Grantown-on-Spey Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Grantown-on-Spey in 2025? Explore comprehensive Airbnb analytics for Grantown-on-Spey, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Grantown-on-Spey, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 48 active listings.
Whether you're considering an Airbnb investment in Grantown-on-Spey, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Grantown-on-Spey Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Grantown-on-Spey Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Grantown-on-Spey (2025)
Understanding the monthly revenue variations for Airbnb listings in Grantown-on-Spey is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Grantown-on-Spey is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Grantown-on-Spey across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,234+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,433 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,407 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,292, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Grantown-on-Spey
Grantown-on-Spey Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Grantown-on-Spey STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Grantown-on-Spey:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Grantown-on-Spey
Average Daily Rate (ADR) Airbnb Trends in Grantown-on-Spey (2025)
Effective short term rental pricing strategy in Grantown-on-Spey involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Grantown-on-Spey typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $394+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $214 or more.
- Typical properties (Median) charge around $135 per night.
- Entry-level properties (Bottom 25%) earn around $112 per night.
Average Daily Rate (ADR) Trend by Month in Grantown-on-Spey
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Airbnb Seasonality Analysis & Trends in Grantown-on-Spey (2025)
Peak Season (August, July, May)
- Revenue averages $3,578 per month
- Occupancy rates average 62.7%
- Daily rates average $189
Shoulder Season
- Revenue averages $2,701 per month
- Occupancy maintains around 47.2%
- Daily rates hold near $190
Low Season (March, November, December)
- Revenue drops to average $2,091 per month
- Occupancy decreases to average 39.0%
- Daily rates adjust to average $200
Seasonality Insights for Grantown-on-Spey
- The Airbnb seasonality in Grantown-on-Spey shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Grantown-on-Spey's highest earning potential, with monthly revenues capable of climbing to $3,681, occupancy reaching a high of 66.2%, and ADRs peaking at $215.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,997, occupancy could drop to 33.6%, and ADRs may adjust down to $181.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Grantown-on-Spey.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Grantown-on-Spey seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Grantown-on-Spey (2025)
Exploring the top neighborhoods for short-term rentals in Grantown-on-Spey? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Grantown Town Centre | The heart of Grantown-on-Spey, featuring local shops, cafes, and restaurants. This area attracts tourists looking for a central location with easy access to amenities and attractions in the surrounding area. | High Street shops, Grantown Museum, The Old Jail, Riverside walks, Local eateries |
| River Spey | Scenic views and outdoor activities await along the River Spey. This area is perfect for guests looking to enjoy nature, fishing, and adventure sports, appealing to outdoor enthusiasts. | Fishing spots, Dolphin watching, Kayaking, Cycling paths, Beautiful riverside walks |
| Glenlivet Distillery | A must-visit for whisky enthusiasts, this area is home to one of Scotland's famous distilleries. Hosts can attract visitors eager to learn about whisky production and enjoy tastings. | Glenlivet Distillery tours, Whisky tastings, Scenic distillery landscapes, Whisky shop |
| Abernethy Forest | A beautiful nature reserve ideal for hiking, birdwatching, and picnicking. Attracts tourists looking for tranquillity and outdoor adventures in a stunning woodland setting. | Walking trails, Wildlife spotting, Photography spots, Historical landmarks |
| Cairngorms National Park | As part of the Cairngorms, this area offers breathtaking landscapes and year-round outdoor activities, making it a prime location for adventurous travelers seeking snow sports in winter and hiking in summer. | Ski resorts, Hiking trails, Wildlife tours, Scenic views, Adventure sports |
| Nethy Bridge | A picturesque village nearby known for its beautiful river and forest walks. Appeals to families and tourists looking for a peaceful retreat close to Grantown. | Walking trails, Nature reserves, Local parks, Scenic picnic spots |
| Lochindorb | A beautiful loch surrounded by nature, ideal for a relaxing getaway. Popular among those who enjoy fishing, picnicking, and peaceful scenery away from the hustle and bustle. | Fishing spots, Picnic areas, Walking paths, Stunning landscapes |
| Local Golf Course | The local golf course attracts golf enthusiasts and is a great draw for those looking for leisure activities. Hosting in this area appeals to visitors looking for a sporting getaway. | 18-hole golf course, Clubhouse, Golf lessons, Scenic views, Membership events |
Understanding Airbnb License Requirements & STR Laws in Grantown-on-Spey (2025)
With 27% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Grantown-on-Spey. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Grantown-on-Spey to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 27% licensed listings)
Top Performing Airbnb Properties in Grantown-on-Spey (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Grantown-on-Speybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Accommodation in Scottish Highlands for up to 25
Entire Place • 3 bedrooms
Hearthside, Grantown-on-Spey, Highlands, Scotland
Entire Place • 6 bedrooms
19 South Street
Entire Place • 2 bedrooms
Kinnaird House
Entire Place • 6 bedrooms
Dallas Brae
Entire Place • 3 bedrooms
Entire house Grantown on Spey
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Grantown-on-Spey (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Grantown-on-Spey based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 2 | $125,999 | 31 | 4.75/5.0 |
| Rich | 2 | $101,950 | 35 | 4.53/5.0 |
| Host #23701935 | 4 | $92,430 | 4 | 0.00/5.0 |
| Libby And Donald | 2 | $86,962 | 290 | 4.92/5.0 |
| Fiona | 2 | $65,534 | 494 | 4.93/5.0 |
| Jenny | 2 | $60,391 | 907 | 4.93/5.0 |
| Cathleen | 2 | $55,738 | 188 | 4.90/5.0 |
| Simon | 2 | $50,845 | 46 | 4.99/5.0 |
| David | 1 | $48,033 | 79 | 5.00/5.0 |
| Julia | 1 | $44,543 | 11 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Grantown-on-Spey.
