East Kilbride Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in East Kilbride in 2025? Explore comprehensive Airbnb analytics for East Kilbride, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for East Kilbride, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in East Kilbride, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the East Kilbride Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key East Kilbride Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in East Kilbride (2025)
Understanding the monthly revenue variations for Airbnb listings in East Kilbride is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in East Kilbride is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in East Kilbride across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,329+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,829 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,589 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $767, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in East Kilbride
East Kilbride Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the East Kilbride STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in East Kilbride:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in East Kilbride
Average Daily Rate (ADR) Airbnb Trends in East Kilbride (2025)
Effective short term rental pricing strategy in East Kilbride involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in East Kilbride typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $270+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $184 or more.
- Typical properties (Median) charge around $137 per night.
- Entry-level properties (Bottom 25%) earn around $110 per night.
Average Daily Rate (ADR) Trend by Month in East Kilbride
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Airbnb Seasonality Analysis & Trends in East Kilbride (2025)
Peak Season (July, May, November)
- Revenue averages $2,781 per month
- Occupancy rates average 52.5%
- Daily rates average $175
Shoulder Season
- Revenue averages $2,257 per month
- Occupancy maintains around 44.3%
- Daily rates hold near $174
Low Season (January, February, March)
- Revenue drops to average $1,276 per month
- Occupancy decreases to average 26.6%
- Daily rates adjust to average $152
Seasonality Insights for East Kilbride
- The Airbnb seasonality in East Kilbride shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases East Kilbride's highest earning potential, with monthly revenues capable of climbing to $2,901, occupancy reaching a high of 62.9%, and ADRs peaking at $189.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,138, occupancy could drop to 25.8%, and ADRs may adjust down to $148.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in East Kilbride.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these East Kilbride seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in East Kilbride (2025)
Exploring the top neighborhoods for short-term rentals in East Kilbride? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| East Kilbride Town Centre | The bustling heart of East Kilbride, offering shops, dining, and entertainment. Ideal for visitors looking to stay close to amenities and public transport. | East Kilbride Shopping Centre, Cineworld Cinema, The Village Theatre, Clyde Shopping Centre, KRISPIN Cafe |
| St Leonards | A residential area with great accessibility to parks and local shops. Attractive to families and visitors looking for a quieter stay with close proximity to the town centre. | St Leonards Golf Club, James Hamilton Heritage Park, East Kilbride Sports Centre, East Kilbride Arts Centre, The Bruce Hotel |
| West Mains | A suburban area known for its peaceful environment and family-friendly facilities. Great for longer stays away from the city hustle while still being close to amenities. | West Mains Park, East Kilbride Golf Club, The Greenhills Centre, Whitehills Health and Sports Centre, St. Kenneth's Church |
| Halfway | A small village with a quaint atmosphere and good access to main roads and public transport. Suitable for those seeking a quiet retreat with easy access to Glasgow and surrounding areas. | The Village Inn, Halfway Park, Local shops and cafes, Nearby hiking trails, Clyde Valley |
| Hairmyres | Popular residential area known for its community amenities and parks. Attracts families and visitors wanting a local experience while being close to transport links. | Hairmyres Hospital, Talaris Park, Hairmyres Golf Club, Local cafes and shops, Jordan Hill Park |
| East Kilbride Village | Historical village area with charm and a sense of community. Perfect for those interested in local history and culture, providing a unique stay experience. | East Kilbride Old Parish Church, The Old Mill, Local history museums, Community events, Village square cafes |
| Cairns | A residential area with well-established amenities, good schools and parks. Ideal for families and longer stays, providing a homely feel while still connected to the town. | Cairns Park, Local community centre, Schools and playgrounds, Parks, Nearby shops |
| Ballerup Park | A green area known for its parks and family-friendly environment. Great for visitors who enjoy outdoor activities, with a peaceful atmosphere and close to nature walks. | Ballerup Park, Local walking trails, Access to nature reserves, Nearby playgrounds, Outdoor sports facilities |
Understanding Airbnb License Requirements & STR Laws in East Kilbride (2025)
With 14% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in East Kilbride. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for East Kilbride to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 14% licensed listings)
Top Performing Airbnb Properties in East Kilbride (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in East Kilbridebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Linge's View
Entire Place • 4 bedrooms
New & delightful 3 bed house in East Kilbride
Entire Place • 3 bedrooms
Home2home -Carnegie Place
Entire Place • 2 bedrooms
Hudson Apartment
Entire Place • 3 bedrooms
Modern flat 20 mins from Glasgow city centre
Entire Place • 2 bedrooms
Westpark Apartment
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in East Kilbride (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in East Kilbride based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sharon | 4 | $75,683 | 192 | 4.83/5.0 |
| Cottages | 1 | $51,686 | 6 | 4.83/5.0 |
| Suzy | 1 | $44,202 | 7 | 4.71/5.0 |
| Ritchie | 4 | $41,403 | 118 | 4.86/5.0 |
| Blok | 1 | $34,146 | 11 | 4.27/5.0 |
| Lewis | 1 | $25,945 | 145 | 4.89/5.0 |
| Ray | 1 | $20,704 | 56 | 4.79/5.0 |
| Laura | 1 | $18,529 | 73 | 5.00/5.0 |
| Pillow | 1 | $12,890 | 9 | 3.56/5.0 |
| Philip | 1 | $12,118 | 30 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in East Kilbride.
