Fermanagh and Omagh Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Northern Ireland, United Kingdom
Is Airbnb profitable in Fermanagh and Omagh in 2025? Explore comprehensive Airbnb analytics for Fermanagh and Omagh, Northern Ireland, United Kingdom to uncover income potential. This 2025 STR market report for Fermanagh and Omagh, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 88 active listings.
Whether you're considering an Airbnb investment in Fermanagh and Omagh, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Fermanagh and Omagh Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Fermanagh and Omagh Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Fermanagh and Omagh (2025)
Understanding the monthly revenue variations for Airbnb listings in Fermanagh and Omagh is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Fermanagh and Omagh is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Fermanagh and Omagh across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,457+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,919 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,287 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,180, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Fermanagh and Omagh
Fermanagh and Omagh Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Fermanagh and Omagh STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Fermanagh and Omagh:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Fermanagh and Omagh
Average Daily Rate (ADR) Airbnb Trends in Fermanagh and Omagh (2025)
Effective short term rental pricing strategy in Fermanagh and Omagh involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Fermanagh and Omagh typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $376+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $243 or more.
- Typical properties (Median) charge around $181 per night.
- Entry-level properties (Bottom 25%) earn around $133 per night.
Average Daily Rate (ADR) Trend by Month in Fermanagh and Omagh
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Airbnb Seasonality Analysis & Trends in Fermanagh and Omagh (2025)
Peak Season (July, June, August)
- Revenue averages $4,177 per month
- Occupancy rates average 51.7%
- Daily rates average $238
Shoulder Season
- Revenue averages $2,691 per month
- Occupancy maintains around 36.5%
- Daily rates hold near $226
Low Season (February, March, November)
- Revenue drops to average $1,933 per month
- Occupancy decreases to average 33.3%
- Daily rates adjust to average $226
Seasonality Insights for Fermanagh and Omagh
- The Airbnb seasonality in Fermanagh and Omagh shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Fermanagh and Omagh's highest earning potential, with monthly revenues capable of climbing to $4,594, occupancy reaching a high of 58.7%, and ADRs peaking at $245.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,782, occupancy could drop to 29.4%, and ADRs may adjust down to $219.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Fermanagh and Omagh.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Fermanagh and Omagh seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Fermanagh and Omagh (2025)
Exploring the top neighborhoods for short-term rentals in Fermanagh and Omagh? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Enniskillen | The largest town in Fermanagh, Enniskillen is known for its historic sites, beautiful lakes, and vibrant local culture. It's a popular destination for tourists seeking both relaxation and adventure in nature. | Enniskillen Castle, The Buttermarket, Lough Erne, Castle Coole, The Tank Museum, Tully Castle |
| Lough Erne Resort | A luxury hotel and golf resort located on the stunning Lough Erne, popular with those seeking a high-end getaway. Perfect for tourists looking for relaxation, fine dining, and spa experiences. | Lough Erne Golf Course, Thai Spa at Lough Erne, Water activities on Lough Erne, Outdoor adventures, Canoeing and fishing |
| Gortin Mountain | Known for its beautiful scenery and outdoor activities, Gortin Mountain is ideal for nature lovers and hikers. Close to Omagh, it attracts those seeking outdoor adventures in a serene environment. | Gortin Glen Forest Park, Hiking trails, Wildlife watching, Scenic viewpoints, Nature walks |
| Omagh | The county town of Tyrone, Omagh is rich in history and culture. It's a hub for tourists exploring the surrounding area, with an excellent range of restaurants and shops. | Ulster American Folk Park, Strule Arts Centre, Omagh County Museum, Gortin Glen Forest Park, Local shops and cafes |
| Ballinamallard | A picturesque village on the edge of Lough Erne, Ballinamallard offers access to stunning lake views and a quiet retreat for visitors. It's great for fishing and exploring local nature. | Lough Erne access, Fishing spots, Local pubs, Nature trails, Cultural experiences |
| LisnasKEA | A quaint village known for its rich local history and access to beautiful countryside. It offers a peaceful retreat for those looking to escape the hustle and bustle. | Views of the countryside, Local historical sites, Fishing and hiking opportunities, Community events, Traditional Irish music |
| Irvinestown | A friendly small town in Fermanagh, Irvinestown is a great base for exploring nearby lakes and mountains, with a strong community feel that attracts visitors. | Lough Erne nearby, Local markets, Cultural heritage sites, Fishing, Walking trails |
| Kesh | A charming village located along the shores of Lough Erne, Kesh is popular for water sports and fishing, making it ideal for those seeking an active holiday. | Lough Erne access, Water sports, Local fishing spots, Walking trails, Charming local cafes |
Understanding Airbnb License Requirements & STR Laws in Fermanagh and Omagh (2025)
While Fermanagh and Omagh, Northern Ireland, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Fermanagh and Omagh to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Fermanagh and Omagh (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Fermanagh and Omaghbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The White House at Mullans Bay Fermanagh
Entire Place • 5 bedrooms
Escape Ordinary at Ernie's Den
Entire Place • 4 bedrooms
Escape Ordinary at Lily's Pad ~ Luxury~Lough Shore
Entire Place • 3 bedrooms
Carrickreagh Houseboat FP310
Entire Place • 2 bedrooms
Escape Ordinary at Lough Erne!
