Dumfries and Galloway Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Dumfries and Galloway in 2025? Explore comprehensive Airbnb analytics for Dumfries and Galloway, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Dumfries and Galloway, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 73 active listings.
Whether you're considering an Airbnb investment in Dumfries and Galloway, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Dumfries and Galloway Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Dumfries and Galloway Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Dumfries and Galloway (2025)
Understanding the monthly revenue variations for Airbnb listings in Dumfries and Galloway is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Dumfries and Galloway is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Dumfries and Galloway across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,912+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,805 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,183 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,168, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Dumfries and Galloway
Dumfries and Galloway Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Dumfries and Galloway STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Dumfries and Galloway:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Dumfries and Galloway
Average Daily Rate (ADR) Airbnb Trends in Dumfries and Galloway (2025)
Effective short term rental pricing strategy in Dumfries and Galloway involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Dumfries and Galloway typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $421+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $267 or more.
- Typical properties (Median) charge around $178 per night.
- Entry-level properties (Bottom 25%) earn around $118 per night.
Average Daily Rate (ADR) Trend by Month in Dumfries and Galloway
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Airbnb Seasonality Analysis & Trends in Dumfries and Galloway (2025)
Peak Season (August, July, May)
- Revenue averages $4,575 per month
- Occupancy rates average 52.6%
- Daily rates average $231
Shoulder Season
- Revenue averages $3,204 per month
- Occupancy maintains around 38.9%
- Daily rates hold near $234
Low Season (January, February, November)
- Revenue drops to average $2,182 per month
- Occupancy decreases to average 33.8%
- Daily rates adjust to average $247
Seasonality Insights for Dumfries and Galloway
- The Airbnb seasonality in Dumfries and Galloway shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Dumfries and Galloway's highest earning potential, with monthly revenues capable of climbing to $4,948, occupancy reaching a high of 62.5%, and ADRs peaking at $256.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,924, occupancy could drop to 27.9%, and ADRs may adjust down to $223.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Dumfries and Galloway.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Dumfries and Galloway seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Dumfries and Galloway (2025)
Exploring the top neighborhoods for short-term rentals in Dumfries and Galloway? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Dumfries | The largest town in Dumfries and Galloway, offering rich history, cultural attractions, and a bustling market. It attracts both tourists and business travelers due to its central location and amenities. | Robert Burns Mausoleum, Dumfries Museum, Dumfries and Galloway Aviation Museum, Ice Bowl, Caerlaverock Castle |
| Castle Douglas | Known as the 'Food Town', Castle Douglas is popular for its local produce, artisan shops, and welcoming community. Ideal for those looking to enjoy rural Scotland's culinary offerings. | Castle Douglas Market, Threave Castle, Carlingwark Loch, Babel's Restaurant, Galloway Wildlife Park |
| Portpatrick | A picturesque coastal village known for its stunning sea views and charming harbor. It's popular with visitors looking for a quiet getaway and outdoor activities such as hiking and fishing. | Portpatrick Harbour, Dunskey Castle, Southern Upland Way, Local seafood restaurants, Agnew Park |
| Moffat | A popular spa town known for its natural beauty and outdoor activities. It's famous among tourists for its scenic walks and historical significance. | Moffat Woolen Mill, Moffat Museum, The Old Mill, Moffat Water, Moffat Hills |
| Stranraer | A key ferry port with access to Northern Ireland, Stranraer is appealing for travelers looking for convenient transport options and rich history. | St. John's Church, Stranraer Museum, Lakeside Walk, Cally Palace, Castle of St John |
| Langholm | A small town nestled on the River Esk, Langholm offers natural beauty and a peaceful atmosphere, suitable for outdoor enthusiasts and those looking to escape the busier towns. | Langholm Moor, Langholm Live, Dumfries and Galloway's scenic walks, The Eskdale, The Langholm Initiatives |
| Kirkcudbright | A charming town known for its galleries, artists, and beautiful coastal scenery. It attracts art lovers and those interested in cultural experiences by the sea. | Kirkcudbright Galleries, MacLellan's Castle, Broughton House, Kirkcudbright Beach, The Mill on the Fleet |
| Gatehouse of Fleet | A quaint village near the Galloway Forest Park, perfect for exploring nature and enjoying scenic landscapes, often attracting those interested in hiking and wildlife. | Galloway Forest Park, Cardoness Castle, Laggan Outdoor, Fleet Valley, Solway Coast |
Understanding Airbnb License Requirements & STR Laws in Dumfries and Galloway (2025)
With 26% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Dumfries and Galloway. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Dumfries and Galloway to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 26% licensed listings)
Top Performing Airbnb Properties in Dumfries and Galloway (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Dumfries and Gallowaybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spedlins Castle - Beautiful Scottish Castle
Entire Place • 6 bedrooms
Exclusive-use Luxury Scottish house
Entire Place • 9 bedrooms
Shell Cottage - UK45433
Entire Place • 3 bedrooms
The Lodge @ Slogarie, Rewilding Humans since 2019
Entire Place • 5 bedrooms
The Seaview Snug
Entire Place • 1 bedroom
Lighthouse Keepers Cottage
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Dumfries and Galloway (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Dumfries and Galloway based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 12 | $392,306 | 84 | 3.63/5.0 |
| Amanda And Charlotte | 1 | $210,739 | 76 | 4.99/5.0 |
| Ralph | 2 | $184,993 | 126 | 4.92/5.0 |
| Rebecca | 5 | $143,262 | 154 | 4.93/5.0 |
| Slogarie | 1 | $100,764 | 65 | 4.98/5.0 |
| Pam | 5 | $76,052 | 38 | 4.58/5.0 |
| Julie Penelope | 2 | $62,379 | 22 | 5.00/5.0 |
| Sarah | 2 | $54,364 | 56 | 4.97/5.0 |
| Graham | 1 | $49,562 | 164 | 4.95/5.0 |
| Rachel And Pass The Keys | 1 | $49,160 | 46 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Dumfries and Galloway.
