Falkirk Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Falkirk in 2025? Explore comprehensive Airbnb analytics for Falkirk, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Falkirk, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Falkirk, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Falkirk Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Falkirk Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Falkirk (2025)
Understanding the monthly revenue variations for Airbnb listings in Falkirk is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Falkirk is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Falkirk across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,114+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,236 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,344 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,646, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Falkirk
Falkirk Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Falkirk STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Falkirk:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 64%.
- Entry-level properties (Bottom 25%) average 36% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Falkirk
Average Daily Rate (ADR) Airbnb Trends in Falkirk (2025)
Effective short term rental pricing strategy in Falkirk involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Falkirk typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $228+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $154 or more.
- Typical properties (Median) charge around $117 per night.
- Entry-level properties (Bottom 25%) earn around $97 per night.
Average Daily Rate (ADR) Trend by Month in Falkirk
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Airbnb Seasonality Analysis & Trends in Falkirk (2025)
Peak Season (May, July, June)
- Revenue averages $3,395 per month
- Occupancy rates average 64.7%
- Daily rates average $140
Shoulder Season
- Revenue averages $2,670 per month
- Occupancy maintains around 60.7%
- Daily rates hold near $149
Low Season (January, February, March)
- Revenue drops to average $1,479 per month
- Occupancy decreases to average 39.8%
- Daily rates adjust to average $159
Seasonality Insights for Falkirk
- The Airbnb seasonality in Falkirk shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Falkirk's highest earning potential, with monthly revenues capable of climbing to $3,513, occupancy reaching a high of 74.2%, and ADRs peaking at $166.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,444, occupancy could drop to 35.3%, and ADRs may adjust down to $137.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Falkirk.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Falkirk seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Falkirk (2025)
Exploring the top neighborhoods for short-term rentals in Falkirk? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Callendar Park | A beautiful historical park within Falkirk, attracting families and nature lovers. It's perfect for visitors looking for outdoor activities and scenic views. | Callendar House, The Gardens, Falconry Experience, Paths and Trails |
| Falkirk Town Centre | The bustling heart of Falkirk with shops, cafes, and restaurants. It is easily accessible and is a hub for both locals and tourists, making it an ideal spot for short-term rentals. | The Howgate Shopping Centre, The Falkirk Wheel, The Antonine Wall, Local dining options |
| Grangemouth | An important town close to Falkirk with industrial significance. Offers proximity to the port and business areas, appealing to business travelers and workers. | Grangemouth Lock, Local industry tours, Nature reserves |
| Bainsford | A residential area with easy access to attractions in Falkirk. Ideal for those seeking a quieter stay but still close to the town center activities. | Falkirk's historic sites, Nearby parks, Local shops |
| Polmont | A commuter town with great transport links to Edinburgh and Glasgow. Attracts visitors looking for convenient access to major cities while enjoying a quieter environment. | Polmont train station, Local parks, Easy access to the motorway |
| Denny | A small town close to Falkirk known for its friendly community and local culture. Good for guests looking for an authentic Scottish experience. | Denny Town Centre, Local history trails, Community events |
| Larbert | Close to Falkirk and home to the Forth Valley Royal Hospital, Larbert is popular with visitors seeking hospital accommodations and family-friendly amenities. | Larbert Village, Forth Valley Royal Hospital, Local parks |
| High Bonnybridge | A quiet area that offers scenic views and local charm, appealing to visitors looking for a tranquil getaway while being close to Falkirk's attractions. | Bonny Water, Nature trails, Local parks |
Understanding Airbnb License Requirements & STR Laws in Falkirk (2025)
With 13% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Falkirk. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Falkirk to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 13% licensed listings)
Top Performing Airbnb Properties in Falkirk (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Falkirkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Intertwined. Edinburgh & Glasgow
Entire Place • 3 bedrooms
Mayflower - UK43632
Entire Place • 3 bedrooms
Town Apartment In Central Scotland
Entire Place • 2 bedrooms
Tranquil 2Bed/2Bath Duplex Falkirk
Entire Place • 2 bedrooms
Speed the Plough- uk43631
Entire Place • 3 bedrooms
Falkirk Flat overlooking the Union Canal
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Falkirk (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Falkirk based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jamie | 7 | $127,902 | 140 | 4.78/5.0 |
| Cottages | 3 | $93,069 | 11 | 3.33/5.0 |
| Kerry | 2 | $55,449 | 61 | 4.66/5.0 |
| Robert | 1 | $52,549 | 40 | 4.48/5.0 |
| Kyle | 1 | $38,096 | 92 | 4.83/5.0 |
| Toby | 1 | $36,452 | 24 | 4.79/5.0 |
| Mathew | 1 | $33,126 | 505 | 4.93/5.0 |
| Kerry | 1 | $32,220 | 155 | 4.99/5.0 |
| David | 1 | $32,180 | 59 | 4.83/5.0 |
| Pauline | 1 | $29,168 | 686 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Falkirk.
