Newtownabbey Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Northern Ireland, United Kingdom
Is Airbnb profitable in Newtownabbey in 2025? Explore comprehensive Airbnb analytics for Newtownabbey, Northern Ireland, United Kingdom to uncover income potential. This 2025 STR market report for Newtownabbey, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 34 active listings.
Whether you're considering an Airbnb investment in Newtownabbey, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Newtownabbey Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Newtownabbey Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Newtownabbey (2025)
Understanding the monthly revenue variations for Airbnb listings in Newtownabbey is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Newtownabbey is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Newtownabbey across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,079+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,244 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,339 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,612, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Newtownabbey
Newtownabbey Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Newtownabbey STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Newtownabbey:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 55%.
- Entry-level properties (Bottom 25%) average 37% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Newtownabbey
Average Daily Rate (ADR) Airbnb Trends in Newtownabbey (2025)
Effective short term rental pricing strategy in Newtownabbey involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Newtownabbey typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $191+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $155 or more.
- Typical properties (Median) charge around $115 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in Newtownabbey
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Airbnb Seasonality Analysis & Trends in Newtownabbey (2025)
Peak Season (May, August, June)
- Revenue averages $3,389 per month
- Occupancy rates average 67.8%
- Daily rates average $127
Shoulder Season
- Revenue averages $2,547 per month
- Occupancy maintains around 52.8%
- Daily rates hold near $135
Low Season (January, February, March)
- Revenue drops to average $1,645 per month
- Occupancy decreases to average 37.8%
- Daily rates adjust to average $149
Seasonality Insights for Newtownabbey
- The Airbnb seasonality in Newtownabbey shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Newtownabbey's highest earning potential, with monthly revenues capable of climbing to $3,508, occupancy reaching a high of 71.0%, and ADRs peaking at $156.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,608, occupancy could drop to 36.1%, and ADRs may adjust down to $124.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Newtownabbey.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Newtownabbey seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Newtownabbey (2025)
Exploring the top neighborhoods for short-term rentals in Newtownabbey? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Rathcoole | A popular residential area with good transport links to Belfast, making it appealing for those visiting the city. | Belfast Zoo, Cave Hill Country Park, Rathcoole Park |
| Mallusk | A strategic location with proximity to major transport routes and commercial developments, attracting business travelers. | Antrim Forum Leisure Centre, Hazelbank Park, Mallusk Retail Park |
| Jordanstown | Known for its scenic beauty and proximity to the University of Ulster, making it attractive to students and visitors. | Jordanstown Loughshore Park, University of Ulster, Belfast Lough |
| Newtownabbey Country Park | An attractive area for nature lovers, offering beautiful parks and outdoor activities, ideal for family stays. | Newtownabbey Country Park, O'Neill Road Park, Loughshore Park |
| Whiteabbey | A quaint village near the coast, with historical sites and a relaxed atmosphere, attracting couples and tourists. | Whiteabbey Mill, Whiteabbey Marina, Layde Church |
| Ballyclare | A charming town with a mix of urban amenities and rural surroundings, making it a nice spot for weekend getaways. | Ballyclare Town Park, Ballyclare Historical Society, Ballyclare Castle |
| Carnmoney | A suburban area with beautiful views and walking trails, appealing to those seeking a retreat close to Belfast. | Carnmoney Hill, Carnmoney Forest, St. John's Church |
| Crumlin Road | An area rich in history and close to several attractions, popular with those interested in the cultural aspects of Northern Ireland. | Crumlin Road Gaol, Carlisle Circus, Laganview Park |
Understanding Airbnb License Requirements & STR Laws in Newtownabbey (2025)
While Newtownabbey, Northern Ireland, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Newtownabbey to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Newtownabbey (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Newtownabbeybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cool Belfast Home
Entire Place • 4 bedrooms
The Coach House at Woodbank
Entire Place • 5 bedrooms
Panoramic Sea & City Views 2nd floor Penthouse
Entire Place • 3 bedrooms
Charming Victorian Coach House
Entire Place • 1 bedroom
Unique Belfast Boat house 1 metre from the sea
Entire Place • 1 bedroom
Modern Luxurious Apartment w/ Patio Balcony & View
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Newtownabbey (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Newtownabbey based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Abigail | 3 | $98,921 | 9 | 3.33/5.0 |
| Simon | 3 | $88,717 | 168 | 4.96/5.0 |
| Mark | 1 | $82,549 | 325 | 4.93/5.0 |
| Matt | 2 | $60,065 | 182 | 4.78/5.0 |
| Mandy | 1 | $45,254 | 117 | 4.94/5.0 |
| Shireen | 1 | $38,538 | 241 | 4.95/5.0 |
| Carol | 1 | $35,984 | 114 | 4.98/5.0 |
| Olwyn | 1 | $35,389 | 127 | 4.93/5.0 |
| Roy | 1 | $34,413 | 168 | 4.76/5.0 |
| Denise | 1 | $33,481 | 22 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Newtownabbey.