Entire Place • 3 bedrooms
Lakescape: Waterfront Self-Catering Cabin (ROMA)
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Fermanagh and Omagh (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Fermanagh and Omagh based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ryan | 17 | $548,630 | 336 | 4.01/5.0 |
| Adrian | 2 | $167,558 | 3 | 2.50/5.0 |
| Emma | 3 | $157,286 | 316 | 4.92/5.0 |
| Richard | 4 | $155,752 | 833 | 4.91/5.0 |
| Petr | 3 | $139,382 | 195 | 4.96/5.0 |
| Neil | 2 | $107,873 | 123 | 5.00/5.0 |
| Lisa | 1 | $53,203 | 54 | 5.00/5.0 |
| Eoghan | 1 | $49,989 | 43 | 5.00/5.0 |
| Elisha | 1 | $48,395 | 19 | 4.89/5.0 |
| Susan | 1 | $43,606 | 45 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Fermanagh and Omagh.
Dive Deeper: Advanced Fermanagh and Omagh STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Fermanagh and Omagh. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFermanagh and Omagh Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Fermanagh and Omagh
- The Fermanagh and Omagh Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.2% of the 88 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Fermanagh and Omagh, House properties are the most common (71.6%), reflecting the local real estate landscape.
- Houses represent a significant 71.6% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, hotel/boutique, others, apartment/condo (combined 13.6%) offer potential for unique stay experiences.
Fermanagh and Omagh Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Fermanagh and Omagh
- The dominant room capacity in Fermanagh and Omagh is 2 bedrooms listings, making up 28.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 55.7% of the active Airbnb listings in Fermanagh and Omagh, indicating a high concentration in these sizes.
- A significant 42.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Fermanagh and Omagh.
Fermanagh and Omagh Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Fermanagh and Omagh
- The most common guest capacity trend in Fermanagh and Omagh vacation rentals is listings accommodating 6 guests (31.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the Fermanagh and Omagh STR market, accounting for 54.5% of listings.
- 49.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Fermanagh and Omagh.
- On average, properties in Fermanagh and Omagh are equipped to host 4.9 guests.
Fermanagh and Omagh Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Fermanagh and Omagh
- The most common availability pattern in Fermanagh and Omagh falls within the 271-366 days range, representing 40.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Fermanagh and Omagh (33%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Fermanagh and Omagh Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
28 listings
32.6% of total
2 Nights
31 listings
36% of total
3 Nights
19 listings
22.1% of total
4-6 Nights
5 listings
5.8% of total
30+ Nights
3 listings
3.5% of total
Key Insights
- The most prevalent minimum stay requirement in Fermanagh and Omagh is 2 Nights, adopted by 36% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.6%) of the Fermanagh and Omagh Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36% of Fermanagh and Omagh hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Fermanagh and Omagh.
Fermanagh and Omagh Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
17 listings
23.3% of total
Moderate
29 listings
39.7% of total
Firm
13 listings
17.8% of total
Strict
14 listings
19.2% of total
Cancellation Policy Insights for Fermanagh and Omagh
- The prevailing Airbnb cancellation policy trend in Fermanagh and Omagh is Moderate, used by 39.7% of listings.
- There's a relatively balanced mix between guest-friendly (63.0%) and stricter (37.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.7% market standard in Fermanagh and Omagh.
- Regularly review your cancellation policy against competitors and market demand shifts in Fermanagh and Omagh.
Fermanagh and Omagh STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Fermanagh and Omagh
- The overall average booking lead time for vacation rentals in Fermanagh and Omagh is 48 days.
- Guests book furthest in advance for stays during July (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (71 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Fermanagh and Omagh.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Fermanagh and Omagh averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Fermanagh and Omagh (2025)
Amenity Prevalence
Amenity Insights for Fermanagh and Omagh
- Essential amenities in Fermanagh and Omagh that guests expect include: Free parking on premises, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Fermanagh and Omagh: Free parking on premises, Smoke alarm, Heating.
- Prioritize adding missing essentials: Smoke alarm, Heating.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Fermanagh and Omagh to stay competitive.
Fermanagh and Omagh Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Fermanagh and Omagh
- The typical guest profile for Airbnb in Fermanagh and Omagh consists of a mix of domestic (65%) and international guests, often arriving from nearby Belfast, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 64.8% of guests.
- Key international markets include United Kingdom (64.8%) and Ireland (19.6%).
- Top languages spoken are English (69%) followed by Spanish (6.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Belfast and Northern Ireland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Fermanagh and Omagh Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bruichladdich | 17 | $4,306 | $295.85 | 58% |
| Howth | 33 | $3,490 | $326.70 | 47% |
| Port Ellen | 30 | $3,266 | $188.53 | 67% |
| Skerries | 33 | $3,040 | $236.50 | 47% |
| Bowmore | 25 | $2,985 | $218.44 | 61% |
| Dublin | 2,732 | $2,868 | $227.55 | 51% |
| The Municipal District of Ardee | 31 | $2,822 | $223.86 | 43% |
| The Municipal District of Dundalk | 129 | $2,819 | $281.87 | 40% |
| Malahide | 31 | $2,813 | $258.61 | 52% |
| Carrick-on-Shannon | 11 | $2,721 | $394.55 | 31% |