Dive Deeper: Advanced Dumfries and Galloway STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Dumfries and Galloway. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDumfries and Galloway Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Dumfries and Galloway
- The Dumfries and Galloway Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.9% of the 73 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Dumfries and Galloway, House properties are the most common (67.1%), reflecting the local real estate landscape.
- Houses represent a significant 67.1% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, others (combined 6.8%) offer potential for unique stay experiences.
Dumfries and Galloway Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Dumfries and Galloway
- The dominant room capacity in Dumfries and Galloway is 2 bedrooms listings, making up 28.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 56.2% of the active Airbnb listings in Dumfries and Galloway, indicating a high concentration in these sizes.
- A significant 39.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Dumfries and Galloway.
Dumfries and Galloway Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Dumfries and Galloway
- The most common guest capacity trend in Dumfries and Galloway vacation rentals is listings accommodating 4 guests (28.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Dumfries and Galloway STR market, accounting for 50.7% of listings.
- 45.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Dumfries and Galloway.
- On average, properties in Dumfries and Galloway are equipped to host 5.0 guests.
Dumfries and Galloway Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Dumfries and Galloway
- The most common availability pattern in Dumfries and Galloway falls within the 271-366 days range, representing 42.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Dumfries and Galloway (31.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Dumfries and Galloway Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
33.8% of total
2 Nights
22 listings
31% of total
3 Nights
11 listings
15.5% of total
4-6 Nights
4 listings
5.6% of total
7-29 Nights
2 listings
2.8% of total
30+ Nights
8 listings
11.3% of total
Key Insights
- The most prevalent minimum stay requirement in Dumfries and Galloway is 1 Night, adopted by 33.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.8%) of the Dumfries and Galloway Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.3%) caters to monthly stays (30+ nights) in Dumfries and Galloway, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 33.8% of Dumfries and Galloway hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Dumfries and Galloway.
Dumfries and Galloway Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
12 listings
18.5% of total
Flexible
8 listings
12.3% of total
Moderate
16 listings
24.6% of total
Firm
18 listings
27.7% of total
Strict
11 listings
16.9% of total
Cancellation Policy Insights for Dumfries and Galloway
- The prevailing Airbnb cancellation policy trend in Dumfries and Galloway is Firm, used by 27.7% of listings.
- There's a relatively balanced mix between guest-friendly (36.9%) and stricter (44.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 27.7% market standard in Dumfries and Galloway.
- Regularly review your cancellation policy against competitors and market demand shifts in Dumfries and Galloway.
Dumfries and Galloway STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Dumfries and Galloway
- The overall average booking lead time for vacation rentals in Dumfries and Galloway is 73 days.
- Guests book furthest in advance for stays during May (average 121 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (106 days avg.) sees the longest lead times, while Fall (67 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (73 days) as a baseline for your pricing and availability strategy in Dumfries and Galloway.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 121 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 106 days) to capture early planners.
- Monitor your own booking lead times against these Dumfries and Galloway averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Dumfries and Galloway (2025)
Amenity Prevalence
Amenity Insights for Dumfries and Galloway
- Essential amenities in Dumfries and Galloway that guests expect include: Smoke alarm, Free parking on premises, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, TV, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Dumfries and Galloway: Smoke alarm, Free parking on premises, Kitchen.
- Prioritize adding missing essentials: Smoke alarm, Free parking on premises, Kitchen.
- Consider adding popular differentiators like Heating or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Dumfries and Galloway to stay competitive.
Dumfries and Galloway Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Dumfries and Galloway
- The typical guest profile for Airbnb in Dumfries and Galloway consists of primarily domestic travelers (91%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 91.1% of guests.
- Key international markets include United Kingdom (91.1%) and United States (3.7%).
- Top languages spoken are English (69%) followed by French (7.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Glasgow.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Dumfries and Galloway Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Galston | 11 | $7,951 | $676.77 | 46% |
| Gorebridge | 12 | $6,209 | $493.62 | 54% |
| City of Edinburgh | 4,312 | $4,528 | $274.67 | 61% |
| Eglwys-bach | 16 | $4,413 | $315.23 | 52% |
| Waverton | 16 | $4,358 | $444.20 | 33% |
| Seascale | 11 | $4,165 | $354.23 | 40% |
| Valley | 18 | $4,042 | $254.80 | 44% |
| Braichmelyn | 41 | $3,894 | $246.43 | 54% |
| Midlothian | 12 | $3,856 | $277.04 | 44% |
| Rhoscolyn | 17 | $3,799 | $370.12 | 43% |