Girvan Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Girvan in 2025? Explore comprehensive Airbnb analytics for Girvan, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Girvan, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Girvan, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Girvan Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Girvan Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Girvan (2025)
Understanding the monthly revenue variations for Airbnb listings in Girvan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Girvan is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Girvan across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,527+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,526 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,156 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,180, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Girvan
Girvan Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Girvan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Girvan:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Girvan
Average Daily Rate (ADR) Airbnb Trends in Girvan (2025)
Effective short term rental pricing strategy in Girvan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Girvan typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $555+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $211 or more.
- Typical properties (Median) charge around $152 per night.
- Entry-level properties (Bottom 25%) earn around $118 per night.
Average Daily Rate (ADR) Trend by Month in Girvan
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Airbnb Seasonality Analysis & Trends in Girvan (2025)
Peak Season (August, July, June)
- Revenue averages $3,692 per month
- Occupancy rates average 54.0%
- Daily rates average $198
Shoulder Season
- Revenue averages $2,494 per month
- Occupancy maintains around 45.4%
- Daily rates hold near $223
Low Season (January, March, April)
- Revenue drops to average $1,979 per month
- Occupancy decreases to average 36.1%
- Daily rates adjust to average $230
Seasonality Insights for Girvan
- The Airbnb seasonality in Girvan shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Girvan's highest earning potential, with monthly revenues capable of climbing to $4,366, occupancy reaching a high of 60.7%, and ADRs peaking at $254.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,670, occupancy could drop to 29.9%, and ADRs may adjust down to $193.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Girvan.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Girvan seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Girvan (2025)
Exploring the top neighborhoods for short-term rentals in Girvan? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Girvan Town Centre | The heart of Girvan, bustling with local shops, cafes, and restaurants. Ideal for guests looking for convenience and a taste of local life. | Girvan Beach, Girvan Harbour, The McKechnie Institute, Girvan Golf Course, Local Markets |
| South Ayrshire Coast | A picturesque stretch along the coast offering scenic views and outdoor activities. Popular with families and nature lovers, making it perfect for beach holidays. | Ailsa Craig, Culzean Castle, Troon Beach, Dunure Castle, Walking Trails |
| Girvan Marina | A spot for boating enthusiasts and those who enjoy seaside leisure activities. Attracts visitors interested in water sports and maritime experiences. | Girvan Marina Activities, Boat Trips, Fishing Opportunities, Seafront Walks, Local Seafood Restaurants |
| Gallows Hill | A quieter residential area near nature, appealing to guests wanting a tranquil stay with easy access to outdoor adventures in the countryside. | Balmaclellan Moss, Beinn Ghlas, Nature Trails, Historical Sites, Local Wildlife |
| Scotston Road | A scenic area for families and groups. Close to parks and recreational facilities, making it ideal for those traveling with children. | Family Parks, Play Areas, Nearby Shops, Local Restaurants, Sports Facilities |
| Brackenridge Holiday Park | A popular spot for holidaymakers seeking cabins and lodges in a natural setting. Great for relaxing getaways and family vacations. | Cabins and Lodges, Outdoor Activities, Playground Areas, Nearby Beaches, Nature Walks |
| Local Art and Culture Scene | Girvan has local artists and cultural activities that attract tourists interested in arts, adding a unique charm to visits. | Art Galleries, Local Craft Shops, Community Events, Workshops, Cultural Festivals |
| Historic Sites | Girvan and surrounding areas are rich in history, attracting visitors interested in exploring Scotland's heritage. | Old Girvan Church, Historic Landmarks, Local Museums, Cultural Tours, Ancient Ruins |
Understanding Airbnb License Requirements & STR Laws in Girvan (2025)
Yes, Girvan, Scotland, United Kingdom enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Girvan to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 32% licensed listings)
Top Performing Airbnb Properties in Girvan (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Girvanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Miners Cottage
Entire Place • 2 bedrooms
Beautiful Log Cabin with views on edge of Forest
Entire Place • 1 bedroom
Ailsa View - Beach Apartment
Entire Place • 3 bedrooms
The Gatehouse
Entire Place • 3 bedrooms
Charming Victorian House in Coastal Town
Entire Place • 3 bedrooms
Killochan Cottage
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Girvan (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Girvan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Natasha | 3 | $92,864 | 7 | 3.33/5.0 |
| Cottages | 4 | $85,140 | 13 | 2.50/5.0 |
| Kenny | 4 | $47,118 | 83 | 4.68/5.0 |
| Emma | 1 | $46,302 | 117 | 4.98/5.0 |
| John | 1 | $39,001 | 13 | 5.00/5.0 |
| Hilda | 1 | $30,265 | 128 | 4.95/5.0 |
| Lucinda | 1 | $25,736 | 32 | 5.00/5.0 |
| Julie | 1 | $22,112 | 102 | 4.86/5.0 |
| Judith | 1 | $10,081 | 13 | 4.69/5.0 |
| Host #70156139 | 1 | $5,450 | 89 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Girvan.
