Gullane Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Gullane in 2025? Explore comprehensive Airbnb analytics for Gullane, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Gullane, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Gullane, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gullane Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gullane Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gullane (2025)
Understanding the monthly revenue variations for Airbnb listings in Gullane is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gullane is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gullane across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,550+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,375 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,061 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,175, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gullane
Gullane Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gullane STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gullane:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gullane
Average Daily Rate (ADR) Airbnb Trends in Gullane (2025)
Effective short term rental pricing strategy in Gullane involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gullane typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $582+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $351 or more.
- Typical properties (Median) charge around $186 per night.
- Entry-level properties (Bottom 25%) earn around $131 per night.
Average Daily Rate (ADR) Trend by Month in Gullane
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Airbnb Seasonality Analysis & Trends in Gullane (2025)
Peak Season (August, July, June)
- Revenue averages $5,794 per month
- Occupancy rates average 67.9%
- Daily rates average $305
Shoulder Season
- Revenue averages $3,976 per month
- Occupancy maintains around 49.2%
- Daily rates hold near $289
Low Season (January, February, November)
- Revenue drops to average $2,650 per month
- Occupancy decreases to average 38.4%
- Daily rates adjust to average $260
Seasonality Insights for Gullane
- The Airbnb seasonality in Gullane shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gullane's highest earning potential, with monthly revenues capable of climbing to $6,019, occupancy reaching a high of 68.8%, and ADRs peaking at $309.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,484, occupancy could drop to 33.9%, and ADRs may adjust down to $251.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gullane.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gullane seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gullane (2025)
Exploring the top neighborhoods for short-term rentals in Gullane? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Gullane Beach | Stunning sandy beach known for its picturesque views and family-friendly atmosphere. Ideal for tourists looking for a seaside getaway with opportunities for water sports and relaxation. | Gullane Beach, Gullane Golf Club, Nature walks, Local cafes, Scenic coastal paths |
| East Lothian Golf Coast | Renowned for its world-class golf courses and scenic beauty, this area attracts golf enthusiasts and outdoor adventurers. Perfect for short-term rentals catering to tourists and golf trips. | Gullane Golf Club, Muirfield Golf Club, Black Rock, Dirleton Castle, Brunstane Burn |
| Local Shops and Restaurants | Gullane’s charming village center offers a variety of local shops and restaurants. This area is appealing for those who seek convenience and a taste of local culture. | The Main Street, Local boutiques, Gullane Golf Club, Ben Puffin's Fish & Chips, Cafes and restaurants |
| North Berwick | Just a short drive away, North Berwick is a popular coastal town with beautiful beaches and a vibrant town center. Great for attracting tourists who want a mix of attractions and tranquility. | North Berwick Beach, Scottish Seabird Centre, Tantallon Castle, North Berwick Law, Wildlife boat trips |
| Dirleton Village | Known for its historic castle and charming village feel, Dirleton offers a peaceful retreat with easy access to coastal attractions. Attractive to families and history buffs. | Dirleton Castle, St. Andrew's Church, Local pubs, Scenic gardens, Walking trails |
| Auld Kirk | Historic landmark and beautiful site in Gullane, frequented by visitors interested in history and architecture. Can be attractive for cultural tourism. | Auld Kirk of Gullane, Historic walking trails, Cultural events, Photography spots, Nature scenery |
| Haddington Town | A little further afield, Haddington has a rich historical heritage with shops and eateries, appealing to those looking for a quaint experience with a larger town feel. | St. Mary’s Church, Haddington Golf Club, Local parks, Cafes and shops, Historic landmarks |
| Hallhill Healthy Living Centre | Focus on active lifestyle and well-being, with sports facilities and wellness options appealing to those interested in fitness and family activities. | Swimming pool, Gym facilities, Sports pitches, Children's play area, Community events |
Understanding Airbnb License Requirements & STR Laws in Gullane (2025)
Yes, Gullane, Scotland, United Kingdom enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gullane to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 31% licensed listings)
Top Performing Airbnb Properties in Gullane (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gullanebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury four bedroom house in the heart of Gullane
Entire Place • 4 bedrooms
Golfers haven & luxury 4 bedroomed home
Entire Place • 4 bedrooms
Caddyshacks Gullane, 4 Bedroom, 4 Bath, Golf/Beach
Entire Place • 4 bedrooms
Charming 4-bed Cottage at the foot of Muirfield
Entire Place • 5 bedrooms
Boutique Golfer’s retreat in the heart of Gullane
Entire Place • 4 bedrooms
Affordable Luxury in East Lothian
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gullane (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gullane based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Clare | 1 | $125,560 | 138 | 5.00/5.0 |
| Coast | 3 | $108,379 | 35 | 4.77/5.0 |
| Allwin | 1 | $89,452 | 32 | 4.94/5.0 |
| Joe | 1 | $83,457 | 32 | 4.97/5.0 |
| Greywalls | 1 | $83,120 | 3 | 4.67/5.0 |
| Katy | 1 | $64,961 | 49 | 5.00/5.0 |
| Craig | 1 | $63,085 | 28 | 5.00/5.0 |
| Isobel | 1 | $52,066 | 180 | 4.91/5.0 |
| Janis | 1 | $45,043 | 58 | 4.97/5.0 |
| Ben | 1 | $42,393 | 14 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gullane.
