
Top Performing Airbnb Properties in Kirriemuir (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kirriemuirbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cullew Bothy
Entire Place • 2 bedrooms
Kirk Wynd Cottage - Traditionally Charming
Entire Place • 2 bedrooms
Thrums Cottage - A Writer's Retreat
Entire Place • 2 bedrooms
Unique 2 Bedroom in Flat Kirriemuir - Scotland
Entire Place • 2 bedrooms
Garden Cottage
Entire Place • 2 bedrooms
The Dairy 5* with Hot tub. msg nlr1984@hotmail.com
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kirriemuir (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kirriemuir based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 2 | $85,333 | 44 | 2.46/5.0 |
| Nicole | 3 | $72,090 | 292 | 3.29/5.0 |
| Clark Anderson Properties | 1 | $35,168 | 71 | 4.86/5.0 |
| Michelle | 1 | $33,660 | 59 | 4.86/5.0 |
| Veronica | 1 | $30,767 | 12 | 4.67/5.0 |
| Gail | 1 | $29,763 | 58 | 5.00/5.0 |
| Caroline And Duncan | 1 | $27,715 | 21 | 5.00/5.0 |
| Nicola | 2 | $27,356 | 16 | 4.69/5.0 |
| Louis | 1 | $25,815 | 100 | 4.89/5.0 |
| Margaret | 1 | $25,407 | 93 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kirriemuir.
Dive Deeper: Advanced Kirriemuir STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kirriemuir. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKirriemuir Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kirriemuir
- The Kirriemuir Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kirriemuir, House properties are the most common (68.2%), reflecting the local real estate landscape.
- Houses represent a significant 68.2% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 9.0%) offer potential for unique stay experiences.
Kirriemuir Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kirriemuir
- The dominant room capacity in Kirriemuir is 2 bedrooms listings, making up 63.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 90.9% of the active Airbnb listings in Kirriemuir, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (9.1%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Kirriemuir.
Kirriemuir Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kirriemuir
- The most common guest capacity trend in Kirriemuir vacation rentals is listings accommodating 4 guests (68.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Kirriemuir STR market, accounting for 77.3% of listings.
- On average, properties in Kirriemuir are equipped to host 3.8 guests.
Kirriemuir Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kirriemuir
- The most common availability pattern in Kirriemuir falls within the 181-270 days range, representing 40.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 59.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Kirriemuir (40.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 45.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kirriemuir Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
9.5% of total
2 Nights
10 listings
47.6% of total
3 Nights
6 listings
28.6% of total
4-6 Nights
1 listings
4.8% of total
30+ Nights
2 listings
9.5% of total
Key Insights
- The most prevalent minimum stay requirement in Kirriemuir is 2 Nights, adopted by 47.6% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.6% of Kirriemuir hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.5% currently do.
- A 2-night minimum appears standard (47.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 9.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kirriemuir.
Kirriemuir Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
5% of total
Flexible
3 listings
15% of total
Moderate
9 listings
45% of total
Firm
4 listings
20% of total
Strict
3 listings
15% of total
Cancellation Policy Insights for Kirriemuir
- The prevailing Airbnb cancellation policy trend in Kirriemuir is Moderate, used by 45% of listings.
- There's a relatively balanced mix between guest-friendly (60.0%) and stricter (35.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 45% market standard in Kirriemuir.
- Regularly review your cancellation policy against competitors and market demand shifts in Kirriemuir.
Kirriemuir STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kirriemuir
- The overall average booking lead time for vacation rentals in Kirriemuir is 62 days.
- Guests book furthest in advance for stays during May (average 98 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (88 days avg.) sees the longest lead times, while Winter (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Kirriemuir.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 88 days) to capture early planners.
- Monitor your own booking lead times against these Kirriemuir averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kirriemuir (2025)
Amenity Prevalence
Amenity Insights for Kirriemuir
- Essential amenities in Kirriemuir that guests expect include: Wifi, Heating, Kitchen, Smoke alarm, TV, Essentials, Hot water, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kirriemuir: Wifi, Heating, Kitchen, Smoke alarm, TV, Essentials, Hot water, Washer.
- Prioritize adding missing essentials: Essentials, Hot water, Washer.
- Consider adding popular differentiators like Carbon monoxide alarm or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kirriemuir to stay competitive.
Kirriemuir Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kirriemuir
- The typical guest profile for Airbnb in Kirriemuir consists of primarily domestic travelers (72%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 72.1% of guests.
- Key international markets include United Kingdom (72.1%) and United States (9.1%).
- Top languages spoken are English (67.2%) followed by Spanish (7.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Scotland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kirriemuir Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Galston | 11 | $7,951 | $676.77 | 46% |
| Fearnan | 19 | $6,440 | $421.92 | 53% |
| Gorebridge | 12 | $6,209 | $493.62 | 54% |
| Bridge of Cally | 16 | $5,839 | $566.24 | 50% |
| Kirkhill | 10 | $5,719 | $700.26 | 44% |
| North Kessock | 10 | $5,421 | $380.62 | 58% |
| Foyers | 14 | $5,076 | $274.52 | 64% |
| Arrochar | 33 | $5,045 | $339.11 | 56% |
| Whitebridge | 10 | $4,907 | $417.35 | 42% |
| Acharn | 10 | $4,813 | $278.43 | 57% |