Brodick Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Brodick in 2025? Explore comprehensive Airbnb analytics for Brodick, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Brodick, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 28 active listings.
Whether you're considering an Airbnb investment in Brodick, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Brodick Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Brodick Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Brodick (2025)
Understanding the monthly revenue variations for Airbnb listings in Brodick is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brodick is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brodick across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,556+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,453 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,660 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,759, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brodick
Brodick Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Brodick STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brodick:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 54%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brodick
Average Daily Rate (ADR) Airbnb Trends in Brodick (2025)
Effective short term rental pricing strategy in Brodick involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brodick typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $328+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $292 or more.
- Typical properties (Median) charge around $209 per night.
- Entry-level properties (Bottom 25%) earn around $129 per night.
Average Daily Rate (ADR) Trend by Month in Brodick
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Airbnb Seasonality Analysis & Trends in Brodick (2025)
Peak Season (June, July, May)
- Revenue averages $4,723 per month
- Occupancy rates average 67.2%
- Daily rates average $222
Shoulder Season
- Revenue averages $3,408 per month
- Occupancy maintains around 56.7%
- Daily rates hold near $212
Low Season (January, March, December)
- Revenue drops to average $1,790 per month
- Occupancy decreases to average 33.5%
- Daily rates adjust to average $198
Seasonality Insights for Brodick
- The Airbnb seasonality in Brodick shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Brodick's highest earning potential, with monthly revenues capable of climbing to $4,884, occupancy reaching a high of 74.5%, and ADRs peaking at $223.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,739, occupancy could drop to 30.7%, and ADRs may adjust down to $194.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brodick.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Brodick seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Brodick (2025)
Exploring the top neighborhoods for short-term rentals in Brodick? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Brodick Bay | Beautiful bay area with scenic views, perfect for beachgoers and nature lovers. Close proximity to the ferry terminal makes it ideal for tourists arriving from the mainland. | Brodick Castle, Brodick Bay Beach, Arran Coastal Way, Goatfell Mountain, The Arran Brewery |
| Brodick Village | Charming village with local shops and eateries, well-loved by both tourists and locals. Provides a quaint atmosphere combined with access to essential amenities. | Brodick Castle Gardens, The Arran Heritage Museum, Rusty Nails Pub, Local Craft Shops, Nature Trails |
| Glen Rosa | Stunning glen offering breathtaking landscapes and hiking opportunities. Attracts outdoor enthusiasts seeking adventure and tranquility. | Hiking Trails, Wildlife Watching, Scenic Views, Photography Opportunities, Nature Reserves |
| Lamlash | Picturesque village close to Brodick, with beautiful beaches and a relaxed vibe. Ideal for travelers looking to unwind in a serene setting. | Lamlash Bay, Holy Isle, Lamlash Beach, Local Cafés, Boat Tours |
| Whiting Bay | Lovely coastal village with a friendly atmosphere, popular for its beautiful beaches and proximity to hiking trails. Great for families and couples alike. | Whiting Bay Beach, Culzean Castle, Local Bakeries, Nature Walks, Community Events |
| Blackwaterfoot | Quiet village known for its scenic coastline and proximity to golf courses. Appeals to visitors looking for a peaceful retreat with outdoor activities. | Blackwaterfoot Beach, Brodick Golf Club, Walking Trails, Local Pubs, Coastal Views |
| Sandyhills | A beautiful and secluded beach area perfect for relaxation. It’s a hidden gem for visitors wanting to escape the more touristy spots. | Sandyhills Beach, Nature Walks, Pilates on the Beach, Picnic Areas, Secluded Coves |
| Shiskine | Cozy, rural setting with stunning countryside views and a friendly community. Great for those looking to experience the rural charm of Arran. | Shiskine Golf & Tennis Club, Farmers Markets, Local Walks, Community Events, Beautiful Scenery |
Understanding Airbnb License Requirements & STR Laws in Brodick (2025)
Yes, Brodick, Scotland, United Kingdom enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Brodick to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 39% licensed listings)
Top Performing Airbnb Properties in Brodick (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brodickbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Highview
Entire Place • 4 bedrooms
Modern Luxury 4 Bedroom House in Perfect Location
Entire Place • 4 bedrooms
Rowanbank House
Entire Place • 2 bedrooms
Cosy Home, large garden & dining patio
Entire Place • 4 bedrooms
Rowanbank
Entire Place • 4 bedrooms
Home and Garden in Brodick
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Brodick (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Brodick based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 1 | $103,675 | 6 | 5.00/5.0 |
| Sally | 3 | $95,046 | 365 | 4.85/5.0 |
| Andrew | 3 | $88,771 | 21 | 5.00/5.0 |
| Lorna | 2 | $80,321 | 263 | 4.87/5.0 |
| Iain | 1 | $72,329 | 101 | 4.99/5.0 |
| Duncan | 1 | $49,009 | 199 | 4.96/5.0 |
| Damo | 2 | $43,234 | 166 | 4.64/5.0 |
| Georgie | 1 | $42,930 | 24 | 4.88/5.0 |
| Jane | 1 | $40,295 | 13 | 5.00/5.0 |
| Peter | 1 | $40,276 | 20 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brodick.
