Highland Council Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Highland Council in 2025? Explore comprehensive Airbnb analytics for Highland Council, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Highland Council, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 177 active listings.
Whether you're considering an Airbnb investment in Highland Council, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Highland Council Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Highland Council Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Highland Council (2025)
Understanding the monthly revenue variations for Airbnb listings in Highland Council is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Highland Council is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Highland Council across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,984+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,789 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,973 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,634, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Highland Council
Highland Council Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Highland Council STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Highland Council:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Highland Council
Average Daily Rate (ADR) Airbnb Trends in Highland Council (2025)
Effective short term rental pricing strategy in Highland Council involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Highland Council typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $442+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $283 or more.
- Typical properties (Median) charge around $189 per night.
- Entry-level properties (Bottom 25%) earn around $132 per night.
Average Daily Rate (ADR) Trend by Month in Highland Council
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Airbnb Seasonality Analysis & Trends in Highland Council (2025)
Peak Season (August, July, June)
- Revenue averages $5,020 per month
- Occupancy rates average 61.6%
- Daily rates average $259
Shoulder Season
- Revenue averages $3,644 per month
- Occupancy maintains around 44.8%
- Daily rates hold near $244
Low Season (January, February, March)
- Revenue drops to average $2,336 per month
- Occupancy decreases to average 30.2%
- Daily rates adjust to average $233
Seasonality Insights for Highland Council
- The Airbnb seasonality in Highland Council shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Highland Council's highest earning potential, with monthly revenues capable of climbing to $5,354, occupancy reaching a high of 66.0%, and ADRs peaking at $261.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,161, occupancy could drop to 28.3%, and ADRs may adjust down to $232.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Highland Council.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Highland Council seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Highland Council (2025)
Exploring the top neighborhoods for short-term rentals in Highland Council? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Inverness | Capital of the Highlands and popular for its proximity to Loch Ness and rich Scottish history. A must-visit for tourists exploring the Highlands, making it a lucrative location for Airbnb hosting. | Loch Ness, Inverness Castle, Culloden Battlefield, Ness Islands, Inverness Museum and Art Gallery, River Ness |
| Ullapool | Charming fishing village known for its scenic harbor and access to the Scottish Highlands. It's a favorite among tourists seeking outdoor adventures and stunning landscapes. | Loch Broom, Ullapool Sea Tours, The Bone Caves, An Teallach, Ullapool Museum, Summer Isles |
| Fort Augustus | Located at the south end of Loch Ness, this small village offers a unique experience with its scenic beauty and outdoor activities. Popular with those seeking to explore the loch and nearby attractions. | Loch Ness Centre and Exhibition, Caledonian Canal, Fort Augustus Abbey, Falls of Foyers, Canoeing on Loch Ness, Nearby hiking trails |
| Nairn | Coastal town with beautiful beaches and nearby golf courses. Attracts visitors looking for a relaxing seaside getaway, particularly in summer. | Nairn Beach, Nairn Golf Club, Cawdor Castle, The Little Theatre, Lossiemouth Fisheries and Wildlife |
| Dornoch | Historic town known for its picturesque streets and stunning beach. Popular with golfers and tourists interested in history and golf tourism. | Dornoch Cathedral, Royal Dornoch Golf Club, Dornoch Beach, Historylinks Museum, Dornoch Castle |
| Kingussie | Gateway to the Cairngorms National Park, attracting outdoor enthusiasts and nature lovers. Ideal for those looking to explore hiking, skiing, and wildlife. | Ruthven Barracks, Cairngorms National Park, Kingussie Golf Club, Highland Folk Museum, Wildlife Watching |
| Thurso | Most northerly town on mainland Scotland, known for its surf and picturesque coast. Offers unique experiences and activities attracting various travelers. | Thurso East Surf Spot, Old St. Peter's Church, Caithness Horizons Museum, Dunnet Head, Castle of Mey |
| Skye | Famous for its dramatic landscapes, rugged hills, and charming villages. A haven for tourists and photographers, making it a prime location for unique Airbnb experiences. | Fairy Pools, Old Man of Storr, Dunvegan Castle, Portree Harbour, Quiraing |
Understanding Airbnb License Requirements & STR Laws in Highland Council (2025)
With 18% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Highland Council. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Highland Council to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 18% licensed listings)
Top Performing Airbnb Properties in Highland Council (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Highland Councilbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
9 Bedroom House by the Loch with cinema room
Entire Place • 9 bedrooms
Strathspey Lodge
Entire Place • 4 bedrooms
Lodge 9 by Interhome
Entire Place • 2 bedrooms
Boutique 5* Apt. Beneath The Old Man of Storr
Entire Place • 1 bedroom
Beautiful Sporting Lodge on Rural Estate
Entire Place • 8 bedrooms
Stunning house near Fort William
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Highland Council (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Highland Council based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 18 | $819,523 | 174 | 3.54/5.0 |
| Daniel - Interhome Group | 11 | $586,083 | 42 | 3.24/5.0 |
| Mark | 1 | $230,624 | 13 | 5.00/5.0 |
| Claire | 7 | $187,149 | 73 | 4.78/5.0 |
| Fiona | 3 | $183,722 | 135 | 4.92/5.0 |
| Kenny | 4 | $164,985 | 116 | 4.92/5.0 |
| Leanne | 7 | $140,006 | 13 | 2.06/5.0 |
| Karen | 2 | $138,501 | 236 | 4.97/5.0 |
| Sykes Holiday Cottages Limited | 7 | $130,206 | 20 | 3.49/5.0 |
| Joy | 3 | $107,538 | 323 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Highland Council.
