Gourock Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Gourock in 2025? Explore comprehensive Airbnb analytics for Gourock, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Gourock, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 38 active listings.
Whether you're considering an Airbnb investment in Gourock, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gourock Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gourock Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gourock (2025)
Understanding the monthly revenue variations for Airbnb listings in Gourock is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gourock is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gourock across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,874+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,781 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,816 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $874, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gourock
Gourock Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gourock STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gourock:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gourock
Average Daily Rate (ADR) Airbnb Trends in Gourock (2025)
Effective short term rental pricing strategy in Gourock involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gourock typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $218+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $145 or more.
- Typical properties (Median) charge around $113 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in Gourock
Get Live Gourock Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Gourock (2025)
Peak Season (July, April, August)
- Revenue averages $2,592 per month
- Occupancy rates average 60.8%
- Daily rates average $121
Shoulder Season
- Revenue averages $1,970 per month
- Occupancy maintains around 47.2%
- Daily rates hold near $124
Low Season (January, February, December)
- Revenue drops to average $1,489 per month
- Occupancy decreases to average 35.2%
- Daily rates adjust to average $135
Seasonality Insights for Gourock
- The Airbnb seasonality in Gourock shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gourock's highest earning potential, with monthly revenues capable of climbing to $2,657, occupancy reaching a high of 67.0%, and ADRs peaking at $139.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,370, occupancy could drop to 33.3%, and ADRs may adjust down to $119.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gourock.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gourock seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gourock (2025)
Exploring the top neighborhoods for short-term rentals in Gourock? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Gourock Waterfront | Beautiful coastal views and a promenade perfect for leisurely walks. A favorite for tourists looking for scenic beauty and great local dining options. | Gourock Outdoor Pool, Clydeside Gardens, Battery Park, Gourock Golf Club, Restaurants along the promenade |
| Eagle Rock | A stunning viewpoint providing panoramic views of the Clyde and the surrounding hills. Popular among hikers and nature lovers. | Eagle Rock viewpoint, Walking trails, Wildlife viewing, Picnic spots |
| Largs | Nearby town known for its sandy beaches and the ferry to Great Cumbrae. Offers a quaint seaside experience with family-friendly attractions. | Largs Main Street, Nardini's Ice Cream, The Pencil Monument, Largs Marina, Great Cumbrae ferry |
| Greenock Town Centre | The central hub of the adjacent town with shopping, dining, and cultural attractions. A great spot for urban dwellers and history enthusiasts. | Greenock Arts Guild, Oscar's Bar and Bistro, Greenock Cut, Custom House, Retail shops |
| Kilcreggan | A picturesque village across the water from Gourock, perfect for a quiet getaway with stunning views of the Clyde. | Kilcreggan Ferry, Kilcreggan Beach, Local shops, Walks along the shore |
| Dunoon | A charming town known for its scenic lochs and hills, popular among tourists exploring the Cowal peninsula. | Dunoon Castle, The Esplanade, Dunoon Pier, Local festivals |
| Whinhill | A quiet residential area with access to parks and views of the Bristol Channel. Ideal for families or those seeking a peaceful retreat. | Whinhill Golf Club, Victoria Park, Local playgrounds, Walking paths |
| Toward | A small village with stunning countryside and loch views. Attractive for those looking to escape the city and enjoy tranquility. | Toward Castle, Glenfinart Walled Garden, Scenic walking routes, Beach access |
Understanding Airbnb License Requirements & STR Laws in Gourock (2025)
While Gourock, Scotland, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gourock to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 8% licensed listings)
Top Performing Airbnb Properties in Gourock (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gourockbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Waverley Apartments - The Wheelhouse, Gourock
Entire Place • 2 bedrooms
Waverley Apartments - Crow's Nest, Gourock
Entire Place • 2 bedrooms
Stunning Victorian main door apartment
Entire Place • 3 bedrooms
Saint Johns View
Entire Place • 2 bedrooms
The Wee Cottage by the Ferry
Entire Place • 1 bedroom
Lovely 2 Bedroom with Fantastic Riverside Views.
