Fort Augustus Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Fort Augustus in 2025? Explore comprehensive Airbnb analytics for Fort Augustus, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Fort Augustus, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 146 active listings.
Whether you're considering an Airbnb investment in Fort Augustus, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Fort Augustus Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Fort Augustus Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Fort Augustus (2025)
Understanding the monthly revenue variations for Airbnb listings in Fort Augustus is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Fort Augustus is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Fort Augustus across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,144+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,818 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,630 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,090, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Fort Augustus
Fort Augustus Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Fort Augustus STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Fort Augustus:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Fort Augustus
Average Daily Rate (ADR) Airbnb Trends in Fort Augustus (2025)
Effective short term rental pricing strategy in Fort Augustus involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Fort Augustus typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $569+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $438 or more.
- Typical properties (Median) charge around $311 per night.
- Entry-level properties (Bottom 25%) earn around $177 per night.
Average Daily Rate (ADR) Trend by Month in Fort Augustus
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Airbnb Seasonality Analysis & Trends in Fort Augustus (2025)
Peak Season (August, July, May)
- Revenue averages $6,905 per month
- Occupancy rates average 58.6%
- Daily rates average $369
Shoulder Season
- Revenue averages $4,077 per month
- Occupancy maintains around 40.6%
- Daily rates hold near $337
Low Season (January, February, November)
- Revenue drops to average $2,085 per month
- Occupancy decreases to average 26.3%
- Daily rates adjust to average $319
Seasonality Insights for Fort Augustus
- The Airbnb seasonality in Fort Augustus shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Fort Augustus's highest earning potential, with monthly revenues capable of climbing to $7,579, occupancy reaching a high of 62.8%, and ADRs peaking at $389.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,826, occupancy could drop to 20.5%, and ADRs may adjust down to $317.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Fort Augustus.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Fort Augustus seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Fort Augustus (2025)
Exploring the top neighborhoods for short-term rentals in Fort Augustus? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Caledonian Canal | A stunning waterway that offers scenic walks and boating opportunities. Popular with visitors looking to enjoy outdoor activities and beautiful landscapes. | Caledonian Canal, Fort Augustus Abbey, Fort Augustus Visitor Centre, Boat trips on the canal, Loch Ness viewpoints |
| Loch Ness | World-famous for its legendary monster, Loch Ness attracts tourists year-round for its beauty and mystery. Great for lovers of nature and folklore. | Loch Ness, Ullswater Steamers, The Loch Ness Centre & Exhibition, Urquhart Castle, Nessie Spotting |
| Glen Mor | A tranquil glen offering stunning views and hiking trails. Ideal for nature lovers and those seeking peace away from busy urban areas. | Hiking trails, Scenic nature walks, Wildlife spotting, Stunning views of the Highlands |
| Fort Augustus Village | Charming village setting with local shops and restaurants. Attracts visitors wanting a quaint Highland experience close to key tourist sites. | Fort Augustus Village, Local pubs and restaurants, Shops with local crafts, Highland Games events |
| The Great Glen | A picturesque region combining lochs and valleys, ideal for adventure sports, walking, and cycling. Popular with active holidaymakers. | Great Glen Way, Adventure activities, Cycling routes, Beautiful loch views |
| Highland Wildlife Park | A great spot for families and wildlife enthusiasts, blending conservation and education, and giving visitors an up-close experience with unique animals. | Variety of wildlife, Educational exhibits, Family-friendly activities, Nature trails |
| St. Benedict's Abbey | A historic abbey that draws history buffs and spiritual visitors. The serene environment is perfect for peaceful retreats. | Historical architecture, Gardens, Quiet contemplation areas, Cultural events |
| South Loch Ness Trail | An excellent walkway that offers beautiful scenic views along the south side of Loch Ness. Perfect for hiking and photography enthusiasts. | Stunning loch vistas, Picnic areas, Photography spots, Wildlife watching |
Understanding Airbnb License Requirements & STR Laws in Fort Augustus (2025)
Yes, Fort Augustus, Scotland, United Kingdom enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Fort Augustus to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 58% licensed listings)
Top Performing Airbnb Properties in Fort Augustus (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Fort Augustusbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
3-bedroom Loch Ness apartment in former Abbey!
Entire Place • 3 bedrooms
LOCH NESS - Luxury Highland Retreat in Scotland
Entire Place • 2 bedrooms
Spacious 3 Bed Cottage in Set Beautiful Gardens
Entire Place • 3 bedrooms
Historic Highland Home on Loch Ness
Entire Place • 3 bedrooms
Beautiful Villa in Perfect Loch Ness Location!
