Kingussie Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Kingussie in 2025? Explore comprehensive Airbnb analytics for Kingussie, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Kingussie, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 47 active listings.
Whether you're considering an Airbnb investment in Kingussie, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kingussie Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kingussie Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kingussie (2025)
Understanding the monthly revenue variations for Airbnb listings in Kingussie is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kingussie is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kingussie across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,696+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,711 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,295 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,204, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kingussie
Kingussie Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kingussie STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kingussie:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kingussie
Average Daily Rate (ADR) Airbnb Trends in Kingussie (2025)
Effective short term rental pricing strategy in Kingussie involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kingussie typically peaks in August and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $590+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $337 or more.
- Typical properties (Median) charge around $172 per night.
- Entry-level properties (Bottom 25%) earn around $116 per night.
Average Daily Rate (ADR) Trend by Month in Kingussie
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Airbnb Seasonality Analysis & Trends in Kingussie (2025)
Peak Season (August, May, July)
- Revenue averages $6,015 per month
- Occupancy rates average 57.3%
- Daily rates average $296
Shoulder Season
- Revenue averages $3,564 per month
- Occupancy maintains around 38.3%
- Daily rates hold near $283
Low Season (January, March, November)
- Revenue drops to average $2,027 per month
- Occupancy decreases to average 24.4%
- Daily rates adjust to average $284
Seasonality Insights for Kingussie
- The Airbnb seasonality in Kingussie shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kingussie's highest earning potential, with monthly revenues capable of climbing to $6,657, occupancy reaching a high of 65.1%, and ADRs peaking at $306.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,934, occupancy could drop to 23.5%, and ADRs may adjust down to $271.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kingussie.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kingussie seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kingussie (2025)
Exploring the top neighborhoods for short-term rentals in Kingussie? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kingussie Town Centre | A charming town center that offers a mix of local shops, cafes, and accessibility to outdoor activities. Ideal for travelers looking to experience Scottish culture and hospitality. | Highland Folk Museum, Ruthven Barracks, Kingussie Golf Club, River Spey, Wildlife watching tours |
| Laggan | Beautiful village located near Loch Laggan, known for its stunning landscapes and outdoor activities like hiking and fishing. Perfect for nature lovers and adventure seekers. | Loch Laggan, Cairngorms National Park, Laggan Adventure, Mountain biking trails, Wild camping spots |
| Aviemore | A popular resort town just a short drive from Kingussie, famed for skiing, hiking, and its proximity to Cairngorms National Park. Attracts tourists year-round. | Cairngorm Mountain, Aviemore Railway Station, Skiing and snowboarding, Highland Wildlife Park, River Spey |
| Newtonmore | Adjacent to Kingussie, this small village is known for its local history and proximity to walking paths. Appeals to families and outdoor enthusiasts. | Clan Macpherson Museum, Newtonmore Wildlife Park, Walking trails on the Monadhliath Mountains, Mountain biking paths, Historic stone circle |
| Glen Banchor | A picturesque glen offering stunning views and rural charm. Great for those seeking tranquility and nature-based experiences. | Glen Banchor itself, Hiking routes, Bird watching, Photography opportunities, Star gazing locations |
| Kincraig | A quaint village located on the shores of Loch Insh, known for its outdoor activities such as watersports and forest walks. Great for families and outdoor adventurers. | Loch Insh, Inshriach Forest, Wildlife watching, Watersports activities, Cycling trails |
| Kingussie Golf Club | Popular among golf enthusiasts, this scenic golf course attracts visitors year-round looking to enjoy golfing in a beautiful Highland setting. | Kingussie Golf Course, Scenic fairways, Golf tournaments, Practice facilities, Clubhouse |
| Dalwhinnie | Famous for its whisky distillery, this small village offers a unique cultural experience for visitors interested in Scotland's whisky heritage. | Dalwhinnie Distillery, Tasting tours, Scenic views of the Grampians, Walking through the village, Bird watching opportunities |
Understanding Airbnb License Requirements & STR Laws in Kingussie (2025)
While Kingussie, Scotland, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kingussie to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Kingussie (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kingussiebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Railway Rooms, Kingussie, Scottish Highlands.
Entire Place • 12 bedrooms
Jacobite Lodge
Entire Place • 4 bedrooms
50 The High Street
Entire Place • 5 bedrooms
The Highland stories collection
Entire Place • 2 bedrooms
Druim an Lochain Cottage
Entire Place • 2 bedrooms
Greystones B&B home from home, rooms only booking.