Dive Deeper: Advanced Highland Council STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Highland Council. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHighland Council Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Highland Council
- The Highland Council Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.4% of the 177 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Highland Council, House properties are the most common (63.3%), reflecting the local real estate landscape.
- Houses represent a significant 63.3% portion, catering likely to families or larger groups.
- The presence of 5.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 8.5%) offer potential for unique stay experiences.
Highland Council Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Highland Council
- The dominant room capacity in Highland Council is 1 bedroom listings, making up 36.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.9% of the active Airbnb listings in Highland Council, indicating a high concentration in these sizes.
- A significant 27.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Highland Council.
Highland Council Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Highland Council
- The most common guest capacity trend in Highland Council vacation rentals is listings accommodating 2 guests (32.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Highland Council STR market, accounting for 58.2% of listings.
- 31.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Highland Council.
- On average, properties in Highland Council are equipped to host 4.0 guests.
Highland Council Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Highland Council
- The most common availability pattern in Highland Council falls within the 271-366 days range, representing 35% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Highland Council (32.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Highland Council Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
49 listings
29.2% of total
2 Nights
27 listings
16.1% of total
3 Nights
40 listings
23.8% of total
4-6 Nights
12 listings
7.1% of total
7-29 Nights
6 listings
3.6% of total
30+ Nights
34 listings
20.2% of total
Key Insights
- The most prevalent minimum stay requirement in Highland Council is 1 Night, adopted by 29.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (20.2%) caters to monthly stays (30+ nights) in Highland Council, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 29.2% of Highland Council hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Highland Council.
Highland Council Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
1.4% of total
Refundable
1 listings
0.7% of total
Super Strict 60 Days
25 listings
17% of total
Flexible
26 listings
17.7% of total
Moderate
26 listings
17.7% of total
Firm
31 listings
21.1% of total
Strict
36 listings
24.5% of total
Cancellation Policy Insights for Highland Council
- The prevailing Airbnb cancellation policy trend in Highland Council is Strict, used by 24.5% of listings.
- There's a relatively balanced mix between guest-friendly (35.4%) and stricter (45.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 24.5% market standard in Highland Council.
- Regularly review your cancellation policy against competitors and market demand shifts in Highland Council.
Highland Council STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Highland Council
- The overall average booking lead time for vacation rentals in Highland Council is 65 days.
- Guests book furthest in advance for stays during May (average 115 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 58 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (93 days avg.) sees the longest lead times, while Winter (68 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Highland Council.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 115 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 93 days) to capture early planners.
- Monitor your own booking lead times against these Highland Council averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Highland Council (2025)
Amenity Prevalence
Amenity Insights for Highland Council
- Essential amenities in Highland Council that guests expect include: Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Kitchen, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Highland Council: Heating, Smoke alarm.
- Prioritize adding missing essentials: Heating, Smoke alarm.
- Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Highland Council to stay competitive.
Highland Council Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Highland Council
- The typical guest profile for Airbnb in Highland Council consists of a mix of domestic (53%) and international guests, often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 52.9% of guests.
- Key international markets include United Kingdom (52.9%) and United States (12.3%).
- Top languages spoken are English (54.2%) followed by German (11.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Highland Council Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fearnan | 19 | $6,440 | $421.92 | 53% |
| Bridge of Cally | 16 | $5,839 | $566.24 | 50% |
| Kirkhill | 10 | $5,719 | $700.26 | 44% |
| Glenachulish | 33 | $5,609 | $424.51 | 46% |
| North Kessock | 10 | $5,421 | $380.62 | 58% |
| Foyers | 14 | $5,076 | $274.52 | 64% |
| Arrochar | 33 | $5,045 | $339.11 | 56% |
| Whitebridge | 10 | $4,907 | $417.35 | 42% |
| Acharn | 10 | $4,813 | $278.43 | 57% |
| Camuscross | 11 | $4,649 | $300.59 | 61% |