Hawick Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Hawick in 2025? Explore comprehensive Airbnb analytics for Hawick, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Hawick, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 36 active listings.
Whether you're considering an Airbnb investment in Hawick, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hawick Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hawick Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hawick (2025)
Understanding the monthly revenue variations for Airbnb listings in Hawick is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hawick is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hawick across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,703+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,524 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,413 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $588, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hawick
Hawick Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hawick STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hawick:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hawick
Average Daily Rate (ADR) Airbnb Trends in Hawick (2025)
Effective short term rental pricing strategy in Hawick involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hawick typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $229+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $188 or more.
- Typical properties (Median) charge around $142 per night.
- Entry-level properties (Bottom 25%) earn around $100 per night.
Average Daily Rate (ADR) Trend by Month in Hawick
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Airbnb Seasonality Analysis & Trends in Hawick (2025)
Peak Season (July, August, June)
- Revenue averages $2,324 per month
- Occupancy rates average 42.6%
- Daily rates average $160
Shoulder Season
- Revenue averages $2,006 per month
- Occupancy maintains around 36.7%
- Daily rates hold near $156
Low Season (January, February, March)
- Revenue drops to average $1,455 per month
- Occupancy decreases to average 33.3%
- Daily rates adjust to average $148
Seasonality Insights for Hawick
- The Airbnb seasonality in Hawick shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hawick's highest earning potential, with monthly revenues capable of climbing to $2,448, occupancy reaching a high of 49.3%, and ADRs peaking at $164.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,348, occupancy could drop to 27.0%, and ADRs may adjust down to $145.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hawick.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hawick seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hawick (2025)
Exploring the top neighborhoods for short-term rentals in Hawick? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hawick Town Centre | The heart of Hawick, featuring local shops, cafes, and restaurants, making it attractive for tourists wanting to explore the local culture and amenities. | Hawick Museum, The Wilton Lodge Park, Heart of Hawick, Local shops and eateries, The Common Haugh |
| Teviotdale | A picturesque area surrounding the Teviot River, offering scenic walks and outdoor activities, appealing to nature lovers and those seeking tranquility. | Teviot River, Teviot Walk, Scenic nature trails, Fishing opportunities |
| Hawick Heritage Hub | A cultural site that highlights Hawick's rich history and heritage, drawing visitors interested in Scottish history and local traditions. | Hawick Heritage Hub, Local exhibitions, Historical collections, Workshops and events |
| Hawick Golf Club | A popular destination for golf enthusiasts, offering splendid views and pleasant surroundings, ideal for those looking to enjoy a leisurely stay. | Hawick Golf Club, Beautiful golf course, Clubhouse amenities |
| The Borders | The Borders region, known for its rolling hills and historical significance, attracts tourists interested in exploring the scenic countryside and historic sites. | Scott's View, Melrose Abbey, Dryburgh Abbey, Abbotsford House |
| Local Distilleries | Near Hawick are several whisky distilleries, appealing to culinary tourists and whisky enthusiasts looking for unique local experiences. | Williamson's Distillery, Hawick's Craft Spirits, Distillery tours, Tastings |
| Wilton Lodge Park | A large public park in Hawick, perfect for family outings and outdoor activities, enhancing the appeal for those traveling with children. | Wilton Lodge Park, Children's play area, Walking trails, Picnic spots |
| River Teviot | The River Teviot offers serene walks and opportunities for fishing and outdoor activities, great for guests wanting to relax by the water. | Fishing spots, Walks along the river, Picnic areas, Wildlife watching |
Understanding Airbnb License Requirements & STR Laws in Hawick (2025)
With 19% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Hawick. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hawick to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 19% licensed listings)
Top Performing Airbnb Properties in Hawick (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hawickbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious open plan luxury house with hot tub
Entire Place • 5 bedrooms
Stouslie Snugs Luxury Farm Glamping - Cosy Cow
Entire Place • 1 bedroom
Stouslie Snugs Luxury Farm Glamping - Sleepy Sheep
Entire Place • 1 bedroom
Relax in a luxurious eco lodge
Entire Place • 2 bedrooms
Stouslie Snugs Luxury Farm Glamping - Dozy Dog
Entire Place • 1 bedroom
An Historic Gatehouse on the River Teviot
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hawick (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hawick based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carly | 3 | $167,367 | 78 | 5.00/5.0 |
| Emma | 1 | $97,748 | 205 | 4.88/5.0 |
| Laura | 1 | $53,227 | 19 | 5.00/5.0 |
| Sam | 1 | $43,346 | 492 | 4.94/5.0 |
| Matt | 1 | $41,534 | 189 | 4.98/5.0 |
| Paul | 1 | $29,803 | 21 | 5.00/5.0 |
| Eleftheria & Leo | 1 | $26,124 | 78 | 4.82/5.0 |
| Eileen | 1 | $25,554 | 81 | 4.96/5.0 |
| Lowrie | 4 | $23,697 | 14 | 2.31/5.0 |
| Gary | 1 | $22,284 | 8 | 4.63/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hawick.
