Strangford Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Northern Ireland, United Kingdom
Is Airbnb profitable in Strangford in 2025? Explore comprehensive Airbnb analytics for Strangford, Northern Ireland, United Kingdom to uncover income potential. This 2025 STR market report for Strangford, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Strangford, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Strangford Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Strangford Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Strangford (2025)
Understanding the monthly revenue variations for Airbnb listings in Strangford is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Strangford is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Strangford across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,496+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,453 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,281 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $632, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Strangford
Strangford Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Strangford STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Strangford:
- Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Strangford
Average Daily Rate (ADR) Airbnb Trends in Strangford (2025)
Effective short term rental pricing strategy in Strangford involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Strangford typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $325+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $206 or more.
- Typical properties (Median) charge around $162 per night.
- Entry-level properties (Bottom 25%) earn around $136 per night.
Average Daily Rate (ADR) Trend by Month in Strangford
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Airbnb Seasonality Analysis & Trends in Strangford (2025)
Peak Season (August, July, December)
- Revenue averages $3,338 per month
- Occupancy rates average 40.2%
- Daily rates average $208
Shoulder Season
- Revenue averages $2,120 per month
- Occupancy maintains around 28.5%
- Daily rates hold near $204
Low Season (January, March, April)
- Revenue drops to average $1,454 per month
- Occupancy decreases to average 20.8%
- Daily rates adjust to average $210
Seasonality Insights for Strangford
- The Airbnb seasonality in Strangford shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Strangford's highest earning potential, with monthly revenues capable of climbing to $3,844, occupancy reaching a high of 47.1%, and ADRs peaking at $226.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,401, occupancy could drop to 20.2%, and ADRs may adjust down to $194.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Strangford.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Strangford seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Strangford (2025)
Exploring the top neighborhoods for short-term rentals in Strangford? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Strangford Village | A picturesque and historic village known for its charming cottages and stunning coastal views. Ideal for tourists looking to experience traditional Northern Irish culture and coastal scenery. | Strangford Lough, Castle Ward Estate, Strangford Village Marina, Rowallane Garden, The Old Market House |
| Ballyhornan | A tranquil seaside location with beautiful beaches and great views of Strangford Lough. Perfect for families and nature lovers seeking a peaceful getaway by the sea. | Ballyhornan Beach, Kinross Beach, Coastal walking paths, Wildlife watching activities, Fishing spots |
| Killyleagh | A small town with a beautiful castle and a friendly community atmosphere. Attracts visitors interested in history and local culture, making it a great spot for Airbnb hosting. | Killyleagh Castle, The Killyleagh Heritage Centre, Scenic walks along the lough, Local pubs with live music |
| Newtownards | A bustling market town with local shops and access to beautiful outdoor areas. Attracts visitors looking for a mix of urban amenities and nature. | Regal Cinema, Mount Stewart House and Gardens, Newtownards Market, Nearby Strangford Lough pathways, Local dining experiences |
| Portaferry | Known for its ferry to Strangford and picturesque waterfront, it’s a popular spot for travelers exploring the lough. Great for those looking to enjoy outdoor activities and watersports. | Portaferry Castle, Exploris Aquarium, Lough Fun hospitals, Ferry crossings, Waterfront promenades |
| Whiterock | A lesser-known, quiet area, perfect for those looking to escape the crowds. Attracts guests who appreciate serene landscapes and natural beauty. | Strangford Lough views, Quiet countryside, Nature trails, Local wildlife |
| Ballydorn | A hidden gem along the coast, sought after for its charming scenery and peaceful environment. Ideal for those seeking a retreat away from the hustle and bustle. | Scenic coastal paths, Nature reserves, Fishing spots, Kayaking opportunities |
| Culcadoe | An idyllic rural area known for its agricultural charm and stunning views. Perfect for guests looking to experience the tranquility of Irish countryside life. | Open farmland, Scenic drives, Near to Strangford Lough, Local agritourism experiences |
Understanding Airbnb License Requirements & STR Laws in Strangford (2025)
While Strangford, Northern Ireland, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Strangford to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Strangford (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Strangfordbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stunning 5* Converted Church, Strangford, Co Down
Entire Place • 5 bedrooms
The Cuan House
Entire Place • 5 bedrooms
5 Cuan Narrows Strangford Village
Entire Place • 4 bedrooms
The Red Door - Fantastic House in Strangford
Entire Place • 3 bedrooms
The Courtyard, Strangford - Lovely Large Apartment
Entire Place • 3 bedrooms
The Bolthole at Strangford Lough
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Strangford (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Strangford based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marty & Melanie | 2 | $145,894 | 104 | 5.00/5.0 |
| Karen | 1 | $91,928 | 28 | 4.93/5.0 |
| Cormac | 5 | $48,627 | 26 | 4.98/5.0 |
| Leah Anne | 1 | $40,862 | 72 | 4.99/5.0 |
| Host #65436742 | 1 | $31,165 | 54 | 4.96/5.0 |
| Karen | 3 | $27,693 | 7 | 1.67/5.0 |
| Kate | 1 | $21,304 | 120 | 4.96/5.0 |
| Castle | 1 | $19,817 | 81 | 4.95/5.0 |
| Ellen | 1 | $16,025 | 136 | 4.93/5.0 |
| Annette | 1 | $14,832 | 238 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Strangford.
