Applecross Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Applecross in 2025? Explore comprehensive Airbnb analytics for Applecross, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Applecross, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Applecross, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Applecross Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Applecross Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Applecross (2025)
Understanding the monthly revenue variations for Airbnb listings in Applecross is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Applecross is typically August, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Applecross across different performance tiers:
- Best-in-class properties (Top 10%) achieve $14,578+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,019 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,343 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,505, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Applecross
Applecross Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Applecross STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Applecross:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Applecross
Average Daily Rate (ADR) Airbnb Trends in Applecross (2025)
Effective short term rental pricing strategy in Applecross involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Applecross typically peaks in December and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $568+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $294 or more.
- Typical properties (Median) charge around $201 per night.
- Entry-level properties (Bottom 25%) earn around $170 per night.
Average Daily Rate (ADR) Trend by Month in Applecross
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Airbnb Seasonality Analysis & Trends in Applecross (2025)
Peak Season (August, April, March)
- Revenue averages $6,917 per month
- Occupancy rates average 44.0%
- Daily rates average $312
Shoulder Season
- Revenue averages $5,653 per month
- Occupancy maintains around 45.7%
- Daily rates hold near $316
Low Season (January, February, October)
- Revenue drops to average $4,301 per month
- Occupancy decreases to average 32.4%
- Daily rates adjust to average $315
Seasonality Insights for Applecross
- The Airbnb seasonality in Applecross shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Applecross's highest earning potential, with monthly revenues capable of climbing to $8,201, occupancy reaching a high of 67.3%, and ADRs peaking at $339.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,891, occupancy could drop to 24.4%, and ADRs may adjust down to $301.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Applecross.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Applecross seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Applecross (2025)
Exploring the top neighborhoods for short-term rentals in Applecross? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Applecross Village | Charming coastal village known for its stunning scenery and tranquility. A popular destination for visitors looking to experience the rugged beauty of the Scottish Highlands and the warmth of local hospitality. | Applecross Heritage Centre, Bealach na Bà Pass, Applecross Beach, St. Maelrubha's Church, Local seafood restaurants |
| Applecross Peninsula | A scenic area renowned for its breathtaking views and outdoor activities. Ideal for nature enthusiasts and those seeking adventure in the great outdoors. | Torridon Hills, Walks along the coastline, Wildlife spotting, Fishing spots, Cycling trails |
| Shieldaig | A quaint village close to Applecross offering access to the stunning Shieldaig Island and unique landscapes. A favorite for those seeking picturesque views and relaxation. | Shieldaig Island, Local shops and eateries, Scenic walking routes, Historical sites, Kayaking opportunities |
| Loch Kishorn | A beautiful loch with stunning views of the Highland countryside. An ideal setting for visitors wanting to explore the natural beauty of the Hebrides. | Kishorn Seafood Bar, Stunning hiking trails, Wildlife photography spots, Lochside picnics, Water sports activities |
| Torridon | A village offering dramatic mountain scenery and outdoor adventures, attracting hikers and nature lovers year-round. | Torridon Mountains, Walking and climbing trails, Loch Torridon, Local wildlife tours, Historic sites |
| Gairloch | A coastal village providing a variety of attractions including beaches and boat trips. A perfect spot for families and water enthusiasts. | Gairloch Heritage Museum, Gairloch Beach, Boat trips for dolphin watching, Local craft shops, Dining options with sea views |
| Aultbea | A delightful village with a mix of historical intrigue and natural beauty, great for those interested in Scottish heritage and coastal walks. | Aultbea War Memorial, Local beaches, Nearby historical sites, Bird watching, Fishing |
| Ardarroch | A scenic area known for its tranquil environment and beautiful surroundings, popular among visitors looking for a peaceful retreat. | Nature walks, Local fauna and flora, Photography spots, Fishing opportunities, Stunning views of the countryside |
Understanding Airbnb License Requirements & STR Laws in Applecross (2025)
With 11% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Applecross. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Applecross to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 11% licensed listings)
Top Performing Airbnb Properties in Applecross (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Applecrossbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
EAGLE ROCK Luxury Eco-Lodge, Applecross
Entire Place • 7 bedrooms
Explore Applecross with friends in our Bunkhouse
Entire Place • 9 bedrooms
Sea Room @ Shell Cottage B&B, Applecross
Private Room • N/A
Forge End Holiday Cottage, Applecross, Scotland
Entire Place • 2 bedrooms
Thistle Room in Clachan Manse Applecross
Private Room • 1 bedroom
Fully renovated cottage on applecross bay
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Applecross (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Applecross based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Catherine | 1 | $259,304 | 19 | 4.95/5.0 |
| Kirsten | 2 | $85,367 | 124 | 4.96/5.0 |
| Tery | 2 | $76,771 | 401 | 4.94/5.0 |
| Jess | 3 | $75,334 | 9 | 3.08/5.0 |
| Alea | 1 | $40,539 | 73 | 4.97/5.0 |
| Alison | 1 | $38,352 | 174 | 4.75/5.0 |
| Cottages | 3 | $28,984 | 5 | 1.60/5.0 |
| Host #190272196 | 3 | $14,670 | 0 | 0.00/5.0 |
| Val | 1 | $13,484 | 4 | 4.50/5.0 |
| Kathleen | 1 | $5,904 | 8 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Applecross.
