Birnam Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Birnam in 2025? Explore comprehensive Airbnb analytics for Birnam, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Birnam, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Birnam, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Birnam Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Birnam Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Birnam (2025)
Understanding the monthly revenue variations for Airbnb listings in Birnam is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Birnam is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Birnam across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,763+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,988 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,896 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,778, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Birnam
Birnam Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Birnam STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Birnam:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Birnam
Average Daily Rate (ADR) Airbnb Trends in Birnam (2025)
Effective short term rental pricing strategy in Birnam involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Birnam typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $384+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $273 or more.
- Typical properties (Median) charge around $185 per night.
- Entry-level properties (Bottom 25%) earn around $127 per night.
Average Daily Rate (ADR) Trend by Month in Birnam
Get Live Birnam Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Birnam (2025)
Peak Season (August, July, April)
- Revenue averages $5,329 per month
- Occupancy rates average 60.7%
- Daily rates average $241
Shoulder Season
- Revenue averages $3,620 per month
- Occupancy maintains around 49.1%
- Daily rates hold near $226
Low Season (January, February, March)
- Revenue drops to average $2,203 per month
- Occupancy decreases to average 39.3%
- Daily rates adjust to average $182
Seasonality Insights for Birnam
- The Airbnb seasonality in Birnam shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Birnam's highest earning potential, with monthly revenues capable of climbing to $5,871, occupancy reaching a high of 67.9%, and ADRs peaking at $246.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,036, occupancy could drop to 36.0%, and ADRs may adjust down to $182.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Birnam.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Birnam seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Birnam (2025)
Exploring the top neighborhoods for short-term rentals in Birnam? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Birnam | A picturesque village situated on the edge of the River Tay, known for its historical significance and stunning landscapes. Ideal for travelers seeking tranquility and natural beauty, as well as those interested in local culture and history. | Beatrix Potter Exhibition, Dunkeld Cathedral, Ossian's Hall of Mirrors, Birnam Arts, River Tay Walks, The Hermitage |
| Dunkeld | Adjacent to Birnam, Dunkeld is famous for its charming streets and historic buildings. It attracts visitors looking for a quaint Scottish town experience along with majestic natural scenery. | Dunkeld Cathedral, The Hermitage, Dunkeld Bridge, River Tay, Local shops and cafes, Crieff Hill |
| Pitlochry | A vibrant town offering stunning views and a range of outdoor activities. It's popular among those interested in hiking, fishing, and exploring the natural beauty of Scotland. | Fish Ladder, Pitlochry Festival Theatre, Salmon Viewing Centre, Black Spout Waterfall, Atholl Palace, Faskally Forest |
| Highland Perthshire | Renowned for its breathtaking landscapes and outdoor pursuits, this area attracts nature lovers and adventure seekers. Ideal for Airbnb hosts looking for high-demand in tourism. | Ben Vrackie, Loch Tummel, Queen’s View, The Cateran Trail, Dunalastair Water |
| The Great Glen | A scenic area with stunning landscapes and numerous trails. Perfect for tourists who enjoy nature walks, cycling, and exploring the Scottish outdoors. | Loch Ness, Caledonian Canal, Urquhart Castle, Fort Augustus, Nevis Range |
| Aberfeldy | A charming town offering a blend of outdoor activities and cultural experiences. It's known for its scenic riverside and proximity to the Highland scenery. | Dewar's Aberfeldy Distillery, Castle Menzies, Birks of Aberfeldy, River Tay, Local Arts and Crafts shops |
| Crieff | A popular destination for its historic charm and spa town reputation. Visitors seek relaxation, wellness, and enjoy local culture and scenery. | Crieff Hydro, The Glenturret Distillery, Macrosty Park, Crieff Food Festival, Local artisan shops |
| Kenmore | A small village on the shores of Loch Tay, known for its scenic beauty and outdoor activities. Ideal for those who enjoy water sports, hiking, and nature walks. | Loch Tay, Cook's Monument, Kenmore Church, Taymouth Castle, Water Sports and Activities |
Understanding Airbnb License Requirements & STR Laws in Birnam (2025)
Yes, Birnam, Scotland, United Kingdom enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Birnam to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 40% licensed listings)
Top Performing Airbnb Properties in Birnam (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Birnambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Erigmore Spa Cottage (Pets Welcome)
Entire Place • 2 bedrooms
Wallace Apartment
Entire Place • 4 bedrooms
Atholl Apartment
Entire Place • 2 bedrooms
Lovely Little Let in Birnam, neighbouring Dunkeld
Entire Place • 2 bedrooms
Stewart Apartment
Entire Place • 2 bedrooms
Home from Home in Perthshire
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Birnam (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Birnam based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Verdant | 8 | $481,176 | 298 | 2.83/5.0 |
| Rebecca | 1 | $52,346 | 134 | 4.99/5.0 |
| Dr Robert Andrew | 1 | $47,978 | 79 | 4.86/5.0 |
| Nicola | 1 | $42,713 | 153 | 4.91/5.0 |
| Susan | 1 | $41,060 | 24 | 5.00/5.0 |
| Cottages | 1 | $37,523 | 21 | 4.95/5.0 |
| Diane | 1 | $34,342 | 14 | 4.86/5.0 |
| Elspeth | 1 | $33,132 | 111 | 4.77/5.0 |
| Trish | 1 | $32,871 | 160 | 4.90/5.0 |
| Ali | 1 | $30,280 | 110 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Birnam.
