Portrush Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Northern Ireland, United Kingdom
Is Airbnb profitable in Portrush in 2025? Explore comprehensive Airbnb analytics for Portrush, Northern Ireland, United Kingdom to uncover income potential. This 2025 STR market report for Portrush, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 300 active listings.
Whether you're considering an Airbnb investment in Portrush, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Portrush Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Portrush Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Portrush (2025)
Understanding the monthly revenue variations for Airbnb listings in Portrush is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Portrush is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Portrush across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,329+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,582 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,128 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,192, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Portrush
Portrush Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Portrush STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Portrush:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Portrush
Average Daily Rate (ADR) Airbnb Trends in Portrush (2025)
Effective short term rental pricing strategy in Portrush involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Portrush typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $319+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $237 or more.
- Typical properties (Median) charge around $173 per night.
- Entry-level properties (Bottom 25%) earn around $132 per night.
Average Daily Rate (ADR) Trend by Month in Portrush
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Airbnb Seasonality Analysis & Trends in Portrush (2025)
Peak Season (August, July, May)
- Revenue averages $4,094 per month
- Occupancy rates average 58.7%
- Daily rates average $215
Shoulder Season
- Revenue averages $2,473 per month
- Occupancy maintains around 36.3%
- Daily rates hold near $210
Low Season (January, February, March)
- Revenue drops to average $1,633 per month
- Occupancy decreases to average 26.0%
- Daily rates adjust to average $208
Seasonality Insights for Portrush
- The Airbnb seasonality in Portrush shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Portrush's highest earning potential, with monthly revenues capable of climbing to $4,489, occupancy reaching a high of 66.7%, and ADRs peaking at $218.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,583, occupancy could drop to 23.4%, and ADRs may adjust down to $205.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Portrush.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Portrush seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Portrush (2025)
Exploring the top neighborhoods for short-term rentals in Portrush? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| West Strand | Popular beach area known for stunning views and proximity to the famous Portrush Golf Club. Ideal for families and beachgoers looking for a seaside retreat. | West Strand Beach, Portrush Golf Club, Royal Portrush Golf Club, The Arcadia, Portrush Harbour |
| East Strand | Another beautiful beach, perfect for surfers and sunbathers alike. Close to local attractions and vibrant nightlife, making it perfect for younger tourists. | East Strand Beach, The Restaurant at The Arcadia, Portrush Promenade, Crescent Avenue, Waterworld |
| Portrush Harbour | Charming harbor area that's ideal for those looking to explore local seafood cuisine and boating excursions. Popular for tourists seeking authentic Northern Irish culture. | Portrush Harbour, The Harbour Bar, Portrush Lifeboat Station, Giant's Causeway Tours, The Ramore Restaurants |
| Dunluce Castle | Historic site offering breathtaking views and rich history. A magnet for history buffs and outdoor enthusiasts exploring the dramatic coastline. | Dunluce Castle, Giant's Causeway, Bushmills Distillery, Carrick-a-Rede Rope Bridge, The Old Bushmills Distillery |
| The Causeway Coastal Route | Scenic drive renowned for its picturesque landscapes and unique geological formations. Ideal for travelers looking to explore the natural beauty of Northern Ireland. | Giant's Causeway, Carrick-a-Rede, Ballintoy Harbour, The Dark Hedges, Dunluce Castle |
| Giant's Causeway | UNESCO World Heritage site famous for its unique hexagonal basalt columns. An essential visit for tourists interested in natural wonders. | Giant's Causeway Visitor Centre, Walking trails, Bus tours, Photographic opportunities, Coastal walks |
| Bushmills Village | Quaint village known for its whiskey distillery and vibrant community events. Attractive for tourists looking for local flavor and history. | Bushmills Distillery, Giants Causeway, Bushmills Inn, Local shops, Scenic village atmosphere |
| Ballyreagh Road | Residential area that offers calm and comfort while being close to the beach and attractions, appealing to families and long-term guests. | Ballyreagh Golf Course, The Old Course, Local eateries, Beach access, Scenic views |
Understanding Airbnb License Requirements & STR Laws in Portrush (2025)
While Portrush, Northern Ireland, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Portrush to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Portrush (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Portrushbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sandy Beaches Portrush -Steps from Beach & Dining
Entire Place • 4 bedrooms
Lovely 6-bedroom home
Entire Place • 6 bedrooms
"Rockdene"- 5 Star Luxury Sea Front Beach House
Entire Place • 5 bedrooms
Kerr St townhouse - sleeps 16+
Entire Place • 6 bedrooms
The View at Whiterocks
Entire Place • 5 bedrooms
Whiterocks Villa
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Portrush (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Portrush based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Peter | 22 | $571,414 | 189 | 4.37/5.0 |
| Joanne | 4 | $205,776 | 156 | 5.00/5.0 |
| Jayne | 11 | $200,767 | 50 | 3.08/5.0 |
| Marlena & Michael | 6 | $199,960 | 197 | 4.83/5.0 |
| Ruth | 2 | $166,874 | 208 | 4.95/5.0 |
| Dale | 1 | $152,224 | 17 | 5.00/5.0 |
| Mark | 1 | $131,037 | 34 | 5.00/5.0 |
| Jonathan | 3 | $107,762 | 79 | 4.87/5.0 |
| Robert & Theresa | 3 | $107,729 | 121 | 4.57/5.0 |
| Kirsten | 2 | $105,856 | 490 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Portrush.
