Mid Ulster Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Northern Ireland, United Kingdom
Is Airbnb profitable in Mid Ulster in 2025? Explore comprehensive Airbnb analytics for Mid Ulster, Northern Ireland, United Kingdom to uncover income potential. This 2025 STR market report for Mid Ulster, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Mid Ulster, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mid Ulster Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mid Ulster Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mid Ulster (2025)
Understanding the monthly revenue variations for Airbnb listings in Mid Ulster is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mid Ulster is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mid Ulster across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,093+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,962 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,920 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $889, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mid Ulster
Mid Ulster Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mid Ulster STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mid Ulster:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mid Ulster
Average Daily Rate (ADR) Airbnb Trends in Mid Ulster (2025)
Effective short term rental pricing strategy in Mid Ulster involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mid Ulster typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $230+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $185 or more.
- Typical properties (Median) charge around $139 per night.
- Entry-level properties (Bottom 25%) earn around $113 per night.
Average Daily Rate (ADR) Trend by Month in Mid Ulster
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Airbnb Seasonality Analysis & Trends in Mid Ulster (2025)
Peak Season (May, June, July)
- Revenue averages $2,943 per month
- Occupancy rates average 47.0%
- Daily rates average $166
Shoulder Season
- Revenue averages $2,082 per month
- Occupancy maintains around 40.1%
- Daily rates hold near $162
Low Season (February, March, November)
- Revenue drops to average $1,545 per month
- Occupancy decreases to average 33.0%
- Daily rates adjust to average $155
Seasonality Insights for Mid Ulster
- The Airbnb seasonality in Mid Ulster shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mid Ulster's highest earning potential, with monthly revenues capable of climbing to $3,083, occupancy reaching a high of 60.9%, and ADRs peaking at $167.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,455, occupancy could drop to 28.6%, and ADRs may adjust down to $155.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mid Ulster.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mid Ulster seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mid Ulster (2025)
Exploring the top neighborhoods for short-term rentals in Mid Ulster? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cookstown | Cookstown is a historical town with rich heritage and close proximity to scenic countryside. It's ideal for tourists exploring Northern Ireland's natural beauty, with easy access to various outdoor activities. | Burnavon Arts and Cultural Centre, Holy Trinity Church, Drum Manor Forest Park, Cormoyle House, Cookstown Leisure Centre |
| Magherafelt | Known for its vibrant market and food scene, Magherafelt is a great base for traveling in Mid Ulster. It attracts visitors looking for local attractions and cultural experiences. | Magherafelt Market, The Bridewell, St. Joseph's Church, Glenone Forest, The Meadowbank Sports Arena |
| Dungannon | Dungannon is a lively town with historical significance and a range of shops and eateries. It's conveniently located for visitors wanting to explore the surrounding areas. | Dungannon Park, Hill of The O'Neill, Dungannon Library, Castle Hill, The Linen Museum |
| Portadown | Portadown is a charming town with good transport links and various local amenities that make it attractive for short stays and family visits in the area. | Portadown Town Centre, The River Bann, St. Mark's Church, Navan Fort, Portadown Golf Club |
| Armagh | Close to Mid Ulster, Armagh is famous for its rich history and heritage as the ecclesiastical capital of Ireland. A great spot for visitors interested in culture and history. | Armagh Observatory, St. Patrick's Cathedral, Royal Irish Fusiliers Museum, The Apple Orchard, Armagh City Library |
| Tyrone | Tyrone offers beautiful landscapes, rural escapes, and traditional charm, attracting tourists who seek a relaxing getaway closer to nature and heritage sites. | Owen Roe O'Neill Heritage Centre, Killymoon Castle, Tullyhogue Fort, The Sperrin Mountains, The Ulster American Folk Park |
| Castlecaulfield | This picturesque village is perfect for those who want a peaceful rural retreat while exploring the historical sites of Mid Ulster, providing a charming atmosphere for visitors. | Castlecaulfield Castle, The Old Mill, Local hiking trails, Culhagh Mountain, The Derry/Strabane District |
| Sandholes | A small and scenic area perfect for nature lovers and those looking for a quiet escape. It's great for travelers seeking tranquility without straying far from local attractions in Mid Ulster. | Local walking paths, Rural countryside views, The River Finn, Outdoor recreational areas, Historic landmarks |
Understanding Airbnb License Requirements & STR Laws in Mid Ulster (2025)
While Mid Ulster, Northern Ireland, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mid Ulster to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mid Ulster (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mid Ulsterbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Mac's Cottage | Sleeps 8 | Hot-Tub/Mini Bar
Entire Place • 3 bedrooms
Clannad Cottage
Entire Place • 3 bedrooms
Traditional cottage
Entire Place • 4 bedrooms
Primrose cottage Dyan mill with hot tub
Entire Place • 2 bedrooms
Elm Tree Cottage
Entire Place • 1 bedroom
winter escape! private hottub, sauna(heated pod)
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mid Ulster (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mid Ulster based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Deborah | 5 | $112,944 | 413 | 4.90/5.0 |
| Michael | 1 | $58,480 | 28 | 5.00/5.0 |
| Marianne | 2 | $55,643 | 120 | 4.92/5.0 |
| Laura | 1 | $47,736 | 86 | 4.93/5.0 |
| Tanya | 1 | $41,679 | 51 | 4.94/5.0 |
| Barneys Ruins | 2 | $39,611 | 38 | 5.00/5.0 |
| Gelynne | 2 | $36,359 | 9 | 4.83/5.0 |
| Heather | 1 | $32,580 | 49 | 5.00/5.0 |
| Winston | 1 | $26,535 | 44 | 4.95/5.0 |
| Ana | 1 | $25,482 | 29 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mid Ulster.
