Blairgowrie and Rattray Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Blairgowrie and Rattray in 2025? Explore comprehensive Airbnb analytics for Blairgowrie and Rattray, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Blairgowrie and Rattray, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 77 active listings.
Whether you're considering an Airbnb investment in Blairgowrie and Rattray, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Blairgowrie and Rattray Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Blairgowrie and Rattray Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Blairgowrie and Rattray (2025)
Understanding the monthly revenue variations for Airbnb listings in Blairgowrie and Rattray is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Blairgowrie and Rattray is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Blairgowrie and Rattray across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,221+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,672 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,239 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,297, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Blairgowrie and Rattray
Blairgowrie and Rattray Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Blairgowrie and Rattray STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Blairgowrie and Rattray:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Blairgowrie and Rattray
Average Daily Rate (ADR) Airbnb Trends in Blairgowrie and Rattray (2025)
Effective short term rental pricing strategy in Blairgowrie and Rattray involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Blairgowrie and Rattray typically peaks in December and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $438+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $254 or more.
- Typical properties (Median) charge around $153 per night.
- Entry-level properties (Bottom 25%) earn around $118 per night.
Average Daily Rate (ADR) Trend by Month in Blairgowrie and Rattray
Get Live Blairgowrie and Rattray Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Blairgowrie and Rattray (2025)
Peak Season (August, July, May)
- Revenue averages $4,520 per month
- Occupancy rates average 61.4%
- Daily rates average $266
Shoulder Season
- Revenue averages $3,192 per month
- Occupancy maintains around 42.8%
- Daily rates hold near $267
Low Season (January, February, November)
- Revenue drops to average $2,529 per month
- Occupancy decreases to average 33.6%
- Daily rates adjust to average $261
Seasonality Insights for Blairgowrie and Rattray
- The Airbnb seasonality in Blairgowrie and Rattray shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Blairgowrie and Rattray's highest earning potential, with monthly revenues capable of climbing to $4,704, occupancy reaching a high of 68.7%, and ADRs peaking at $280.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,389, occupancy could drop to 29.1%, and ADRs may adjust down to $242.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Blairgowrie and Rattray.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Blairgowrie and Rattray seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Blairgowrie and Rattray (2025)
Exploring the top neighborhoods for short-term rentals in Blairgowrie and Rattray? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Rattray | Charming village atmosphere with historical significance, making it ideal for those looking to escape the bustling tourist spots. Easy access to local attractions and outdoor activities. | The Dunkeld Cathedral, River Braan, The Hermitage, Lochearnhead, Hillwalking in the surrounding area |
| Blairgowrie Town Centre | The main hub of Blairgowrie, offering local shops, cafes, and restaurants. A lively area with a mix of locals and visitors, perfect for getting a taste of the local culture. | Blairgowrie Golf Club, Wellmeadow Park, Cateran Trail, Blairgowrie & Rattray Heritage Centre, Local farmers' market |
| The Cateran Trail | A scenic walking route through the stunning countryside of Perthshire, attracting outdoor enthusiasts and nature lovers. Ideal for hosts who cater to hikers and adventurers. | Cateran Trail, The Angus Glens, Dunkeld and Birnam, Wildlife spotting opportunities, Charming pubs along the route |
| Glenisla | A picturesque glen with breathtaking scenery and tranquility, ideal for retreat-style getaways or nature-focused stays. Offers peace and relaxation away from urban life. | Loch of Lintrathen, Glenisla Golf Course, Basin of Glenisla, Hiking trails, Historic sites in the area |
| Meikleour | Famous for its Beech hedge and rural charm, Meikleour appeals to those looking for a peaceful, serene stay amidst beautiful landscapes, perfect for couples and families. | Meikleour Beech Hedge, Parks and gardens, River Tay activities, Countryside walks, Local craft shops |
| Errol | A quaint village with rich history and lovely rural surroundings, Errol is great for visitors looking for a quiet getaway while still being close to major attractions. | Errol Park, Historic buildings, Nature walks, Nearby golf courses, Local events and fairs |
| Strathmore | Known for its agricultural richness, Strathmore provides a unique experience for those interested in rural life and local farming activities. Great for experiential tourism. | Strathmore Golf Centre, Local farms, Agricultural shows, Countryside scenery, Tractor tours |
| Scotland's Outdoor Capital | The surrounding areas boast amazing outdoor activities such as fishing, hiking, and mountain biking, drawing adventure seekers and nature enthusiasts. | Cairngorms National Park, Fishing in local rivers, Mountain biking routes, Adventure tours, Wild camping spots |
Understanding Airbnb License Requirements & STR Laws in Blairgowrie and Rattray (2025)
Yes, Blairgowrie and Rattray, Scotland, United Kingdom enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Blairgowrie and Rattray to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 36% licensed listings)
Top Performing Airbnb Properties in Blairgowrie and Rattray (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Blairgowrie and Rattraybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Dunroamin Manor
Entire Place • 15 bedrooms
Gilmore House - 5 Bedroom Home With Hot Tub
Entire Place • 5 bedrooms
Rosebank House - 6 bedrooms, 8 bathrooms, EV point
Entire Place • 6 bedrooms
Luxury House in Perthshire-5 bedrooms all en-suite
Entire Place • 5 bedrooms
The Pink|Spa|Nest
Entire Place • 2 bedrooms
Fontain House: Victorian Villa
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Blairgowrie and Rattray (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Blairgowrie and Rattray based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Louise | 5 | $416,745 | 135 | 4.94/5.0 |
| Host #442905678 | 1 | $213,537 | 0 | 0.00/5.0 |
| Sue | 4 | $133,810 | 126 | 4.99/5.0 |
| Scott | 1 | $107,763 | 60 | 4.98/5.0 |
| Vicki | 1 | $105,901 | 83 | 4.90/5.0 |
| Cottages | 3 | $90,592 | 22 | 4.74/5.0 |
| Murray | 4 | $86,073 | 184 | 4.46/5.0 |
| Pondfauld Holidays | 4 | $77,864 | 225 | 4.96/5.0 |
| Paul | 1 | $70,024 | 95 | 4.75/5.0 |
| James | 2 | $68,834 | 145 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Blairgowrie and Rattray.