Dive Deeper: Advanced Girvan STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Girvan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGirvan Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Girvan
- The Girvan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Girvan, House properties are the most common (57.9%), reflecting the local real estate landscape.
- Houses represent a significant 57.9% portion, catering likely to families or larger groups.
- The presence of 15.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Girvan Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Girvan
- The dominant room capacity in Girvan is 3 bedrooms listings, making up 36.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 68.4% of the active Airbnb listings in Girvan, indicating a high concentration in these sizes.
- A significant 52.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Girvan.
Girvan Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Girvan
- The most common guest capacity trend in Girvan vacation rentals is listings accommodating 6 guests (36.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Girvan STR market, accounting for 63.1% of listings.
- 57.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Girvan.
- On average, properties in Girvan are equipped to host 5.2 guests.
Girvan Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Girvan
- The most common availability pattern in Girvan falls within the 271-366 days range, representing 52.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Girvan (31.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Girvan Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
3 listings
16.7% of total
3 Nights
5 listings
27.8% of total
7-29 Nights
2 listings
11.1% of total
30+ Nights
8 listings
44.4% of total
Key Insights
- The most prevalent minimum stay requirement in Girvan is 30+ Nights, adopted by 44.4% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (16.7%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (44.4%) caters to monthly stays (30+ nights) in Girvan, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 44.4% of Girvan hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 44.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Girvan.
Girvan Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
13.3% of total
Flexible
4 listings
26.7% of total
Moderate
1 listings
6.7% of total
Firm
2 listings
13.3% of total
Strict
6 listings
40% of total
Cancellation Policy Insights for Girvan
- The prevailing Airbnb cancellation policy trend in Girvan is Strict, used by 40% of listings.
- A majority (53.3%) of hosts in Girvan utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 40% market standard in Girvan.
- With 40% using Strict terms, this is a viable option in Girvan, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Girvan.
Girvan STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Girvan
- The overall average booking lead time for vacation rentals in Girvan is 71 days.
- Guests book furthest in advance for stays during July (average 161 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (116 days avg.) sees the longest lead times, while Fall (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in Girvan.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 161 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 116 days) to capture early planners.
- Monitor your own booking lead times against these Girvan averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Girvan (2025)
Amenity Prevalence
Amenity Insights for Girvan
- Essential amenities in Girvan that guests expect include: Smoke alarm, Kitchen, Hangers. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Heating, Cooking basics are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Girvan: Smoke alarm, Kitchen, Hangers.
- Consider adding popular differentiators like TV or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Girvan to stay competitive.
Girvan Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Girvan
- The typical guest profile for Airbnb in Girvan consists of primarily domestic travelers (87%), often arriving from nearby Glasgow, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 87.0% of guests.
- Key international markets include United Kingdom (87%) and Canada (1.9%).
- Top languages spoken are English (83.3%) followed by German (4.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Glasgow and Scotland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Girvan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Galston | 11 | $7,951 | $676.77 | 46% |
| Fearnan | 19 | $6,440 | $421.92 | 53% |
| Gorebridge | 12 | $6,209 | $493.62 | 54% |
| Bridge of Cally | 16 | $5,839 | $566.24 | 50% |
| Glenachulish | 33 | $5,609 | $424.51 | 46% |
| Arrochar | 33 | $5,045 | $339.11 | 56% |
| Acharn | 10 | $4,813 | $278.43 | 57% |
| Croftamie | 19 | $4,609 | $267.39 | 52% |
| Carrick Castle | 11 | $4,591 | $586.01 | 42% |
| Corran | 24 | $4,576 | $370.68 | 45% |