Dive Deeper: Advanced Applecross STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Applecross. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsApplecross Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Applecross
- The Applecross Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 50% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 50% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Applecross, House properties are the most common (61.1%), reflecting the local real estate landscape.
- Houses represent a significant 61.1% portion, catering likely to families or larger groups.
- The presence of 38.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Applecross Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Applecross
- The dominant room capacity in Applecross is 1 bedroom listings, making up 27.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 5+ bedrooms properties represent 50.0% of the active Airbnb listings in Applecross, indicating a high concentration in these sizes.
- A significant 38.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Applecross.
Applecross Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Applecross
- The most common guest capacity trend in Applecross vacation rentals is listings accommodating 2 guests (44.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Applecross STR market, accounting for 61.1% of listings.
- A significant 44.4% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Applecross.
- 22.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Applecross.
- On average, properties in Applecross are equipped to host 3.4 guests.
Applecross Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Applecross
- The most common availability pattern in Applecross falls within the 271-366 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Applecross (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Applecross Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
64.3% of total
2 Nights
1 listings
7.1% of total
4-6 Nights
2 listings
14.3% of total
7-29 Nights
1 listings
7.1% of total
30+ Nights
1 listings
7.1% of total
Key Insights
- The most prevalent minimum stay requirement in Applecross is 1 Night, adopted by 64.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.4%) of the Applecross Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 64.3% of Applecross hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Applecross.
Applecross Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
30.8% of total
Moderate
4 listings
30.8% of total
Firm
2 listings
15.4% of total
Strict
3 listings
23.1% of total
Cancellation Policy Insights for Applecross
- The prevailing Airbnb cancellation policy trend in Applecross is Super Strict 60 Days, used by 30.8% of listings.
- There's a relatively balanced mix between guest-friendly (30.8%) and stricter (38.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 60 Days policy to align with the 30.8% market standard in Applecross.
- Regularly review your cancellation policy against competitors and market demand shifts in Applecross.
Applecross STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Applecross
- The overall average booking lead time for vacation rentals in Applecross is 89 days.
- Guests book furthest in advance for stays during May (average 133 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 73 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (119 days avg.) sees the longest lead times, while Winter (86 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (89 days) as a baseline for your pricing and availability strategy in Applecross.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 133 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 119 days) to capture early planners.
- Monitor your own booking lead times against these Applecross averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Applecross (2025)
Amenity Prevalence
Amenity Insights for Applecross
- Essential amenities in Applecross that guests expect include: Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Wifi, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Applecross: Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Heating or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Applecross to stay competitive.
Applecross Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Applecross
- The typical guest profile for Airbnb in Applecross consists of a mix of domestic (53%) and international guests, often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 53.3% of guests.
- Key international markets include United Kingdom (53.3%) and United States (8.3%).
- Top languages spoken are English (55.7%) followed by French (11.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Applecross Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fearnan | 19 | $6,440 | $421.92 | 53% |
| Kirkhill | 10 | $5,719 | $700.26 | 44% |
| Glenachulish | 33 | $5,609 | $424.51 | 46% |
| North Kessock | 10 | $5,421 | $380.62 | 58% |
| Carbost | 26 | $5,209 | $324.31 | 62% |
| Foyers | 14 | $5,076 | $274.52 | 64% |
| Arrochar | 33 | $5,045 | $339.11 | 56% |
| Whitebridge | 10 | $4,907 | $417.35 | 42% |
| Port Failthe | 14 | $4,832 | $301.12 | 57% |
| Acharn | 10 | $4,813 | $278.43 | 57% |