Dive Deeper: Advanced Birnam STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Birnam. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBirnam Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Birnam
- The Birnam Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Birnam, Apartment/Condo properties are the most common (44%), reflecting the local real estate landscape.
- Houses represent a significant 36% portion, catering likely to families or larger groups.
Birnam Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Birnam
- The dominant room capacity in Birnam is 2 bedrooms listings, making up 48% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 84.0% of the active Airbnb listings in Birnam, indicating a high concentration in these sizes.
Birnam Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Birnam
- The most common guest capacity trend in Birnam vacation rentals is listings accommodating 2 guests (36%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Birnam STR market, accounting for 60.0% of listings.
- 12.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Birnam.
- On average, properties in Birnam are equipped to host 3.5 guests.
Birnam Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Birnam
- The most common availability pattern in Birnam falls within the 91-180 days range, representing 36% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 52.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Birnam (36%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 48.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Birnam Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
12% of total
2 Nights
8 listings
32% of total
3 Nights
2 listings
8% of total
7-29 Nights
1 listings
4% of total
30+ Nights
11 listings
44% of total
Key Insights
- The most prevalent minimum stay requirement in Birnam is 30+ Nights, adopted by 44% of listings. This highlights the market's preference for longer commitments.
- A significant segment (44%) caters to monthly stays (30+ nights) in Birnam, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 44% of Birnam hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12% currently do.
- A 2-night minimum appears standard (32%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 44% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Birnam.
Birnam Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
13.6% of total
Flexible
4 listings
18.2% of total
Moderate
4 listings
18.2% of total
Firm
3 listings
13.6% of total
Strict
8 listings
36.4% of total
Cancellation Policy Insights for Birnam
- The prevailing Airbnb cancellation policy trend in Birnam is Strict, used by 36.4% of listings.
- There's a relatively balanced mix between guest-friendly (36.4%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 36.4% market standard in Birnam.
- With 36.4% using Strict terms, this is a viable option in Birnam, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Birnam.
Birnam STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Birnam
- The overall average booking lead time for vacation rentals in Birnam is 64 days.
- Guests book furthest in advance for stays during June (average 117 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (99 days avg.) sees the longest lead times, while Winter (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Birnam.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 117 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 99 days) to capture early planners.
- Monitor your own booking lead times against these Birnam averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Birnam (2025)
Amenity Prevalence
Amenity Insights for Birnam
- Essential amenities in Birnam that guests expect include: Heating, Free parking on premises, Kitchen, TV, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Wifi, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Birnam: Heating, Free parking on premises, Kitchen, TV, Smoke alarm.
- Prioritize adding missing essentials: Free parking on premises, Kitchen, TV, Smoke alarm.
- Consider adding popular differentiators like Carbon monoxide alarm or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Birnam to stay competitive.
Birnam Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Birnam
- The typical guest profile for Airbnb in Birnam consists of primarily domestic travelers (76%), often arriving from nearby Edinburgh, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 76.1% of guests.
- Key international markets include United Kingdom (76.1%) and United States (9.1%).
- Top languages spoken are English (65.2%) followed by French (11.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Edinburgh and England.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Birnam Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Galston | 11 | $7,951 | $676.77 | 46% |
| Fearnan | 19 | $6,440 | $421.92 | 53% |
| Gorebridge | 12 | $6,209 | $493.62 | 54% |
| Bridge of Cally | 16 | $5,839 | $566.24 | 50% |
| Kirkhill | 10 | $5,719 | $700.26 | 44% |
| North Kessock | 10 | $5,421 | $380.62 | 58% |
| Foyers | 14 | $5,076 | $274.52 | 64% |
| Arrochar | 33 | $5,045 | $339.11 | 56% |
| Whitebridge | 10 | $4,907 | $417.35 | 42% |
| Acharn | 10 | $4,813 | $278.43 | 57% |