Entire Place • 3 bedrooms
Shoreland Lodges - Holly Lodge
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Fort Augustus (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Fort Augustus based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Highland Club Scotland | 28 | $1,322,793 | 714 | 4.08/5.0 |
| Nicky | 15 | $824,346 | 149 | 4.96/5.0 |
| Gary | 18 | $458,083 | 757 | 4.58/5.0 |
| Joanne | 12 | $411,528 | 138 | 3.94/5.0 |
| Donny | 5 | $338,241 | 263 | 4.88/5.0 |
| Host #171265719 | 7 | $282,805 | 1397 | 4.80/5.0 |
| Ossian | 4 | $177,591 | 42 | 3.75/5.0 |
| Robin | 2 | $171,937 | 548 | 4.95/5.0 |
| Host #37783405 | 2 | $151,655 | 107 | 4.89/5.0 |
| Felicity | 4 | $119,741 | 100 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Fort Augustus.
Dive Deeper: Advanced Fort Augustus STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Fort Augustus. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFort Augustus Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Fort Augustus
- The Fort Augustus Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.7% of the 146 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Fort Augustus, Apartment/Condo properties are the most common (52.7%), reflecting the local real estate landscape.
- Houses represent a significant 33.6% portion, catering likely to families or larger groups.
- The presence of 8.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays, others (combined 5.6%) offer potential for unique stay experiences.
Fort Augustus Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Fort Augustus
- The dominant room capacity in Fort Augustus is 2 bedrooms listings, making up 47.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 76.8% of the active Airbnb listings in Fort Augustus, indicating a high concentration in these sizes.
Fort Augustus Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Fort Augustus
- The most common guest capacity trend in Fort Augustus vacation rentals is listings accommodating 4 guests (43.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Fort Augustus STR market, accounting for 64.4% of listings.
- 22.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Fort Augustus.
- On average, properties in Fort Augustus are equipped to host 3.9 guests.
Fort Augustus Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Fort Augustus
- The most common availability pattern in Fort Augustus falls within the 181-270 days range, representing 39% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Fort Augustus (41.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Fort Augustus Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
29 listings
20.9% of total
2 Nights
48 listings
34.5% of total
3 Nights
12 listings
8.6% of total
4-6 Nights
5 listings
3.6% of total
7-29 Nights
1 listings
0.7% of total
30+ Nights
44 listings
31.7% of total
Key Insights
- The most prevalent minimum stay requirement in Fort Augustus is 2 Nights, adopted by 34.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (31.7%) caters to monthly stays (30+ nights) in Fort Augustus, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 34.5% of Fort Augustus hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 31.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Fort Augustus.
Fort Augustus Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
52 listings
39.1% of total
Flexible
15 listings
11.3% of total
Moderate
9 listings
6.8% of total
Firm
16 listings
12% of total
Strict
41 listings
30.8% of total
Cancellation Policy Insights for Fort Augustus
- The prevailing Airbnb cancellation policy trend in Fort Augustus is Super Strict 60 Days, used by 39.1% of listings.
- There's a relatively balanced mix between guest-friendly (18.1%) and stricter (42.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 60 Days policy to align with the 39.1% market standard in Fort Augustus.
- With 30.8% using Strict terms, this is a viable option in Fort Augustus, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Fort Augustus.
Fort Augustus STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Fort Augustus
- The overall average booking lead time for vacation rentals in Fort Augustus is 70 days.
- Guests book furthest in advance for stays during July (average 94 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 45 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (92 days avg.) sees the longest lead times, while Winter (62 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (70 days) as a baseline for your pricing and availability strategy in Fort Augustus.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 94 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 92 days) to capture early planners.
- Monitor your own booking lead times against these Fort Augustus averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Fort Augustus (2025)
Amenity Prevalence
Amenity Insights for Fort Augustus
- Essential amenities in Fort Augustus that guests expect include: Smoke alarm, TV, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hair dryer, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Fort Augustus: Smoke alarm, TV, Wifi, Heating.
- Prioritize adding missing essentials: Smoke alarm, TV, Wifi, Heating.
- Consider adding popular differentiators like Free parking on premises or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Fort Augustus to stay competitive.
Fort Augustus Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Fort Augustus
- The typical guest profile for Airbnb in Fort Augustus consists of predominantly international visitors (67%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 32.7% of guests.
- Key international markets include United Kingdom (32.7%) and United States (31.5%).
- Top languages spoken are English (56.7%) followed by French (10.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Fort Augustus Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fearnan | 19 | $6,440 | $421.92 | 53% |
| Bridge of Cally | 16 | $5,839 | $566.24 | 50% |
| Kirkhill | 10 | $5,719 | $700.26 | 44% |
| Glenachulish | 33 | $5,609 | $424.51 | 46% |
| North Kessock | 10 | $5,421 | $380.62 | 58% |
| Foyers | 14 | $5,076 | $274.52 | 64% |
| Arrochar | 33 | $5,045 | $339.11 | 56% |
| Whitebridge | 10 | $4,907 | $417.35 | 42% |
| Acharn | 10 | $4,813 | $278.43 | 57% |
| Camuscross | 11 | $4,649 | $300.59 | 61% |