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gourock (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gourock based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stephen | 3 | $130,789 | 64 | 4.99/5.0 |
| Susan | 1 | $45,209 | 10 | 4.90/5.0 |
| Harbour Lets | 5 | $39,870 | 37 | 4.60/5.0 |
| Kim | 1 | $36,370 | 102 | 4.97/5.0 |
| Kevin | 1 | $34,110 | 210 | 4.92/5.0 |
| Sat | 1 | $33,631 | 42 | 4.95/5.0 |
| Caroline | 1 | $33,497 | 34 | 4.97/5.0 |
| Beth | 1 | $31,797 | 26 | 4.96/5.0 |
| James | 2 | $31,178 | 242 | 4.92/5.0 |
| Paulina | 2 | $30,773 | 94 | 4.54/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gourock.
Dive Deeper: Advanced Gourock STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gourock. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGourock Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gourock
- The Gourock Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.3% of the 38 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gourock, Apartment/Condo properties are the most common (68.4%), reflecting the local real estate landscape.
- Houses represent a significant 21.1% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Gourock Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gourock
- The dominant room capacity in Gourock is 2 bedrooms listings, making up 39.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 76.3% of the active Airbnb listings in Gourock, indicating a high concentration in these sizes.
Gourock Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gourock
- The most common guest capacity trend in Gourock vacation rentals is listings accommodating 4 guests (34.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Gourock STR market, accounting for 63.1% of listings.
- 18.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gourock.
- On average, properties in Gourock are equipped to host 3.4 guests.
Gourock Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gourock
- The most common availability pattern in Gourock falls within the 181-270 days range, representing 36.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Gourock (39.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gourock Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
25.7% of total
2 Nights
9 listings
25.7% of total
3 Nights
8 listings
22.9% of total
4-6 Nights
2 listings
5.7% of total
7-29 Nights
1 listings
2.9% of total
30+ Nights
6 listings
17.1% of total
Key Insights
- The most prevalent minimum stay requirement in Gourock is 1 Night, adopted by 25.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (17.1%) caters to monthly stays (30+ nights) in Gourock, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 25.7% of Gourock hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gourock.
Gourock Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
2.9% of total
Flexible
11 listings
32.4% of total
Moderate
6 listings
17.6% of total
Firm
9 listings
26.5% of total
Strict
7 listings
20.6% of total
Cancellation Policy Insights for Gourock
- The prevailing Airbnb cancellation policy trend in Gourock is Flexible, used by 32.4% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (47.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 32.4% market standard in Gourock.
- Regularly review your cancellation policy against competitors and market demand shifts in Gourock.
Gourock STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gourock
- The overall average booking lead time for vacation rentals in Gourock is 61 days.
- Guests book furthest in advance for stays during July (average 106 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (95 days avg.) sees the longest lead times, while Fall (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Gourock.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 106 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 95 days) to capture early planners.
- Monitor your own booking lead times against these Gourock averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gourock (2025)
Amenity Prevalence
Amenity Insights for Gourock
- Essential amenities in Gourock that guests expect include: Carbon monoxide alarm, Heating, Smoke alarm, Refrigerator, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Microwave, Iron are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gourock: Carbon monoxide alarm, Heating, Smoke alarm, Refrigerator, Wifi.
- Prioritize adding missing essentials: Refrigerator, Wifi.
- Consider adding popular differentiators like TV or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gourock to stay competitive.
Gourock Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gourock
- The typical guest profile for Airbnb in Gourock consists of a mix of domestic (65%) and international guests, often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 64.8% of guests.
- Key international markets include United Kingdom (64.8%) and United States (9.7%).
- Top languages spoken are English (61.2%) followed by French (10.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Scotland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gourock Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Galston | 11 | $7,951 | $676.77 | 46% |
| Fearnan | 19 | $6,440 | $421.92 | 53% |
| Gorebridge | 12 | $6,209 | $493.62 | 54% |
| Bridge of Cally | 16 | $5,839 | $566.24 | 50% |
| Glenachulish | 33 | $5,609 | $424.51 | 46% |
| Arrochar | 33 | $5,045 | $339.11 | 56% |
| Acharn | 10 | $4,813 | $278.43 | 57% |
| Croftamie | 19 | $4,609 | $267.39 | 52% |
| Carrick Castle | 11 | $4,591 | $586.01 | 42% |
| Corran | 24 | $4,576 | $370.68 | 45% |