Aberdeenshire Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Aberdeenshire in 2025? Explore comprehensive Airbnb analytics for Aberdeenshire, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Aberdeenshire, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 38 active listings.
Whether you're considering an Airbnb investment in Aberdeenshire, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Aberdeenshire Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Aberdeenshire Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Aberdeenshire (2025)
Understanding the monthly revenue variations for Airbnb listings in Aberdeenshire is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Aberdeenshire is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Aberdeenshire across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,441+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,716 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,078 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,079, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Aberdeenshire
Aberdeenshire Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Aberdeenshire STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Aberdeenshire:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Aberdeenshire
Average Daily Rate (ADR) Airbnb Trends in Aberdeenshire (2025)
Effective short term rental pricing strategy in Aberdeenshire involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Aberdeenshire typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $459+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $231 or more.
- Typical properties (Median) charge around $142 per night.
- Entry-level properties (Bottom 25%) earn around $103 per night.
Average Daily Rate (ADR) Trend by Month in Aberdeenshire
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Airbnb Seasonality Analysis & Trends in Aberdeenshire (2025)
Peak Season (July, August, September)
- Revenue averages $4,337 per month
- Occupancy rates average 59.8%
- Daily rates average $224
Shoulder Season
- Revenue averages $2,700 per month
- Occupancy maintains around 37.2%
- Daily rates hold near $226
Low Season (February, March, April)
- Revenue drops to average $1,907 per month
- Occupancy decreases to average 26.6%
- Daily rates adjust to average $224
Seasonality Insights for Aberdeenshire
- The Airbnb seasonality in Aberdeenshire shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Aberdeenshire's highest earning potential, with monthly revenues capable of climbing to $5,006, occupancy reaching a high of 66.1%, and ADRs peaking at $244.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,815, occupancy could drop to 21.5%, and ADRs may adjust down to $211.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Aberdeenshire.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Aberdeenshire seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Aberdeenshire (2025)
Exploring the top neighborhoods for short-term rentals in Aberdeenshire? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Aberdeen | The largest city in Northeast Scotland offers a mix of culture, business, and education, making it attractive for both tourists and business travelers. Its vibrant city life and proximity to the coast draw numerous visitors. | Aberdeen Maritime Museum, Marischal College, Duthie Park, Hazlehead Park, Aberdeen Beach, St. Nicholas Kirk |
| Royal Deeside | A picturesque area known for its stunning landscapes, castles, and outdoor activities. It attracts tourists looking for nature and relaxation, especially near the River Dee and the Cairngorms National Park. | Balmoral Castle, Loch Muick, Cairngorms National Park, Glen Doll, Braemar Castle |
| Stonehaven | A charming coastal town with a rich history and dramatic scenery. Its location on the Aberdeenshire coast makes it popular among tourists looking for seaside attractions and hiking opportunities. | Stonehaven Harbour, Dunnottar Castle, Cowshed Creative, Stonehaven Open Air Pool, Aunty Betty's Cafe |
| Fraserburgh | A bustling fishing town known for its maritime heritage and beautiful beaches. Suitable for visitors interested in coastal experiences and local culture. | Fraserburgh Beach, Fraserburgh Heritage Centre, Kinnaird Head Lighthouse, Museum of Scottish Lighthouses, local seafood restaurants |
| Banchory | A quaint town on the banks of the River Dee, popular among tourists for its scenic beauty and outdoor activities, including hiking and fishing. | Scolty Hill, Crathes Castle, Banchory Ternan Church, Deeside Railway Path, local artisan shops |
| Peterhead | Scotland's largest white fish port, offering unique maritime experiences and a rich fishing heritage. Attracts visitors interested in the fishing industry and coastal walks. | Peterhead Prison Museum, Buchan Gateway, The Lido, Kirk of St. Peter, Peterhead Marina |
| Ballater | A small village in the Cairngorms, famous for its Victorian architecture and proximity to Balmoral Castle. Popular among hikers and those seeking a quiet getaway. | Ballater Golf Club, Royal Lochnagar Distillery, Abergeldie Castle, Deeside Railway Heritage Walk, local craft shops |
| Aboyne | A growing village known for its scenic beauty and proximity to outdoor activities in the Aberdeenshire countryside. Appeals to those interested in outdoor sports and nature. | Aboyne Castle, Aboyne Golf Club, The Aboyne Highland Games, Loch Aboyne, local festivals and events |
Understanding Airbnb License Requirements & STR Laws in Aberdeenshire (2025)
With 18% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Aberdeenshire. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Aberdeenshire to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 18% licensed listings)
Top Performing Airbnb Properties in Aberdeenshire (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Aberdeenshirebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
West Wing of Fairy-Tale Lickleyhead Castle
Entire Place • 6 bedrooms
Coach House at Netherdale House
Entire Place • 5 bedrooms
Huswell - Oldschool - Exclusive house surrounded b
Entire Place • 3 bedrooms
Luxury 5 Bed - Meldrum House Hotel Gate Lodge
Entire Place • 5 bedrooms
East Wing of Fairy-Tale Lickleyhead Castle
Entire Place • 2 bedrooms
★Stunning★Remodelled Cottage★Picturesque Location★
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Aberdeenshire (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Aberdeenshire based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| James | 2 | $162,296 | 23 | 4.97/5.0 |
| Louise | 1 | $100,231 | 25 | 4.88/5.0 |
| Anna From HUSWELL | 1 | $91,679 | 5 | 5.00/5.0 |
| Jordan | 1 | $77,979 | 23 | 4.78/5.0 |
| Stephen | 1 | $47,338 | 87 | 4.80/5.0 |
| Irene | 1 | $45,694 | 152 | 4.95/5.0 |
| David | 1 | $42,508 | 134 | 4.97/5.0 |
| Mia | 1 | $38,677 | 28 | 4.96/5.0 |
| Vanessa | 2 | $36,917 | 129 | 4.81/5.0 |
| Cairngorms | 3 | $36,866 | 450 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Aberdeenshire.
