Invergordon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Invergordon in 2025? Explore comprehensive Airbnb analytics for Invergordon, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Invergordon, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 35 active listings.
Whether you're considering an Airbnb investment in Invergordon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Invergordon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Invergordon Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Invergordon (2025)
Understanding the monthly revenue variations for Airbnb listings in Invergordon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Invergordon is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Invergordon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,160+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,117 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,201 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $498, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Invergordon
Invergordon Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Invergordon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Invergordon:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Invergordon
Average Daily Rate (ADR) Airbnb Trends in Invergordon (2025)
Effective short term rental pricing strategy in Invergordon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Invergordon typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $172+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $130 or more.
- Typical properties (Median) charge around $99 per night.
- Entry-level properties (Bottom 25%) earn around $54 per night.
Average Daily Rate (ADR) Trend by Month in Invergordon
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Airbnb Seasonality Analysis & Trends in Invergordon (2025)
Peak Season (June, August, May)
- Revenue averages $2,326 per month
- Occupancy rates average 53.6%
- Daily rates average $111
Shoulder Season
- Revenue averages $1,501 per month
- Occupancy maintains around 36.9%
- Daily rates hold near $107
Low Season (January, February, December)
- Revenue drops to average $718 per month
- Occupancy decreases to average 22.4%
- Daily rates adjust to average $103
Seasonality Insights for Invergordon
- The Airbnb seasonality in Invergordon shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Invergordon's highest earning potential, with monthly revenues capable of climbing to $2,539, occupancy reaching a high of 56.4%, and ADRs peaking at $113.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $624, occupancy could drop to 20.0%, and ADRs may adjust down to $101.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Invergordon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Invergordon seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Invergordon (2025)
Exploring the top neighborhoods for short-term rentals in Invergordon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Invergordon Town Centre | The town centre is bustling with local shops, eateries, and bars, making it a convenient spot for visitors. It serves as a hub for exploration of the surrounding Highlands. | Invergordon's Coastal Walks, Local Historic Sites, Nearby Cromarty Firth, Dining Options, Shops and Cafes |
| Cromarty Firth | This area is known for its stunning waterside views, and it's a hotspot for tourists interested in nature walks and marine life, including dolphin watching. | Dolphin Watching Tours, Stunning Views, Nature Trails, Fishing Opportunities, Beaches |
| Dornoch | A picturesque town just a short drive away, Dornoch is famous for its beautiful sandy beach and historic sites, attracting more visitors to the region. | Dornoch Cathedral, Dornoch Beach, Royal Dornoch Golf Club, Local Shops, Dining Venues |
| Alness | Nearby Alness offers a charming small-town feel with local amenities, parks, and access to Loch Ness and other Highland attractions. | Local Parks, Loch Ness Nearby, Community Events, Walking Trails, Local Cafes |
| Evanton | A small village that serves as a quiet retreat for those visiting nearby attractions, offering a true taste of Highland life. | Nature Walks, Local History, Community Activities, Scenic Views, Relaxed Atmosphere |
| Tain | Tain is one of the oldest towns in Scotland, rich in history and culture, drawing visitors to its heritage sites and local whisky distilleries. | Tain Through Time Museum, Local Distilleries, Historic Buildings, Gardens and Parks, Arts and Crafts Shops |
| Nigg | Nigg offers beautiful coastal views and is close to the Nigg Ferry, providing easy access to other attractions across the water, ideal for day trips. | Coastal Paths, Nigg Ferry, Scenic Views, Local Wildlife, Quiet Beaches |
| Fearn | A quiet rural area close to the Black Isle, Fearn appeals to those looking for a peaceful getaway with great access to the Highlands and local attractions. | Rural Scenery, Hiking Trails, Local farms, Cultural Experiences, Historic Sites |
Understanding Airbnb License Requirements & STR Laws in Invergordon (2025)
While Invergordon, Scotland, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Invergordon to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 9% licensed listings)
Top Performing Airbnb Properties in Invergordon (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Invergordonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Agincourt
Entire Place • 3 bedrooms
Seaside house in Highlands.