Dive Deeper: Advanced Newtownabbey STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Newtownabbey. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNewtownabbey Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Newtownabbey
- The Newtownabbey Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.2% of the 34 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Newtownabbey, House properties are the most common (55.9%), reflecting the local real estate landscape.
- Houses represent a significant 55.9% portion, catering likely to families or larger groups.
- The presence of 5.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 2.9%) offer potential for unique stay experiences.
Newtownabbey Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Newtownabbey
- The dominant room capacity in Newtownabbey is 3 bedrooms listings, making up 32.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 58.9% of the active Airbnb listings in Newtownabbey, indicating a high concentration in these sizes.
- A significant 44.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Newtownabbey.
Newtownabbey Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Newtownabbey
- The most common guest capacity trend in Newtownabbey vacation rentals is listings accommodating 4 guests (32.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Newtownabbey STR market, accounting for 53.0% of listings.
- 23.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Newtownabbey.
- On average, properties in Newtownabbey are equipped to host 4.4 guests.
Newtownabbey Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Newtownabbey
- The most common availability pattern in Newtownabbey falls within the 91-180 days range, representing 44.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 47.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Newtownabbey (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 53.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Newtownabbey Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
21.2% of total
2 Nights
17 listings
51.5% of total
3 Nights
3 listings
9.1% of total
4-6 Nights
3 listings
9.1% of total
7-29 Nights
1 listings
3% of total
30+ Nights
2 listings
6.1% of total
Key Insights
- The most prevalent minimum stay requirement in Newtownabbey is 2 Nights, adopted by 51.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.7%) of the Newtownabbey Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 51.5% of Newtownabbey hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 6.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Newtownabbey.
Newtownabbey Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
29% of total
Moderate
13 listings
41.9% of total
Firm
4 listings
12.9% of total
Strict
5 listings
16.1% of total
Cancellation Policy Insights for Newtownabbey
- The prevailing Airbnb cancellation policy trend in Newtownabbey is Moderate, used by 41.9% of listings.
- The market strongly favors guest-friendly terms, with 70.9% of listings offering Flexible or Moderate policies. This suggests guests in Newtownabbey may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.9% market standard in Newtownabbey.
- Regularly review your cancellation policy against competitors and market demand shifts in Newtownabbey.
Newtownabbey STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Newtownabbey
- The overall average booking lead time for vacation rentals in Newtownabbey is 51 days.
- Guests book furthest in advance for stays during July (average 86 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (78 days avg.) sees the longest lead times, while Winter (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Newtownabbey.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Newtownabbey averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Newtownabbey (2025)
Amenity Prevalence
Amenity Insights for Newtownabbey
- Essential amenities in Newtownabbey that guests expect include: Smoke alarm, Wifi, Free parking on premises, Carbon monoxide alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Newtownabbey: Smoke alarm, Wifi, Free parking on premises, Carbon monoxide alarm, TV.
- Prioritize adding missing essentials: Free parking on premises, Carbon monoxide alarm, TV.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Newtownabbey to stay competitive.
Newtownabbey Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Newtownabbey
- The typical guest profile for Airbnb in Newtownabbey consists of a mix of domestic (53%) and international guests, often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 52.6% of guests.
- Key international markets include United Kingdom (52.6%) and United States (16.2%).
- Top languages spoken are English (67.8%) followed by French (7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Newtownabbey Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Galston | 11 | $7,951 | $676.77 | 46% |
| Bruichladdich | 17 | $4,306 | $295.85 | 58% |
| Valley | 18 | $4,042 | $254.80 | 44% |
| Braichmelyn | 41 | $3,894 | $246.43 | 54% |
| Rhoscolyn | 17 | $3,799 | $370.12 | 43% |
| Isle of Man | 11 | $3,767 | $363.18 | 36% |
| Llanbedrgoch | 14 | $3,504 | $248.90 | 50% |
| Howth | 33 | $3,490 | $326.70 | 47% |
| Nant Peris | 17 | $3,349 | $226.51 | 48% |
| Glenluce | 10 | $3,345 | $186.90 | 59% |