Dive Deeper: Advanced Portrush STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Portrush. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPortrush Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Portrush
- The Portrush Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.7% of the 300 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Portrush, Apartment/Condo properties are the most common (47.7%), reflecting the local real estate landscape.
- Houses represent a significant 43% portion, catering likely to families or larger groups.
- The presence of 6.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 3.0%) offer potential for unique stay experiences.
Portrush Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Portrush
- The dominant room capacity in Portrush is 3 bedrooms listings, making up 31.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 60.7% of the active Airbnb listings in Portrush, indicating a high concentration in these sizes.
- A significant 50.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Portrush.
Portrush Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Portrush
- The most common guest capacity trend in Portrush vacation rentals is listings accommodating 6 guests (32%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Portrush STR market, accounting for 54.0% of listings.
- 55.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Portrush.
- On average, properties in Portrush are equipped to host 5.2 guests.
Portrush Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Portrush
- The most common availability pattern in Portrush falls within the 181-270 days range, representing 39.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Portrush (37.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Portrush Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
56 listings
20% of total
2 Nights
101 listings
36.1% of total
3 Nights
38 listings
13.6% of total
4-6 Nights
25 listings
8.9% of total
7-29 Nights
5 listings
1.8% of total
30+ Nights
55 listings
19.6% of total
Key Insights
- The most prevalent minimum stay requirement in Portrush is 2 Nights, adopted by 36.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (19.6%) caters to monthly stays (30+ nights) in Portrush, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.1% of Portrush hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 19.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Portrush.
Portrush Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
1 listings
0.4% of total
Refundable
2 listings
0.7% of total
Super Strict 60 Days
26 listings
9.3% of total
Flexible
35 listings
12.5% of total
Moderate
70 listings
25.1% of total
Firm
49 listings
17.6% of total
Strict
96 listings
34.4% of total
Cancellation Policy Insights for Portrush
- The prevailing Airbnb cancellation policy trend in Portrush is Strict, used by 34.4% of listings.
- A majority (52.0%) of hosts in Portrush utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 34.4% market standard in Portrush.
- With 34.4% using Strict terms, this is a viable option in Portrush, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Portrush.
Portrush STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Portrush
- The overall average booking lead time for vacation rentals in Portrush is 66 days.
- Guests book furthest in advance for stays during May (average 122 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (100 days avg.) sees the longest lead times, while Winter (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Portrush.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 122 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 100 days) to capture early planners.
- Monitor your own booking lead times against these Portrush averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Portrush (2025)
Amenity Prevalence
Amenity Insights for Portrush
- Essential amenities in Portrush that guests expect include: TV, Smoke alarm, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Portrush: TV, Smoke alarm, Wifi, Heating.
- Prioritize adding missing essentials: TV, Smoke alarm, Wifi, Heating.
- Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Portrush to stay competitive.
Portrush Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Portrush
- The typical guest profile for Airbnb in Portrush consists of primarily domestic travelers (67%), often arriving from nearby Belfast, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 66.5% of guests.
- Key international markets include United Kingdom (66.5%) and United States (15%).
- Top languages spoken are English (72%) followed by French (8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Belfast and Northern Ireland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Portrush Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Glenachulish | 33 | $5,609 | $424.51 | 46% |
| Corran | 24 | $4,576 | $370.68 | 45% |
| Bruichladdich | 17 | $4,306 | $295.85 | 58% |
| Benderloch | 14 | $4,218 | $364.53 | 55% |
| North Ballachulish | 34 | $4,144 | $288.28 | 47% |
| Glen Nevis | 16 | $4,019 | $251.92 | 58% |
| Inveraray | 23 | $3,909 | $305.07 | 50% |
| Kilmartin | 11 | $3,703 | $359.77 | 34% |
| Glencoe | 36 | $3,583 | $321.78 | 49% |
| Duror | 15 | $3,515 | $230.98 | 59% |