Dive Deeper: Advanced Falkirk STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Falkirk. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFalkirk Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Falkirk
- The Falkirk Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.7% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Falkirk, Apartment/Condo properties are the most common (76.7%), reflecting the local real estate landscape.
- Houses represent a significant 16.7% portion, catering likely to families or larger groups.
- Smaller segments like others, outdoor/unique (combined 6.6%) offer potential for unique stay experiences.
Falkirk Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Falkirk
- The dominant room capacity in Falkirk is 2 bedrooms listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 73.3% of the active Airbnb listings in Falkirk, indicating a high concentration in these sizes.
- A significant 23.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Falkirk.
Falkirk Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Falkirk
- The most common guest capacity trend in Falkirk vacation rentals is listings accommodating 4 guests (56.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Falkirk STR market, accounting for 73.4% of listings.
- 16.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Falkirk.
- On average, properties in Falkirk are equipped to host 4.0 guests.
Falkirk Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Falkirk
- The most common availability pattern in Falkirk falls within the 181-270 days range, representing 36.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 50.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Falkirk (36.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 50.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Falkirk Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
17.2% of total
2 Nights
14 listings
48.3% of total
3 Nights
4 listings
13.8% of total
4-6 Nights
3 listings
10.3% of total
7-29 Nights
1 listings
3.4% of total
30+ Nights
2 listings
6.9% of total
Key Insights
- The most prevalent minimum stay requirement in Falkirk is 2 Nights, adopted by 48.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.5%) of the Falkirk Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 48.3% of Falkirk hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.2% currently do.
- A 2-night minimum appears standard (48.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 6.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Falkirk.
Falkirk Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
10.3% of total
Flexible
3 listings
10.3% of total
Moderate
10 listings
34.5% of total
Firm
8 listings
27.6% of total
Strict
5 listings
17.2% of total
Cancellation Policy Insights for Falkirk
- The prevailing Airbnb cancellation policy trend in Falkirk is Moderate, used by 34.5% of listings.
- There's a relatively balanced mix between guest-friendly (44.8%) and stricter (44.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.5% market standard in Falkirk.
- Regularly review your cancellation policy against competitors and market demand shifts in Falkirk.
Falkirk STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Falkirk
- The overall average booking lead time for vacation rentals in Falkirk is 65 days.
- Guests book furthest in advance for stays during July (average 131 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (116 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Falkirk.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 131 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 116 days) to capture early planners.
- Monitor your own booking lead times against these Falkirk averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Falkirk (2025)
Amenity Prevalence
Amenity Insights for Falkirk
- Essential amenities in Falkirk that guests expect include: Wifi, TV, Smoke alarm, Kitchen, Washer, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Cooking basics, Hot water, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Falkirk: Wifi, TV, Smoke alarm, Kitchen, Washer, Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Cooking basics or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Falkirk to stay competitive.
Falkirk Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Falkirk
- The typical guest profile for Airbnb in Falkirk consists of a mix of domestic (56%) and international guests, often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 55.8% of guests.
- Key international markets include United Kingdom (55.8%) and United States (12.8%).
- Top languages spoken are English (60.4%) followed by French (7.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Falkirk Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Galston | 11 | $7,951 | $676.77 | 46% |
| Fearnan | 19 | $6,440 | $421.92 | 53% |
| Gorebridge | 12 | $6,209 | $493.62 | 54% |
| Bridge of Cally | 16 | $5,839 | $566.24 | 50% |
| Kirkhill | 10 | $5,719 | $700.26 | 44% |
| North Kessock | 10 | $5,421 | $380.62 | 58% |
| Foyers | 14 | $5,076 | $274.52 | 64% |
| Arrochar | 33 | $5,045 | $339.11 | 56% |
| Whitebridge | 10 | $4,907 | $417.35 | 42% |
| Acharn | 10 | $4,813 | $278.43 | 57% |