Moira Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Northern Ireland, United Kingdom
Is Airbnb profitable in Moira in 2025? Explore comprehensive Airbnb analytics for Moira, Northern Ireland, United Kingdom to uncover income potential. This 2025 STR market report for Moira, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Moira, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Moira Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Moira Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Moira (2025)
Understanding the monthly revenue variations for Airbnb listings in Moira is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Moira is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Moira across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,115+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,522 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,540 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $860, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Moira
Moira Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Moira STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Moira:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Moira
Average Daily Rate (ADR) Airbnb Trends in Moira (2025)
Effective short term rental pricing strategy in Moira involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Moira typically peaks in October and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $646+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $248 or more.
- Typical properties (Median) charge around $149 per night.
- Entry-level properties (Bottom 25%) earn around $122 per night.
Average Daily Rate (ADR) Trend by Month in Moira
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Airbnb Seasonality Analysis & Trends in Moira (2025)
Peak Season (August, April, July)
- Revenue averages $3,020 per month
- Occupancy rates average 45.3%
- Daily rates average $328
Shoulder Season
- Revenue averages $2,102 per month
- Occupancy maintains around 35.4%
- Daily rates hold near $285
Low Season (January, February, March)
- Revenue drops to average $980 per month
- Occupancy decreases to average 21.8%
- Daily rates adjust to average $188
Seasonality Insights for Moira
- The Airbnb seasonality in Moira shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Moira's highest earning potential, with monthly revenues capable of climbing to $3,173, occupancy reaching a high of 52.2%, and ADRs peaking at $333.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $666, occupancy could drop to 12.2%, and ADRs may adjust down to $187.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Moira.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Moira seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Moira (2025)
Exploring the top neighborhoods for short-term rentals in Moira? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Moira Village | Charming village atmosphere with a range of local amenities and a strong sense of community. Popular among families and short-term visitors to Northern Ireland. | Moira Manor, The Old Rectory, Moira Demesne, Moira Business Park, Moira Decorative Arts, Local Festivals |
| Lagan Valley Regional Park | Covers a scenic area of natural beauty with walking and cycling paths. Attracts nature lovers and those seeking outdoor activities and relaxation. | Lagan Towpath, Country Park, Wildlife Watching, Picnic Areas, Cycling Trails |
| Richhill | A small village with historical significance and accessible transport links. Appeals to those visiting attractions in Armagh and surrounding areas. | Richhill Castle, Richhill Presbyterian Church, Local Markets, History Tours |
| Lisburn | Nearby city with a vibrant shopping scene and proximity to Belfast. A key location for both business travelers and tourists exploring the wider region. | Lisburn Castle, Lisburn Civic Centre, Bow Street Mall, Lisburn Cathedral, Local Museums |
| Dromara | Nestled in the Mourne Mountains, Dromara offers stunning views and outdoor adventures, appealing to tourists and nature enthusiasts. | Dromara Hills, Mourne Mountains, Local Hiking Trails, Scenic Views |
| Glenavy | A picturesque village with historical buildings and close access to the River Lagan, great for those seeking peaceful accommodations. | Glenavy River, St. Aidan's Church, Local Park, Walking Trails |
| Crumlin | A quaint village that serves as a gateway for travelers heading to Belfast and the wider Antrim area, offering a relaxing stay. | Crumlin Glen, Local Pubs, Historical Sites, Community Events |
| Ballinderry | A serene rural area known for its scenic landscapes and friendly community, attracting those looking to escape city life. | Ballinderry Church, Local Countryside, Fishing Spots, Hiking Areas |
Understanding Airbnb License Requirements & STR Laws in Moira (2025)
While Moira, Northern Ireland, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Moira to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Moira (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Moirabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Walled Garden
Entire Place • 5 bedrooms
Moira Cottages @ Berwickhall
Entire Place • 5 bedrooms
Boutique Style Self-Catering Accommodation, Moira
Entire Place • 3 bedrooms
The Stone Barn
Entire Place • 2 bedrooms
Berwickhall Cottage (2nd option)
Entire Place • 3 bedrooms
Moira Barn 2 Bedroom Cottage S.Catering
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Moira (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Moira based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Raymond | 5 | $116,747 | 220 | 3.93/5.0 |
| Dave | 1 | $60,863 | 15 | 5.00/5.0 |
| Lynne | 5 | $41,759 | 8 | 1.00/5.0 |
| Ivan & Kay | 1 | $34,811 | 72 | 4.99/5.0 |
| Josh | 1 | $31,179 | 30 | 5.00/5.0 |
| Host #480583527 | 3 | $17,564 | 0 | 0.00/5.0 |
| Helen | 1 | $16,652 | 14 | 4.86/5.0 |
| Clement | 1 | $5,601 | 34 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Moira.