Private Room • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kingussie (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kingussie based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Keanu | 7 | $369,758 | 371 | 4.82/5.0 |
| Neil | 3 | $282,428 | 39 | 3.05/5.0 |
| Jillian | 1 | $182,979 | 36 | 5.00/5.0 |
| Anne & Mark | 6 | $145,368 | 495 | 4.80/5.0 |
| Julie | 2 | $92,263 | 19 | 5.00/5.0 |
| Sykes Holiday Cottages Limited | 3 | $88,570 | 12 | 3.00/5.0 |
| Columba | 7 | $80,911 | 250 | 4.35/5.0 |
| Nick | 1 | $75,562 | 31 | 4.90/5.0 |
| Rachel | 1 | $72,088 | 75 | 4.99/5.0 |
| Ron | 1 | $64,112 | 178 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kingussie.
Dive Deeper: Advanced Kingussie STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kingussie. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKingussie Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kingussie
- The Kingussie Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 63.8% of the 47 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 36.2% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Kingussie, House properties are the most common (38.3%), reflecting the local real estate landscape.
- Houses represent a significant 38.3% portion, catering likely to families or larger groups.
- The presence of 34% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.1%) offer potential for unique stay experiences.
Kingussie Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kingussie
- The dominant room capacity in Kingussie is 1 bedroom listings, making up 34% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.3% of the active Airbnb listings in Kingussie, indicating a high concentration in these sizes.
- A significant 34.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Kingussie.
Kingussie Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kingussie
- The most common guest capacity trend in Kingussie vacation rentals is listings accommodating 8+ guests (23.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Kingussie STR market, accounting for 46.8% of listings.
- 34.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kingussie.
- On average, properties in Kingussie are equipped to host 4.0 guests.
Kingussie Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kingussie
- The most common availability pattern in Kingussie falls within the 181-270 days range, representing 53.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Kingussie (48.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kingussie Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
47.8% of total
2 Nights
6 listings
13% of total
3 Nights
1 listings
2.2% of total
4-6 Nights
3 listings
6.5% of total
30+ Nights
14 listings
30.4% of total
Key Insights
- The most prevalent minimum stay requirement in Kingussie is 1 Night, adopted by 47.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (60.8%) of the Kingussie Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (30.4%) caters to monthly stays (30+ nights) in Kingussie, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.8% of Kingussie hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 30.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kingussie.
Kingussie Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
2.3% of total
Super Strict 60 Days
3 listings
6.8% of total
Flexible
16 listings
36.4% of total
Moderate
4 listings
9.1% of total
Firm
12 listings
27.3% of total
Strict
8 listings
18.2% of total
Cancellation Policy Insights for Kingussie
- The prevailing Airbnb cancellation policy trend in Kingussie is Flexible, used by 36.4% of listings.
- There's a relatively balanced mix between guest-friendly (45.5%) and stricter (45.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 36.4% market standard in Kingussie.
- Regularly review your cancellation policy against competitors and market demand shifts in Kingussie.
Kingussie STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kingussie
- The overall average booking lead time for vacation rentals in Kingussie is 58 days.
- Guests book furthest in advance for stays during June (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (81 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Kingussie.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Kingussie averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kingussie (2025)
Amenity Prevalence
Amenity Insights for Kingussie
- Essential amenities in Kingussie that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Free parking on premises, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kingussie: Wifi, Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Hot water or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kingussie to stay competitive.
Kingussie Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kingussie
- The typical guest profile for Airbnb in Kingussie consists of a mix of domestic (57%) and international guests, often arriving from nearby Edinburgh, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 57.3% of guests.
- Key international markets include United Kingdom (57.3%) and United States (13.1%).
- Top languages spoken are English (55.7%) followed by French (9.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kingussie Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fearnan | 19 | $6,440 | $421.92 | 53% |
| Bridge of Cally | 16 | $5,839 | $566.24 | 50% |
| Kirkhill | 10 | $5,719 | $700.26 | 44% |
| Glenachulish | 33 | $5,609 | $424.51 | 46% |
| North Kessock | 10 | $5,421 | $380.62 | 58% |
| Foyers | 14 | $5,076 | $274.52 | 64% |
| Arrochar | 33 | $5,045 | $339.11 | 56% |
| Whitebridge | 10 | $4,907 | $417.35 | 42% |
| Acharn | 10 | $4,813 | $278.43 | 57% |
| Camuscross | 11 | $4,649 | $300.59 | 61% |