Dive Deeper: Advanced Hawick STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hawick. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHawick Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hawick
- The Hawick Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 36 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hawick, Apartment/Condo properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 38.9% portion, catering likely to families or larger groups.
- Smaller segments like unique stays (combined 2.8%) offer potential for unique stay experiences.
Hawick Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hawick
- The dominant room capacity in Hawick is 1 bedroom listings, making up 38.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.0% of the active Airbnb listings in Hawick, indicating a high concentration in these sizes.
Hawick Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hawick
- The most common guest capacity trend in Hawick vacation rentals is listings accommodating 4 guests (36.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Hawick STR market, accounting for 55.5% of listings.
- 13.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hawick.
- On average, properties in Hawick are equipped to host 3.9 guests.
Hawick Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hawick
- The most common availability pattern in Hawick falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Hawick (36.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hawick Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
30.6% of total
2 Nights
11 listings
30.6% of total
3 Nights
8 listings
22.2% of total
4-6 Nights
2 listings
5.6% of total
7-29 Nights
2 listings
5.6% of total
30+ Nights
2 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Hawick is 1 Night, adopted by 30.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.2%) of the Hawick Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 30.6% of Hawick hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hawick.
Hawick Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
3% of total
Flexible
8 listings
24.2% of total
Moderate
9 listings
27.3% of total
Firm
4 listings
12.1% of total
Strict
11 listings
33.3% of total
Cancellation Policy Insights for Hawick
- The prevailing Airbnb cancellation policy trend in Hawick is Strict, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (51.5%) and stricter (45.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33.3% market standard in Hawick.
- With 33.3% using Strict terms, this is a viable option in Hawick, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Hawick.
Hawick STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hawick
- The overall average booking lead time for vacation rentals in Hawick is 52 days.
- Guests book furthest in advance for stays during June (average 118 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (106 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Hawick.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 118 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 106 days) to capture early planners.
- Monitor your own booking lead times against these Hawick averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hawick (2025)
Amenity Prevalence
Amenity Insights for Hawick
- Essential amenities in Hawick that guests expect include: TV. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Smoke alarm, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hawick: TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Kitchen or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hawick to stay competitive.
Hawick Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hawick
- The typical guest profile for Airbnb in Hawick consists of primarily domestic travelers (89%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 88.8% of guests.
- Key international markets include United Kingdom (88.8%) and United States (3.9%).
- Top languages spoken are English (71.2%) followed by French (5.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Scotland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hawick Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gorebridge | 12 | $6,209 | $493.62 | 54% |
| Bridge of Cally | 16 | $5,839 | $566.24 | 50% |
| Grinton | 14 | $5,456 | $365.05 | 51% |
| Cartmel Fell | 17 | $4,719 | $331.68 | 52% |
| Casterton | 11 | $4,578 | $300.82 | 51% |
| Cark | 11 | $4,540 | $885.21 | 31% |
| City of Edinburgh | 4,312 | $4,528 | $274.67 | 61% |
| Kenmore | 10 | $4,507 | $430.34 | 41% |
| Waverton | 16 | $4,358 | $444.20 | 33% |
| Hayton | 13 | $4,333 | $239.53 | 60% |