Dive Deeper: Advanced Grantown-on-Spey STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Grantown-on-Spey. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGrantown-on-Spey Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Grantown-on-Spey
- The Grantown-on-Spey Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75% of the 48 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Grantown-on-Spey, House properties are the most common (62.5%), reflecting the local real estate landscape.
- Houses represent a significant 62.5% portion, catering likely to families or larger groups.
- The presence of 22.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.1%) offer potential for unique stay experiences.
Grantown-on-Spey Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Grantown-on-Spey
- The dominant room capacity in Grantown-on-Spey is 1 bedroom listings, making up 43.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.1% of the active Airbnb listings in Grantown-on-Spey, indicating a high concentration in these sizes.
- A significant 20.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Grantown-on-Spey.
Grantown-on-Spey Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Grantown-on-Spey
- The most common guest capacity trend in Grantown-on-Spey vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Grantown-on-Spey STR market, accounting for 62.5% of listings.
- 22.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Grantown-on-Spey.
- On average, properties in Grantown-on-Spey are equipped to host 3.9 guests.
Grantown-on-Spey Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Grantown-on-Spey
- The most common availability pattern in Grantown-on-Spey falls within the 271-366 days range, representing 33.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Grantown-on-Spey (29.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 39.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Grantown-on-Spey Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
20.9% of total
2 Nights
10 listings
23.3% of total
3 Nights
12 listings
27.9% of total
4-6 Nights
4 listings
9.3% of total
30+ Nights
8 listings
18.6% of total
Key Insights
- The most prevalent minimum stay requirement in Grantown-on-Spey is 3 Nights, adopted by 27.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (18.6%) caters to monthly stays (30+ nights) in Grantown-on-Spey, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 27.9% of Grantown-on-Spey hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 18.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Grantown-on-Spey.
Grantown-on-Spey Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
6.8% of total
Flexible
6 listings
13.6% of total
Moderate
13 listings
29.5% of total
Firm
14 listings
31.8% of total
Strict
8 listings
18.2% of total
Cancellation Policy Insights for Grantown-on-Spey
- The prevailing Airbnb cancellation policy trend in Grantown-on-Spey is Firm, used by 31.8% of listings.
- There's a relatively balanced mix between guest-friendly (43.1%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 31.8% market standard in Grantown-on-Spey.
- Regularly review your cancellation policy against competitors and market demand shifts in Grantown-on-Spey.
Grantown-on-Spey STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Grantown-on-Spey
- The overall average booking lead time for vacation rentals in Grantown-on-Spey is 83 days.
- Guests book furthest in advance for stays during May (average 115 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (100 days avg.) sees the longest lead times, while Winter (58 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (83 days) as a baseline for your pricing and availability strategy in Grantown-on-Spey.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 115 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 100 days) to capture early planners.
- Monitor your own booking lead times against these Grantown-on-Spey averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Grantown-on-Spey (2025)
Amenity Prevalence
Amenity Insights for Grantown-on-Spey
- Essential amenities in Grantown-on-Spey that guests expect include: Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Free parking on premises, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Grantown-on-Spey: Smoke alarm, Heating.
- Prioritize adding missing essentials: Smoke alarm, Heating.
- Consider adding popular differentiators like Wifi or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Grantown-on-Spey to stay competitive.
Grantown-on-Spey Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Grantown-on-Spey
- The typical guest profile for Airbnb in Grantown-on-Spey consists of a mix of domestic (61%) and international guests, often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 61.0% of guests.
- Key international markets include United Kingdom (61%) and United States (10%).
- Top languages spoken are English (56.2%) followed by German (10.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Scotland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Grantown-on-Spey Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fearnan | 19 | $6,440 | $421.92 | 53% |
| Bridge of Cally | 16 | $5,839 | $566.24 | 50% |
| Kirkhill | 10 | $5,719 | $700.26 | 44% |
| North Kessock | 10 | $5,421 | $380.62 | 58% |
| Foyers | 14 | $5,076 | $274.52 | 64% |
| Arrochar | 33 | $5,045 | $339.11 | 56% |
| Whitebridge | 10 | $4,907 | $417.35 | 42% |
| Acharn | 10 | $4,813 | $278.43 | 57% |
| Croftamie | 19 | $4,609 | $267.39 | 52% |
| Carrick Castle | 11 | $4,591 | $586.01 | 42% |