Galashiels Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Galashiels in 2025? Explore comprehensive Airbnb analytics for Galashiels, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Galashiels, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 36 active listings.
Whether you're considering an Airbnb investment in Galashiels, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Galashiels Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Galashiels Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Galashiels (2025)
Understanding the monthly revenue variations for Airbnb listings in Galashiels is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Galashiels is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Galashiels across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,789+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,832 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,950 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,156, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Galashiels
Galashiels Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Galashiels STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Galashiels:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Galashiels
Average Daily Rate (ADR) Airbnb Trends in Galashiels (2025)
Effective short term rental pricing strategy in Galashiels involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Galashiels typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $257+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $141 or more.
- Typical properties (Median) charge around $120 per night.
- Entry-level properties (Bottom 25%) earn around $90 per night.
Average Daily Rate (ADR) Trend by Month in Galashiels
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Airbnb Seasonality Analysis & Trends in Galashiels (2025)
Peak Season (June, May, August)
- Revenue averages $3,137 per month
- Occupancy rates average 61.3%
- Daily rates average $153
Shoulder Season
- Revenue averages $2,375 per month
- Occupancy maintains around 50.0%
- Daily rates hold near $160
Low Season (February, March, November)
- Revenue drops to average $1,436 per month
- Occupancy decreases to average 38.8%
- Daily rates adjust to average $166
Seasonality Insights for Galashiels
- The Airbnb seasonality in Galashiels shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Galashiels's highest earning potential, with monthly revenues capable of climbing to $3,234, occupancy reaching a high of 68.5%, and ADRs peaking at $176.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,320, occupancy could drop to 36.6%, and ADRs may adjust down to $149.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Galashiels.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Galashiels seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Galashiels (2025)
Exploring the top neighborhoods for short-term rentals in Galashiels? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Galashiels Town Centre | The heart of Galashiels with easy access to shopping, dining, and services. Close to transport links and cultural sites, making it a prime location for visitors. | Scottish Borders Council, The Old Gala House, Langlee Park, Transport Links to Edinburgh |
| Abbotsford | A picturesque area renowned for the famous Abbotsford House, the home of writer Sir Walter Scott. Ideal for heritage tourism and attracting literary enthusiasts. | Abbotsford House, Scott's View, River Tweed walks, Borders Abbeys Way |
| Melrose | A charming town nearby, known for its historic architecture and the beautiful Melrose Abbey. Perfect for guests interested in Scottish history and nature. | Melrose Abbey, The Eildon Hills, Thornfield House, Local shops and cafes |
| Tweeddale | A scenic location along the River Tweed, popular for outdoor activities such as fishing and walking. Great for guests seeking tranquility and nature. | River Tweed, Tweedbank Park, Borders Fishery, Local countryside |
| Clovenfords | A small village close to Galashiels, offering a peaceful retreat and outdoor opportunities. Attracts visitors looking for relaxation in nature. | Local walks, Merlin's Glen, Historic heritage sites |
| Selkirk | A short distance from Galashiels, known for its knitting history and as a base for exploring the Borders region. Good for guests looking to explore rural Scotland. | Sir Walter Scott’s Selkirk, Local craft shops, The Haining Park |
| St. Boswells | A quaint village with scenic river walks and close to several historic sites. Attracts visitors interested in local culture and natural beauty. | The River Tweed, St. Boswells Golf Club, Local art galleries |
| Hawick | Known for its traditional woolen textiles and vibrant community. Great for guests interested in shopping and local craft fairs. | Hawick Museum, Wilton Lodge Park, Local woolen mills |
Understanding Airbnb License Requirements & STR Laws in Galashiels (2025)
With 11% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Galashiels. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Galashiels to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 11% licensed listings)
Top Performing Airbnb Properties in Galashiels (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Galashielsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Garden Cottage, The Yair
Entire Place • 2 bedrooms
Stunning Borders lodge house
Entire Place • 3 bedrooms
Stylish 4 Bed-Town Centre
Entire Place • 4 bedrooms
Bright 2bed apartment in Galashiels City Centre
Entire Place • 2 bedrooms
No. 1 Braefoot, The Yair
Entire Place • 2 bedrooms
Cozy, stylish central apartment: free parking
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Galashiels (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Galashiels based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fiona | 9 | $221,765 | 175 | 4.29/5.0 |
| Olly | 2 | $112,394 | 294 | 4.91/5.0 |
| Adrianna | 1 | $68,383 | 19 | 5.00/5.0 |
| Jozef | 1 | $54,238 | 20 | 4.40/5.0 |
| Ondrej | 1 | $44,948 | 10 | 4.10/5.0 |
| Paula & Robbie | 2 | $41,346 | 341 | 4.92/5.0 |
| Gaynor | 2 | $30,828 | 100 | 4.93/5.0 |
| Leo And Ela | 1 | $30,578 | 46 | 4.83/5.0 |
| Masayuki | 1 | $29,101 | 7 | 4.71/5.0 |
| Kelvin | 1 | $26,754 | 119 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Galashiels.
