Bowmore Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Bowmore in 2025? Explore comprehensive Airbnb analytics for Bowmore, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Bowmore, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Bowmore, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bowmore Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bowmore Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bowmore (2025)
Understanding the monthly revenue variations for Airbnb listings in Bowmore is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bowmore is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bowmore across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,205+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,210 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,229 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,503, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bowmore
Bowmore Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bowmore STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bowmore:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 58%.
- Entry-level properties (Bottom 25%) average 49% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bowmore
Average Daily Rate (ADR) Airbnb Trends in Bowmore (2025)
Effective short term rental pricing strategy in Bowmore involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bowmore typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $298+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $210 or more.
- Typical properties (Median) charge around $180 per night.
- Entry-level properties (Bottom 25%) earn around $152 per night.
Average Daily Rate (ADR) Trend by Month in Bowmore
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Airbnb Seasonality Analysis & Trends in Bowmore (2025)
Peak Season (May, August, July)
- Revenue averages $4,999 per month
- Occupancy rates average 84.3%
- Daily rates average $205
Shoulder Season
- Revenue averages $3,560 per month
- Occupancy maintains around 61.8%
- Daily rates hold near $209
Low Season (January, February, March)
- Revenue drops to average $1,709 per month
- Occupancy decreases to average 28.4%
- Daily rates adjust to average $221
Seasonality Insights for Bowmore
- The Airbnb seasonality in Bowmore shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bowmore's highest earning potential, with monthly revenues capable of climbing to $5,026, occupancy reaching a high of 85.8%, and ADRs peaking at $225.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,496, occupancy could drop to 23.8%, and ADRs may adjust down to $199.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bowmore.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bowmore seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bowmore (2025)
Exploring the top neighborhoods for short-term rentals in Bowmore? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bowmore Village | The charming capital of Islay, known for its picturesque streets and historic buildings. It's the perfect base for exploring Islay's whisky distilleries and natural beauty. | Bowmore Distillery, Bowmore Harbour, Islay Museum, Islay Ales Brewery, Islay Wildlife Centre |
| Islay Whisky Distilleries | Famous globally for its unique single malts, making it a must-visit for whisky enthusiasts. Tourists often seek accommodations close to these distilleries for easy access. | Laphroaig Distillery, Lagavulin Distillery, Ardbeg Distillery, Bruichladdich Distillery, Kilchoman Distillery |
| Loch Indaal | A stunning natural harbor that offers picturesque views and outdoor activities. Great for tourists looking to enjoy nature with amenities nearby. | Loch Indaal views, Birdwatching, Coastal walks, Fishing opportunities, Wildlife spotting |
| Islay's Beaches | Islay features pristine beaches that are ideal for those seeking tranquility and outdoor recreation. It attracts nature lovers and families. | Kilchoman Beach, Saligo Bay, Machir Bay, The Oa, Traigh na Rùnair |
| Port Ellen | A nearby township with a vibrant community and appealing restaurants. Often attracts visitors looking for dining options and proximity to other parts of Islay. | Port Ellen Distillery, Local pubs, Islay Ferry Terminal, Nearby beaches |
| Nature Reserves | Islay is home to several nature reserves that attract birdwatchers and hikers. Ideal for eco-tourists and those who appreciate conservation. | RSPB Loch Gruinart, RSPB Oa Reserve, Ardnahoe Distillery's nature trails |
| Adventure Sports | Islay offers opportunities for adventure sports such as kayaking and cycling, appealing to the more adventurous types looking for unique experiences. | Kayaking Tours, Cycling Trails, Surfing at Machir Bay |
| Cultural Events | Bowmore hosts events throughout the year that celebrate Islay's culture and heritage, making it a vibrant place for travelers seeking local experiences. | Islay Music Festival, Islay Book Festival, Local craft fairs |
Understanding Airbnb License Requirements & STR Laws in Bowmore (2025)
With 16% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Bowmore. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bowmore to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 16% licensed listings)
Top Performing Airbnb Properties in Bowmore (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bowmorebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
2 bedroom self catering house. Bowmore Islay
Entire Place • 2 bedrooms
Cnoc-na-Faire, Bowmore Cottage
Entire Place • 3 bedrooms
An Sonachan
Entire Place • 3 bedrooms
119 Main Street, Bowmore
Entire Place • 3 bedrooms
Cheerful 3 bedroom Cottage
Entire Place • 3 bedrooms
Lower 3 Bedroom Flat 90 Main Street Bowmore
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bowmore (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bowmore based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ronnie | 2 | $83,155 | 210 | 4.83/5.0 |
| Stephen | 2 | $82,181 | 134 | 4.92/5.0 |
| Host #96676312 | 2 | $66,940 | 203 | 5.00/5.0 |
| Andrew | 1 | $60,874 | 65 | 5.00/5.0 |
| Fraser | 1 | $54,148 | 179 | 4.87/5.0 |
| Alan | 1 | $49,137 | 66 | 4.92/5.0 |
| Athol | 1 | $46,367 | 75 | 4.77/5.0 |
| Ailsa | 1 | $43,044 | 69 | 4.93/5.0 |
| Fiona | 1 | $42,524 | 86 | 4.91/5.0 |
| Laggan Estate | 2 | $39,834 | 219 | 4.65/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bowmore.