Dive Deeper: Advanced Blairgowrie and Rattray STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Blairgowrie and Rattray. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBlairgowrie and Rattray Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Blairgowrie and Rattray
- The Blairgowrie and Rattray Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.1% of the 77 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Blairgowrie and Rattray, House properties are the most common (63.6%), reflecting the local real estate landscape.
- Houses represent a significant 63.6% portion, catering likely to families or larger groups.
- The presence of 13% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 5.2%) offer potential for unique stay experiences.
Blairgowrie and Rattray Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Blairgowrie and Rattray
- The dominant room capacity in Blairgowrie and Rattray is 1 bedroom listings, making up 39% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.5% of the active Airbnb listings in Blairgowrie and Rattray, indicating a high concentration in these sizes.
- A significant 22.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Blairgowrie and Rattray.
Blairgowrie and Rattray Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Blairgowrie and Rattray
- The most common guest capacity trend in Blairgowrie and Rattray vacation rentals is listings accommodating 4 guests (35.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Blairgowrie and Rattray STR market, accounting for 63.7% of listings.
- 26.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Blairgowrie and Rattray.
- On average, properties in Blairgowrie and Rattray are equipped to host 3.9 guests.
Blairgowrie and Rattray Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Blairgowrie and Rattray
- The most common availability pattern in Blairgowrie and Rattray falls within the 181-270 days range, representing 35.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Blairgowrie and Rattray (33.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Blairgowrie and Rattray Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
26.3% of total
2 Nights
27 listings
35.5% of total
3 Nights
14 listings
18.4% of total
4-6 Nights
5 listings
6.6% of total
30+ Nights
10 listings
13.2% of total
Key Insights
- The most prevalent minimum stay requirement in Blairgowrie and Rattray is 2 Nights, adopted by 35.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.8%) of the Blairgowrie and Rattray Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.2%) caters to monthly stays (30+ nights) in Blairgowrie and Rattray, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 35.5% of Blairgowrie and Rattray hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 13.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Blairgowrie and Rattray.
Blairgowrie and Rattray Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
9 listings
12.2% of total
Super Strict 30 Days
1 listings
1.4% of total
Flexible
24 listings
32.4% of total
Moderate
10 listings
13.5% of total
Firm
15 listings
20.3% of total
Strict
15 listings
20.3% of total
Cancellation Policy Insights for Blairgowrie and Rattray
- The prevailing Airbnb cancellation policy trend in Blairgowrie and Rattray is Flexible, used by 32.4% of listings.
- There's a relatively balanced mix between guest-friendly (45.9%) and stricter (40.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 32.4% market standard in Blairgowrie and Rattray.
- Regularly review your cancellation policy against competitors and market demand shifts in Blairgowrie and Rattray.
Blairgowrie and Rattray STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Blairgowrie and Rattray
- The overall average booking lead time for vacation rentals in Blairgowrie and Rattray is 66 days.
- Guests book furthest in advance for stays during July (average 103 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 50 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (96 days avg.) sees the longest lead times, while Spring (61 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Blairgowrie and Rattray.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 103 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 96 days) to capture early planners.
- Monitor your own booking lead times against these Blairgowrie and Rattray averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Blairgowrie and Rattray (2025)
Amenity Prevalence
Amenity Insights for Blairgowrie and Rattray
- Essential amenities in Blairgowrie and Rattray that guests expect include: Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Wifi, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Blairgowrie and Rattray: Smoke alarm, TV.
- Prioritize adding missing essentials: Smoke alarm, TV.
- Consider adding popular differentiators like Heating or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Blairgowrie and Rattray to stay competitive.
Blairgowrie and Rattray Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Blairgowrie and Rattray
- The typical guest profile for Airbnb in Blairgowrie and Rattray consists of primarily domestic travelers (76%), often arriving from nearby Scotland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 76.3% of guests.
- Key international markets include United Kingdom (76.3%) and United States (5.3%).
- Top languages spoken are English (63%) followed by French (10.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Scotland and Edinburgh.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Blairgowrie and Rattray Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Galston | 11 | $7,951 | $676.77 | 46% |
| Fearnan | 19 | $6,440 | $421.92 | 53% |
| Gorebridge | 12 | $6,209 | $493.62 | 54% |
| Bridge of Cally | 16 | $5,839 | $566.24 | 50% |
| Kirkhill | 10 | $5,719 | $700.26 | 44% |
| North Kessock | 10 | $5,421 | $380.62 | 58% |
| Foyers | 14 | $5,076 | $274.52 | 64% |
| Arrochar | 33 | $5,045 | $339.11 | 56% |
| Whitebridge | 10 | $4,907 | $417.35 | 42% |
| Acharn | 10 | $4,813 | $278.43 | 57% |