Dive Deeper: Advanced Aberdeenshire STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Aberdeenshire. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAberdeenshire Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Aberdeenshire
- The Aberdeenshire Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.1% of the 38 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Aberdeenshire, House properties are the most common (55.3%), reflecting the local real estate landscape.
- Houses represent a significant 55.3% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Aberdeenshire Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Aberdeenshire
- The dominant room capacity in Aberdeenshire is 1 bedroom listings, making up 34.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.3% of the active Airbnb listings in Aberdeenshire, indicating a high concentration in these sizes.
- A significant 34.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Aberdeenshire.
Aberdeenshire Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Aberdeenshire
- The most common guest capacity trend in Aberdeenshire vacation rentals is listings accommodating 4 guests (34.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Aberdeenshire STR market, accounting for 52.6% of listings.
- 36.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Aberdeenshire.
- On average, properties in Aberdeenshire are equipped to host 4.6 guests.
Aberdeenshire Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Aberdeenshire
- The most common availability pattern in Aberdeenshire falls within the 181-270 days range, representing 60.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Aberdeenshire (60.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Aberdeenshire Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
24.3% of total
2 Nights
18 listings
48.6% of total
3 Nights
5 listings
13.5% of total
4-6 Nights
2 listings
5.4% of total
7-29 Nights
1 listings
2.7% of total
30+ Nights
2 listings
5.4% of total
Key Insights
- The most prevalent minimum stay requirement in Aberdeenshire is 2 Nights, adopted by 48.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.9%) of the Aberdeenshire Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 48.6% of Aberdeenshire hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 5.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Aberdeenshire.
Aberdeenshire Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
2.6% of total
Super Strict 30 Days
1 listings
2.6% of total
Flexible
10 listings
26.3% of total
Moderate
12 listings
31.6% of total
Firm
8 listings
21.1% of total
Strict
6 listings
15.8% of total
Cancellation Policy Insights for Aberdeenshire
- The prevailing Airbnb cancellation policy trend in Aberdeenshire is Moderate, used by 31.6% of listings.
- There's a relatively balanced mix between guest-friendly (57.9%) and stricter (36.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.6% market standard in Aberdeenshire.
- Regularly review your cancellation policy against competitors and market demand shifts in Aberdeenshire.
Aberdeenshire STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Aberdeenshire
- The overall average booking lead time for vacation rentals in Aberdeenshire is 61 days.
- Guests book furthest in advance for stays during June (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 44 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (80 days avg.) sees the longest lead times, while Winter (55 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Aberdeenshire.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Aberdeenshire averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Aberdeenshire (2025)
Amenity Prevalence
Amenity Insights for Aberdeenshire
- Essential amenities in Aberdeenshire that guests expect include: Heating, Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, TV, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Aberdeenshire: Heating, Smoke alarm, Free parking on premises.
- Prioritize adding missing essentials: Heating, Smoke alarm, Free parking on premises.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Aberdeenshire to stay competitive.
Aberdeenshire Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Aberdeenshire
- The typical guest profile for Airbnb in Aberdeenshire consists of primarily domestic travelers (75%), often arriving from nearby Scotland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 74.7% of guests.
- Key international markets include United Kingdom (74.7%) and United States (6.9%).
- Top languages spoken are English (63.1%) followed by German (6.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Scotland and England.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Aberdeenshire Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bridge of Cally | 16 | $5,839 | $566.24 | 50% |
| Kenmore | 10 | $4,507 | $430.34 | 41% |
| Insh | 14 | $4,473 | $289.96 | 63% |
| Auchtermuchty | 11 | $3,979 | $365.72 | 50% |
| Gleneagles | 10 | $3,964 | $284.15 | 45% |
| Leuchars | 16 | $3,949 | $400.90 | 43% |
| St Andrews | 359 | $3,908 | $373.13 | 50% |
| North Berwick | 94 | $3,893 | $330.02 | 52% |
| Gilmerton | 10 | $3,872 | $440.47 | 35% |
| Mount Melville | 15 | $3,842 | $264.66 | 46% |