Dive Deeper: Advanced East Kilbride STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for East Kilbride. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEast Kilbride Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for East Kilbride
- The East Kilbride Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.2% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in East Kilbride, Apartment/Condo properties are the most common (57.1%), reflecting the local real estate landscape.
- Houses represent a significant 38.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.8%) offer potential for unique stay experiences.
East Kilbride Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for East Kilbride
- The dominant room capacity in East Kilbride is 2 bedrooms listings, making up 38.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 61.9% of the active Airbnb listings in East Kilbride, indicating a high concentration in these sizes.
- A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in East Kilbride.
East Kilbride Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for East Kilbride
- The most common guest capacity trend in East Kilbride vacation rentals is listings accommodating 6 guests (42.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the East Kilbride STR market, accounting for 61.9% of listings.
- 57.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in East Kilbride.
- On average, properties in East Kilbride are equipped to host 4.7 guests.
East Kilbride Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for East Kilbride
- The most common availability pattern in East Kilbride falls within the 271-366 days range, representing 52.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in East Kilbride (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
East Kilbride Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
19% of total
2 Nights
4 listings
19% of total
3 Nights
6 listings
28.6% of total
4-6 Nights
1 listings
4.8% of total
7-29 Nights
2 listings
9.5% of total
30+ Nights
4 listings
19% of total
Key Insights
- The most prevalent minimum stay requirement in East Kilbride is 3 Nights, adopted by 28.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (19%) caters to monthly stays (30+ nights) in East Kilbride, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 28.6% of East Kilbride hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 19% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in East Kilbride.
East Kilbride Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
5% of total
Flexible
5 listings
25% of total
Moderate
6 listings
30% of total
Firm
2 listings
10% of total
Strict
6 listings
30% of total
Cancellation Policy Insights for East Kilbride
- The prevailing Airbnb cancellation policy trend in East Kilbride is Moderate, used by 30% of listings.
- There's a relatively balanced mix between guest-friendly (55.0%) and stricter (40.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30% market standard in East Kilbride.
- Regularly review your cancellation policy against competitors and market demand shifts in East Kilbride.
East Kilbride STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for East Kilbride
- The overall average booking lead time for vacation rentals in East Kilbride is 58 days.
- Guests book furthest in advance for stays during June (average 112 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (91 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in East Kilbride.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 112 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 91 days) to capture early planners.
- Monitor your own booking lead times against these East Kilbride averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in East Kilbride (2025)
Amenity Prevalence
Amenity Insights for East Kilbride
- Essential amenities in East Kilbride that guests expect include: TV, Wifi, Kitchen, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Carbon monoxide alarm, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for East Kilbride: TV, Wifi, Kitchen, Smoke alarm.
- Prioritize adding missing essentials: Kitchen, Smoke alarm.
- Consider adding popular differentiators like Washer or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in East Kilbride to stay competitive.
East Kilbride Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for East Kilbride
- The typical guest profile for Airbnb in East Kilbride consists of primarily domestic travelers (66%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 65.7% of guests.
- Key international markets include United Kingdom (65.7%) and United States (6.1%).
- Top languages spoken are English (67.5%) followed by Spanish (7.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the East Kilbride Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Galston | 11 | $7,951 | $676.77 | 46% |
| Fearnan | 19 | $6,440 | $421.92 | 53% |
| Gorebridge | 12 | $6,209 | $493.62 | 54% |
| Bridge of Cally | 16 | $5,839 | $566.24 | 50% |
| Glenachulish | 33 | $5,609 | $424.51 | 46% |
| Arrochar | 33 | $5,045 | $339.11 | 56% |
| Acharn | 10 | $4,813 | $278.43 | 57% |
| Croftamie | 19 | $4,609 | $267.39 | 52% |
| Carrick Castle | 11 | $4,591 | $586.01 | 42% |
| Corran | 24 | $4,576 | $370.68 | 45% |