Dive Deeper: Advanced Strangford STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Strangford. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsStrangford Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Strangford
- The Strangford Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66.7% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 33.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Strangford, House properties are the most common (33.3%), reflecting the local real estate landscape.
- Houses represent a significant 33.3% portion, catering likely to families or larger groups.
- The presence of 33.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 4.8%) offer potential for unique stay experiences.
Strangford Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Strangford
- The dominant room capacity in Strangford is 2 bedrooms listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 57.2% of the active Airbnb listings in Strangford, indicating a high concentration in these sizes.
- A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Strangford.
Strangford Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Strangford
- The most common guest capacity trend in Strangford vacation rentals is listings accommodating 2 guests (42.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Strangford STR market, accounting for 61.9% of listings.
- A significant 42.9% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Strangford.
- 23.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Strangford.
- On average, properties in Strangford are equipped to host 3.9 guests.
Strangford Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Strangford
- The most common availability pattern in Strangford falls within the 271-366 days range, representing 57.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Strangford (57.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Strangford Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
40% of total
2 Nights
9 listings
45% of total
4-6 Nights
1 listings
5% of total
30+ Nights
2 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in Strangford is 2 Nights, adopted by 45% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.0%) of the Strangford Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 45% of Strangford hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Strangford.
Strangford Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
22.2% of total
Moderate
2 listings
11.1% of total
Firm
3 listings
16.7% of total
Strict
9 listings
50% of total
Cancellation Policy Insights for Strangford
- The prevailing Airbnb cancellation policy trend in Strangford is Strict, used by 50% of listings.
- A majority (66.7%) of hosts in Strangford utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 50% market standard in Strangford.
- With 50% using Strict terms, this is a viable option in Strangford, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Strangford.
Strangford STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Strangford
- The overall average booking lead time for vacation rentals in Strangford is 72 days.
- Guests book furthest in advance for stays during June (average 153 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (113 days avg.) sees the longest lead times, while Spring (71 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (72 days) as a baseline for your pricing and availability strategy in Strangford.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 153 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 113 days) to capture early planners.
- Monitor your own booking lead times against these Strangford averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Strangford (2025)
Amenity Prevalence
Amenity Insights for Strangford
- Essential amenities in Strangford that guests expect include: Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Essentials, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Strangford: Smoke alarm, Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like TV or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Strangford to stay competitive.
Strangford Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Strangford
- The typical guest profile for Airbnb in Strangford consists of primarily domestic travelers (76%), often arriving from nearby Belfast, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 76.2% of guests.
- Key international markets include United Kingdom (76.2%) and Ireland (13.9%).
- Top languages spoken are English (74.2%) followed by French (12.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Belfast and Northern Ireland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Strangford Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Galston | 11 | $7,951 | $676.77 | 46% |
| Bruichladdich | 17 | $4,306 | $295.85 | 58% |
| Valley | 18 | $4,042 | $254.80 | 44% |
| Braichmelyn | 41 | $3,894 | $246.43 | 54% |
| Rhoscolyn | 17 | $3,799 | $370.12 | 43% |
| Isle of Man | 11 | $3,767 | $363.18 | 36% |
| Llanbedrgoch | 14 | $3,504 | $248.90 | 50% |
| Howth | 33 | $3,490 | $326.70 | 47% |
| Nant Peris | 17 | $3,349 | $226.51 | 48% |
| Glenluce | 10 | $3,345 | $186.90 | 59% |