Dive Deeper: Advanced Brodick STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brodick. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrodick Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brodick
- The Brodick Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.9% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Brodick, House properties are the most common (75%), reflecting the local real estate landscape.
- Houses represent a significant 75% portion, catering likely to families or larger groups.
Brodick Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brodick
- The dominant room capacity in Brodick is 1 bedroom listings, making up 25% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 46.4% of the active Airbnb listings in Brodick, indicating a high concentration in these sizes.
- A significant 46.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Brodick.
Brodick Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brodick
- The most common guest capacity trend in Brodick vacation rentals is listings accommodating 2 guests (25%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Brodick STR market, accounting for 46.4% of listings.
- 46.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brodick.
- On average, properties in Brodick are equipped to host 4.6 guests.
Brodick Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brodick
- The most common availability pattern in Brodick falls within the 181-270 days range, representing 42.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 57.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Brodick (46.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Brodick Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
3.7% of total
2 Nights
4 listings
14.8% of total
3 Nights
11 listings
40.7% of total
4-6 Nights
5 listings
18.5% of total
7-29 Nights
2 listings
7.4% of total
30+ Nights
4 listings
14.8% of total
Key Insights
- The most prevalent minimum stay requirement in Brodick is 3 Nights, adopted by 40.7% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (18.5%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (14.8%) caters to monthly stays (30+ nights) in Brodick, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 40.7% of Brodick hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 3.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 14.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brodick.
Brodick Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
11.5% of total
Super Strict 60 Days
1 listings
3.8% of total
Flexible
5 listings
19.2% of total
Moderate
7 listings
26.9% of total
Firm
4 listings
15.4% of total
Strict
6 listings
23.1% of total
Cancellation Policy Insights for Brodick
- The prevailing Airbnb cancellation policy trend in Brodick is Moderate, used by 26.9% of listings.
- There's a relatively balanced mix between guest-friendly (46.1%) and stricter (38.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 26.9% market standard in Brodick.
- Regularly review your cancellation policy against competitors and market demand shifts in Brodick.
Brodick STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Brodick
- The overall average booking lead time for vacation rentals in Brodick is 95 days.
- Guests book furthest in advance for stays during July (average 154 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (150 days avg.) sees the longest lead times, while Winter (61 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (95 days) as a baseline for your pricing and availability strategy in Brodick.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 154 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 150 days) to capture early planners.
- Monitor your own booking lead times against these Brodick averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Brodick (2025)
Amenity Prevalence
Amenity Insights for Brodick
- Essential amenities in Brodick that guests expect include: Smoke alarm, Wifi, Heating, Kitchen, Free parking on premises, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Brodick: Smoke alarm, Wifi, Heating, Kitchen, Free parking on premises, TV.
- Prioritize adding missing essentials: Kitchen, Free parking on premises, TV.
- Consider adding popular differentiators like Fire extinguisher or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brodick to stay competitive.
Brodick Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Brodick
- The typical guest profile for Airbnb in Brodick consists of primarily domestic travelers (83%), often arriving from nearby Glasgow, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 83.4% of guests.
- Key international markets include United Kingdom (83.4%) and United States (5.8%).
- Top languages spoken are English (57.5%) followed by German (11.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Glasgow and England.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Brodick Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Galston | 11 | $7,951 | $676.77 | 46% |
| Fearnan | 19 | $6,440 | $421.92 | 53% |
| Glenachulish | 33 | $5,609 | $424.51 | 46% |
| Arrochar | 33 | $5,045 | $339.11 | 56% |
| Acharn | 10 | $4,813 | $278.43 | 57% |
| Croftamie | 19 | $4,609 | $267.39 | 52% |
| Carrick Castle | 11 | $4,591 | $586.01 | 42% |
| Corran | 24 | $4,576 | $370.68 | 45% |
| Gartocharn | 15 | $4,426 | $354.91 | 46% |
| Bruichladdich | 17 | $4,306 | $295.85 | 58% |