Dufftown Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Dufftown in 2025? Explore comprehensive Airbnb analytics for Dufftown, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Dufftown, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 32 active listings.
Whether you're considering an Airbnb investment in Dufftown, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Dufftown Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Dufftown Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Dufftown (2025)
Understanding the monthly revenue variations for Airbnb listings in Dufftown is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Dufftown is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Dufftown across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,698+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,491 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,262 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,196, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Dufftown
Dufftown Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Dufftown STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Dufftown:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Dufftown
Average Daily Rate (ADR) Airbnb Trends in Dufftown (2025)
Effective short term rental pricing strategy in Dufftown involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Dufftown typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $418+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $244 or more.
- Typical properties (Median) charge around $163 per night.
- Entry-level properties (Bottom 25%) earn around $135 per night.
Average Daily Rate (ADR) Trend by Month in Dufftown
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Airbnb Seasonality Analysis & Trends in Dufftown (2025)
Peak Season (July, August, June)
- Revenue averages $4,200 per month
- Occupancy rates average 56.9%
- Daily rates average $243
Shoulder Season
- Revenue averages $2,715 per month
- Occupancy maintains around 45.6%
- Daily rates hold near $226
Low Season (January, February, March)
- Revenue drops to average $1,658 per month
- Occupancy decreases to average 25.5%
- Daily rates adjust to average $214
Seasonality Insights for Dufftown
- The Airbnb seasonality in Dufftown shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Dufftown's highest earning potential, with monthly revenues capable of climbing to $4,371, occupancy reaching a high of 57.6%, and ADRs peaking at $247.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,429, occupancy could drop to 22.6%, and ADRs may adjust down to $210.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Dufftown.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Dufftown seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Dufftown (2025)
Exploring the top neighborhoods for short-term rentals in Dufftown? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Dufftown Town Centre | The heart of Dufftown, popular with visitors looking to explore the local whisky distilleries and enjoy traditional Scottish culture. Great for tourists seeking local experiences. | The Glenfiddich Distillery, The Balvenie Castle, Whisky Trails, Local Pubs, Dufftown Whisky Festival |
| Whisky Trail | The famous Malt Whisky Trail passes through Dufftown, attracting whisky enthusiasts and tourists. Great for hosting guests interested in distillery tours and tastings. | Chivas Regal Distillery, The Speyside Cooperage, The Dufftown Distillery, Drummin Distillery, Malt Whisky Academy |
| Sports and Outdoor Activities | With beautiful countryside and nearby mountains, Dufftown is ideal for those interested in outdoor sports like hiking, biking, and fishing. Attracts nature lovers and adventure tourists. | Castle Grant, The Speyside Way, Fishing on the River Spey, Hiking Trails, Golfing at Dufftown Golf Club |
| Historic Sites | Rich in history, Dufftown is close to several historical sites that attract tourists interested in Scotland's past. Ideal for guests interested in heritage tourism. | Balvenie Castle, The Earl of Mar's Castle, Old Dufftown Guide Hut, Local Heritage Centre, Historic Walking Tours |
| Families and Relaxation | A calm and family-friendly area that offers relaxing accommodations, ideal for families looking to escape the city and enjoy a slower pace of life in the countryside. | Local Parks, Family-friendly cafes, Children's Play Area, Ditch the City Tours, Local Festivals |
| Cultural Events | Hosts various cultural events throughout the year. Perfect for visitors looking to immerse themselves in local traditions and community activities. | Dufftown Music Festival, Local Art Exhibitions, Food and Drink Festivals, Traditional Scottish Events, Community Markets |
| Dining and Pubs | Renowned for its local cuisine and traditional Scottish pubs. Offers a rich experience for those wanting to sample local food and drink. | The Distillery Kitchen, Local Pub Grub, Whisky Bars, Café and Diners, Food Trails |
| Nature Reserves | Proximity to natural beauty and reserves makes it an ideal location for guests seeking a peaceful retreat in nature, hiking opportunities, and scenic views. | Glenlivet Nature Reserve, Burnside Nature Reserve, Walks in the Countryside, Birdwatching, Photography Spots |
Understanding Airbnb License Requirements & STR Laws in Dufftown (2025)
With 19% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Dufftown. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Dufftown to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 19% licensed listings)
Top Performing Airbnb Properties in Dufftown (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Dufftownbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Tannochbrae, Whisky Capital Dufftown, 1872,
Entire Place • 5 bedrooms
Mill of Burncrook
Entire Place • 3 bedrooms
Exclusive 3-bed Smart Home in Malt Whisky Capital
Entire Place • 3 bedrooms
Self catering Farmhouse, Dufftown.