Dive Deeper: Advanced Galashiels STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Galashiels. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGalashiels Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Galashiels
- The Galashiels Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 36 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Galashiels, Apartment/Condo properties are the most common (61.1%), reflecting the local real estate landscape.
- Houses represent a significant 22.2% portion, catering likely to families or larger groups.
- The presence of 11.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Galashiels Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Galashiels
- The dominant room capacity in Galashiels is 1 bedroom listings, making up 69.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 88.8% of the active Airbnb listings in Galashiels, indicating a high concentration in these sizes.
- With over half the market (69.4%) consisting of studios or 1-bedroom units, Galashiels is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (8.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Galashiels.
Galashiels Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Galashiels
- The most common guest capacity trend in Galashiels vacation rentals is listings accommodating 2 guests (52.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Galashiels STR market, accounting for 77.8% of listings.
- A significant 55.6% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Galashiels.
- On average, properties in Galashiels are equipped to host 3.1 guests.
Galashiels Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Galashiels
- The most common availability pattern in Galashiels falls within the 91-180 days range, representing 38.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 50.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Galashiels (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 55.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Galashiels Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
28.6% of total
2 Nights
13 listings
37.1% of total
3 Nights
7 listings
20% of total
4-6 Nights
1 listings
2.9% of total
7-29 Nights
1 listings
2.9% of total
30+ Nights
3 listings
8.6% of total
Key Insights
- The most prevalent minimum stay requirement in Galashiels is 2 Nights, adopted by 37.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.7%) of the Galashiels Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.1% of Galashiels hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Galashiels.
Galashiels Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
1 listings
2.9% of total
Super Strict 30 Days
8 listings
23.5% of total
Flexible
4 listings
11.8% of total
Moderate
8 listings
23.5% of total
Firm
5 listings
14.7% of total
Strict
8 listings
23.5% of total
Cancellation Policy Insights for Galashiels
- The prevailing Airbnb cancellation policy trend in Galashiels is Super Strict 30 Days, used by 23.5% of listings.
- There's a relatively balanced mix between guest-friendly (35.3%) and stricter (38.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 30 Days policy to align with the 23.5% market standard in Galashiels.
- Regularly review your cancellation policy against competitors and market demand shifts in Galashiels.
Galashiels STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Galashiels
- The overall average booking lead time for vacation rentals in Galashiels is 42 days.
- Guests book furthest in advance for stays during June (average 98 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (72 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Galashiels.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Galashiels averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Galashiels (2025)
Amenity Prevalence
Amenity Insights for Galashiels
- Essential amenities in Galashiels that guests expect include: Essentials, Wifi, Iron. Lacking these (any) could significantly impact bookings.
- Popular amenities like Bed linens, Heating, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Galashiels: Essentials, Wifi, Iron.
- Prioritize adding missing essentials: Wifi, Iron.
- Consider adding popular differentiators like Bed linens or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Galashiels to stay competitive.
Galashiels Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Galashiels
- The typical guest profile for Airbnb in Galashiels consists of primarily domestic travelers (79%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 78.8% of guests.
- Key international markets include United Kingdom (78.8%) and United States (4.7%).
- Top languages spoken are English (65.8%) followed by French (7.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Scotland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Galashiels Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gorebridge | 12 | $6,209 | $493.62 | 54% |
| Bridge of Cally | 16 | $5,839 | $566.24 | 50% |
| Grinton | 14 | $5,456 | $365.05 | 51% |
| Cartmel Fell | 17 | $4,719 | $331.68 | 52% |
| Casterton | 11 | $4,578 | $300.82 | 51% |
| Cark | 11 | $4,540 | $885.21 | 31% |
| City of Edinburgh | 4,312 | $4,528 | $274.67 | 61% |
| Kenmore | 10 | $4,507 | $430.34 | 41% |
| Waverton | 16 | $4,358 | $444.20 | 33% |
| Hayton | 13 | $4,333 | $239.53 | 60% |