Dive Deeper: Advanced Bowmore STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bowmore. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBowmore Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bowmore
- The Bowmore Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bowmore, House properties are the most common (76%), reflecting the local real estate landscape.
- Houses represent a significant 76% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, others, outdoor/unique (combined 12.0%) offer potential for unique stay experiences.
Bowmore Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bowmore
- The dominant room capacity in Bowmore is 3 bedrooms listings, making up 36% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 68.0% of the active Airbnb listings in Bowmore, indicating a high concentration in these sizes.
- A significant 44.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bowmore.
Bowmore Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bowmore
- The most common guest capacity trend in Bowmore vacation rentals is listings accommodating 6 guests (28%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Bowmore STR market, accounting for 56.0% of listings.
- 40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bowmore.
- On average, properties in Bowmore are equipped to host 4.5 guests.
Bowmore Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bowmore
- The most common availability pattern in Bowmore falls within the 91-180 days range, representing 64% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 28.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Bowmore (72%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 80.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bowmore Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
5 listings
21.7% of total
3 Nights
9 listings
39.1% of total
4-6 Nights
4 listings
17.4% of total
7-29 Nights
1 listings
4.3% of total
30+ Nights
4 listings
17.4% of total
Key Insights
- The most prevalent minimum stay requirement in Bowmore is 3 Nights, adopted by 39.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (17.4%) caters to monthly stays (30+ nights) in Bowmore, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 39.1% of Bowmore hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bowmore.
Bowmore Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
8.3% of total
Moderate
4 listings
16.7% of total
Firm
8 listings
33.3% of total
Strict
10 listings
41.7% of total
Cancellation Policy Insights for Bowmore
- The prevailing Airbnb cancellation policy trend in Bowmore is Strict, used by 41.7% of listings.
- A majority (75.0%) of hosts in Bowmore utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 41.7% market standard in Bowmore.
- With 41.7% using Strict terms, this is a viable option in Bowmore, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Bowmore.
Bowmore STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bowmore
- The overall average booking lead time for vacation rentals in Bowmore is 106 days.
- Guests book furthest in advance for stays during May (average 144 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 51 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (138 days avg.) sees the longest lead times, while Winter (58 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (106 days) as a baseline for your pricing and availability strategy in Bowmore.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 144 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 138 days) to capture early planners.
- Monitor your own booking lead times against these Bowmore averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bowmore (2025)
Amenity Prevalence
Amenity Insights for Bowmore
- Essential amenities in Bowmore that guests expect include: Heating, Smoke alarm, Hangers, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Washer, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bowmore: Heating, Smoke alarm, Hangers, TV.
- Prioritize adding missing essentials: Heating, Smoke alarm, Hangers, TV.
- Consider adding popular differentiators like Hot water or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bowmore to stay competitive.
Bowmore Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bowmore
- The typical guest profile for Airbnb in Bowmore consists of a mix of domestic (51%) and international guests, often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 51.4% of guests.
- Key international markets include United Kingdom (51.4%) and United States (17.9%).
- Top languages spoken are English (58.6%) followed by German (9.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bowmore Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Glenachulish | 33 | $5,609 | $424.51 | 46% |
| Corran | 24 | $4,576 | $370.68 | 45% |
| Bruichladdich | 17 | $4,306 | $295.85 | 58% |
| Benderloch | 14 | $4,218 | $364.53 | 55% |
| North Ballachulish | 34 | $4,144 | $288.28 | 47% |
| Glen Nevis | 16 | $4,019 | $251.92 | 58% |
| Inveraray | 23 | $3,909 | $305.07 | 50% |
| Kilmartin | 11 | $3,703 | $359.77 | 34% |
| Glencoe | 36 | $3,583 | $321.78 | 49% |
| Duror | 15 | $3,515 | $230.98 | 59% |