Entire Place • 2 bedrooms
Contemporary Highland Cottage
Entire Place • 2 bedrooms
Comfortable home from home
Entire Place • 3 bedrooms
Stunning sea view at Saltburn, Invergordon
Entire Place • 3 bedrooms
Spacious Family Room
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Invergordon (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Invergordon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 1 | $54,759 | 27 | 4.59/5.0 |
| Juliette | 4 | $43,298 | 15 | 2.48/5.0 |
| Jo | 4 | $34,073 | 13 | 2.42/5.0 |
| Ernst | 13 | $33,344 | 64 | 1.83/5.0 |
| Donald | 3 | $32,818 | 41 | 4.20/5.0 |
| Sutherland | 1 | $29,654 | 273 | 4.87/5.0 |
| Kelly | 1 | $28,649 | 17 | 4.88/5.0 |
| Host #362776369 | 1 | $25,140 | 131 | 4.96/5.0 |
| Noreen | 1 | $24,325 | 123 | 4.91/5.0 |
| Shirley | 1 | $18,316 | 51 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Invergordon.
Dive Deeper: Advanced Invergordon STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Invergordon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsInvergordon Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Invergordon
- The Invergordon Airbnb market composition is heavily skewed towards Private Room listings, which make up 51.4% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Invergordon, House properties are the most common (54.3%), reflecting the local real estate landscape.
- Houses represent a significant 54.3% portion, catering likely to families or larger groups.
- The presence of 20% Hotel/Boutique listings indicates integration with traditional hospitality.
Invergordon Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Invergordon
- The dominant room capacity in Invergordon is 1 bedroom listings, making up 54.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 74.3% of the active Airbnb listings in Invergordon, indicating a high concentration in these sizes.
- With over half the market (54.3%) consisting of studios or 1-bedroom units, Invergordon is particularly well-suited for individuals or couples.
Invergordon Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Invergordon
- The most common guest capacity trend in Invergordon vacation rentals is listings accommodating 2 guests (48.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Invergordon STR market, accounting for 62.9% of listings.
- A significant 54.3% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Invergordon.
- On average, properties in Invergordon are equipped to host 2.5 guests.
Invergordon Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Invergordon
- The most common availability pattern in Invergordon falls within the 271-366 days range, representing 65.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Invergordon (34.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Invergordon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
18.8% of total
2 Nights
2 listings
6.3% of total
3 Nights
17 listings
53.1% of total
4-6 Nights
1 listings
3.1% of total
7-29 Nights
1 listings
3.1% of total
30+ Nights
5 listings
15.6% of total
Key Insights
- The most prevalent minimum stay requirement in Invergordon is 3 Nights, adopted by 53.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (15.6%) caters to monthly stays (30+ nights) in Invergordon, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 53.1% of Invergordon hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 15.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Invergordon.
Invergordon Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
5% of total
Flexible
10 listings
50% of total
Moderate
2 listings
10% of total
Firm
1 listings
5% of total
Strict
6 listings
30% of total
Cancellation Policy Insights for Invergordon
- The prevailing Airbnb cancellation policy trend in Invergordon is Flexible, used by 50% of listings.
- There's a relatively balanced mix between guest-friendly (60.0%) and stricter (35.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 50% market standard in Invergordon.
- Regularly review your cancellation policy against competitors and market demand shifts in Invergordon.
Invergordon STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Invergordon
- The overall average booking lead time for vacation rentals in Invergordon is 37 days.
- Guests book furthest in advance for stays during December (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (63 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Invergordon.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Invergordon averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Invergordon (2025)
Amenity Prevalence
Amenity Insights for Invergordon
- Essential amenities in Invergordon that guests expect include: Heating, Wifi, TV, Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Invergordon: Heating, Wifi, TV, Smoke alarm, Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Invergordon to stay competitive.
Invergordon Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Invergordon
- The typical guest profile for Airbnb in Invergordon consists of a mix of domestic (57%) and international guests, often arriving from nearby London, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 57.0% of guests.
- Key international markets include United Kingdom (57%) and United States (11.3%).
- Top languages spoken are English (58.4%) followed by German (8.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Invergordon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fearnan | 19 | $6,440 | $421.92 | 53% |
| Bridge of Cally | 16 | $5,839 | $566.24 | 50% |
| Kirkhill | 10 | $5,719 | $700.26 | 44% |
| Glenachulish | 33 | $5,609 | $424.51 | 46% |
| North Kessock | 10 | $5,421 | $380.62 | 58% |
| Foyers | 14 | $5,076 | $274.52 | 64% |
| Arrochar | 33 | $5,045 | $339.11 | 56% |
| Whitebridge | 10 | $4,907 | $417.35 | 42% |
| Acharn | 10 | $4,813 | $278.43 | 57% |
| Camuscross | 11 | $4,649 | $300.59 | 61% |