Dive Deeper: Advanced Gullane STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gullane. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGullane Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gullane
- The Gullane Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.1% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gullane, House properties are the most common (44.8%), reflecting the local real estate landscape.
- Houses represent a significant 44.8% portion, catering likely to families or larger groups.
- The presence of 6.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.4%) offer potential for unique stay experiences.
Gullane Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gullane
- The dominant room capacity in Gullane is 2 bedrooms listings, making up 41.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 62.1% of the active Airbnb listings in Gullane, indicating a high concentration in these sizes.
- A significant 34.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gullane.
Gullane Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gullane
- The most common guest capacity trend in Gullane vacation rentals is listings accommodating 4 guests (44.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Gullane STR market, accounting for 68.9% of listings.
- 31.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gullane.
- On average, properties in Gullane are equipped to host 4.5 guests.
Gullane Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gullane
- The most common availability pattern in Gullane falls within the 91-180 days range, representing 44.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 51.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Gullane (44.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 51.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gullane Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
7.7% of total
2 Nights
7 listings
26.9% of total
3 Nights
11 listings
42.3% of total
4-6 Nights
4 listings
15.4% of total
30+ Nights
2 listings
7.7% of total
Key Insights
- The most prevalent minimum stay requirement in Gullane is 3 Nights, adopted by 42.3% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 42.3% of Gullane hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 7.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gullane.
Gullane Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
14.8% of total
Flexible
4 listings
14.8% of total
Moderate
4 listings
14.8% of total
Firm
6 listings
22.2% of total
Strict
9 listings
33.3% of total
Cancellation Policy Insights for Gullane
- The prevailing Airbnb cancellation policy trend in Gullane is Strict, used by 33.3% of listings.
- A majority (55.5%) of hosts in Gullane utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33.3% market standard in Gullane.
- With 33.3% using Strict terms, this is a viable option in Gullane, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Gullane.
Gullane STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gullane
- The overall average booking lead time for vacation rentals in Gullane is 95 days.
- Guests book furthest in advance for stays during July (average 143 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 50 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (137 days avg.) sees the longest lead times, while Winter (71 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (95 days) as a baseline for your pricing and availability strategy in Gullane.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 143 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 137 days) to capture early planners.
- Monitor your own booking lead times against these Gullane averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gullane (2025)
Amenity Prevalence
Amenity Insights for Gullane
- Essential amenities in Gullane that guests expect include: Wifi, Heating, Smoke alarm, Essentials, Carbon monoxide alarm, Hot water, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Iron, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gullane: Wifi, Heating, Smoke alarm, Essentials, Carbon monoxide alarm, Hot water, Kitchen.
- Prioritize adding missing essentials: Carbon monoxide alarm, Hot water, Kitchen.
- Consider adding popular differentiators like Refrigerator or Iron to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gullane to stay competitive.
Gullane Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gullane
- The typical guest profile for Airbnb in Gullane consists of primarily domestic travelers (75%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 75.1% of guests.
- Key international markets include United Kingdom (75.1%) and United States (14.1%).
- Top languages spoken are English (70.2%) followed by French (8.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gullane Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gorebridge | 12 | $6,209 | $493.62 | 54% |
| Bridge of Cally | 16 | $5,839 | $566.24 | 50% |
| City of Edinburgh | 4,312 | $4,528 | $274.67 | 61% |
| Kenmore | 10 | $4,507 | $430.34 | 41% |
| Insh | 14 | $4,473 | $289.96 | 63% |
| Kielder | 12 | $4,215 | $329.21 | 53% |
| Auchtermuchty | 11 | $3,979 | $365.72 | 50% |
| Gleneagles | 10 | $3,964 | $284.15 | 45% |
| Leuchars | 16 | $3,949 | $400.90 | 43% |
| St Andrews | 359 | $3,908 | $373.13 | 50% |