Dive Deeper: Advanced Mid Ulster STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mid Ulster. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMid Ulster Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mid Ulster
- The Mid Ulster Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.3% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mid Ulster, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 3.3%) offer potential for unique stay experiences.
Mid Ulster Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mid Ulster
- The dominant room capacity in Mid Ulster is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.0% of the active Airbnb listings in Mid Ulster, indicating a high concentration in these sizes.
- A significant 30.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mid Ulster.
Mid Ulster Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mid Ulster
- The most common guest capacity trend in Mid Ulster vacation rentals is listings accommodating 6 guests (30%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the Mid Ulster STR market, accounting for 50.0% of listings.
- 43.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mid Ulster.
- On average, properties in Mid Ulster are equipped to host 4.4 guests.
Mid Ulster Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mid Ulster
- The most common availability pattern in Mid Ulster falls within the 181-270 days range, representing 36.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mid Ulster (36.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mid Ulster Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
55.2% of total
2 Nights
10 listings
34.5% of total
3 Nights
1 listings
3.4% of total
30+ Nights
2 listings
6.9% of total
Key Insights
- The most prevalent minimum stay requirement in Mid Ulster is 1 Night, adopted by 55.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (89.7%) of the Mid Ulster Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 55.2% of Mid Ulster hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mid Ulster.
Mid Ulster Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
39.3% of total
Moderate
6 listings
21.4% of total
Firm
5 listings
17.9% of total
Strict
6 listings
21.4% of total
Cancellation Policy Insights for Mid Ulster
- The prevailing Airbnb cancellation policy trend in Mid Ulster is Flexible, used by 39.3% of listings.
- There's a relatively balanced mix between guest-friendly (60.7%) and stricter (39.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 39.3% market standard in Mid Ulster.
- Regularly review your cancellation policy against competitors and market demand shifts in Mid Ulster.
Mid Ulster STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mid Ulster
- The overall average booking lead time for vacation rentals in Mid Ulster is 28 days.
- Guests book furthest in advance for stays during June (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (72 days avg.) sees the longest lead times, while Fall (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Mid Ulster.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Mid Ulster averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mid Ulster (2025)
Amenity Prevalence
Amenity Insights for Mid Ulster
- Popular amenities like TV, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like TV or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mid Ulster to stay competitive.
Mid Ulster Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mid Ulster
- The typical guest profile for Airbnb in Mid Ulster consists of primarily domestic travelers (69%), often arriving from nearby Belfast, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 69.0% of guests.
- Key international markets include United Kingdom (69%) and Ireland (15%).
- Top languages spoken are English (67.4%) followed by French (5.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Belfast and Northern Ireland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mid Ulster Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bruichladdich | 17 | $4,306 | $295.85 | 58% |
| Howth | 33 | $3,490 | $326.70 | 47% |
| Kilchattan Bay | 12 | $3,300 | $310.62 | 51% |
| Port Ellen | 30 | $3,266 | $188.53 | 67% |
| Skerries | 33 | $3,040 | $236.50 | 47% |
| Bowmore | 25 | $2,985 | $218.44 | 61% |
| Dublin | 2,732 | $2,868 | $227.55 | 51% |
| The Municipal District of Ardee | 31 | $2,822 | $223.86 | 43% |
| The Municipal District of Dundalk | 129 | $2,819 | $281.87 | 40% |
| Malahide | 31 | $2,813 | $258.61 | 52% |