Dive Deeper: Advanced Moira STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Moira. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMoira Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Moira
- The Moira Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 55.6% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 44.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Moira, Hotel/Boutique properties are the most common (44.4%), reflecting the local real estate landscape.
- Houses represent a significant 38.9% portion, catering likely to families or larger groups.
- The presence of 44.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Moira Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Moira
- The dominant room capacity in Moira is 1 bedroom listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.6% of the active Airbnb listings in Moira, indicating a high concentration in these sizes.
- A significant 27.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Moira.
Moira Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Moira
- The most common guest capacity trend in Moira vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Moira STR market, accounting for 55.5% of listings.
- 22.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Moira.
- On average, properties in Moira are equipped to host 4.1 guests.
Moira Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Moira
- The most common availability pattern in Moira falls within the 271-366 days range, representing 61.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Moira (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Moira Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
44.4% of total
2 Nights
6 listings
33.3% of total
3 Nights
1 listings
5.6% of total
4-6 Nights
1 listings
5.6% of total
30+ Nights
2 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in Moira is 1 Night, adopted by 44.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.7%) of the Moira Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.1%) caters to monthly stays (30+ nights) in Moira, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44.4% of Moira hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Moira.
Moira Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
1 listings
10% of total
Flexible
4 listings
40% of total
Moderate
5 listings
50% of total
Cancellation Policy Insights for Moira
- The prevailing Airbnb cancellation policy trend in Moira is Moderate, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 90.0% of listings offering Flexible or Moderate policies. This suggests guests in Moira may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50% market standard in Moira.
- Regularly review your cancellation policy against competitors and market demand shifts in Moira.
Moira STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Moira
- The overall average booking lead time for vacation rentals in Moira is 40 days.
- Guests book furthest in advance for stays during June (average 109 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (80 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Moira.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 109 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Moira averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Moira (2025)
Amenity Prevalence
Amenity Insights for Moira
- Essential amenities in Moira that guests expect include: Hot water, Bed linens, Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Moira: Hot water, Bed linens, Heating, Wifi.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Moira to stay competitive.
Moira Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Moira
- The typical guest profile for Airbnb in Moira consists of a mix of domestic (57%) and international guests, often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 56.9% of guests.
- Key international markets include United Kingdom (56.9%) and Ireland (15.4%).
- Top languages spoken are English (73.9%) followed by French (8.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Moira Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bruichladdich | 17 | $4,306 | $295.85 | 58% |
| Howth | 33 | $3,490 | $326.70 | 47% |
| Kilchattan Bay | 12 | $3,300 | $310.62 | 51% |
| Port Ellen | 30 | $3,266 | $188.53 | 67% |
| Skerries | 33 | $3,040 | $236.50 | 47% |
| Bowmore | 25 | $2,985 | $218.44 | 61% |
| Dublin | 2,732 | $2,868 | $227.55 | 51% |
| The Municipal District of Ardee | 31 | $2,822 | $223.86 | 43% |
| The Municipal District of Dundalk | 129 | $2,819 | $281.87 | 40% |
| Malahide | 31 | $2,813 | $258.61 | 52% |