Entire Place • 5 bedrooms
Lyngarrie
Entire Place • 3 bedrooms
1 Wee-Kalf Modern Cosy Cottage Scottish Highlands
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Dufftown (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Dufftown based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| James & Louise | 4 | $246,199 | 283 | 4.95/5.0 |
| Diane And Viv | 6 | $117,240 | 68 | 4.85/5.0 |
| Tracy | 3 | $94,765 | 207 | 4.97/5.0 |
| Cottages | 1 | $86,789 | 3 | 5.00/5.0 |
| Kira | 3 | $78,399 | 21 | 5.00/5.0 |
| Hazel And Neil | 4 | $73,406 | 547 | 4.97/5.0 |
| David | 1 | $41,029 | 13 | 5.00/5.0 |
| Fiona | 1 | $38,734 | 161 | 4.96/5.0 |
| Michael | 1 | $34,978 | 58 | 4.90/5.0 |
| Forbes | 1 | $33,227 | 104 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Dufftown.
Dive Deeper: Advanced Dufftown STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Dufftown. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDufftown Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Dufftown
- The Dufftown Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.8% of the 32 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 28.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Dufftown, House properties are the most common (68.8%), reflecting the local real estate landscape.
- Houses represent a significant 68.8% portion, catering likely to families or larger groups.
- The presence of 21.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 3.1%) offer potential for unique stay experiences.
Dufftown Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Dufftown
- The dominant room capacity in Dufftown is 1 bedroom listings, making up 37.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 62.5% of the active Airbnb listings in Dufftown, indicating a high concentration in these sizes.
- A significant 34.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Dufftown.
Dufftown Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Dufftown
- The most common guest capacity trend in Dufftown vacation rentals is listings accommodating 2 guests (37.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Dufftown STR market, accounting for 53.1% of listings.
- 25.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Dufftown.
- On average, properties in Dufftown are equipped to host 3.1 guests.
Dufftown Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Dufftown
- The most common availability pattern in Dufftown falls within the 181-270 days range, representing 46.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Dufftown (46.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Dufftown Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
26.7% of total
2 Nights
11 listings
36.7% of total
3 Nights
9 listings
30% of total
4-6 Nights
1 listings
3.3% of total
30+ Nights
1 listings
3.3% of total
Key Insights
- The most prevalent minimum stay requirement in Dufftown is 2 Nights, adopted by 36.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.4%) of the Dufftown Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.7% of Dufftown hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.7% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Dufftown.
Dufftown Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
3.2% of total
Flexible
3 listings
9.7% of total
Moderate
18 listings
58.1% of total
Firm
3 listings
9.7% of total
Strict
6 listings
19.4% of total
Cancellation Policy Insights for Dufftown
- The prevailing Airbnb cancellation policy trend in Dufftown is Moderate, used by 58.1% of listings.
- There's a relatively balanced mix between guest-friendly (67.8%) and stricter (29.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 58.1% market standard in Dufftown.
- Regularly review your cancellation policy against competitors and market demand shifts in Dufftown.
Dufftown STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Dufftown
- The overall average booking lead time for vacation rentals in Dufftown is 90 days.
- Guests book furthest in advance for stays during May (average 124 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (102 days avg.) sees the longest lead times, while Fall (75 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (90 days) as a baseline for your pricing and availability strategy in Dufftown.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 124 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 102 days) to capture early planners.
- Monitor your own booking lead times against these Dufftown averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Dufftown (2025)
Amenity Prevalence
Amenity Insights for Dufftown
- Essential amenities in Dufftown that guests expect include: Smoke alarm. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Wifi, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Dufftown: Smoke alarm.
- Consider adding popular differentiators like TV or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Dufftown to stay competitive.
Dufftown Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Dufftown
- The typical guest profile for Airbnb in Dufftown consists of a mix of domestic (38%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 38.2% of guests.
- Key international markets include United Kingdom (38.2%) and United States (22.4%).
- Top languages spoken are English (59.6%) followed by French (11.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Dufftown Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fearnan | 19 | $6,440 | $421.92 | 53% |
| Bridge of Cally | 16 | $5,839 | $566.24 | 50% |
| Kirkhill | 10 | $5,719 | $700.26 | 44% |
| North Kessock | 10 | $5,421 | $380.62 | 58% |
| Foyers | 14 | $5,076 | $274.52 | 64% |
| Arrochar | 33 | $5,045 | $339.11 | 56% |
| Whitebridge | 10 | $4,907 | $417.35 | 42% |
| Acharn | 10 | $4,813 | $278.43 | 57% |
| Croftamie | 19 | $4,609 | $267.39 | 52% |
| Carrick Castle | 11 | $4,591 | $586.01 | 42% |